The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
Now or Never
Agency: FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client: Orange Category: Music Videos
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
THE TANGIBLE MANNER
Agency: ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client: All Nippon Airways Category: Craft / Visual Effects / Animation
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client: Expedia Category: Interactive Video
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Interactive Video
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Agency: Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client: JBL Category: Craft / Illustration - Single or Campaign
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency: adam&eveDDB / New York + Helo / New York + Exile / New York
Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video
Agency: Sublime Communications / Stamford
Client: Eureka Category: Influencer Marketing / Single Channel
The Gene Project
Agency: adam&eveDDB / London + Framestore / London
Client: Marmite Category: Online Films & Video / Long Form - Single
Last Days
Agency: CP+B / Los Angeles + Rattling Stick / Santa Monica
Client: Jose Cuervo Category: Online Films & Video / Long Form - Single
Exclusive the Rainbow Announcement
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Online Films & Video / Long Form - Single
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Craft / Use of Visuals
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Use of Technology
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio Category: Use of Technology
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Broadcast / Any Length - Single
Office Souvenirs
Agency: MullenLowe / New York
Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign
Makeup Tools
Agency: SHISEIDO CO., LTD. / Tokyo
Client: SHISEIDO CO., LTD. Category: Craft / Photography - Single or Series
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Lufthansa "#LifeChangingPlaces"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Editing / Campaign
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Online / Short Form - Single
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell Category: Events & Experiential
Prescribed to Death
Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client: National Safety Council Category: Events & Experiential
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Events & Experiential
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Web / User Experience
The Hearing Test in Disguise
Agency: CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client: Cochlear Category: Film / Long Form
SOUNDS OF TRAUMA
Agency: Herezie Group / Paris
Client: DAVID LYNCH FOUNDATION Category: Film / Long Form
Szechuan Sauce Returns.
Agency: We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client: McDonalds Corporation Category: User-Generated Content
Graphic Design in China 2017
Agency: T-Change Design Co.,Ltd / Nanjing
Client: Shenzhen Graphic Design Association Category: Editorial / Book Interior
Bullying Jr.
Agency: DAVID / Miami + Smuggler / LA
Client: Burger King Category: Ambient Media / Live Events
Levi's Circles :60
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Broadcast / Short Form - Single
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Writing / Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Craft - Writing / Single
Hälssen & Lyon "THE TEABAG COLLECTION"
Agency: Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client: Hälssen & Lyon GmbH Category: Craft / Printing & Paper Craft - Single or Series
Christmas 2117
Agency: Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client: EDEKA ZENTRALE AG & Co. KG Category: Craft - Visual Effects / Single
Opportunity Roars
Agency: The Mill / New York + KBS / New York + MJZ / New York + MPC / New York
Client: Monster.com Category: Craft - Visual Effects / Single
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Prescribed to Death
Agency: Energy BBDO / Chicago
Client: National Safety Council Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Car Curling
Agency: Voskhod / Ekaterinburg
Client: SM Polis Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Product Design / Physical Product
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Digital / Websites & Mobile
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Social Media
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DDB Group Germany / Berlin
Client:
Volkswagen AG
Title:
Lives way more interesting than yours.
Category:
Craft / Writing - Single or Campaign
Annual ID:
OS_PO18058B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FP7/CAI / cairo + Good People Content / cairo + Good People Films / cairo
Client:
Orange
Title:
Now or Never
Category:
Music Videos
Annual ID:
OS_BE18027B
Award:
2018 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18005B
Award:
2018 Interactive Bronze Pencil
Agency:
ENJIN TOKYO / Tokyo + BIRDMAN / Tokyo
Client:
All Nippon Airways
Title:
THE TANGIBLE MANNER
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN18023B
Award:
2018 Interactive Bronze Pencil
Agency:
180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Annual ID:
OS_IN18012B
Award:
2018 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Interactive Video
Annual ID:
OS_IN18013B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Cheil Worldwide, / Hong Kong + Illusion / Bangkok
Client:
JBL
Title:
BLOCK OUT THE CHAOS: BABIES / DOGS / WIFE & DAUGHTER
Category:
Craft / Illustration - Single or Campaign
Annual ID:
OS_PO18064B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
adam&eveDDB / New York + Helo / New York + Exile / New York
Client:
Samsung
Title:
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18004B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
Sublime Communications / Stamford
Client:
Eureka
Title:
Clean My Path Viral Video
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18005B
Award:
2018 Film Bronze Pencil
Agency:
adam&eveDDB / London + Framestore / London
Client:
Marmite
Title:
The Gene Project
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18029B
Award:
2018 Film Bronze Pencil
Agency:
CP+B / Los Angeles + Rattling Stick / Santa Monica
Client:
Jose Cuervo
Title:
Last Days
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18030B
Award:
2018 Film Bronze Pencil
Agency:
DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client:
Mars Wrigley Confectionery
Title:
Exclusive the Rainbow Announcement
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS_FI18031B
Award:
2018 Social Media Bronze Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18019B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Annual ID:
OS_MO18018B
Award:
2018 Mobile Bronze Pencil
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Annual ID:
OS_MO18019B
Award:
2018 Mobile Bronze Pencil
Agency:
Google Brand Studio / London
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Use of Technology
Annual ID:
OS_MO18020B
Award:
2018 Radio Bronze Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Broadcast / Any Length - Single
Annual ID:
OS_RA18002B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
MullenLowe / New York
Client:
JetBlue
Title:
Office Souvenirs
Category:
Promotional / Collateral / Promotional Items - Single or Campaign
Annual ID:
OS_PO18030B
Award:
2018 Design Bronze Pencil
Agency:
SHISEIDO CO., LTD. / Tokyo
Client:
SHISEIDO CO., LTD.
Title:
Makeup Tools
Category:
Craft / Photography - Single or Series
Annual ID:
OS_DE18064B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18036B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz
Title:
Pass The Heinz
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18037B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DDB Argentina / Buenos Aires
Client:
Getty Images
Title:
The Worst Photos
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18038B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces"
Category:
Craft - Editing / Campaign
Annual ID:
OS_MI18021B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :90
Category:
Online / Short Form - Single
Annual ID:
OS_BE18012B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B
Award:
2018 Public Relations Bronze Pencil
Agency:
Deutsch / Los Angeles + Steelhead / Los Angeles
Client:
Taco Bell
Title:
Test Kitchen by Taco Bell
Category:
Events & Experiential
Annual ID:
OS_PR18009B
Award:
2018 Public Relations Bronze Pencil
Agency:
Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Events & Experiential
Annual ID:
OS_PR18010B
Award:
2018 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Events & Experiential
Annual ID:
OS_PR18011B
Award:
2018 Public Relations Bronze Pencil
Agency:
TBWA\ / Helsinki + KLOK / Helsinki
Client:
Finavia
Title:
#LIFEINHEL
Category:
Events & Experiential
Annual ID:
OS_PR18012B
Award:
2018 Film Bronze Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Annual ID:
OS_FI18039B
Award:
2018 UX / UI Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Web / User Experience
Annual ID:
OS_UX18003B
Award:
2018 UX / UI Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Web / User Experience
Annual ID:
OS_UX18004B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
CHE Proximity / Australia + Revolver/Will O'Rourke / Sydney
Client:
Cochlear
Title:
The Hearing Test in Disguise
Category:
Film / Long Form
Annual ID:
OS_HW18017B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Herezie Group / Paris
Client:
DAVID LYNCH FOUNDATION
Title:
SOUNDS OF TRAUMA
Category:
Film / Long Form
Annual ID:
OS_HW18018B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
We Are Unlimited / Chicago + Golin / Chicago + DDB / New York
Client:
McDonalds Corporation
Title:
Szechuan Sauce Returns.
Category:
User-Generated Content
Annual ID:
OS_BE18040B
Award:
2018 Design Bronze Pencil
Agency:
T-Change Design Co.,Ltd / Nanjing
Client:
Shenzhen Graphic Design Association
Title:
Graphic Design in China 2017
Category:
Editorial / Book Interior
Annual ID:
OS_DE18012B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Smuggler / LA
Client:
Burger King
Title:
Bullying Jr.
Category:
Ambient Media / Live Events
Annual ID:
OS_DI18013B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
FCB West / San Francisco
Client:
Levi Strauss & Co.
Title:
Levi's Circles :60
Category:
Broadcast / Short Form - Single
Annual ID:
OS_BE18003B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Writing / Single
Annual ID:
OS_MI18013B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Craft - Writing / Single
Annual ID:
OS_MI18014B
Award:
2018 Design Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg + KOREFE / Hamburg
Client:
Hälssen & Lyon GmbH
Title:
Hälssen & Lyon "THE TEABAG COLLECTION"
Category:
Craft / Printing & Paper Craft - Single or Series
Annual ID:
OS_DE18071B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + 2wei Music / Hamburg + MJZ / London
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
Christmas 2117
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18033B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
The Mill / New York + KBS / New York + MJZ / New York + MPC / New York
Client:
Monster.com
Title:
Opportunity Roars
Category:
Craft - Visual Effects / Single
Annual ID:
OS_MI18034B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18008B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18046B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Voskhod / Ekaterinburg
Client:
SM Polis
Title:
Car Curling
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Single
Annual ID:
OS_PO18047B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client:
Anonymous Client
Title:
The Anti-Trafficking Exam
Category:
Product Design / Physical Product
Annual ID:
OS_HW18007B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18021B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Digital / Websites & Mobile
Annual ID:
OS_DI18014B
Award:
2018 Social Media Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Annual ID:
OS_SM18021B
