The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Sea Hero Quest - Virtual Reality
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London
Client: Deutsche Telekom Category: Experiential / Virtual Reality (VR)
Elton John - Farewell Yellow Brick Road Global Launch
Agency: Spinifex Group / Torrance
Client: Sir Elton John Category: Experiential / Virtual Reality (VR)
World Gone Mad
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Flight Centre Category: Craft / Writing - Campaign
Red Bull Music Festival Tokyo
Agency: Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client: Red Bull Category: Craft / Typography - Single or Campaign
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency: adam&eveDDB / New York + Helo / New York + Exile / New York
Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video
Agency: Sublime Communications / Stamford
Client: Eureka Category: Influencer Marketing / Single Channel
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Branded Content
Converticals
Agency: BBDO / New York + BBDO Studios / New York + VisualCountry
Client: Lowe's Category: Mobile-First Video
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
I'm With The Banned
Agency: Spotify In-House / New York
Client: Spotify Category: Feature Length / Non-Fiction / Documentary
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
It's perfectly normal. Until it's Kwiffed
Agency: Droga5 / London + Biscuit Filmworks / London
Client: Kwiff Category: Television / Long Form - Campaign
To The Last Tree Standing
Agency: Ogilvy & Mather Polska / Warsaw
Client: Greenpeace Poland Category: Craft / Use of Visuals
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Tomorrow's News
Agency: BBDO / New York + Smuggler
Client: Sandy Hook Promise Category: Digital / Social Media & Viral Marketing - Single
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Digital / Social Media & Viral Marketing - Single
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Digital Design
The Gender Salary Experiment
Agency: Jung von Matt AG / Hamburg
Client: TERRE DES FEMMES Category: Cultural Driver
The Pedigree Child Replacement Programme
Agency: Colenso BBDO / Auckland
Client: Mars Category: Print / Flat & Dimensional
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Company Category: Print / Flat & Dimensional
BBC One - The Supporting Act
Agency: BBC Creative / London
Client: BBC Category: Craft - Animation / Single
Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell Category: Events & Experiential
Prescribed to Death
Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client: National Safety Council Category: Events & Experiential
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Events & Experiential
Local Selects
Agency: CP+B / Los Angeles + Plus Productions / Santa Monica
Client: PayPal Category: Websites / Utility
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Social Media
Emerging species
Agency: DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client: Hasbro Category: Websites
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget
How to Make Music for Advertising
Agency: BUCK / New York + Antfood / New York
Client: Association of Music Producers Category: Moving Image / Title Sequences
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Craft / Illustration - Single or Series
The Brass Instruments Band
Agency: The Nine / Shanghai
Client: Hengzheng Dental Category: Craft / Illustration - Single or Series
White Hats Wanted
Agency: McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client: U.S. Army Category: Gaming
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART Category: Experiential / Events & Competitions
A World With No Heroes
Agency: DDB, / Paris + Make me Pulse / Paris
Client: Ubisoft Category: Websites
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
DB Export Beer Bottle Sand
Agency: Colenso BBDO / Auckland
Client: DB Breweries / Heineken NZ Category: Innovation in Cross-Platform / Experiential
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Integrated Branding
Award:
2018 Interactive Bronze Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / London + Glitchers / London
Client:
Deutsche Telekom
Title:
Sea Hero Quest - Virtual Reality
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18016B
Award:
2018 Interactive Bronze Pencil
Agency:
Spinifex Group / Torrance
Client:
Sir Elton John
Title:
Elton John - Farewell Yellow Brick Road Global Launch
Category:
Experiential / Virtual Reality (VR)
Annual ID:
OS_IN18017B
Award:
2018 Radio Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Flight Centre
Title:
World Gone Mad
Category:
Craft / Writing - Campaign
Annual ID:
OS_RA18020B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Mori Inc. / Tokyo + TYMOTE / Tokyo + TYO drive / Tokyo
Client:
Red Bull
Title:
Red Bull Music Festival Tokyo
Category:
Craft / Typography - Single or Campaign
Annual ID:
OS_PO18068B
Award:
2018 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client:
Procter & Gamble - Tide
Title:
It's Yet Another Tide Ad
Category:
Television / Short Form - Single
Annual ID:
OS_FI18005B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
adam&eveDDB / New York + Helo / New York + Exile / New York
Client:
Samsung
Title:
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18004B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
Sublime Communications / Stamford
Client:
Eureka
Title:
Clean My Path Viral Video
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18005B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Branded Content
Annual ID:
OS_HW18003B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York + VisualCountry
Client:
Lowe's
Title:
Converticals
Category:
Mobile-First Video
Annual ID:
OS_MO18031B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Product Design / Integrated Digital & Physical Product
Annual ID:
OS_HW18008B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Spotify In-House / New York
Client:
Spotify
Title:
I'm With The Banned
Category:
Feature Length / Non-Fiction / Documentary
Annual ID:
OS_BE18025B
Award:
2018 Radio Bronze Pencil
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Craft / Writing - Single
Annual ID:
OS_RA18015B
Award:
2018 Radio Bronze Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Craft / Writing - Single
Annual ID:
OS_RA18016B
Award:
2018 Film Bronze Pencil
Agency:
Droga5 / London + Biscuit Filmworks / London
Client:
Kwiff
Title:
It's perfectly normal. Until it's Kwiffed
Category:
Television / Long Form - Campaign
Annual ID:
OS_FI18019B
Award:
2018 Social Media Bronze Pencil
Agency:
Ogilvy & Mather Polska / Warsaw
Client:
Greenpeace Poland
Title:
To The Last Tree Standing
Category:
Craft / Use of Visuals
Annual ID:
OS_SM18019B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18008B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
BBDO / New York + Smuggler
Client:
Sandy Hook Promise
Title:
Tomorrow's News
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18018B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Digital / Social Media & Viral Marketing - Single
Annual ID:
OS_DI18019B
Award:
2018 Design Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Digital Design
Annual ID:
OS_DE18044B
Award:
2018 Cultural Driver Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
TERRE DES FEMMES
Title:
The Gender Salary Experiment
Category:
Cultural Driver
Annual ID:
OS_CD18003B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
Mars
Title:
The Pedigree Child Replacement Programme
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18001B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz Company
Title:
Pass The Heinz
Category:
Print / Flat & Dimensional
Annual ID:
OS_DI18002B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
BBC Creative / London
Client:
BBC
Title:
BBC One - The Supporting Act
Category:
Craft - Animation / Single
Annual ID:
OS_MI18029B
Award:
2018 Public Relations Bronze Pencil
Agency:
Deutsch / Los Angeles + Steelhead / Los Angeles
Client:
Taco Bell
Title:
Test Kitchen by Taco Bell
Category:
Events & Experiential
Annual ID:
OS_PR18009B
Award:
2018 Public Relations Bronze Pencil
Agency:
Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client:
National Safety Council
Title:
Prescribed to Death
Category:
Events & Experiential
Annual ID:
OS_PR18010B
Award:
2018 Public Relations Bronze Pencil
Agency:
Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client:
EDEKA ZENTRALE AG & Co. KG
Title:
The most German supermarket
Category:
Events & Experiential
Annual ID:
OS_PR18011B
Award:
2018 Public Relations Bronze Pencil
Agency:
TBWA\ / Helsinki + KLOK / Helsinki
Client:
Finavia
Title:
#LIFEINHEL
Category:
Events & Experiential
Annual ID:
OS_PR18012B
Award:
2018 Interactive Bronze Pencil
Agency:
CP+B / Los Angeles + Plus Productions / Santa Monica
Client:
PayPal
Title:
Local Selects
Category:
Websites / Utility
Annual ID:
OS_IN18007B
Award:
2018 Interactive Bronze Pencil
Agency:
Zambezi / Culver City
Client:
Rotten Apples
Title:
Rotten Apples
Category:
Websites / Utility
Annual ID:
OS_IN18008B
Award:
2018 Social Media Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Social Media
Annual ID:
OS_SM18021B
Award:
2018 Interactive Bronze Pencil
Agency:
Artefact / Paris
Client:
Greenpeace
Title:
Orizon, Predictive Real Estate
Category:
Websites
Annual ID:
OS_IN18003B
Award:
2018 Interactive Bronze Pencil
Agency:
DDB, / Paris + Merci Michel / Paris + Eddy / Paris + Brunch Studio / Paris
Client:
Hasbro
Title:
Emerging species
Category:
Websites
Annual ID:
OS_IN18004B
Award:
2018 Interactive Bronze Pencil
Agency:
R/GA / London + Snaptivity / London
Client:
Snaptivity
Title:
Snaptivity
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18038B
Award:
2018 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
ShotTracker/KeeMotion
Title:
Autonomous Broadcast Network
Category:
Innovation in Interactive / Experiential
Annual ID:
OS_IN18039B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Guerrilla Marketing
Annual ID:
OS_DI18026B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18036B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz
Title:
Pass The Heinz
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18037B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DDB Argentina / Buenos Aires
Client:
Getty Images
Title:
The Worst Photos
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18038B
Award:
2018 Film Bronze Pencil
Agency:
Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client:
Elmsta 3000 Horror Fest
Title:
Short but deadly
Category:
Under 100K Budget
Annual ID:
OS_FI18042B
Award:
2018 Film Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client:
NISSAN MOTOR CO.,LTD.
Title:
THE PROFESSIONAL OF JAPAN
Category:
Under 100K Budget
Annual ID:
OS_FI18043B
Award:
2018 Design Bronze Pencil
Agency:
BUCK / New York + Antfood / New York
Client:
Association of Music Producers
Title:
How to Make Music for Advertising
Category:
Moving Image / Title Sequences
Annual ID:
OS_DE18054B
Award:
2018 Design Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18061B
Award:
2018 Design Bronze Pencil
Agency:
The Nine / Shanghai
Client:
Hengzheng Dental
Title:
The Brass Instruments Band
Category:
Craft / Illustration - Single or Series
Annual ID:
OS_DE18062B
Award:
2018 Interactive Bronze Pencil
Agency:
McCann / New York + MRM//McCann / New York + Weber Shandwick / New York + Momentum WW / New York
Client:
U.S. Army
Title:
White Hats Wanted
Category:
Gaming
Annual ID:
OS_IN18021B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
DM9 DDB / SÃO PAULO
Client:
WALMART
Title:
PRICE ON THE JERSEY
Category:
Experiential / Events & Competitions
Annual ID:
OS_CP18002B
Award:
2018 Mobile Bronze Pencil
Agency:
( anónimo ) / mexico city
Client:
Organización CADENA
Title:
ARRIBAMEXICO.ORG
Category:
Websites
Annual ID:
OS_MO18001B
Award:
2018 Mobile Bronze Pencil
Agency:
DDB, / Paris + Make me Pulse / Paris
Client:
Ubisoft
Title:
A World With No Heroes
Category:
Websites
Annual ID:
OS_MO18002B
Award:
2018 Mobile Bronze Pencil
Agency:
Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client:
Deutsche Telekom
Title:
Magenta Unleashed
Category:
Use of Technology / Augmented Reality (AR)
Annual ID:
OS_MO18022B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
Colenso BBDO / Auckland
Client:
DB Breweries / Heineken NZ
Title:
DB Export Beer Bottle Sand
Category:
Innovation in Cross-Platform / Experiential
Annual ID:
OS_CP18021B
Award:
2018 Cross-Platform Bronze Pencil
Agency:
AMV BBDO / London + Somesuch & Co / London
Client:
Essity Libresse Bodyform
Title:
#Blood Normal
Category:
Integrated Branding
Annual ID:
OS_CP18008B
