The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

David Bowie Is Here Agency: Spotify In-House / New York + UM Worldwide / New York Client: Spotify Category: Branding / Brand Installations
Block Wish Agency: HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki Client: HOK-Elanto Category: Utility
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Utility
My life as a NPC Agency: DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris Client: Ubisoft Category: Social Post / Campaign
Deadpool 2 opening titles Agency: Method Studios / New York + 20th Century Fox / Los Angeles Client: 20th Century Fox Category: Craft - Title Sequences / Title Sequences
My Line Agency: MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá Client: Ministry of Technology & Communication of Colombia Category: Craft / Use of Digital Technology
Project Revoice Agency: BWM Dentsu / Sydney Client: The ALS Association Category: Craft / Use of Digital Technology
Football Decoded Agency: McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid Client: Microsoft / Xbox Category: Creative Use of Data / Data Visualization
Your 2018 Wrapped Agency: Spotify In-House / New York + Active Theory / Venice Client: Spotify Category: Creative Use of Data / Data Visualization
The Boy & The Piano Agency: Academy Films / London + adam&eveDDB / London Client: John Lewis & Partners Category: Craft - Direction / Single
The Baptism Agency: DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris Client: Ubisoft Category: Craft - Direction / Single
Painted by Paint Agency: Taproot Dentsu / Mumbai Client: Dulux Paints Category: Craft / Art Direction
Black and Red Agency: SHISEIDO CO., LTD. / Tokyo Client: SHISEIDO CO., LTD. Category: Craft / Art Direction
Posts Into Letters Agency: Area 23, An FCB Health Network Company / New York Client: Change The Ref Category: Innovation in Social Media
We Believe Agency: GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York Client: Gillette (P&G) Category: Brand Voice
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Brand Voice
Three Minutes Agency: TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Long Form Video / Single
Who? Agency: Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires Client: FOX Networks group Latin America Category: Long Form Video / Single
A Report of Connected Events Agency: PostPanic / Amsterdam + Nuna9 / London Client: Liberty Global Category: Long Form Video / Single
The Endless Ad Agency: Wieden+Kennedy / São Paulo Client: Old Spice Category: Innovation in Film
Uber Toys Agency: DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris Client: Uber Category: Craft / Art Direction
Unboxing the Truth Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York Client: Thomson Reuters Corporation Category: Influencer Marketing / Single Channel
Draw to Art Agency: Google Creative Lab / London Client: Google Arts and Culture Category: Digital Experiential & Immersive / Interactive Installations
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Innovation in Direct Marketing
Mutual Observation and Learning Agency: T-Change Design Studio / Nanjing Client: Nanjing Graphic Designer Alliance Category: Editorial / Books
The 9th National Book Design Art Exhibition Excellent Works Collection Agency: Han Qing Tang Design / Nanjing Client: Nanjing Press Category: Editorial / Books
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Craft / Printing / Production
Women Rewrite Women Agency: MULLENLOWE SSP3 / Bogotá Client: El Tiempo Newspaper Category: Social Engagement / User-Generated Content
Story Sign Agency: FCB Inferno / London Client: Huawei Category: Innovation in Interactive
The Healing House Agency: Bensimon Byrne / Toronto + Narrative / Toronto Client: Casey House Category: Experiential / Live Events
Distracted Goalkeeper Agency: Tech and Soul / São Paulo + Uber / São Paulo Client: Uber Category: Experiential / Live Events
ReArranged Agency: Scholz & Friends / Berlin Client: Berlin Philharmonic Category: Promotional / Posters - Extended Series
One Art Agency: VMLY&R / Dubai Client: Interreligious Council of Bosnia & Herzegovina Category: Promotional / Posters - Extended Series
Accessibility Mat Agency: GTB Brasil / São Paulo Client: Ford Motor Company Category: Use of Technology / Physical Product & Mobile Integration
The Lost Typography of Bauhaus Agency: Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco Client: Adobe Category: Typography / Typeface Design
Mohawk Quarterly 15: Materials Agency: Hybrid Design / San Francisco Client: Mohawk Category: Promotional / Booklets & Brochures
adDRESS_THE_FUTURE Agency: VIRTUE / Copenhagen Client: Carlings Category: Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)
@SeeLikeMenna Agency: Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo Client: Toyota Motor Corporation Category: Social Channel
Share Your Gifts Agency: TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles Client: Apple Category: Craft - Animation / Single
THE DEALS Agency: Buzzman / 75010, Paris Client: BURGER KING FRANCE Category: Online Films & Video / Short Form - Campaign
#UNIGNORABLE Agency: TAXI / Toronto + United Way / Toronto Client: United Way Category: Print / Health & Wellness
BK Bot Agency: DAVID The Agency / Miami + Burger King / Miami Client: Burger King Category: Craft / Writing
Disclaimer, Round 2 Agency: The Martin Agency / Richmond, VA + Rainmaker / Richmond, VA Client: GEICO Category: Broadcast / Campaign
3PM Brainstorms Agency: BBDO / New York + iHeartMedia Client: Mars Chocolate North America / Snickers Category: Broadcast / Campaign
Breaking Ballet Agency: TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg Client: Joburg Ballet Category: Social Post / Real-time Response
DNA Discounts Agency: Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City Client: Aeromexico Category: Reputation Management
Black Supermarket Agency: Carrefour / Massy + Marcel / Paris Client: Carrefour Category: Reputation Management
Billie Jean King Your Shoes Agency: TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York Client: Adidas Category: Events & Competitions
The Flip Agency: We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver Client: McDonald's Category: Events & Competitions
Highlight the Remarkable Agency: DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf Client: STABILO International GmbH Category: Publishing / Magazine - Campaign

2019 Design Silver Pencil

Spotify In-House / New York + UM Worldwide / New York

Spotify

David Bowie Is Here

Branding / Brand Installations

OS_DE19014S

2019 Mobile Silver Pencil

HOK-Elanto / Helsinki + SOK Media / Helsinki + Carat Finland / Helsinki + Accenture / Helsinki

HOK-Elanto

Block Wish

Utility

OS_MO19004S

2019 Mobile Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Utility

OS_MO19005S

2019 Social Media Silver Pencil

DDB / Paris + Make Me Pulse / Paris + Studio Press Play On Tape / Paris + THE / Paris

Ubisoft

My life as a NPC

Social Post / Campaign

OS_SM19009S

2019 Moving Image Craft Silver Pencil

Method Studios / New York + 20th Century Fox / Los Angeles

20th Century Fox

Deadpool 2 opening titles

Craft - Title Sequences / Title Sequences

OS_MI19034S

2019 Direct Marketing Silver Pencil

MULLENLOWE SSP3 / Bogotá + Macarena Films / Bogotá

Ministry of Technology & Communication of Colombia

My Line

Craft / Use of Digital Technology

OS_DI19034S

2019 Direct Marketing Silver Pencil

BWM Dentsu / Sydney

The ALS Association

Project Revoice

Craft / Use of Digital Technology

OS_DI19035S

2019 Creative Use of Data Silver Pencil

McCann / London + Craft/McCann / London + Somesuch / London + Twentyfour Seven / Madrid

Microsoft / Xbox

Football Decoded

Creative Use of Data / Data Visualization

OS_CU19003S

2019 Creative Use of Data Silver Pencil

Spotify In-House / New York + Active Theory / Venice

Spotify

Your 2018 Wrapped

Creative Use of Data / Data Visualization

OS_CU19004S

2019 Moving Image Craft Silver Pencil

Academy Films / London + adam&eveDDB / London

John Lewis & Partners

The Boy & The Piano

Craft - Direction / Single

OS_MI19004S

2019 Moving Image Craft Silver Pencil

DDB / Paris + Henry / Paris + SCHMOOZE / BALLAD / Paris + MIKROS MPC / Paris

Ubisoft

The Baptism

Craft - Direction / Single

OS_MI19005S

2019 Print & Outdoor Silver Pencil

Taproot Dentsu / Mumbai

Dulux Paints

Painted by Paint

Craft / Art Direction

OS_PO19043S

2019 Print & Outdoor Silver Pencil

SHISEIDO CO., LTD. / Tokyo

SHISEIDO CO., LTD.

Black and Red

Craft / Art Direction

OS_PO19044S

2019 Social Media Silver Pencil

Area 23, An FCB Health Network Company / New York

Change The Ref

Posts Into Letters

Innovation in Social Media

OS_SM19032S

2019 Public Relations Silver Pencil

GREY / New York + Procter & Gamble / Boston, MA + Townhouse / New York + Cosmo Street / New York

Gillette (P&G)

We Believe

Brand Voice

OS_PR19015S

2019 Public Relations Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Brand Voice

OS_PR19016S

2019 Branded Entertainment Silver Pencil

TBWA\Media Arts Lab / Shanghai + TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Three Minutes

Long Form Video / Single

OS_BE19012S

2019 Branded Entertainment Silver Pencil

Ponce / Buenos Aires + Agosto / Barcelona + FOX Networks Group Latin America / Buenos Aires

FOX Networks group Latin America

Who?

Long Form Video / Single

OS_BE19013S

2019 Branded Entertainment Silver Pencil

PostPanic / Amsterdam + Nuna9 / London

Liberty Global

A Report of Connected Events

Long Form Video / Single

OS_BE19014S

2019 Film Silver Pencil

Wieden+Kennedy / São Paulo

Old Spice

The Endless Ad

Innovation in Film

OS_FI19039S

2019 Experiential & Immersive Silver Pencil

DDB / Paris + Art Bridge / Quad Groupe / Paris + Balthazar Lab / Paris

Uber

Uber Toys

Craft / Art Direction

OS_EX19019S

2019 Social Influencer Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York

Thomson Reuters Corporation

Unboxing the Truth

Influencer Marketing / Single Channel

OS_SI19002S

2019 Interactive & Online Silver Pencil

Google Creative Lab / London

Google Arts and Culture

Draw to Art

Digital Experiential & Immersive / Interactive Installations

OS_IN19016S

2019 Direct Marketing Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Innovation in Direct Marketing

OS_DI19039S

2019 Design Silver Pencil

T-Change Design Studio / Nanjing

Nanjing Graphic Designer Alliance

Mutual Observation and Learning

Editorial / Books

OS_DE19017S

2019 Design Silver Pencil

Han Qing Tang Design / Nanjing

Nanjing Press

The 9th National Book Design Art Exhibition Excellent Works Collection

Editorial / Books

OS_DE19018S

2019 Direct Marketing Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Craft / Printing / Production

OS_DI19033S

2019 Social Media Silver Pencil

MULLENLOWE SSP3 / Bogotá

El Tiempo Newspaper

Women Rewrite Women

Social Engagement / User-Generated Content

OS_SM19015S

2019 Interactive & Online Silver Pencil

FCB Inferno / London

Huawei

Story Sign

Innovation in Interactive

OS_IN19025S

2019 Branded Entertainment Silver Pencil

Bensimon Byrne / Toronto + Narrative / Toronto

Casey House

The Healing House

Experiential / Live Events

OS_BE19030S

2019 Branded Entertainment Silver Pencil

Tech and Soul / São Paulo + Uber / São Paulo

Uber

Distracted Goalkeeper

Experiential / Live Events

OS_BE19031S

2019 Design Silver Pencil

Scholz & Friends / Berlin

Berlin Philharmonic

ReArranged

Promotional / Posters - Extended Series

OS_DE19034S

2019 Design Silver Pencil

VMLY&R / Dubai

Interreligious Council of Bosnia & Herzegovina

One Art

Promotional / Posters - Extended Series

OS_DE19035S

2019 Mobile Silver Pencil

GTB Brasil / São Paulo

Ford Motor Company

Accessibility Mat

Use of Technology / Physical Product & Mobile Integration

OS_MO19016S

2019 Design Silver Pencil

Abby Priest / Stockholm + Adobe / San Francisco + Adobe Studios / San Francisco

Adobe

The Lost Typography of Bauhaus

Typography / Typeface Design

OS_DE19022S

2019 Design Silver Pencil

Hybrid Design / San Francisco

Mohawk

Mohawk Quarterly 15: Materials

Promotional / Booklets & Brochures

OS_DE19038S

2019 Mobile Silver Pencil

VIRTUE / Copenhagen

Carlings

adDRESS_THE_FUTURE

Use of Technology / Augmented, Virtual and Mixed Reality (AR, VR, MR)

OS_MO19015S

2019 Social Media Silver Pencil

Saatchi & Saatchi / Torrance + DENTSU INC. / Tokyo

Toyota Motor Corporation

@SeeLikeMenna

Social Channel

OS_SM19004S

2019 Moving Image Craft Silver Pencil

TBWA\Media Arts Lab / Los Angeles + OMD Worldwide / Los Angeles

Apple

Share Your Gifts

Craft - Animation / Single

OS_MI19031S

2019 Film Silver Pencil

Buzzman / 75010, Paris

BURGER KING FRANCE

THE DEALS

Online Films & Video / Short Form - Campaign

OS_FI19014S

2019 Health, Wellness & Pharma Silver Pencil

TAXI / Toronto + United Way / Toronto

United Way

#UNIGNORABLE

Print / Health & Wellness

OS_HW19016S

2019 Direct Marketing Silver Pencil

DAVID The Agency / Miami + Burger King / Miami

Burger King

BK Bot

Craft / Writing

OS_DI19031S

2019 Radio & Audio Silver Pencil

The Martin Agency / Richmond, VA + Rainmaker / Richmond, VA

GEICO

Disclaimer, Round 2

Broadcast / Campaign

OS_RA19004S

2019 Radio & Audio Silver Pencil

BBDO / New York + iHeartMedia

Mars Chocolate North America / Snickers

3PM Brainstorms

Broadcast / Campaign

OS_RA19005S

2019 Social Media Silver Pencil

TBWA Hunt Lascaris / Johannesburg + Joburg Ballet / Johannesburg

Joburg Ballet

Breaking Ballet

Social Post / Real-time Response

OS_SM19010S

2019 Public Relations Silver Pencil

Ogilvy Colombia / Bogotá + Ogilvy Mexico / Mexico City

Aeromexico

DNA Discounts

Reputation Management

OS_PR19020S

2019 Public Relations Silver Pencil

Carrefour / Massy + Marcel / Paris

Carrefour

Black Supermarket

Reputation Management

OS_PR19021S

2019 Experiential & Immersive Silver Pencil

TBWA\Chiat\Day / New York + Design by Disruption / New York + Rebel and Rogue / New York

Adidas

Billie Jean King Your Shoes

Events & Competitions

OS_EX19004S

2019 Experiential & Immersive Silver Pencil

We Are Unlimited / Chicago + We Are Unlimited/The Marketing Store / Chicago + DDB New York / New York City + DDB Canada / Vancouver

McDonald's

The Flip

Events & Competitions

OS_EX19005S

2019 Print & Outdoor Silver Pencil

DDB Group Germany / Düsseldorf + Stefan Kranefeld Imaging / Düsseldorf

STABILO International GmbH

Highlight the Remarkable

Publishing / Magazine - Campaign

OS_PO19013S

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