The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
I Will Always Be Me
Agency: VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client: Dell Technologies & Intel Category: Editorial / Digital Publications
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Out of Home / Single
Solar Beehive
Agency: INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client: Hanwha Category: Innovation & Transformation / Innovation in Design
Palate Care Dispenser
Agency: Wunderman Thompson / Bogotá
Client: Operation Smile Colombia Category: Innovation & Transformation / Innovation in Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Design
McEnroe vs McEnroe
Agency: FCB / New York + AB InBev / Michelob ULTRA
Client: AB InBev / Michelob ULTRA Category: Innovation & Transformation / Innovation in Design
The Candual
Agency: TBWA\Switzerland AG / Zurich
Client: IKEA Switzerland Category: Brand Identity / Single Item
Immortal Membership
Agency: Broken Heart Love Affair / Toronto + Lifelong Crush / Toronto + Royal Ontario Museum / Toronto + Sparks Productions / Toronto
Client: Royal Ontario Museum Category: Brand Identity / Single Item
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Craft / Art Direction
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Craft / Art Direction
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Craft / Art Direction
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
The Burn Book
Agency: Field Trip NYC, LLC / New York
Client: Field Trip Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction
Extraordinary is Ordinary
Agency: Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client: Travel Oregon Category: Craft / Art Direction
Guns Stats
Agency: alma DDB / Miami + Change the Ref / Pompano Beach
Client: Change the Ref Category: Craft / Art Direction
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Art Direction
Tokyo Vice - Opening Title Sequence
Agency: yU+co / Los Angeles
Client: HBO Max Category: Moving Image / Single
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Typography / Typeface Design
Think About the Brain
Agency: NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client: The Swedish Brain Foundation Category: Typography / Typeface Design
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Service Design / Customer Experience (CX)
Life in the Beijing Opera
Agency: LINLIN Design Studio / BEIJING
Client: LINLIN Design Studio Category: Editorial / Books
Kent
Agency: Nanjing Han Qing Tang Design / Nanjing
Client: SDX Joint Publishing Company Category: Editorial / Books
Lens & Landscape
Agency: T-Change Design Studio / Nanjing
Client: Northing Category: Editorial / Books
The New Swiss Passport
Agency: Federal Office of Police (fedpol) / Bern + RETINAA / Geneva
Client: Federal Office of Police of Switzerland Category: Editorial / Books
The One-Word Dictionary
Agency: BETC HAVAS / São Paulo + HERSHEY’s / São Paulo
Client: HERSHEY's Category: Editorial / Books
Girls Define Girl
Agency: MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client: AB InBev / Pony Malta Category: Editorial / Books
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Data Visualization / Static or Dynamic
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Data Visualization / Static or Dynamic
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Data Visualization / Static or Dynamic
Art on 158-Meter Ice
Agency: BLACKBOW / Beijing
Client: Olympic Winter Games Beijing 2022 Category: Out of Home / Brand Installations
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Out of Home / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Out of Home / Brand Installations
Turnstile Turbines
Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client: Iberdrola Category: Out of Home / Brand Installations
Crimea 5 am
Agency: ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client: Ukrainian Institute Category: Out of Home / Brand Installations
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Out of Home / Brand Installations
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Out of Home / Brand Installations
Plastic Free Future Mart
Agency: Droga5 / New York + Enter + Pink Sparrow
Client: Molson Coors Category: Out of Home / Brand Installations
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Out of Home / Brand Installations
NN North Sea Jazz Festival
Agency: Studio Dumbar/DEPT / Rotterdam
Client: Mojo Concerts Category: Brand Identity / Rebranding
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Brand Identity / Rebranding
Be More Triangle
Agency: Bulletproof / London + Mondelez International / Zurich
Client: Toblerone Category: Brand Identity / Rebranding
Award:
2023 Design Merit Award
Agency:
VMLY&R / New York + Intel / Santa Clara + Dell Technologies / Round Rock + Intel / Folsom
Client:
Dell Technologies & Intel
Title:
I Will Always Be Me
Category:
Editorial / Digital Publications
Annual ID:
OS23_DE098M
Award:
2023 Design Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client:
SOS HOMOPHOBIE and PANTONE
Title:
COLORS OF LOVE
Category:
Out of Home / Single
Annual ID:
OS23_DE140M
Award:
2023 Design Merit Award
Agency:
INNOCEAN / Seoul + Hanwha / Seoul + PLANIT PRODUCTION / Seoul
Client:
Hanwha
Title:
Solar Beehive
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE191M
Award:
2023 Design Merit Award
Agency:
Wunderman Thompson / Bogotá
Client:
Operation Smile Colombia
Title:
Palate Care Dispenser
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE192M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE193M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Michelob ULTRA
Client:
AB InBev / Michelob ULTRA
Title:
McEnroe vs McEnroe
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS23_DE194M
Award:
2023 Design Merit Award
Agency:
TBWA\Switzerland AG / Zurich
Client:
IKEA Switzerland
Title:
The Candual
Category:
Brand Identity / Single Item
Annual ID:
OS23_DE067M
Award:
2023 Design Merit Award
Agency:
Broken Heart Love Affair / Toronto + Lifelong Crush / Toronto + Royal Ontario Museum / Toronto + Sparks Productions / Toronto
Client:
Royal Ontario Museum
Title:
Immortal Membership
Category:
Brand Identity / Single Item
Annual ID:
OS23_DE068M
Award:
2023 Design Merit Award
Agency:
Dentsu Creative Vietnam
Client:
Biti's
Title:
A Step Forward
Category:
Craft / Art Direction
Annual ID:
OS23_DE163M
Award:
2023 Design Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Craft / Art Direction
Annual ID:
OS23_DE164M
Award:
2023 Design Merit Award
Agency:
Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client:
P&G Whisper
Title:
The Missing Chapter
Category:
Craft / Art Direction
Annual ID:
OS23_DE165M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Craft / Art Direction
Annual ID:
OS23_DE166M
Award:
2023 Design Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Craft / Art Direction
Annual ID:
OS23_DE167M
Award:
2023 Design Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
AROYA
Title:
Freedom Grams
Category:
Craft / Art Direction
Annual ID:
OS23_DE168M
Award:
2023 Design Merit Award
Agency:
Ogilvy UK / London
Client:
Relate
Title:
The Hornicultural Society
Category:
Craft / Art Direction
Annual ID:
OS23_DE169M
Award:
2023 Design Merit Award
Agency:
DAVID / Madrid + Pickle Music / Madrid
Client:
DAVID
Title:
DAVID New ID
Category:
Craft / Art Direction
Annual ID:
OS23_DE170M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client:
Sea Shepherd
Title:
Catch of the Day 2050
Category:
Craft / Art Direction
Annual ID:
OS23_DE171M
Award:
2023 Design Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Craft / Art Direction
Annual ID:
OS23_DE172M
Award:
2023 Design Merit Award
Agency:
Field Trip NYC, LLC / New York
Client:
Field Trip
Title:
The Burn Book
Category:
Craft / Art Direction
Annual ID:
OS23_DE173M
Award:
2023 Design Merit Award
Agency:
DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client:
Coors Light
Title:
Chillboards
Category:
Craft / Art Direction
Annual ID:
OS23_DE174M
Award:
2023 Design Merit Award
Agency:
Wieden+Kennedy / Portland + CANADA / Barcelona + JOINT Editorial / Portland + Marmoset / Portland
Client:
Travel Oregon
Title:
Extraordinary is Ordinary
Category:
Craft / Art Direction
Annual ID:
OS23_DE175M
Award:
2023 Design Merit Award
Agency:
alma DDB / Miami + Change the Ref / Pompano Beach
Client:
Change the Ref
Title:
Guns Stats
Category:
Craft / Art Direction
Annual ID:
OS23_DE176M
Award:
2023 Design Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Craft / Art Direction
Annual ID:
OS23_DE177M
Award:
2023 Design Merit Award
Agency:
R/GA Australia
Client:
Museum of Chinese in Australia
Title:
MOCA
Category:
Craft / Art Direction
Annual ID:
OS23_DE178M
Award:
2023 Design Merit Award
Agency:
yU+co / Los Angeles
Client:
HBO Max
Title:
Tokyo Vice - Opening Title Sequence
Category:
Moving Image / Single
Annual ID:
OS23_DE162M
Award:
2023 Design Merit Award
Agency:
büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client:
Serviceplan Group
Title:
The New House of Communication
Category:
Typography / Typeface Design
Annual ID:
OS23_DE099M
Award:
2023 Design Merit Award
Agency:
NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client:
The Swedish Brain Foundation
Title:
Think About the Brain
Category:
Typography / Typeface Design
Annual ID:
OS23_DE100M
Award:
2023 Design Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Service Design / Customer Experience (CX)
Annual ID:
OS23_DE161M
Award:
2023 Design Merit Award
Agency:
LINLIN Design Studio / BEIJING
Client:
LINLIN Design Studio
Title:
Life in the Beijing Opera
Category:
Editorial / Books
Annual ID:
OS23_DE091M
Award:
2023 Design Merit Award
Agency:
Nanjing Han Qing Tang Design / Nanjing
Client:
SDX Joint Publishing Company
Title:
Kent
Category:
Editorial / Books
Annual ID:
OS23_DE092M
Award:
2023 Design Merit Award
Agency:
T-Change Design Studio / Nanjing
Client:
Northing
Title:
Lens & Landscape
Category:
Editorial / Books
Annual ID:
OS23_DE093M
Award:
2023 Design Merit Award
Agency:
Federal Office of Police (fedpol) / Bern + RETINAA / Geneva
Client:
Federal Office of Police of Switzerland
Title:
The New Swiss Passport
Category:
Editorial / Books
Annual ID:
OS23_DE094M
Award:
2023 Design Merit Award
Agency:
BETC HAVAS / São Paulo + HERSHEY’s / São Paulo
Client:
HERSHEY's
Title:
The One-Word Dictionary
Category:
Editorial / Books
Annual ID:
OS23_DE095M
Award:
2023 Design Merit Award
Agency:
MullenLowe SSP3 / Bogotá + AB InBev / Bogotá + Dattis / Bogotá + Austria Films Colombia / Bogota
Client:
AB InBev / Pony Malta
Title:
Girls Define Girl
Category:
Editorial / Books
Annual ID:
OS23_DE096M
Award:
2023 Design Merit Award
Agency:
Paprika / Montreal
Client:
Glenn Lutz
Title:
There's light
Category:
Editorial / Books
Annual ID:
OS23_DE097M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE126M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE127M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE128M
Award:
2023 Design Merit Award
Agency:
BLACKBOW / Beijing
Client:
Olympic Winter Games Beijing 2022
Title:
Art on 158-Meter Ice
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE146M
Award:
2023 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client:
Spotify Japan
Title:
Sound Tour
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE147M
Award:
2023 Design Merit Award
Agency:
Ogilvy Italy / Milan
Client:
Prime Video
Title:
Staraoke
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE148M
Award:
2023 Design Merit Award
Agency:
Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client:
Iberdrola
Title:
Turnstile Turbines
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE149M
Award:
2023 Design Merit Award
Agency:
ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client:
Ukrainian Institute
Title:
Crimea 5 am
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE150M
Award:
2023 Design Merit Award
Agency:
ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client:
Concrete by Kovalska
Title:
Christmas not war
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE151M
Award:
2023 Design Merit Award
Agency:
FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client:
AB InBev / Budweiser
Title:
The Billboard Is Yours to Take
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE152M
Award:
2023 Design Merit Award
Agency:
Droga5 / New York + Enter + Pink Sparrow
Client:
Molson Coors
Title:
Plastic Free Future Mart
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE153M
Award:
2023 Design Merit Award
Agency:
Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client:
Boehringer Ingelheim
Title:
The Unwearable Collection
Category:
Out of Home / Brand Installations
Annual ID:
OS23_DE154M
Award:
2023 Design Merit Award
Agency:
Studio Dumbar/DEPT / Rotterdam
Client:
Mojo Concerts
Title:
NN North Sea Jazz Festival
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE083M
Award:
2023 Design Merit Award
Agency:
DAVID / Madrid + Pickle Music / Madrid
Client:
DAVID
Title:
DAVID New ID
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE084M
Award:
2023 Design Merit Award
Agency:
Bulletproof / London + Mondelez International / Zurich
Client:
Toblerone
Title:
Be More Triangle
Category:
Brand Identity / Rebranding
Annual ID:
OS23_DE085M
