The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Junk Sleep
Agency: Droga5 / New York + King Lear Music & Sound + Found Objects + MJZ
Client: Mattress Firm Category: Integrated Campaign
A Fire Inside
Agency: FINCH / Sydney + The Tuesday Club / Auckland + Atticus / Sydney
Client: NRMA Insurance Category: Craft / Art Direction
The Bridge
Agency: Klick Health / Toronto + Jamute / Brazil + Lightfarm Studios / Rio de Janeiro
Client: PAWS NY Category: Craft / Art Direction
Picture The Days Ahead
Agency: FCB Health Europe, an IPG Health Company / London + Sandoz / Munich
Client: Sandoz, Lenalidomide Category: Print
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
The White Lotus - Season 2 Main Title Sequence
Agency: Plains of Yonder / Seattle
Client: HBO Category: Title Sequences
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online / Websites & Mobile
Rescue Doodles
Agency: BBDO / New York
Client: Pedigree Category: Digital & Online / Websites & Mobile
COLORS OF LOVE
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt + EG+ / Boulogne-Billancourt
Client: SOS HOMOPHOBIE and PANTONE Category: Physical Product / Promotional
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Moving Image / Single
Goldfish Jingle
Agency: Saatchi & Saatchi NY / New York + Campbell's Snack Company / Norwalk + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Non-traditional & Guerrilla Marketing
#UnExaminable
Agency: DDB Romania / Bucharest + Media Investment / Bucharest + Porter Novelli / Bucharest + Abis Studio / Bucharest
Client: The VIF Network Category: Film
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Film
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Integrated Campaign
Smart Fill
Agency: VMLY&R Commerce India / Mumbai
Client: Unilever Category: Customer Experience / CX / In-Person
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Customer Experience / CX / In-Person
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Out of Home / Series
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Denol web studio / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Out of Home / Series
KICKIN RIGHTS CUP
Agency: Manifiesto
Client: APDHE (ASSOCIATION FOR HUMAN RIGHTS SPAIN UN) Category: Social Post / Real-time Response
Land of the Unfree
Agency: Anorak NoA / Oslo + Amnesty / Oslo
Client: Amnesty International Category: Social Post / Real-time Response
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Community Building
There's Nothing Comic About Dyslexia
Agency: INNOCEAN / Berlin + Dyslexia Scotland + Brokstad Studio / New York + Havas Media / London
Client: Dyslexia Scotland Category: Craft / Art Direction
Novelty
Agency: Oatly Department of Mind Control + Grand Crew / New York + Nomad / Los Angeles
Client: Oatly Category: Video Content / Series
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Experiential / Virtual Events
Kami
Agency: Forsman & Bodenfors / Singapore + Fuse / Singapore + The Diigitals / Dorset + Harpi Sim / Singapore
Client: Down Syndrome International Category: Digital Design
FAQ YOU – An educational (R)evolution
Agency: loved GmbH / Hamburg + thjnk AG / Hamburg
Client: Ohhh! foundation Category: Digital Design
Eyedar
Agency: Area 23, an IPG Health Company / New York + Dalmatian Cow / Los Angeles + Blind Pig / London
Client: Horizon Therapeutics Category: Digital Design
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Writing
Burger Burger Burger Burger
Agency: We Believers / New York + Pickle Music / New York + Bross al Cuadrado / AFW / Mexico D.F. + Da8
Client: Burger King Category: P.O.P. & In-Store / Single
Bless Your F*ing Cooch
Agency: Mischief @ No Fixed Address / Brooklyn + eos + Makeout
Client: eos Category: Single Region or Market / Consumer / Brand
Google Pixel - Your Life with Pixel
Agency: Anomaly / Berlin
Client: Google Pixel Germany Category: Writing / Series
Scratchboards
Agency: DAVID / Madrid + Activision / Los Angeles + 900 Films / Los Angeles + Bait Shoppe / Los Angeles
Client: Activision Category: Physical Items
The Unburnable Book
Agency: Rethink + Penguin Random House / Toronto
Client: Penguin Random House Category: Physical Items
Wizarding World Holiday Trunk
Agency: Special US / Los Angeles + Uber Eats / San Francisco + Warner Bros. Discovery
Client: Uber Eats Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Native Sportscasters
Agency: We Believers / New York + Pickle Music / New York + WE DOERS / New York
Client: AB INBEV Category: Audio
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Craft / Storytelling
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Promotional / Physical Items
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Promotional / Physical Items
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Typography
The Unforgettable 2 Minutes
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels + Public Audio / Amsterdam + Cake Film & Photography / Amsterdam
Client: Nationaal Comité 4 & 5 mei Category: Experiential Radio & Audio