The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Contemporary Beauty Ideal
Agency: Ogilvy Frankfurt / Frankfurt
Client: ANAD (National Association of Anorexia Nervosa and Associated) Category: Experiential Advertising / Single
THUNDER NIGHT fever!
Agency: Dentsu / Tokyo
Client: MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Puppies; Dance Club; Oktoberfest
Agency: Devito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Campaign
Worth It
Agency: Net#Work BBDO / Hyde Park
Client: Virgin Atlantic Airlines Category: Consumer Radio / Campaign
Gyttorp
Agency: Neumeister / Stockholm
Client: Gyttorp Category: Branding / Logo/Trademark Design - Single Only
Monopoly City Streets
Agency: DDB UK / London
Client: Hasbro Inc. Category: Websites & Microsites / Consumer Goods
Did You Know?
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Gaming & Branded Applications / Branded applications
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Interactive Advertising / Self-Promotion - Single
Wusthof Fishbook
Agency: COZUM, Istanbul / ISTANBUL
Client: Wusthof Knives Category: Publication Design / Cover Design
Lionelville
Agency: Creative Artists Agency / Los Angeles
Client: Lionel Category: Film / Theatrical and DVD releases
Georgia Max Coffee / Toilet
Agency: TUGBOAT / Tokyo
Client: Coca-Cola (Japan) Company, Limited Category: Outdoor Design / Single
Boone Oakley Website
Agency: Boone Oakley / Charlotte
Client: Boone Oakley Category: Innovation in Advertising / Single
Concert for the people
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Innovation in Advertising / Single
adidas teamgeist
Agency: North Kingdom / Skelleftea
Client: adidas Category: Websites & Microsites / Branded Games
www.hboimagine.com
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Series/Episodes
Cinema 21:9
Agency: DDB Worldwide/Tribal DDB Amsterdam
Client: Philips Category: Websites & Microsites / Durable Goods
Priceless Picks
Agency: McCann Erickson / New York City
Client: MasterCard Category: Mobile Applications/Sites / Social Networks/ Community
Everywhere URL
Agency: Y&R South Africa / Wendywood
Client: Land Rover Category: Newspaper / Full Page or Spread - Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Non-Broadcast / Single
IWC Schaffhausen
Agency: Jung von Matt AG / Hamburg
Client: 12 Parts Category: Collateral / Promotion (Agencies creating work for individuals)
Sprint Widget Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Banners - Dynamic - Campaign
An Open Mind Is Advised
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Cinema Advertising / Campaign
Twelpforce
Agency: Crispin Porter + Bogusky / Boulder
Client: Best Buy Category: Websites & Microsites / Social Networks/ Community
Samsung Shakedown
Agency: From Stockholm With Love / Stockholm
Client: Samsung Category: Online Films And Video / Event or Live Webcast - Single
John Mayer Augmented Reality Music Video
Agency: BLITZ / Los Angeles
Client: Adobe Category: Music / Integration of a brand in a music environment
Y'all vs Us
Agency: Young & Rubicam / New York
Client: Cellular South Category: Television / Specials or one-time screening
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral (Brochures and Direct Mail) - Single
Different Scents for Different Gents
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
6 Beers of Separation
Agency: BMF / Pyrmont
Client: Lion Nathan Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Augmented Reality Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Interactive Advertising / Augmented Reality
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Out Of Home/Outdoor / Campaign
The Vigneron
Agency: Alt Group / Ponsonby
Client: Oakfield Press Category: Publication Design / Book, Magazine, Newspaper
Toyota Sponsafier Campaign
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, U.S.A., Inc. Category: Integrated Branding / Integrated Branding Campaign - 360
Model, Gym, Bird
Agency: La Comunidad / Miami
Client: MTV Category: Consumer Television / Over :30 - Campaign
HBO Audio Mural Installations
Agency: BBDO / New York
Client: HBO/Big Love Category: Events and Installations / Creative positioning of a brand outside traditional or online media
"HOWTO" Magazine
Agency: Ogilvy Frankfurt / Frankfurt
Client: Ogilvy Germany Category: Branding / Booklet/Brochure
Trash Seabirds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Endangered Wildlife Trust (EWT) Category: Public Service / Newspaper or Magazine - Campaign
Big Business/PR/Problem Solving
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Television - Campaign
Digital Invaders
Agency: GrupoW / Saltillo
Client: Digital Invaders, school Category: Craft / Sound Design
Asylum 626
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito Lay Doritos Category: Gaming & Branded Applications / Online gaming
Nanjing contemporary art annual exhibition
Agency: qing zhao / Nanjing
Client: zhao qing Category: Public Service / Collateral - Campaign
Pure Waters
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / Over :30 / Under :90 - Single
The Hidden Truth
Agency: Bates 141 Mumbai / Mumbai
Client: Women’s Grievances Cell Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
OPEN ME
Agency: DDB Shanghai / Shanghai
Client: THE PREGNANCY CARE ASSOCIATION Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ANAD (National Association of Anorexia Nervosa and Associated)
Title:
The Contemporary Beauty Ideal
Category:
Experiential Advertising / Single
Annual ID:
10087G
Award:
2010 Design Silver Pencil
Agency:
Dentsu / Tokyo
Client:
MITSUBISHI ESTATE CO.,LTD & IDEE CO.,LTD
Title:
THUNDER NIGHT fever!
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10026D
Award:
2010 Advertising Silver Pencil
Agency:
Devito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Puppies; Dance Club; Oktoberfest
Category:
Consumer Radio / Campaign
Annual ID:
10047R
Award:
2010 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
Virgin Atlantic Airlines
Title:
Worth It
Category:
Consumer Radio / Campaign
Annual ID:
10048R
Award:
2010 Design Silver Pencil
Agency:
Neumeister / Stockholm
Client:
Gyttorp
Title:
Gyttorp
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10007D
Award:
2010 Interactive Silver Pencil
Agency:
DDB UK / London
Client:
Hasbro Inc.
Title:
Monopoly City Streets
Category:
Websites & Microsites / Consumer Goods
Annual ID:
10005N
Award:
2010 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Did You Know?
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10059T
Award:
2010 Design Silver Pencil
Agency:
MR_DESIGN / Tokyo
Client:
MR_DESIGN
Title:
Sushi Memo Block
Category:
Industrial Design / Campaign
Annual ID:
10064D
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Bartle Bogle Hegarty China / Shanghai
Client:
WWF China
Title:
Fate's in your hands
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10034E
Award:
2010 Interactive Silver Pencil
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Interactive Advertising / Self-Promotion - Single
Annual ID:
10058N
Award:
2010 Design Silver Pencil
Agency:
COZUM, Istanbul / ISTANBUL
Client:
Wusthof Knives
Title:
Wusthof Fishbook
Category:
Publication Design / Cover Design
Annual ID:
10046D
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Lionel
Title:
Lionelville
Category:
Film / Theatrical and DVD releases
Annual ID:
10013E
Award:
2010 Design Silver Pencil
Agency:
TUGBOAT / Tokyo
Client:
Coca-Cola (Japan) Company, Limited
Title:
Georgia Max Coffee / Toilet
Category:
Outdoor Design / Single
Annual ID:
10039D
Award:
2010 Advertising Silver Pencil
Agency:
Boone Oakley / Charlotte
Client:
Boone Oakley
Title:
Boone Oakley Website
Category:
Innovation in Advertising / Single
Annual ID:
10076G
Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
Concert for the people
Category:
Innovation in Advertising / Single
Annual ID:
10077G
Award:
2010 Interactive Silver Pencil
Agency:
North Kingdom / Skelleftea
Client:
adidas
Title:
adidas teamgeist
Category:
Websites & Microsites / Branded Games
Annual ID:
10002N
Award:
2010 Interactive Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
www.hboimagine.com
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10072N
Award:
2010 Interactive Silver Pencil
Agency:
DDB Worldwide/Tribal DDB Amsterdam
Client:
Philips
Title:
Cinema 21:9
Category:
Websites & Microsites / Durable Goods
Annual ID:
10012N
Award:
2010 Interactive Silver Pencil
Agency:
McCann Erickson / New York City
Client:
MasterCard
Title:
Priceless Picks
Category:
Mobile Applications/Sites / Social Networks/ Community
Annual ID:
10037N
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
Land Rover
Title:
Everywhere URL
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10001A
Award:
2010 Advertising Silver Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Non-Broadcast / Single
Annual ID:
10074G
Award:
2010 Advertising Silver Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
12 Parts
Title:
IWC Schaffhausen
Category:
Collateral / Promotion (Agencies creating work for individuals)
Annual ID:
10028A
Award:
2010 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Widget Banner Campaign
Category:
Interactive Advertising / Banners - Dynamic - Campaign
Annual ID:
10046N
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
An Open Mind Is Advised
Category:
Cinema Advertising / Campaign
Annual ID:
10069T
Award:
2010 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Best Buy
Title:
Twelpforce
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10027N
Award:
2010 Interactive Silver Pencil
Agency:
From Stockholm With Love / Stockholm
Client:
Samsung
Title:
Samsung Shakedown
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10062N
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BLITZ / Los Angeles
Client:
Adobe
Title:
John Mayer Augmented Reality Music Video
Category:
Music / Integration of a brand in a music environment
Annual ID:
10065E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Young & Rubicam / New York
Client:
Cellular South
Title:
Y'all vs Us
Category:
Television / Specials or one-time screening
Annual ID:
10008E
Award:
2010 Advertising Silver Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral (Brochures and Direct Mail) - Single
Annual ID:
10039A
Award:
2010 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Different Scents for Different Gents
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10055T
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10044E
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BMF / Pyrmont
Client:
Lion Nathan
Title:
6 Beers of Separation
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Annual ID:
10045E
Award:
2010 Design Silver Pencil
Agency:
TAXI Canada / Toronto
Client:
Hazco
Title:
Demolition
Category:
Direct Mail / Single
Annual ID:
10047D
Award:
2010 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Augmented Reality Banner
Category:
Interactive Advertising / Augmented Reality
Annual ID:
10039N
Award:
2010 Advertising Silver Pencil
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10015A
Award:
2010 Design Silver Pencil
Agency:
Alt Group / Ponsonby
Client:
Oakfield Press
Title:
The Vigneron
Category:
Publication Design / Book, Magazine, Newspaper
Annual ID:
10045D
Award:
2010 Interactive Silver Pencil
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, U.S.A., Inc.
Title:
Toyota Sponsafier Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10078N
Award:
2010 Advertising Silver Pencil
Agency:
La Comunidad / Miami
Client:
MTV
Title:
Model, Gym, Bird
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10052T
Award:
2010 Design Silver Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Imagine TV Campaign
Category:
Broadcast Design / Campaign
Annual ID:
10054D
Award:
2010 Branded Entertainment Silver Pencil
Agency:
BBDO / New York
Client:
HBO/Big Love
Title:
HBO Audio Mural Installations
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10075E
Award:
2010 Design Silver Pencil
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Ogilvy Germany
Title:
"HOWTO" Magazine
Category:
Branding / Booklet/Brochure
Annual ID:
10003D
Award:
2010 Advertising Silver Pencil
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Endangered Wildlife Trust (EWT)
Title:
Trash Seabirds
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10032A
Award:
2010 Design Silver Pencil
Agency:
ADK / Tokyo
Client:
Hoyu Co., Ltd.
Title:
Countdown to Beauty
Category:
Package Design / Campaign
Annual ID:
10019D
Award:
2010 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Big Business/PR/Problem Solving
Category:
Public Service / Television - Campaign
Annual ID:
10042T
Award:
2010 Interactive Silver Pencil
Agency:
GrupoW / Saltillo
Client:
Digital Invaders, school
Title:
Digital Invaders
Category:
Craft / Sound Design
Annual ID:
10089N
Award:
2010 Branded Entertainment Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito Lay Doritos
Title:
Asylum 626
Category:
Gaming & Branded Applications / Online gaming
Annual ID:
10021E
Award:
2010 Design Silver Pencil
Agency:
qing zhao / Nanjing
Client:
zhao qing
Title:
Nanjing contemporary art annual exhibition
Category:
Public Service / Collateral - Campaign
Annual ID:
10062D
Award:
2010 Advertising Silver Pencil
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Pure Waters
Category:
Consumer Television / Over :30 / Under :90 - Single
Annual ID:
10050T
Award:
2010 Design Silver Pencil
Agency:
Bates 141 Mumbai / Mumbai
Client:
Women’s Grievances Cell
Title:
The Hidden Truth
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10059D
Award:
2010 Design Silver Pencil
Agency:
DDB Shanghai / Shanghai
Client:
THE PREGNANCY CARE ASSOCIATION
Title:
OPEN ME
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10060D
