The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Cinematography / Cinematography
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
Becoming Beckham
Agency: adam&eveDDB / London + Sonny / London + Marshall Street Editors / London + The Mill / London
Client: H&M Category: Consumer - Online / Long Form Videos
Hagglers
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Netflix socks
Agency: Deeplocal / Pittsburgh
Client: Netflix Category: Innovation - Advertising / Advertising
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm Category: Innovation - Advertising / Advertising
PR%F Identity
Agency: WAX / Calgary
Client: Proof Cocktails & Curiosities Category: Consumer - Brand Identity / Series
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Web / User Experience
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
Disappearing Animals
Agency: Grabarz & Partner / Hamburg
Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Star Wars Modern
Agency: Mattson Creative / Irvine
Client: Lucasfilm Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Blockbuster Box
Agency: Ogilvy & Mather Group HK / Hong Kong + Brand Union HK / Hong Kong
Client: Pizza Hut Category: Craft - Illustration - Single or Series / Illustration - Single or Series
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Gaming & Mobile / Branded Gaming
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Intimate Words
Agency: Leo Burnett México / Mexico City + Postal Films / Mexico City
Client: Procter & Gamble Category: CSR - Brands, Products & Services / Brands, Products & Services
Equal Future
Agency: Whybin\TBWA Group / Melbourne
Client: ANZ Category: CSR - Brands, Products & Services / Brands, Products & Services
Youtube Arrels
Agency: The Cyranos // McCann / Barcelona
Client: Fundació Arrels Category: Non-Profit - Advertising / Advertising
Our Family Knows Glasses
Agency: Design Army / Washington, DC
Client: Georgetown Optician Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Broadcast & Moving Image / Short Films & Videos
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
Technology & Stuff
Agency: Commonwealth//McCann / Detroit
Client: Chevrolet Category: Consumer - Brands, Products & Services / Integrated Campaign
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Consumer - Trade / Full Page or Spread - Campaign
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
Strings
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission Category: CSR - Television / Television (Any Length) - Single
Home for Christmas
Agency: Jung von Matt AG / Hamburg
Client: EDEKA Zentrale Category: CSR - Television / Television (Any Length) - Single
Lucozade Energy Drink - Night Before the Project
Agency: Ogilvy & Mather / Johannesburg + Ogilvy & Mather South Africa / Johannesburg
Client: Lucozade Category: Consumer - Advertising - Single / Advertising - Single
#NOTCOMINGSOON
Agency: FRED & FARID / NEW YORK + MOONWALK FILMS / PARIS
Client: Remy Cointreau / Louis XIII Category: Innovation - Innovation in Branded Entertainment / Innovation in Branded Entertainment
The Slow Down GPS
Agency: Forsman & Bodenfors / Gothenburg + Stopp / Stockholm + OMD / Stockholm
Client: If Insurance Category: CSR - Digital (Websites, Mobile, Social Media) / Digital (Websites, Mobile, Social Media)
Le Big Swim
Agency: Ogilvy & Mather / London
Client: Heineken Category: Consumer - Digital / Social Media & Viral Marketing
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: Consumer - Digital / Social Media & Viral Marketing
Google Shopping Insights
Agency: Grow / Norfolk
Client: Google Category: Craft - Data Visualization / Data Visualization
Rich Kids of Instagram
Agency: MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content
Paper Ripple
Agency: MARU / TOKYO
Client: MARU Category: Craft - Printing & Paper Craft - Single or Series / Printing & Paper Craft - Single or Series
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai
Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
Pandora Radio "Thumb Moments"
Agency: twofifteenmccann / San Francisco + Skunk / Los Angeles
Client: Pandora Category: Innovation - Innovation in Radio / Innovation in Radio