The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
My Last Day
Agency: Ogilvy & Mather / Amsterdam
Client: Amnesty International The Netherlands Category: Non-Profit - Public Awareness - Single / Public Awareness - Single
The Imagination Machine
Agency: Wieden+Kennedy / Amsterdam + Tellart / Amsterdam
Client: S7 Airlines Category: Consumer - Architecture / Architecture
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
The man who died the most
Agency: DDB / Paris + Wanda / Paris + THE / Paris
Client: Agence de la Biomedecine - Organ donation Category: Craft - Direction / Direction
We Are Greater Than I
Agency: Stink / London + Stink / Los Angeles + 72andSunny / Amsterdam
Client: Samsung Category: Craft - Direction / Direction
Coco de Mer - X
Agency: TBWA\ / London + Rankin Film Productions / London
Client: Coco de Mer Category: Craft - Direction / Direction
iZombie's Guide to Surviving Among the Living
Agency: BBDO / Toronto
Client: Shomi Category: Craft - Writing / Writing
Read Better Stories - Gym
Agency: FCB New Zealand / Auckland
Client: Paper Plus Group Category: Craft - Writing / Writing
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Ripple
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer - Television / 60 Second - Single
Friends Furever
Agency: Droga5 / New York + Google Android / New York + The Mill / New York
Client: Google Android Category: Consumer - Television / 60 Second - Single
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Craft - Printing / Production / Printing / Production
Mayhem DIY
Agency: Leo Burnett / Chicago
Client: Allstate Insurance Company Category: Consumer - Branded Social Campaign / Branded Social Campaign
#MaPlaceEstDansLaSalle
Agency: FRED & FARID / PARIS + KILLDEATH / PARIS
Client: Prodiss Category: Craft - Brand Voice / Brand Voice
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Guinness - Never Alone Doc
Agency: AMV BBDO / London
Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Non-Genuine Animals
Agency: Y&R SA / Cape Town
Client: Jaguar Land Rover South Africa Category: Consumer - Television / 20 Second & Under - Campaign
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
Sunday Grannies
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + The Mill / London
Client: John Lewis Category: Craft - Music / Sound / Music / Sound
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Productions / Los Angeles
Client: Johnnie Walker - Diageo Category: Consumer - Broadcast & Film / Branded Film
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Consumer - Broadcast & Film / Branded Film
Hagglers
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Andes Beer Category: Consumer - Television / 60 Second - Campaign
BMW xWalk
Agency: Serviceplan / Munich + Serviceplan Middle East / Dubai
Client: BMW Group Middle East Category: Consumer - Environmental / Immersive Design / Indoor Spaces
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
Doritos Ketchup "The Hold Out"
Agency: BBDO / Toronto
Client: PepsiCo Foods Canada Category: Consumer - Applications & Sites / Branded Games
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
The Lampedusa door stopper. Open doors for refugees.
Agency: Scholz & Friends / Berlin + CUCULA / Berlin
Client: CUCULA Category: Non-Profit - Print / Print
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Consumer - Newspaper / Full Page or Spread - Campaign
Netflix socks
Agency: Deeplocal / Pittsburgh
Client: Netflix Category: Innovation - Advertising / Advertising
Explore Stockholm - Sightseeing reinvented
Agency: We Are Yours / Stockholm + Taxi / Stockholm
Client: Taxi Stockholm Category: Innovation - Advertising / Advertising
House of Cards - FU 2016
Agency: BBH NY / New York
Client: Netflix Category: Consumer - Websites / Publications & Media
McWhopper
Agency: Y&R / New Zealand + DAVID / Miami
Client: Burger King Category: CSR - Branded Social Campaign / Branded Social Campaign
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Web / User Experience
Rich Kids of Instagram
Agency: MCCANN / Bucharest + MRM//MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: KFC Romania Category: Consumer - Brands, Products & Services / User Generated Content
Disappearing Animals
Agency: Grabarz & Partner / Hamburg
Client: Robin Wood Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Star Wars Modern
Agency: Mattson Creative / Irvine
Client: Lucasfilm Category: Craft - Illustration - Single or Series / Illustration - Single or Series