The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Because Recollection
Agency: 84. / Paris
Client: Because Music Category: Consumer - Web / User Experience
Task for Toys
Agency: Ogilvy & Mather / Singapore + Make Studios / Singapore
Client: Toys R Us Category: Consumer - Digital / Mobile
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Digital / Mobile
Sunday Grannies
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Vodafone Romania Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Integrated Branding / Integrated Branding
Are You Next? (Production Case)
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: D&AD Category: Craft - Printing / Production / Printing / Production
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Consumer - Applications & Sites / Durable Goods
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Craft - Website Design / Website Design
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client: John Lewis Category: Consumer - Integrated Branding / Integrated Branding
The Super Bowl Dunk
Agency: VML / Kansas City
Client: Gatorade Category: Consumer - Online Films & Video / User Generated Content
Narcos - Cokenomics
Agency: Mistress / Los Angeles
Client: Netflix - Narcos Category: Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Spy
Agency: The Martin Agency / Richmond + Hungry Man / New York
Client: GEICO Category: Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Ripple
Agency: Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client: Nike Golf Category: Consumer - Television / 60 Second - Single
Friends Furever
Agency: Droga5 / New York + Google Android / New York + The Mill / New York
Client: Google Android Category: Consumer - Television / 60 Second - Single
0% Alcohol
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brasil Kirin Category: Consumer - Magazine / Full Page or Spread - Campaign
TAKAO 599 MUSEUM
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Hachioji Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Life Saving Dot
Agency: Grey Group / SIngapore
Client: Talwar Traders Category: CSR - Ambient / Environmental / Ambient / Environmental
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Brands, Products & Services / Community Building
Rainbows
Agency: Goodby Silverstein & Partners / San Francisco
Client: Doritos Category: Consumer - Brands, Products & Services / Community Building
Flypaper
Agency: FCB / Chicago
Client: Boeing Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
SmartBowl
Agency: Ogilvy Germany / Düsseldorf
Client: Fressnapf Tiernahrungs Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Security Moms
Agency: Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client: Sport Clube do Recife Category: Consumer - Brands, Products & Services / Events & Experiential
Tomcat - Tailpipe :15 (TV)
Agency: Barton F. Graf / New York + Smith & Jones Films / London
Client: Scotts Miracle-Gro Category: Consumer - Television / 20 Second & Under - Single
Chair
Agency: Deutsch / New York + Dummy films / Venice
Client: Sherwin Williams Category: Consumer - Television / 20 Second & Under - Single
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Sharks ReScored
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Craft - Sound Design / Sound Design
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Cinematography / Cinematography
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Collective Project
Agency: POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client: Microsoft Category: Consumer - Online / Branded Documentary
Hockey Heaven
Agency: Rethink + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client: Molson Canadian Category: Consumer - Online / Branded Documentary
Speaking Images 2015
Agency: Serviceplan / Munich
Client: World Press Photo Category: Innovation - Publication Design / Publication Design
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Cinematography / Cinematography
Printed By Somerset
Agency: Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client: Somerset Graphics Category: Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
RE:Shakespeare
Agency: Cheil Worldwide, / London + UNIT9 / London
Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / Utility
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Event or Live Webcast - Single
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Online Films & Video / Online Films & Video
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Editing / Editing
Wok
Agency: Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney
Client: Heineken Category: Craft - Editing / Editing
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London
Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
Clever Kash
Agency: Saatchi & Saatchi / Auckland
Client: ASB Bank Category: Consumer - Cross-Channel / Utility
Guinness - Never Alone Doc
Agency: AMV BBDO / London
Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
Award:
2016 UX / UI Bronze Pencil
Agency:
84. / Paris
Client:
Because Music
Title:
Because Recollection
Category:
Consumer - Web / User Experience
Annual ID:
UX16004B
Award:
2016 Interactive Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
MARS
Title:
First Days Out
Category:
CSR - Advertising / Advertising
Annual ID:
IN16024B
Award:
2016 Direct Bronze Pencil
Agency:
Ogilvy & Mather / Singapore + Make Studios / Singapore
Client:
Toys R Us
Title:
Task for Toys
Category:
Consumer - Digital / Mobile
Annual ID:
DI16014B
Award:
2016 Direct Bronze Pencil
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Digital / Mobile
Annual ID:
DI16015B
Award:
2016 Social Media Bronze Pencil
Agency:
MCCANN / Bucharest + UM ROMANIA / Bucharest
Client:
Vodafone Romania
Title:
Sunday Grannies
Category:
Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Annual ID:
SM16002B
Award:
2016 Cross-Platform Bronze Pencil
Agency:
Grey / London + Albedo100 / Malmö
Client:
Volvo Car UK
Title:
Volvo LifePaint
Category:
CSR - Integrated Branding / Integrated Branding
Annual ID:
CP16017B
Award:
2016 Direct Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
D&AD
Title:
Are You Next? (Production Case)
Category:
Craft - Printing / Production / Printing / Production
Annual ID:
DI16045B
Award:
2016 Interactive Bronze Pencil
Agency:
Sid Lee / Montréal
Client:
Reno-Depot
Title:
The Cursor
Category:
Consumer - Advertising / Banners
Annual ID:
IN16018B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
ABTO - Brazilian Association of Organ Transplantation
Title:
Donation Badges
Category:
Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Annual ID:
PO16057B
Award:
2016 Mobile Bronze Pencil
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Consumer - Applications & Sites / Durable Goods
Annual ID:
MO16002B
Award:
2016 Interactive Bronze Pencil
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Craft - Website Design / Website Design
Annual ID:
IN16038B
Award:
2016 Cross-Platform Bronze Pencil
Agency:
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD (Media Agency) / London + Trim / London
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Integrated Branding / Integrated Branding
Annual ID:
CP16011B
Award:
2016 Film Bronze Pencil
Agency:
VML / Kansas City
Client:
Gatorade
Title:
The Super Bowl Dunk
Category:
Consumer - Online Films & Video / User Generated Content
Annual ID:
FI16050B
Award:
2016 Design Bronze Pencil
Agency:
Mistress / Los Angeles
Client:
Netflix - Narcos
Title:
Narcos - Cokenomics
Category:
Consumer - Data Visualization / Infographics (Charts, Maps, Graphs)
Annual ID:
DE16019B
Award:
2016 Mobile Bronze Pencil
Agency:
Serviceplan / Munich + Plan.Net / Munich
Client:
Sky Deutschland Fernsehen
Title:
The Match
Category:
Consumer - Applications & Sites / Media, Entertainment & Leisure
Annual ID:
MO16004B
Award:
2016 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Hungry Man / New York
Client:
GEICO
Title:
Spy
Category:
Consumer - Cinema Advertising / 90 Seconds & Under (Short Form) - Single
Annual ID:
FI16033B
Award:
2016 Film Bronze Pencil
Agency:
Biscuit Filmworks / Los Angeles + Wieden+Kennedy / Portland
Client:
Nike Golf
Title:
Ripple
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16003B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + Google Android / New York + The Mill / New York
Client:
Google Android
Title:
Friends Furever
Category:
Consumer - Television / 60 Second - Single
Annual ID:
FI16004B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brasil Kirin
Title:
0% Alcohol
Category:
Consumer - Magazine / Full Page or Spread - Campaign
Annual ID:
PO16010B
Award:
2016 Design Bronze Pencil
Agency:
Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client:
Hachioji
Title:
TAKAO 599 MUSEUM
Category:
Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
Annual ID:
DE16046B
Award:
2016 Direct Bronze Pencil
Agency:
Grey Group / SIngapore
Client:
Talwar Traders
Title:
Life Saving Dot
Category:
CSR - Ambient / Environmental / Ambient / Environmental
Annual ID:
DI16031B
Award:
2016 Public Relations Bronze Pencil
Agency:
360i / New York
Client:
Oscar Mayer
Title:
Sizzl
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16004B
Award:
2016 Public Relations Bronze Pencil
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Doritos
Title:
Rainbows
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16005B
Award:
2016 Print & Outdoor Bronze Pencil
Agency:
FCB / Chicago
Client:
Boeing
Title:
Flypaper
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16024B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
Ogilvy Germany / Düsseldorf
Client:
Fressnapf Tiernahrungs
Title:
SmartBowl
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16003B
Award:
2016 Intellectual Property Bronze Pencil
Agency:
Saatchi & Saatchi / Auckland
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16004B
Award:
2016 Public Relations Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Academia de Filmes / São Paulo + Jamute / São Paulo
Client:
Sport Clube do Recife
Title:
Security Moms
Category:
Consumer - Brands, Products & Services / Events & Experiential
Annual ID:
PR16002B
Award:
2016 Film Bronze Pencil
Agency:
Barton F. Graf / New York + Smith & Jones Films / London
Client:
Scotts Miracle-Gro
Title:
Tomcat - Tailpipe :15 (TV)
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16016B
Award:
2016 Film Bronze Pencil
Agency:
Deutsch / New York + Dummy films / Venice
Client:
Sherwin Williams
Title:
Chair
Category:
Consumer - Television / 20 Second & Under - Single
Annual ID:
FI16017B
Award:
2016 Direct Bronze Pencil
Agency:
Marcel / Paris
Client:
Marc Dorcel
Title:
#HandsOff
Category:
Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Annual ID:
DI16044B
Award:
2016 Interactive Bronze Pencil
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
Sharks ReScored
Category:
Craft - Sound Design / Sound Design
Annual ID:
IN16036B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Cinematography / Cinematography
Annual ID:
BE16044B
Award:
2016 Interactive Bronze Pencil
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Weber/Uncle Grey
Title:
BBQ Cultures
Category:
Consumer - Websites / Durable Goods
Annual ID:
IN16005B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
POSSIBLE / Seattle + POSSIBLE / Los Angeles
Client:
Microsoft
Title:
Collective Project
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16013B
Award:
2016 Branded Entertainment Bronze Pencil
Agency:
Rethink + Untitled Films / Toronto + Spy Films / Toronto + RMW Music / Toronto
Client:
Molson Canadian
Title:
Hockey Heaven
Category:
Consumer - Online / Branded Documentary
Annual ID:
BE16014B
Award:
2016 Design Bronze Pencil
Agency:
Serviceplan / Munich
Client:
World Press Photo
Title:
Speaking Images 2015
Category:
Innovation - Publication Design / Publication Design
Annual ID:
DE16055B
Award:
2016 Film Bronze Pencil
Agency:
BETC / Paris
Client:
CANAL+
Title:
The Stone
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16082B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + RESET / Santa Monica
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Cinematography / Cinematography
Annual ID:
FI16083B
Award:
2016 Design Bronze Pencil
Agency:
Leo Burnett / Toronto + Somerset Graphics Co. Ltd. / Toronto
Client:
Somerset Graphics
Title:
Printed By Somerset
Category:
Innovation - Brand Identity (New or Rebrand) / Brand Identity (New or Rebrand)
Annual ID:
DE16054B
Award:
2016 UX / UI Bronze Pencil
Agency:
Cheil Worldwide, / London + UNIT9 / London
Client:
Samsung Electronics & The Royal Shakespeare Company
Title:
RE:Shakespeare
Category:
Consumer - Mobile / Utility
Annual ID:
UX16007B
Award:
2016 UX / UI Bronze Pencil
Agency:
SapientNitro / Munich
Client:
Lufthansa
Title:
Lufthansa Apple Watch App
Category:
Consumer - Mobile / Utility
Annual ID:
UX16008B
Award:
2016 Film Bronze Pencil
Agency:
Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client:
Atlantic Group
Title:
37 Days
Category:
Consumer - Online Films & Video / Event or Live Webcast - Single
Annual ID:
FI16036B
Award:
2016 Film Bronze Pencil
Agency:
R/GA / New York
Client:
Ad Council
Title:
Love Has No Labels
Category:
Non-Profit - Online Films & Video / Online Films & Video
Annual ID:
FI16068B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + RESET / Santa Monica
Client:
Under Armour
Title:
Rule Yourself
Category:
Craft - Editing / Editing
Annual ID:
FI16087B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / Sydney + The Sweet Shop / Sydney + Heckler / Sydney
Client:
Heineken
Title:
Wok
Category:
Craft - Editing / Editing
Annual ID:
FI16088B
Award:
2016 Film Bronze Pencil
Agency:
adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London
Client:
John Lewis
Title:
The Man on the Moon
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16041B
Award:
2016 Film Bronze Pencil
Agency:
Droga5 / New York + RESET / Santa Monica
Client:
Under Armour
Title:
Rule Yourself
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16042B
Award:
2016 Film Bronze Pencil
Agency:
The Martin Agency / Richmond + Furlined / New York
Client:
GEICO
Title:
Fast Forward, Forest
Category:
Consumer - Online Films & Video / Short Form - Single
Annual ID:
FI16043B
Award:
2016 UX / UI Bronze Pencil
Agency:
Saatchi & Saatchi / Auckland
Client:
ASB Bank
Title:
Clever Kash
Category:
Consumer - Cross-Channel / Utility
Annual ID:
UX16011B
Award:
2016 Film Bronze Pencil
Agency:
AMV BBDO / London
Client:
Diageo
Title:
Guinness - Never Alone Doc
Category:
Consumer - Online Films & Video / Long Form - Single
Annual ID:
FI16045B
