The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Justino
Agency: Leo Burnett / Madrid + Passion Pictures / London + Blur Films / Madrid
Client: Loterias y Apuestas del Estado Category: Consumer - Television / Over 60 Second - Single
Dear Summer
Agency: the community / Miami
Client: Corona Extra Category: Consumer - Television / Over 60 Second - Single
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Craft - Cinematography / Cinematography
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Innovation - Innovation in Direct Marketing / Innovation in Direct Marketing
Sounds of the City
Agency: ROSAPARK / PARIS
Client: Thalys Category: Innovation - Environmental / Immersive Design / Environmental / Immersive Design
The Match
Agency: Serviceplan / Munich + Plan.Net / Munich
Client: Sky Deutschland Fernsehen Category: Consumer - Applications & Sites / Media, Entertainment & Leisure
Sizzl
Agency: 360i / New York
Client: Oscar Mayer Category: Consumer - Applications & Sites / Social Networks / Community
Donate The Hate - The Involuntary Online Donation
Agency: Grabarz & Partner / Hamburg + ZDK Gesellschaft Demokratische Kultur gGmbH / Berlin
Client: ZDK - Gesellschaft Demokratische Kultur Category: Non-Profit - Branded Social Campaign / Branded Social Campaign
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Product & Mobile Integration
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Use of Technology / Product & Mobile Integration
Mums and Maids
Agency: Ogilvy & Mather / Singapore + Hogarth & Ogilvy / Singapore
Client: TWC2 Category: Consumer - Online / Short Form Videos
Fast Forward, Lake
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online / Short Form Videos
The Letter
Agency: HEIMAT / Berlin
Client: OTTO Category: Craft - Animation - Single or Series / Animation - Single or Series
RE:Shakespeare
Agency: Cheil Worldwide, / London + UNIT9 / London
Client: Samsung Electronics & The Royal Shakespeare Company Category: Consumer - Mobile / Utility
Lufthansa Apple Watch App
Agency: SapientNitro / Munich
Client: Lufthansa Category: Consumer - Mobile / Utility
Skittles Holiday Pawn Shop
Agency: BBDO / Toronto
Client: Wrigley Canada Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Pizza School
Agency: CP+B / Boulder
Client: Domino's Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Words of Protest
Agency: Concrete Design Communications / Toronto
Client: Wayward Arts Category: Consumer - Publication Design / Book Layout Design
Malak and the Boat
Agency: 180LA / Santa Monica + House of Colors / Los Angeles
Client: Unicef Category: Craft - Animation / Animation
The Man on the Moon
Agency: adam&eveDDB / London + Somesuch / London + Manning Gotlieb OMD / London + Trim / London
Client: John Lewis Category: Consumer - Online Films & Video / Short Form - Single
Rule Yourself
Agency: Droga5 / New York + RESET / Santa Monica
Client: Under Armour Category: Consumer - Online Films & Video / Short Form - Single
Fast Forward, Forest
Agency: The Martin Agency / Richmond + Furlined / New York
Client: GEICO Category: Consumer - Online Films & Video / Short Form - Single
The Freshest Orange Juice Brand
Agency: Marcel / Paris
Client: Intermarché Category: Innovation - Brand Transformation / Brand Transformation
SmartBowl
Agency: Ogilvy Germany / Düsseldorf + Dreikant GbR / Köln + Solute Elektronik GmbH / Köln
Client: Fressnapf Tiernahrungs Category: Innovation - Brand Transformation / Brand Transformation
805 Million Names
Agency: Forsman & Bodenfors / Gothenburg
Client: United Nations World Food Programme Category: Consumer - Other Branded Content / Live Events
Yard Sale
Agency: Deutsch / New York + Dummy Films / Venice
Client: Sherwin Williams Category: Consumer - Television / Commercials of Varying Length - Campaign
Own Your Weekend. Or Someone Else Will.
Agency: BBH / London + Outsider / London + MPC / London + Factory / London
Client: The Guardian & Observer Category: Consumer - Television / 30 Second - Campaign
We Don't Make Sausage. We Make Family. And Sausage.
Agency: Droga5 / New York
Client: Johnsonville Category: Consumer - Television / 30 Second - Campaign
Guinness - Never Alone Doc
Agency: AMV BBDO / London
Client: Diageo Category: Consumer - Online Films & Video / Long Form - Single
37 Days
Agency: Leo Burnett / Saint-Denis + Quad / Clichy + La Cavalerie / Montreal
Client: Atlantic Group Category: Consumer - Online Films & Video / Long Form - Single
Unleash Your Rrrr
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer - Other Branded Content / User Generated Content
Give Mom Back Her Name
Agency: Impact BBDO / Dubai
Client: UN Women Category: Non-Profit - Branded Social Post / Branded Social Post
#CoverTheAthlete
Agency: john st. / Toronto
Client: Hannah Smit Category: Non-Profit - Branded Social Post / Branded Social Post
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Consumer - Music / Creative Use of Music Supporting a Brand
RelockLove
Agency: Marcel / Paris
Client: Orange Category: Consumer - Digital / Websites, Microsites & Banners
Donation Badges
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: ABTO - Brazilian Association of Organ Transplantation Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Musical Instruments
Agency: MCCANN WORLDGROUP INDIA / Mumbai
Client: Dabur Gastrina Category: Consumer - Small Space Print - Campaign / Small Space Print - Campaign
The Alchemist Ad
Agency: LDC / São Paulo
Client: Paulo Coelho Category: Consumer - Newspaper / Full Page or Spread - Single
Yellow
Agency: Ogilvy & Mather / Bogotá
Client: Ecofill Ink Cartridges Category: Consumer - Newspaper / Full Page or Spread - Single
I Am A Witness
Agency: Goodby Silverstein & Partners / San Francisco + Moonbot Studios / Shreveport + Mutato Muzika / West Hollywood + Stimmung / Santa Monica
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Groceries Not Guns
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Non-Profit - Integrated Branding / Integrated Branding
Love Has No Labels
Agency: R/GA / New York
Client: Ad Council Category: Non-Profit - Integrated Branding / Integrated Branding
Samsung Memory Recaller
Agency: BBDO / Bangkok
Client: Thai Samsung Electronics Category: CSR - Applications & Sites / Applications & Sites
TAKAO 599 MUSEUM
Agency: Daikoku Design Institute, the Nippon Design Center, inc. / Tokyo
Client: Hachioji Category: Non-Profit - Brand Identity (New or Rebrand) - Single or Series / Brand Identity (New or Rebrand) - Single or Series
BBQ Cultures
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Weber/Uncle Grey Category: Consumer - Websites / Durable Goods
Rabbit Race
Agency: Ogilvy Germany /
Client: Media Markt Management Category: Consumer - Ambient Media (Indoor & Outdoor) / Digital / Electronic
Raid® "Roach Restaurants"
Agency: Energy BBDO / Chicago
Client: S.C. Johnson Category: Consumer - Collateral Design / Promotional Items - Single or Series
Define the Difference
Agency: Ogilvy Group Thailand / Bangkok
Client: Noble Development Public Category: Consumer - Collateral Design / Promotional Items - Single or Series