The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Levi's Circles :90
Agency: FCB West / San Francisco
Client: Levi Strauss & Co. Category: Online / Short Form - Single
Nike Canada "Play Less Nice"
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Innovation in Film / Television / Cinema
Lives way more interesting than yours.
Agency: DDB Group Germany / Berlin
Client: Volkswagen AG Category: Craft / Writing - Single or Campaign
Exclusive the Rainbow case study
Agency: DDB / Chicago + Starcom / Chicago + Mediacom / Chicago + Olson Engage / Chicago
Client: Mars Wrigley Confectionery Category: Branded Social Post / Campaign
Short but deadly
Agency: Saatchi & Saatchi / Stockholm + Camp David / Stockholm + MediaMonks / Stockholm
Client: Elmsta 3000 Horror Fest Category: Under 100K Budget
THE PROFESSIONAL OF JAPAN
Agency: TBWA\HAKUHODO Inc. / Tokyo + PYRAMID FILM INC. / Tokyo
Client: NISSAN MOTOR CO.,LTD. Category: Under 100K Budget
Office Souvenirs
Agency: MullenLowe / New York
Client: JetBlue Category: Promotional / Collateral / Promotional Items - Single or Campaign
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Integrated Digital & Physical Product
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Billboards & Transit - Campaign
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series
Stories Are Everywhere
Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client: Instagram Category: Promotional / Posters - Series
#Blood Normal
Agency: AMV BBDO / London + Somesuch & Co / London
Client: Essity Libresse Bodyform Category: Integrated Branding
Responsibly the beer
Agency: McCann Worldgroup Italy / Milan + MRM//McCann / Milan + Think Cattleya / Milan + Craft / London
Client: Ubrew Category: Integrated Branding
Kiwi Portraits Completed
Agency: Ogilvy & Mather / Chicago
Client: SC Johnson Category: Integrated Branding
Test Kitchen by Taco Bell
Agency: Deutsch / Los Angeles + Steelhead / Los Angeles
Client: Taco Bell Category: Events & Experiential
Prescribed to Death
Agency: Ketchum / New York/Chicago/DC + Energy BBDO / Chicago
Client: National Safety Council Category: Events & Experiential
The most German supermarket
Agency: Jung von Matt AG / Hamburg + Markenfilm Crossing GmbH / Hamburg + 2wei Music / Hamburg + Nordmeister / California
Client: EDEKA ZENTRALE AG & Co. KG Category: Events & Experiential
#LIFEINHEL
Agency: TBWA\ / Helsinki + KLOK / Helsinki
Client: Finavia Category: Events & Experiential
PRICE ON THE JERSEY
Agency: DM9 DDB / SÃO PAULO
Client: WALMART Category: Experiential / Events & Competitions
Emergency Collectibles
Agency: DENTSU INC. / TOKYO
Client: Kobe Shimbun Category: Promotional / Periodicals - Full Page or Spread
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors Category: Moving Image / Series
Fully Booked "Lives" Campaign
Agency: McCann Worldgroup Philippines / Taguig + Hit Productions, Inc. / Makati
Client: Fully Booked Philippines Category: Broadcast / Any Length - Campaign
Disclaimer Campaign
Agency: The Martin Agency / Richmond
Client: GEICO Category: Broadcast / Any Length - Campaign
Some News Need a Week
Agency: Y&R Prague / Prague
Client: Newsweek Category: Broadcast / Any Length - Campaign
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Branding
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Moving Image / Single
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Online / Live Webcast
Magenta Unleashed
Agency: Saatchi & Saatchi / London + Mediacom / Dusseldorf + Proud Robinson / Brighton
Client: Deutsche Telekom Category: Use of Technology / Augmented Reality (AR)
Snaptivity
Agency: R/GA / London + Snaptivity / London
Client: Snaptivity Category: Innovation in Interactive / Experiential
Autonomous Broadcast Network
Agency: R/GA / New York
Client: ShotTracker/KeeMotion Category: Innovation in Interactive / Experiential
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Craft / Art Direction - Single or Campaign
Cup
Agency: Memac Ogilvy / Dubai
Client: Coca-Cola Middle East Category: Craft / Art Direction - Single or Campaign
Build the future
Agency: Ogilvy Group Thailand / Bangkok
Client: DKSH (Thailand) Ltd. Category: Craft / Art Direction - Single or Campaign
How to Make Music for Advertising
Agency: BUCK / New York + Antfood / New York
Client: Association of Music Producers Category: Moving Image / Title Sequences
The Red Stain - La Macchia Rossa
Agency: The Directors Bureau / Los Angeles + Landia / Brazil + Think Cattleya / Italy
Client: Francis Ford Coppola Winery Category: Feature Length / Fiction / Narrative
The Humanium Metal Initiative
Agency: Great Works / NoA / Stockholm + Åkestam Holst / NoA / Stockholm
Client: IM Swedish Development Partner Category: Innovation in Direct
Lufthansa "#LifeChangingPlaces"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Editing / Campaign
HITOTOKI CLOCK
Agency: DENTSU INC. / Tokyo + STRIPES, INC. / Tokyo
Client: KING JIM CO., LTD. Category: Craft / Art Direction
The Anti-Trafficking Exam
Agency: Area 23, An FCB Health Network Company / New York + FCB Health / New York
Client: Anonymous Client Category: Product Design / Physical Product
The Bulletproof Flag
Agency: Sid Lee / Toronto
Client: Black Lives Matter Canada Category: Branding / Collateral Item - Single
Some News Need a Week
Agency: Y&R / Prague
Client: Newsweek Category: Promotional / Collateral / Posters - Campaign
It's Yet Another Tide Ad
Agency: Saatchi & Saatchi / New York + Rattling Stick / Los Angeles + Arcade Edit / New York + The Mill / Los Angeles
Client: Procter & Gamble - Tide Category: Television / Short Form - Single
The Gender Salary Experiment
Agency: Jung von Matt AG / Hamburg
Client: TERRE DES FEMMES Category: Cultural Driver
The Archives
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Craft - Cinematography / Single