The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Snaplications Agency: VML / Sydney Client: McDonald's Australia Category: Innovation in Social Media
Live Looper Agency: BBDO / New York + BBDO Studios / New York Client: Downtown Records Category: Innovation in Social Media
More Than A Game Agency: adam&eveDDB / London Client: FIFA Category: Innovation in Social Media
Irresistibly pointless trueview ads Agency: Akestam Holst / Stockholm Client: IKEA Sweden Category: Innovation in Social Media
The Most Well Reviewed City On Amazon Agency: Barkley / Kansas City Client: Kansas City Economic Development Category: Innovation in Social Media
Pop Your Bubble Agency: Edible - A Daniel J. Edelman Agency / New York Client: KIND Snacks/KIND Foundation Category: Innovation in Social Media
Share a Coke 1,000 Name Celebration Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York Client: Coca-Cola Category: Innovation in Social Media
Lucky Stars Agency: Sid Lee / Montreal Client: Lotto 6/49 Category: Innovation in Social Media
41 Steps Agency: TBWA\Chiat\Day / Los Angeles Client: Gatorade Category: Innovation in Social Media

2018 Social Media Gold Pencil

VML / Sydney

McDonald's Australia

Snaplications

Innovation in Social Media

OS_SM18020G

2018 Social Media Bronze Pencil

BBDO / New York + BBDO Studios / New York

Downtown Records

Live Looper

Innovation in Social Media

OS_SM18021B

2018 Social Media Merit Award

adam&eveDDB / London

FIFA

More Than A Game

Innovation in Social Media

OS_SM18062M

2018 Social Media Merit Award

Akestam Holst / Stockholm

IKEA Sweden

Irresistibly pointless trueview ads

Innovation in Social Media

OS_SM18063M

2018 Social Media Merit Award

Barkley / Kansas City

Kansas City Economic Development

The Most Well Reviewed City On Amazon

Innovation in Social Media

OS_SM18064M

2018 Social Media Merit Award

Edible - A Daniel J. Edelman Agency / New York

KIND Snacks/KIND Foundation

Pop Your Bubble

Innovation in Social Media

OS_SM18065M

2018 Social Media Merit Award

Fitzco//McCann / Atlanta + Casanova//McCann / New York

Coca-Cola

Share a Coke 1,000 Name Celebration

Innovation in Social Media

OS_SM18066M

2018 Social Media Merit Award

Sid Lee / Montreal

Lotto 6/49

Lucky Stars

Innovation in Social Media

OS_SM18067M

2018 Social Media Merit Award

TBWA\Chiat\Day / Los Angeles

Gatorade

41 Steps

Innovation in Social Media

OS_SM18068M

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