The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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One Show
Rankings

 


North America

Client

Title

Category

Award

Points

The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Out of Home / Billboards & Transit Points: 25.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Targeted Video / Targeted Online Video Points: 25.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Non-traditional & Guerrilla Marketing Points: 25.0
Changing the Game Agency: McCann / New York + Microsoft / Seattle Client: Microsoft Category: Non-traditional & Guerrilla Marketing Points: 25.0
The Punishing Signal Agency: FCBIndia Advertising LLP / Mumbai + FCB Global / New York Client: Mumbai Police Category: Non-traditional & Guerrilla Marketing Points: 25.0
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Standard Transmission / Brooklyn + Picture Farm / Brooklyn + Gattie and Lopez / New York Client: PayPal Category: Craft / Art Direction Points: 25.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Craft / Data-Driven Personalization Points: 25.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Innovation in Direct Marketing Points: 25.0
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Physical Items Points: 15.0
IKEA Bedtime Agency: Rethink / Toronto/Montreal/Vancouver + FRANK / Toronto + Jungle Media / Toronto Client: IKEA Canada Category: Targeted Video / Targeted Online Video Points: 15.0
Generation Lockdown Agency: McCann / New York + March For Our Lives / Parkland Client: March For Our Lives Category: Digital & Online / Social Media Post - Single Points: 15.0
The Gun Violence History Book Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction Points: 15.0
Moldy Whopper Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami Client: Burger King Category: Craft / Art Direction Points: 15.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Physical Items Points: 10.0
Embarrassing Plastic Bags Agency: Rethink / Vancouver/Toronto/Montreal Client: East West Market Category: Out of Home / P.O.P. & In-Store Points: 10.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Out of Home / Billboards & Transit Points: 10.0
Don't Retire, Kid Agency: Arnold Worldwide / Boston Client: Aspen Institute's Project Play Category: Targeted Video / Targeted Online Video Points: 10.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Banners & Pop-ups Points: 10.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Non-traditional & Guerrilla Marketing Points: 10.0
Twitter Bait Agency: MullenLowe / US Client: Burger King Category: Non-traditional & Guerrilla Marketing Points: 10.0
Stevenage Challenge Agency: DAVID / Madrid + DAVID / Miami + Burger King / Miami Client: Burger King Category: Non-traditional & Guerrilla Marketing Points: 10.0
The Traffic Jam Whopper Agency: We Believers / New York Client: Burger King Mexico/Global Category: Innovation in Direct Marketing Points: 10.0
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Physical Items Points: 2.0
Pour Perfectly Agency: Rethink / Toronto/Vancouver/Montreal + Fuze Reps / Toronto + Crimson Fish / Toronto + Alter Ego / Toronto Client: Kraft Heinz Canada Category: Physical Items Points: 2.0
Edchup Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London Client: Kraft Heinz Category: Physical Items Points: 2.0
Independents on 5th: Shoppable Holiday Windows Agency: Goodby Silverstein & Partners / San Francisco + Gattie and Lopez / New York + Picture Farm / Brooklyn + Standard Transmission / Brooklyn Client: PayPal Category: Out of Home / P.O.P. & In-Store Points: 2.0
Swipe Night Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles Client: Tinder Category: Targeted Video / Targeted Online Video Points: 2.0
Most Dangerous Street Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago Client: Illinois Council Against Handgun Violence Category: Experiential / Brand Installations Points: 2.0
The Impactful Reminder Agency: Sid Lee / Montreal Client: Vision Zero Project and the City of Montreal Category: Experiential / Brand Installations Points: 2.0
Spotify Canvas Agency: FIG / New York Client: Spotify for Artists Category: Experiential / Brand Installations Points: 2.0
Second Chances Agency: McCann / New York + McCann Canada / Toronto + Casanova // McCann / Costa Mesa Client: Donate Life California Category: Experiential / Live Events Points: 2.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Experiential / Live Events Points: 2.0
The Epidemic Agency: BBDO / New York + Sanctuary / Los Angeles Client: Monica Lewinsky Category: Digital & Online / Websites & Mobile Points: 2.0
JFK Moonshot Agency: Digitas / Boston + Unit 9 / London Client: JFK Presidential Library and Museum Category: Digital & Online / Websites & Mobile Points: 2.0
The #UNIGNORABLE Tower Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto Client: United Way Category: Digital & Online / Websites & Mobile Points: 2.0
GiveHerABreak - Break The Oscars Agency: Mojo Supermarket / New York Client: GiveHerABreak Category: Digital & Online / Websites & Mobile Points: 2.0
Invasion #withGalaxy Agency: R/GA / New York Client: Samsung Electronics America Category: Digital & Online / Websites & Mobile Points: 2.0
"Recommended by Humans" Agency: ENGINE / New York City + HBO / New York City Client: HBO Category: Digital & Online / Websites & Mobile Points: 2.0
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Digital & Online / Websites & Mobile Points: 2.0
Go Back To Africa Agency: FCB/SIX / Toronto Client: Black & Abroad Category: Digital & Online / Websites & Mobile Points: 2.0
Caption Contest Agency: BBDO / New York + The er / New York Client: The New Yorker Category: Digital & Online / Social Media Post - Single Points: 2.0
Samsung Galaxy A - #danceAwesome Agency: R/GA / New York + Wieden+Kennedy / Amsterdam Client: Samsung Electronics Co. Ltd. Category: Digital & Online / Social Media Post - Single Points: 2.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Digital & Online / Use of Smart Devices & Voice Assistants Points: 2.0
Ka'Wine & Dine Agency: Rethink / Toronto/Montreal/Vancouver Client: Raptors Republic Category: Non-traditional & Guerrilla Marketing Points: 2.0
World's Slowest Pizza Delivery Agency: Ogilvy / Chicago + Sargento / Plymouth Client: Sargento Category: Non-traditional & Guerrilla Marketing Points: 2.0
Cantroller Agency: DDB / Chicago Client: Miller Lite Category: Non-traditional & Guerrilla Marketing Points: 2.0
Project Understood Agency: FCB / Toronto Client: Google AI / Canadian Down Syndrome Category: Non-traditional & Guerrilla Marketing Points: 2.0
adidas Operation AirDrop Agency: Jam3 / Toronto Client: Adidas Category: Non-traditional & Guerrilla Marketing Points: 2.0
Instrument of Hope Agency: Publicis North America / New York + Ritmika Audio Arts / Sao Paulo + Nice Pixles / New York Client: Shine/MSD Category: Non-traditional & Guerrilla Marketing Points: 2.0
Raven Mail Agency: FCB / Chicago + Cutters / Chicago + Dictionary / Chicago + Levinson Locations / Chicago Client: Chicago Humanities Festival Category: Non-traditional & Guerrilla Marketing Points: 2.0

Mumbai Police

The Punishing Signal

Out of Home / Billboards & Transit

2020 Direct Marketing Gold Pencil

25.0

Burger King

Moldy Whopper

Targeted Video / Targeted Online Video

2020 Direct Marketing Gold Pencil

25.0

Donate Life California

Second Chances

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Microsoft

Changing the Game

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

Mumbai Police

The Punishing Signal

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Gold Pencil

25.0

PayPal

Independents on 5th: Shoppable Holiday Windows

Craft / Art Direction

2020 Direct Marketing Gold Pencil

25.0

Burger King Mexico/Global

The Traffic Jam Whopper

Craft / Data-Driven Personalization

2020 Direct Marketing Gold Pencil

25.0

Donate Life California

Second Chances

Innovation in Direct Marketing

2020 Direct Marketing Gold Pencil

25.0

Illinois Council Against Handgun Violence

The Gun Violence History Book

Physical Items

2020 Direct Marketing Silver Pencil

15.0

IKEA Canada

IKEA Bedtime

Targeted Video / Targeted Online Video

2020 Direct Marketing Silver Pencil

15.0

March For Our Lives

Generation Lockdown

Digital & Online / Social Media Post - Single

2020 Direct Marketing Silver Pencil

15.0

Illinois Council Against Handgun Violence

The Gun Violence History Book

Craft / Art Direction

2020 Direct Marketing Silver Pencil

15.0

Burger King

Moldy Whopper

Craft / Art Direction

2020 Direct Marketing Silver Pencil

15.0

Miller Lite

Cantroller

Physical Items

2020 Direct Marketing Bronze Pencil

10.0

East West Market

Embarrassing Plastic Bags

Out of Home / P.O.P. & In-Store

2020 Direct Marketing Bronze Pencil

10.0

Burger King Mexico/Global

The Traffic Jam Whopper

Out of Home / Billboards & Transit

2020 Direct Marketing Bronze Pencil

10.0

Aspen Institute's Project Play

Don't Retire, Kid

Targeted Video / Targeted Online Video

2020 Direct Marketing Bronze Pencil

10.0

Black & Abroad

Go Back To Africa

Digital & Online / Banners & Pop-ups

2020 Direct Marketing Bronze Pencil

10.0

Burger King Mexico/Global

The Traffic Jam Whopper

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Burger King

Twitter Bait

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Burger King

Stevenage Challenge

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Bronze Pencil

10.0

Burger King Mexico/Global

The Traffic Jam Whopper

Innovation in Direct Marketing

2020 Direct Marketing Bronze Pencil

10.0

Sargento

World's Slowest Pizza Delivery

Physical Items

2020 Direct Marketing Merit Award

2.0

Kraft Heinz Canada

Pour Perfectly

Physical Items

2020 Direct Marketing Merit Award

2.0

Kraft Heinz

Edchup

Physical Items

2020 Direct Marketing Merit Award

2.0

PayPal

Independents on 5th: Shoppable Holiday Windows

Out of Home / P.O.P. & In-Store

2020 Direct Marketing Merit Award

2.0

Tinder

Swipe Night

Targeted Video / Targeted Online Video

2020 Direct Marketing Merit Award

2.0

Illinois Council Against Handgun Violence

Most Dangerous Street

Experiential / Brand Installations

2020 Direct Marketing Merit Award

2.0

Vision Zero Project and the City of Montreal

The Impactful Reminder

Experiential / Brand Installations

2020 Direct Marketing Merit Award

2.0

Spotify for Artists

Spotify Canvas

Experiential / Brand Installations

2020 Direct Marketing Merit Award

2.0

Donate Life California

Second Chances

Experiential / Live Events

2020 Direct Marketing Merit Award

2.0

JFK Presidential Library and Museum

JFK Moonshot

Experiential / Live Events

2020 Direct Marketing Merit Award

2.0

Monica Lewinsky

The Epidemic

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

JFK Presidential Library and Museum

JFK Moonshot

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

United Way

The #UNIGNORABLE Tower

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

GiveHerABreak

GiveHerABreak - Break The Oscars

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

Samsung Electronics America

Invasion #withGalaxy

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

HBO

"Recommended by Humans"

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

Adidas

adidas Operation AirDrop

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

Black & Abroad

Go Back To Africa

Digital & Online / Websites & Mobile

2020 Direct Marketing Merit Award

2.0

The New Yorker

Caption Contest

Digital & Online / Social Media Post - Single

2020 Direct Marketing Merit Award

2.0

Samsung Electronics Co. Ltd.

Samsung Galaxy A - #danceAwesome

Digital & Online / Social Media Post - Single

2020 Direct Marketing Merit Award

2.0

Google AI / Canadian Down Syndrome

Project Understood

Digital & Online / Use of Smart Devices & Voice Assistants

2020 Direct Marketing Merit Award

2.0

Raptors Republic

Ka'Wine & Dine

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Sargento

World's Slowest Pizza Delivery

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Miller Lite

Cantroller

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Google AI / Canadian Down Syndrome

Project Understood

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Adidas

adidas Operation AirDrop

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Shine/MSD

Instrument of Hope

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

Chicago Humanities Festival

Raven Mail

Non-traditional & Guerrilla Marketing

2020 Direct Marketing Merit Award

2.0

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