The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Apple.com
Agency: Apple / Cupertino
Client: Apple
Category: Web Sites / Corporate Image
Points: 10.0
Color Tokyo! -Live Color Wall Project
Agency: 777interactive / Tokyo
Client: Sony Marketing (Japan) Inc.
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 10.0
NIKEiD - if you were a boy,
Agency: beacon communications k.k. / Tokyo
Client: Nike Japan
Category: New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Points: 10.0
Dynamite Surfing
Agency: Saatchi & Saatchi / Copenhagen
Client: Quiksilver Denmark
Category: Online Branded Content / Single
Points: 10.0
Who?
Agency: Ogilvy & Mather / Hong Kong
Client: scmp.com
Category: Online Branded Content / Single
Points: 10.0
Emails from the past
Agency: Jung von Matt AG / Stuttgart
Client: Kabel Deutschland
Category: Email Marketing / Single
Points: 10.0
Nike Zoom Mobile
Agency: R/GA / New York
Client: Nike
Category: Mobile Advertising / Single
Points: 10.0
Nike + Miles
Agency: DDB Germany, Hamburg / Hamburg
Client: Nike Deutschland GmbH
Category: Branded Applications / Desktop
Points: 10.0
Audi A4 Global Drives
Agency: Neue Digitale GmbH / Frankfurt am Main
Client: Audi AG
Category: Branded Applications / Web
Points: 10.0
"World's Worst"War
Agency: Hakuhodo Inc. / Tokyo
Client: TOHATO Inc.
Category: Brand Gaming / Mobile
Points: 10.0
Red Bull Flugtag Flight Lab
Agency: Less Rain / Tokyo
Client: Red Bull
Category: Brand Gaming / Online
Points: 10.0
TED Conferences Web Site
Agency: Method / San Francisco
Client: TED Conferences
Category: Web Sites / Community-driven
Points: 10.0
The Trap
Agency: Doubleyou / Barcelona
Client: Port Aventura
Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Points: 10.0
TURBOVISION
Agency: TAXI 2 / Toronto
Client: MINI Canada
Category: Web Sites / Corporate Image
Points: 10.0
Xfactor
Agency: CHI & Partners / London
Client: Carphone Warehouse
Category: Microsites / Campaigns
Points: 10.0
Non Stop Fernando
Agency: Lean Mean Fighting Machine / London
Client: Emirates
Category: Microsites / Campaigns
Points: 10.0
Halo3.com/Believe
Agency: AKQA & McCann SF/T.A.G. / San Francisco
Client: Xbox
Category: Microsites / Product-Specific Subsites
Points: 10.0
The Perfect Kick
Agency: Framfab / Copenhagen
Client: Nike
Category: Microsites / Product-Specific Subsites
Points: 10.0
Happiness Factory - Now Hiring
Agency: AKQA / New York
Client: Coca-Cola
Category: Microsites / Corporate Image
Points: 10.0
HEMA Rube Goldberg Viral
Agency: CCCP / Amsterdam
Client: HEMA
Category: Microsites / Corporate Image
Points: 10.0
The Clock
Agency: Doubleyou/Sra. Rushmore / Barcelona
Client: DIAGEO
Category: Banners - Dynamic / Single
Points: 10.0
SJ Prio
Agency: Farfar / Stockholm
Client: Swedish railways
Category: Banners - Fixed Space / Campaign
Points: 10.0
Telia Safety
Agency: Daddy / Göteborg
Client: Telia Sonera
Category: Banners - Fixed Space / Single
Points: 10.0
"New" Diamond Shreddies
Agency: Ogilvy & Mather / Toronto
Client: Kraft Canada Inc - Shreddies
Category: Integrated Branding / Integrated Branding Campaign
Points: 10.0
Camp Okutta
Agency: john st. advertising / toronto
Client: Warchild Canada
Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Points: 10.0
Human Energy
Agency: BBDO / New York
Client: AMP
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
Speight's Great Beer Delivery
Agency: Publicis Mojo / AUCKLAND
Client: Lion Nathan
Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Points: 10.0
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT
Category: Music / Integration of a brand in a music environment
Points: 10.0
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI
Category: Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Points: 10.0
Xbox Halo 3
Agency: McCann Erickson / New York
Client: US Army & Xbox
Category: Gaming / Online gaming
Points: 10.0
David Ogilvy: Original Mad Man
Agency: OgilvyEntertainment / New York
Client: Ogilvy & Mather
Category: Film / Documentaries
Points: 10.0
International LoneStar - "Drive and Deliver"
Agency: Fathom Communications / Chicago
Client: Navistar, Inc
Category: Film / Documentaries
Points: 10.0
teletheatre
Agency: Nordpol+ Hamburg Agentur für Kommunikation GmbH / Hamburg
Client: Renault Germany
Category: Film / Theatrical releases
Points: 10.0
Somers Town
Agency: Mother / London
Client: Eurostar
Category: Film / Theatrical releases
Points: 10.0
'Different Lives'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT
Category: Television / Specials or one-time screening
Points: 10.0
The Gamekillers TV Show - Episode 4
Agency: BBH / New York
Client: Unilever
Category: Television / Unscripted series
Points: 10.0
Earth Hour
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund
Category: Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Points: 10.0
See My Dress
Agency: Kitchen Leo Burnett / Oslo
Client: Fretex (Salvation Army's second hand shop)
Category: Public Service/Cultural Institutions/Educational / Websites
Points: 10.0
Stop Smoking
Agency: Forsman & Bodenfors / Gothenburg
Client: APOTEKET (SWEDISH PHARMACY)
Category: Public Service/Cultural Institutions/Educational / Microsites
Points: 10.0
Control Z
Agency: McCann Erickson Brazil / Sao Paulo
Client: Salvation Army
Category: Public Service/Cultural Institutions/Educational / Banners - Dynamic
Points: 10.0
Waitless
Agency: Goodby Silverstein & Partners / San Francisco
Client: Sprint
Category: Online Branded Content / Campaign
Points: 10.0
T90: The "Put It Where You Want It" Tour
Agency: Nitro London/Mook / London
Client: Nike
Category: Online Branded Content / Campaign
Points: 10.0
MAKIBISHI COMIC
Agency: MAKIBISHI inc. / Tokyo
Client: MAKIBISHI inc.
Category: Self-Promotion / Branded Content
Points: 10.0
RED Universe
Agency: RED Interactive Agency / Salt Lake City
Client: RED Interactive Agency
Category: Self-Promotion / Websites
Points: 10.0
Stella Artois Traps
Agency: Lowe Roche / Toronto
Client: Stella Artois
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 10.0
NiKE iD Studio London
Agency: AKQA / London
Client: Nike
Category: Integrated Branding Campaign / Interactive and Non-Interactive
Points: 10.0
adidas ¨C THE ROOK ¨C Campaign
Agency: Ogilvy Shnghai / Shanghai
Client: adidas
Category: Integrated Branding Campaign / Interactive Only
Points: 10.0
The challenge of the CRAZY GENIUS
Agency: Dentsu Inc. / Tokyo
Client: World Commerce Coporation
Category: Integrated Branding Campaign / Interactive Only
Points: 10.0
Believe
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Halo 3
Category: Broadcast Design / Campaign
Points: 10.0
Client:
Apple
Title:
Apple.com
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Sony Marketing (Japan) Inc.
Title:
Color Tokyo! -Live Color Wall Project
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike Japan
Title:
NIKEiD - if you were a boy,
Category:
New Media Innovation & Development / New Media Innovation & Development - Single or Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Quiksilver Denmark
Title:
Dynamite Surfing
Category:
Online Branded Content / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
scmp.com
Title:
Who?
Category:
Online Branded Content / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Kabel Deutschland
Title:
Emails from the past
Category:
Email Marketing / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Nike Zoom Mobile
Category:
Mobile Advertising / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike Deutschland GmbH
Title:
Nike + Miles
Category:
Branded Applications / Desktop
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Audi AG
Title:
Audi A4 Global Drives
Category:
Branded Applications / Web
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
TOHATO Inc.
Title:
"World's Worst"War
Category:
Brand Gaming / Mobile
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Red Bull
Title:
Red Bull Flugtag Flight Lab
Category:
Brand Gaming / Online
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
TED Conferences
Title:
TED Conferences Web Site
Category:
Web Sites / Community-driven
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
HoneyShed
Title:
HoneyShed
Category:
Web Sites / E-Commerce
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Port Aventura
Title:
The Trap
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
MINI Canada
Title:
TURBOVISION
Category:
Web Sites / Corporate Image
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Carphone Warehouse
Title:
Xfactor
Category:
Microsites / Campaigns
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Emirates
Title:
Non Stop Fernando
Category:
Microsites / Campaigns
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Xbox
Title:
Halo3.com/Believe
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
The Perfect Kick
Category:
Microsites / Product-Specific Subsites
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Coca-Cola
Title:
Happiness Factory - Now Hiring
Category:
Microsites / Corporate Image
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
HEMA
Title:
HEMA Rube Goldberg Viral
Category:
Microsites / Corporate Image
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
DIAGEO
Title:
The Clock
Category:
Banners - Dynamic / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Swedish railways
Title:
SJ Prio
Category:
Banners - Fixed Space / Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Telia Sonera
Title:
Telia Safety
Category:
Banners - Fixed Space / Single
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Kraft Canada Inc - Shreddies
Title:
"New" Diamond Shreddies
Category:
Integrated Branding / Integrated Branding Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Warchild Canada
Title:
Camp Okutta
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
AMP
Title:
Human Energy
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Lion Nathan
Title:
Speight's Great Beer Delivery
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Music / Integration of a brand in a music environment
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MINI
Title:
Hammer & Coop
Category:
Online Branded Entertainment / Online videos, movies, webisodes or podcasts
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
US Army & Xbox
Title:
Xbox Halo 3
Category:
Gaming / Online gaming
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Ogilvy & Mather
Title:
David Ogilvy: Original Mad Man
Category:
Film / Documentaries
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Navistar, Inc
Title:
International LoneStar - "Drive and Deliver"
Category:
Film / Documentaries
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Renault Germany
Title:
teletheatre
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Eurostar
Title:
Somers Town
Category:
Film / Theatrical releases
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
MTV EXIT
Title:
'Different Lives'
Category:
Television / Specials or one-time screening
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
Unilever
Title:
The Gamekillers TV Show - Episode 4
Category:
Television / Unscripted series
Award:
2008 Branded Entertainment Bronze Pencil
Points:
10.0
Client:
World Wildlife Fund
Title:
Earth Hour
Category:
Innovation in Advertising & Marketing / Innovative Use of Marketing - Campaign
Award:
2008 Advertising Bronze Pencil
Points:
10.0
Client:
Fretex (Salvation Army's second hand shop)
Title:
See My Dress
Category:
Public Service/Cultural Institutions/Educational / Websites
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
APOTEKET (SWEDISH PHARMACY)
Title:
Stop Smoking
Category:
Public Service/Cultural Institutions/Educational / Microsites
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Salvation Army
Title:
Control Z
Category:
Public Service/Cultural Institutions/Educational / Banners - Dynamic
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Sprint
Title:
Waitless
Category:
Online Branded Content / Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
T90: The "Put It Where You Want It" Tour
Category:
Online Branded Content / Campaign
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
MAKIBISHI inc.
Title:
MAKIBISHI COMIC
Category:
Self-Promotion / Branded Content
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
RED Interactive Agency
Title:
RED Universe
Category:
Self-Promotion / Websites
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Stella Artois
Title:
Stella Artois Traps
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Nike
Title:
NiKE iD Studio London
Category:
Integrated Branding Campaign / Interactive and Non-Interactive
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
adidas
Title:
adidas ¨C THE ROOK ¨C Campaign
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
World Commerce Coporation
Title:
The challenge of the CRAZY GENIUS
Category:
Integrated Branding Campaign / Interactive Only
Award:
2008 Interactive Bronze Pencil
Points:
10.0
Client:
Microsoft XBOX Halo 3
Title:
Believe
Category:
Broadcast Design / Campaign
Award:
2008 Design Bronze Pencil
Points:
10.0
