The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Most Awarded Work Rankings
Client
Title
Category
Award
Points
Headache
Agency: AlmapBBDO / São Paulo
Client: Bayer
Category: Newspaper / Full Page or Spread - Campaign
Points: 10.0
Mixionary
Agency: The Monkeys/MAUD / Sydney
Client: Diageo
Category: Collateral / Posters - Campaign
Points: 10.0
Cityscape
Agency: DraftFCB / Chicago
Client: Valspar
Category: Collateral / P.O.P. and In-store - Campaign
Points: 10.0
Rolling Words
Agency: Pereira & O'Dell / San Francisco
Client: Snoop Dogg King Size Slim Rolling Papers
Category: Collateral / Promotional Items - Single or Campaign
Points: 10.0
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains
Category: Public Service / Newspaper or Magazine - Campaign
Points: 10.0
A Girl / A Boy / A Girl 2
Agency: Leo Burnett Thailand / Bangkok
Client: The Center For The Protection Of Children's Rights Foundation (CPCR)
Category: Public Service / Collateral - Campaign
Points: 10.0
The Battle Of Somme
Agency: Ireland/Davenport / Johannesburg
Client: The War Museum
Category: Public Service / Radio - Single
Points: 10.0
Look
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice
Category: Consumer Radio / Single
Points: 10.0
Cine Las Americas 'genres'
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival
Category: Consumer Radio / Campaign
Points: 10.0
Team Spirit
Agency: Wieden+Kennedy / New York
Client: ESPN
Category: Consumer Television / 60 Second - Single
Points: 10.0
Bed
Agency: Wieden+Kennedy / Portland
Client: Old Spice
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Mamia 'Baby faces'
Agency: BMF / Pyrmont
Client: ALDI
Category: Consumer Television / :30/:25 - Single
Points: 10.0
Cable Effects: Set 2
Agency: Grey / New York
Client: DIRECTV
Category: Consumer Television / :30/:25 - Campaign
Points: 10.0
Persistent Headaches
Agency: BBDO Guerrero / Makati City
Client: Bayer Philippines
Category: Consumer Television / :20 and Under - Campaign
Points: 10.0
Don't make up and drive
Agency: DDB Tribal Group / Berlin
Client: Volkswagen
Category: Non-Broadcast / Online
Points: 10.0
Greatness
Agency: Wieden+Kennedy / Portland
Client: Nike
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Day One
Agency: Droga5 / New York
Client: Prudential
Category: Integrated Branding / Consumer Campaign
Points: 10.0
Security Cameras
Agency: Wunderman / Buenos Aires
Client: The Coca-Cola Company
Category: Consumer Television / Over 60 second - Single
Points: 10.0
The World's Most Downloaded Man
Agency: Filadelfia Comunicacao / Belo Horizonte
Client: Camera Clara Photography Studio
Category: Branded Content / Online
Points: 10.0
Operation Bethlehem
Agency: LOWE/SSP3 / Bogotá D. C.
Client: Colombian Ministry of Defence
Category: Integrated Branding / Public Service Campaign
Points: 10.0
Growing up LGBT in America
Agency: Design Army / Washington, DC
Client: Human Rights Campaign
Category: Collateral Design / Booklets and Brochures
Points: 10.0
Pantone Queen
Agency: Leo Burnett London / London
Client: Pantone
Category: Collateral Design / Booklets and Brochures
Points: 10.0
Chaplin Chapters
Agency: BBH India / Mumbai
Client: Movies Now
Category: Brand Identity / Logo Design
Points: 10.0
Silo Theatre identity
Agency: Alt Group / Auckland
Client: Silo Theatre
Category: Brand Identity / Brand Identity - Campaign
Points: 10.0
Levi's Brand Standards Map
Agency: Turner Duckworth Design / London/San Francisco
Client: Levi Strauss & Co.
Category: Brand Identity / Brand Identity - Single
Points: 10.0
Hat
Agency: Ogilvy & Mather / Chicago
Client: Steppenwolf Theatre
Category: Collateral Design / Posters - Single
Points: 10.0
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan
Category: Collateral Design / Posters - Series
Points: 10.0
More Than Just The Classics
Agency: Y&R Malaysia / Kuala Lumpur
Client: Penguin Books Malaysia
Category: Collateral Design / Point of Purchase and In-Store - Single
Points: 10.0
Saison Deli Cafe
Agency: Three & Co. / Osaka
Client: Saison Deli Cafe
Category: Collateral Design / Point of Purchase and In-Store - Series
Points: 10.0
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover
Category: Collateral Design / Promotional Items - Single or Series
Points: 10.0
SVA Senior Library 2012
Agency: Visual Arts Press / New York
Client: School of Visual Arts
Category: Self-Promotion / Single or Series
Points: 10.0
mt ex sendai
Agency: iyamadesign / Tokyo
Client: Kamoi Kakoshi Co.
Category: Spatial Design / Indoor Spaces
Points: 10.0
GS Caltex Pavillion. Energy Field
Agency: Atelier Bruckner / Stuttgart
Client: Peopleworks Promotion Co.
Category: Spatial Design / Outdoor Spaces
Points: 10.0
Open Happiness
Agency: McCann Berlin / Frankfurt
Client: The Coca-Cola Company
Category: Collateral Design / Outdoor - Single
Points: 10.0
Magnetic World
Agency: Hakuhodo Inc. / Tokyo
Client: dmg::events Japan
Category: Broadcast and Moving Image / Broadcast Design - Single or Series
Points: 10.0
Heroes Wanted
Agency: Y&R / Dubai
Client: Red Cross Lebanon
Category: Public Service / Posters - Series
Points: 10.0
Diversity
Agency: DDB / New York
Client: Bill Bernbach Scholarship
Category: Craft / Typography - Series
Points: 10.0
Love and Water Video
Agency: BeijingManXiangYaTianAdvertising / Beijing
Client: M.A.C Cosmetics
Category: Broadcast and Moving Image / Short Films and Videos
Points: 10.0
For any hair type.
Agency: Publicis Communications Schweiz / Zurich
Client: Garnier Fructis
Category: Craft / Photography - Series
Points: 10.0
Create.
Agency: cosmos / Tokyo
Client: Takezasado
Category: Craft / Printing and Paper Craft - Single or Series
Points: 10.0
Mimeisthai
Agency: Clemenger BBDO / Sydney
Client: TEDx
Category: Data Visualization / Online - Interactive and Real-time
Points: 10.0
State-by-State
Agency: Bloomberg Visual Data / New York
Client: Bloomberg
Category: Data Visualization / Online - Interactive and Real-time
Points: 10.0
SIFFtacular
Agency: Wong, Doody, Crandall, Wiener / Seattle
Client: Seattle International Film Festival
Category: Craft / Animation - Single
Points: 10.0
Kanji City - Kyoto
Agency: Party / Tokyo
Client: COG LAB
Category: Craft / Animation - Single
Points: 10.0
Engen Calendar Fire Blanket
Agency: DraftFCB / Cape Town
Client: Engen
Category: Design Does / Design for the Greater Good
Points: 10.0
AT&T Brackets by Six Year Olds
Agency: BBDO / New York
Client: AT&T
Category: Websites / Branded Games
Points: 10.0
Nature Valley Trail View
Agency: McCann Erickson / New York
Client: General Mills
Category: Websites / Consumer Goods
Points: 10.0
Killing Lincoln
Agency: Mullen / Boston
Client: National Geographic
Category: Websites / Corporate Website
Points: 10.0
Dodge Dart Registry
Agency: Wieden+Kennedy / Portland
Client: Dodge
Category: Websites / Durable Goods
Points: 10.0
Milwaukee Police News
Agency: Cramer - Krasselt / Milwaukee
Client: Milwaukee Police Department
Category: Websites / Public Service/Non-Profit
Points: 10.0
Client:
Bayer
Title:
Headache
Category:
Newspaper / Full Page or Spread - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Diageo
Title:
Mixionary
Category:
Collateral / Posters - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Valspar
Title:
Cityscape
Category:
Collateral / P.O.P. and In-store - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Snoop Dogg King Size Slim Rolling Papers
Title:
Rolling Words
Category:
Collateral / Promotional Items - Single or Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Metro Trains
Title:
Dumb Ways To Die
Category:
Public Service / Newspaper or Magazine - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The Center For The Protection Of Children's Rights Foundation (CPCR)
Title:
A Girl / A Boy / A Girl 2
Category:
Public Service / Collateral - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The War Museum
Title:
The Battle Of Somme
Category:
Public Service / Radio - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Look
Category:
Consumer Radio / Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Cine Las Americas International Film Festival
Title:
Cine Las Americas 'genres'
Category:
Consumer Radio / Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
ESPN
Title:
Team Spirit
Category:
Consumer Television / 60 Second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Old Spice
Title:
Bed
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
ALDI
Title:
Mamia 'Baby faces'
Category:
Consumer Television / :30/:25 - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
DIRECTV
Title:
Cable Effects: Set 2
Category:
Consumer Television / :30/:25 - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Bayer Philippines
Title:
Persistent Headaches
Category:
Consumer Television / :20 and Under - Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Volkswagen
Title:
Don't make up and drive
Category:
Non-Broadcast / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Nike
Title:
Greatness
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Prudential
Title:
Day One
Category:
Integrated Branding / Consumer Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Security Cameras
Category:
Consumer Television / Over 60 second - Single
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Camera Clara Photography Studio
Title:
The World's Most Downloaded Man
Category:
Branded Content / Online
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Colombian Ministry of Defence
Title:
Operation Bethlehem
Category:
Integrated Branding / Public Service Campaign
Award:
2013 Advertising Bronze Pencil
Points:
10.0
Client:
Human Rights Campaign
Title:
Growing up LGBT in America
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Pantone
Title:
Pantone Queen
Category:
Collateral Design / Booklets and Brochures
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Movies Now
Title:
Chaplin Chapters
Category:
Brand Identity / Logo Design
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Silo Theatre
Title:
Silo Theatre identity
Category:
Brand Identity / Brand Identity - Campaign
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Levi Strauss & Co.
Title:
Levi's Brand Standards Map
Category:
Brand Identity / Brand Identity - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Steppenwolf Theatre
Title:
Hat
Category:
Collateral Design / Posters - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
dmg::events Japan
Title:
Magnetic World
Category:
Collateral Design / Posters - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Penguin Books Malaysia
Title:
More Than Just The Classics
Category:
Collateral Design / Point of Purchase and In-Store - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Saison Deli Cafe
Title:
Saison Deli Cafe
Category:
Collateral Design / Point of Purchase and In-Store - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Land Rover
Title:
Mapping the World in 12 Months
Category:
Collateral Design / Promotional Items - Single or Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
School of Visual Arts
Title:
SVA Senior Library 2012
Category:
Self-Promotion / Single or Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Kamoi Kakoshi Co.
Title:
mt ex sendai
Category:
Spatial Design / Indoor Spaces
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Peopleworks Promotion Co.
Title:
GS Caltex Pavillion. Energy Field
Category:
Spatial Design / Outdoor Spaces
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
The Coca-Cola Company
Title:
Open Happiness
Category:
Collateral Design / Outdoor - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
dmg::events Japan
Title:
Magnetic World
Category:
Broadcast and Moving Image / Broadcast Design - Single or Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Red Cross Lebanon
Title:
Heroes Wanted
Category:
Public Service / Posters - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Bill Bernbach Scholarship
Title:
Diversity
Category:
Craft / Typography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
M.A.C Cosmetics
Title:
Love and Water Video
Category:
Broadcast and Moving Image / Short Films and Videos
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Garnier Fructis
Title:
For any hair type.
Category:
Craft / Photography - Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Takezasado
Title:
Create.
Category:
Craft / Printing and Paper Craft - Single or Series
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
TEDx
Title:
Mimeisthai
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Bloomberg
Title:
State-by-State
Category:
Data Visualization / Online - Interactive and Real-time
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Seattle International Film Festival
Title:
SIFFtacular
Category:
Craft / Animation - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
COG LAB
Title:
Kanji City - Kyoto
Category:
Craft / Animation - Single
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
Engen
Title:
Engen Calendar Fire Blanket
Category:
Design Does / Design for the Greater Good
Award:
2013 Design Bronze Pencil
Points:
10.0
Client:
AT&T
Title:
AT&T Brackets by Six Year Olds
Category:
Websites / Branded Games
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
General Mills
Title:
Nature Valley Trail View
Category:
Websites / Consumer Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
National Geographic
Title:
Killing Lincoln
Category:
Websites / Corporate Website
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Dodge
Title:
Dodge Dart Registry
Category:
Websites / Durable Goods
Award:
2013 Interactive Bronze Pencil
Points:
10.0
Client:
Milwaukee Police Department
Title:
Milwaukee Police News
Category:
Websites / Public Service/Non-Profit
Award:
2013 Interactive Bronze Pencil
Points:
10.0
