The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Nike+ Agency: R/GA / New York Client: Nike Category: New Media Innovation & Development / New Media Innovation and Development
Tate Tracks Agency: Fallon / London Client: Tate Modern Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign
G4 Midnight Spank Brand Campaign Agency: BBDO / New York Client: G4 Category: Branded Content / Campaign
Timing Agency: TBWA\Chiat\Day / New York Client: Sprint Category: Wireless/Mobile Advertising / Business to Consumer
Hear the difference Agency: Akestam Holst / Stockholm Client: Spring Mobile Category: Wireless/Mobile Advertising / Business to Consumer
Treo 680 Bus Shelter Agency: AKQA / San Francisco Client: Palm Category: Wireless/Mobile Advertising / Business to Consumer
MINI Turn Your Mobile Agency: Interone Worldwide GmbH / Muenchen Client: MINI Brandmanagement Category: Wireless/Mobile Advertising / Business to Consumer
KIMONO Agency: Hayashi Design / Tokyo-to Client: Joshibi Art Museum Category: Public Service/Non-Profit/Educational / Posters - Campaign
Slope, Staircase, Hump, Toilet Bowl, Bus Agency: Ad Planet Group / Singapore Client: Disabled People's Association Singapore Category: Public Service/Non-Profit/Educational / Posters - Campaign
Light of Life Agency: Lowe New York / New York Client: Light of Life Foundation Category: Public Service/Non-Profit/Educational / Posters - Campaign
Crazy Agency: Blind / Santa Monica Client: Gnarls Barkley Category: Broadcast Design / Single
Documentary Agency: WONGDOODY / Seattle Client: Seattle International Film Festival Category: Broadcast Design / Single
Crow Agency: PSYOP / New York City Client: MHD Category: Broadcast Design / Single
"StillFree" Agency: Droga5 / NYC Client: Ecko Unltd./ Marc Ecko Enterprises Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
Ketchup Agency: Publicis Mojo / Auckland Client: Campaign Against Landmines Category: Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single
WWF "Thermometer" Agency: BBDO Guerrero Ortega / Makati City Client: WWF Category: Public Service/Political Print / Newspaper or Magazine - Single
Frank Lloyd Wright Agency: Ogilvy & Mather / Chicago Client: Landmarks Preservation Council of Illinois Category: Public Service/Political Print / Newspaper or Magazine - Single
Beard, Trade, Leak Agency: TBWA\Chiat\Day / New York Client: Skittles Category: Consumer Television / Commercials of var. length - Campaign
Dinner Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Television / :20 and Under - Single
Virgin Casino Agency: Lean Mean Fighting Machine / London Client: Virgin Games Category: Banners - Fixed Space / Business to Consumer - Campaign
Sound Off Agency: DDB Brasil / São Paulo Client: Henkel Category: Banners - Fixed Space / Business to Consumer - Campaign
Growth Spurt, Doug, France Agency: TBWA\Chiat\Day / New York Client: Combos Category: Consumer Radio / Campaign
Celebrity Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Radio / Campaign
parents Agency: Grey Worldwide South Africa / Johannesburg Client: geronimo condoms Category: Consumer Radio / Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Collateral / P.O.P. and In-Store - Campaign
Harvey Nichols Agency: DDB / London Client: Harvey Nichols Category: Collateral / P.O.P. and In-Store - Campaign
Bonded by Blood Agency: TBWA\Whybin / Auckland Client: adidasNZRU Category: Collateral / P.O.P. and In-Store - Campaign
Firewise Logo Agency: The Jupiter Drawing Room South Africa / CAPE TOWN Client: Working on Fire Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
+10 Logo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Brand and Corporate Identity Design / Logo/Trademark Design - Single Only
See: The Potential of Place, Fourth Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
See: The Potential of Place, Fifth Issue Agency: Cahan & Associates / San Francisco Client: Herman Miller Category: Publication Design / Magazine Design
ARCHITECTURE IS DECORATION! Agency: Happy Forsman & Bodenfors / Gothenburg Client: the Swedish Museum of Architecture Category: Publication Design / Magazine Design
Parabol AM Agency: section.d design.communication gmbh / Wien Client: Parabol AM Category: Publication Design / Magazine Design
"Patterns" Agency: Lowe & Partners / Petaling Jaya Client: Ridsect Roachtrap Category: Consumer Newspaper / Full Page or Spread - Campaign
Lingerie, Kinky, Bikini Agency: Ogilvy & Mather Pte Ltd / Singapore Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Campaign
AXE - Get a Girlfriend Agency: Lowe Bull Johannesburg / Bryanston Client: Unilever - AXE Category: Consumer Newspaper / Full Page or Spread - Campaign
Barrio Bonito Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Exceptional Innovation in Media & Marketing / Innovative Marketing - Single
Annual Report 2005 Agency: walker / Zürich Client: Fleurop Interflora Category: Brand and Corporate Identity Design / Annual Report
Ballprints Agency: BBDO Argentina / Vicente Lopez Client: Nike Category: Outdoor / Outdoor - Campaign
MMS Agency: Forsman & Bodenfors / Gothenburg Client: TELE2 Category: Outdoor / Outdoor - Campaign
GTI Banner Campaign Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
Jetta Banner Campaign Agency: Crispin Porter + Bogusky / Miami Client: Volkswagen Category: Banners - Dynamic / Business to Consumer - Campaign
HDDVD Banners Agency: Goodby, Silverstein & Partners / San Francisco Client: HD DVD Category: Banners - Dynamic / Business to Consumer - Campaign
Weights Agency: Contract Advertising (India) Private Limited / New Delhi Client: Slim Zone Category: Collateral Design / P.O.P. and In-Store - Single
Winter Agency: TBWA\Chiat\Day / Los Angeles Client: Infiniti Category: Collateral Design / P.O.P. and In-Store - Single
Evolution Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Television / Over :30 - Single - max. :90
Trade Agency: TBWAChiatDay / New York Client: Skittles Category: Consumer Television / Over :30 - Single - max. :90
Equipo Agency: 180 Amsterdam / Amsterdam Client: adidas International Category: Consumer Television / Over :30 - Single - max. :90
German Coastguard Agency: B_T_S United AS / Oslo Client: Berlitz Category: Consumer Television / Over :30 - Single - max. :90
Paint Agency: Fallon / London Client: Sony Bravia Category: Consumer Television / Over :30 - Single - max. :90

2007 Interactive Gold Pencil

R/GA / New York

Nike

Nike+

New Media Innovation & Development / New Media Innovation and Development

07050N

2007 Advertising Gold Pencil

Fallon / London

Tate Modern

Tate Tracks

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Television: Campaign

07079A

2007 Advertising Bronze Pencil

BBDO / New York

G4

G4 Midnight Spank Brand Campaign

Branded Content / Campaign

07093T

2007 Interactive Gold Pencil

TBWA\Chiat\Day / New York

Sprint

Timing

Wireless/Mobile Advertising / Business to Consumer

07039N

2007 Interactive Silver Pencil

Akestam Holst / Stockholm

Spring Mobile

Hear the difference

Wireless/Mobile Advertising / Business to Consumer

07040N

2007 Interactive Bronze Pencil

AKQA / San Francisco

Palm

Treo 680 Bus Shelter

Wireless/Mobile Advertising / Business to Consumer

07041N

2007 Interactive Bronze Pencil

Interone Worldwide GmbH / Muenchen

MINI Brandmanagement

MINI Turn Your Mobile

Wireless/Mobile Advertising / Business to Consumer

07042N

2007 Design Gold Pencil

Hayashi Design / Tokyo-to

Joshibi Art Museum

KIMONO

Public Service/Non-Profit/Educational / Posters - Campaign

07070D

2007 Design Silver Pencil

Ad Planet Group / Singapore

Disabled People's Association Singapore

Slope, Staircase, Hump, Toilet Bowl, Bus

Public Service/Non-Profit/Educational / Posters - Campaign

07071D

2007 Design Silver Pencil

Lowe New York / New York

Light of Life Foundation

Light of Life

Public Service/Non-Profit/Educational / Posters - Campaign

07072D

2007 Design Gold Pencil

Blind / Santa Monica

Gnarls Barkley

Crazy

Broadcast Design / Single

07063D

2007 Design Silver Pencil

WONGDOODY / Seattle

Seattle International Film Festival

Documentary

Broadcast Design / Single

07064D

2007 Design Bronze Pencil

PSYOP / New York City

MHD

Crow

Broadcast Design / Single

07065D

2007 Advertising Bronze Pencil

Droga5 / NYC

Ecko Unltd./ Marc Ecko Enterprises

"StillFree"

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07083A

2007 Advertising Bronze Pencil

Publicis Mojo / Auckland

Campaign Against Landmines

Ketchup

Exceptional Innovation in Media & Marketing / Innovative Use of Media - Interactive/New Media: Single

07084A

2007 Advertising Silver Pencil

BBDO Guerrero Ortega / Makati City

WWF

WWF "Thermometer"

Public Service/Political Print / Newspaper or Magazine - Single

07031A

2007 Advertising Bronze Pencil

Ogilvy & Mather / Chicago

Landmarks Preservation Council of Illinois

Frank Lloyd Wright

Public Service/Political Print / Newspaper or Magazine - Single

07032A

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Skittles

Beard, Trade, Leak

Consumer Television / Commercials of var. length - Campaign

07069T

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Dinner

Consumer Television / :20 and Under - Single

07068T

2007 Interactive Silver Pencil

Lean Mean Fighting Machine / London

Virgin Games

Virgin Casino

Banners - Fixed Space / Business to Consumer - Campaign

07005N

2007 Interactive Bronze Pencil

DDB Brasil / São Paulo

Henkel

Sound Off

Banners - Fixed Space / Business to Consumer - Campaign

07006N

2007 Advertising Gold Pencil

TBWA\Chiat\Day / New York

Combos

Growth Spurt, Doug, France

Consumer Radio / Campaign

07050R

2007 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Celebrity

Consumer Radio / Campaign

07051R

2007 Advertising Bronze Pencil

Grey Worldwide South Africa / Johannesburg

geronimo condoms

parents

Consumer Radio / Campaign

07052R

2007 Advertising Gold Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Collateral / P.O.P. and In-Store - Campaign

07024A

2007 Advertising Silver Pencil

DDB / London

Harvey Nichols

Harvey Nichols

Collateral / P.O.P. and In-Store - Campaign

07025A

2007 Advertising Bronze Pencil

TBWA\Whybin / Auckland

adidasNZRU

Bonded by Blood

Collateral / P.O.P. and In-Store - Campaign

07026A

2007 Design Silver Pencil

The Jupiter Drawing Room South Africa / CAPE TOWN

Working on Fire

Firewise Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07012D

2007 Design Bronze Pencil

180 Amsterdam / Amsterdam

adidas International

+10 Logo

Brand and Corporate Identity Design / Logo/Trademark Design - Single Only

07013D

2007 Design Gold Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Fourth Issue

Publication Design / Magazine Design

07056D

2007 Design Gold Pencil

Cahan & Associates / San Francisco

Herman Miller

See: The Potential of Place, Fifth Issue

Publication Design / Magazine Design

07057D

2007 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

the Swedish Museum of Architecture

ARCHITECTURE IS DECORATION!

Publication Design / Magazine Design

07058D

2007 Design Bronze Pencil

section.d design.communication gmbh / Wien

Parabol AM

Parabol AM

Publication Design / Magazine Design

07059D

2007 Advertising Gold Pencil

Lowe & Partners / Petaling Jaya

Ridsect Roachtrap

"Patterns"

Consumer Newspaper / Full Page or Spread - Campaign

07002A

2007 Advertising Silver Pencil

Ogilvy & Mather Pte Ltd / Singapore

FHM Singapore

Lingerie, Kinky, Bikini

Consumer Newspaper / Full Page or Spread - Campaign

07003A

2007 Advertising Bronze Pencil

Lowe Bull Johannesburg / Bryanston

Unilever - AXE

AXE - Get a Girlfriend

Consumer Newspaper / Full Page or Spread - Campaign

07004A

2007 Advertising Bronze Pencil

BBDO Argentina / Vicente Lopez

Nike

Barrio Bonito

Exceptional Innovation in Media & Marketing / Innovative Marketing - Single

07086A

2007 Design Silver Pencil

walker / Zürich

Fleurop Interflora

Annual Report 2005

Brand and Corporate Identity Design / Annual Report

07001D

2007 Advertising Gold Pencil

BBDO Argentina / Vicente Lopez

Nike

Ballprints

Outdoor / Outdoor - Campaign

07019A

2007 Advertising Bronze Pencil

Forsman & Bodenfors / Gothenburg

TELE2

MMS

Outdoor / Outdoor - Campaign

07020A

2007 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

GTI Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

07012N

2007 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Volkswagen

Jetta Banner Campaign

Banners - Dynamic / Business to Consumer - Campaign

07013N

2007 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

HD DVD

HDDVD Banners

Banners - Dynamic / Business to Consumer - Campaign

07014N

2007 Design Silver Pencil

Contract Advertising (India) Private Limited / New Delhi

Slim Zone

Weights

Collateral Design / P.O.P. and In-Store - Single

07032D

2007 Design Silver Pencil

TBWA\Chiat\Day / Los Angeles

Infiniti

Winter

Collateral Design / P.O.P. and In-Store - Single

07033D

2007 Advertising Gold Pencil

Ogilvy & Mather / Toronto

Unilever - Dove

Evolution

Consumer Television / Over :30 - Single - max. :90

07053T

2007 Advertising Gold Pencil

TBWAChiatDay / New York

Skittles

Trade

Consumer Television / Over :30 - Single - max. :90

07054T

2007 Advertising Silver Pencil

180 Amsterdam / Amsterdam

adidas International

Equipo

Consumer Television / Over :30 - Single - max. :90

07055T

2007 Advertising Silver Pencil

B_T_S United AS / Oslo

Berlitz

German Coastguard

Consumer Television / Over :30 - Single - max. :90

07056T

2007 Advertising Silver Pencil

Fallon / London

Sony Bravia

Paint

Consumer Television / Over :30 - Single - max. :90

07057T

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