The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Find Your One in a Million
Agency: AKQA / London
Client: Yell Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Travelers Interactive Wall
Agency: Fallon / Minneapolis
Client: St. Paul Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
MINI Clubman. The other test-drive.
Agency: Interone Worldwide GmbH / Munich
Client: BMW Group Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Nike Windrunner Collectibles
Agency: PostVisual.com / Mapo-gu
Client: Nike Korea Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Credo Text Projection
Agency: SS+K / New York
Client: Credo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Actively Safe Storefront Projection
Agency: Team One / El Segundo
Client: Lexus Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
IAC Video Wall
Agency: Trollback+Company / New York
Client: InterActiveCorp Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Concept to Kitchen
Agency: Avenue A | Razorfish / San Francisco
Client: Breville Category: Web Sites / E-Commerce
Levi's® Europe
Agency: Lateral / London
Client: Levi Strauss & Co Europe Category: Web Sites / E-Commerce
Fuel for Life
Agency: Megalo(s) / Annecy le Vieux
Client: Diesel Parfums Category: Web Sites / E-Commerce
Because We Care
Agency: Wysiwyg Comunicacion Interactiva / Madrid
Client: Diesel Category: Web Sites / E-Commerce
Get it straight
Agency: Jung von Matt AG / Stuttgart
Client: Robert Bosch Category: Mobile Advertising / Single
3 Para
Agency: Lean Mean Fighting Machine / London
Client: Harper Collins Category: Mobile Advertising / Single
Say Goodbye
Agency: Ogilvy & Mather / Hong Kong
Client: Motorola Category: Mobile Advertising / Single
Underwater Case PT-029
Agency: Springer & Jacoby Werbeagentur GmbH / Hamburg
Client: OLYMPUS EUROPA GmbH Category: Mobile Advertising / Single
Yaris XBox Live Arcade Game
Agency: Saatchi & Saatchi LA / Torrance
Client: Toyota Motor Sales, USA, Inc. Category: Brand Gaming / Offline
Meet the DJs
Agency: Agency Republic / London
Client: BBC Radio One Category: Public Service/Cultural Institutions/Educational / Online Branded Content
Tree
Agency: FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client: Istituto de Pesquisa Ecologica Category: Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Bracket-o-matic Banner
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Banners - Dynamic / Single
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Agency: Elephant Seven / Hamburg
Client: Chrysler Deutschland GmbH Category: Banners - Dynamic / Single
Beate Uhse parental controls for TV viewing
Agency: kempertrautmann gmbh / Hamburg
Client: Beate Uhse TV Category: Banners - Dynamic / Single
NikePlus: Virtual Run
Agency: Nitro London/Mook / London
Client: Nike Category: Banners - Dynamic / Single
Dare to touch.
Agency: Serviceplan Munich / Hamburg / Munich
Client: Fromms MAPA GmbH Category: Banners - Dynamic / Single
Truths about the Gol
Agency: AlmapBBDO / São Paulo
Client: Volkswagen do Brasil Category: Banners - Fixed Space / Campaign
Send Off
Agency: Lean Mean Fighting Machine / London
Client: COI - Department of Health Category: Banners - Fixed Space / Campaign
GO BEYOND
Agency: Wunderman Brazil / Sao Paulo
Client: Land Rover Category: Banners - Fixed Space / Campaign
WhatAreYouWondering.com
Agency: Barkley / Kansas City
Client: March of Dimes Foundation Category: Public Service/Cultural Institutions/Educational / Websites
Friends of the Earth
Agency: CHI & Partners / London
Client: Friends of the Earth Category: Public Service/Cultural Institutions/Educational / Websites
LeBron: The Complete Story
Agency: AKQA / San Francisco
Client: Nike Category: Microsites / Corporate Image
celebration dance
Agency: Clemenger BLUE BBDO / Melbourne
Client: National Australia Bank Category: Microsites / Corporate Image
Compare-a-tron
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Volkswagen Category: Microsites / Corporate Image
Simpsonizeme.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Burger King Category: Microsites / Corporate Image
Bracketomatic.com
Agency: Crispin Porter + Bogusky / Coconut Grove
Client: Coke Zero Category: Microsites / Corporate Image
Good is not enough.
Agency: Dentsu Inc. / Tokyo
Client: MORIMOTO Co.,Ltd. Category: Microsites / Corporate Image
Hyundai Think About It Teaser Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Corporate Image
Japan Post, Always With You
Agency: HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client: Japan Post Holdings Co., Ltd. Category: Microsites / Corporate Image
Discovery Club 1080
Agency: henderson bas / Toronto
Client: Discovery Communications Inc. Category: Microsites / Corporate Image
Le Passage
Agency: Lowe Brindfors / Stockholm
Client: Artois - InBev UK Category: Microsites / Corporate Image
La Bouteille
Agency: Lowe Brindfors / Stockholm
Client: Stella Artois - InBev Category: Microsites / Corporate Image
Audi TT- Microsite
Agency: Ogilvy Cape Town / Cape Town
Client: Audi Category: Microsites / Corporate Image
Appear on the news
Agency: OgilvyOne Worldwide Spain / Madrid
Client: Yell Publicidad Category: Microsites / Corporate Image
Summer X Games Microsite
Agency: The Martin Agency / Richmond
Client: X Games Category: Microsites / Corporate Image
START A CHAIN REACTION
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Microsites / Corporate Image
SEDUCTION BY LIGHT
Agency: Tribal DDB Worldwide / New York
Client: Philips Category: Microsites / Corporate Image
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Yell
Title:
Find Your One in a Million
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08243N
Award:
2008 Interactive Merit Award
Agency:
BBDO / New York
Client:
BBC World
Title:
BBC Newspaper Boxes
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08244N
Award:
2008 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
St. Paul Travelers
Title:
Travelers Interactive Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08245N
Award:
2008 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Munich
Client:
BMW Group
Title:
MINI Clubman. The other test-drive.
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08246N
Award:
2008 Interactive Merit Award
Agency:
PostVisual.com / Mapo-gu
Client:
Nike Korea
Title:
Nike Windrunner Collectibles
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08247N
Award:
2008 Interactive Merit Award
Agency:
SS+K / New York
Client:
Credo
Title:
Credo Text Projection
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08248N
Award:
2008 Interactive Merit Award
Agency:
Team One / El Segundo
Client:
Lexus
Title:
Actively Safe Storefront Projection
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08249N
Award:
2008 Interactive Merit Award
Agency:
Trollback+Company / New York
Client:
InterActiveCorp
Title:
IAC Video Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
08250N
Award:
2008 Interactive Merit Award
Agency:
Avenue A | Razorfish / San Francisco
Client:
Breville
Title:
Concept to Kitchen
Category:
Web Sites / E-Commerce
Annual ID:
08175N
Award:
2008 Interactive Merit Award
Agency:
HUGE / Brooklyn
Client:
IKEA
Title:
IKEA Site Redesign
Category:
Web Sites / E-Commerce
Annual ID:
08176N
Award:
2008 Interactive Merit Award
Agency:
Lateral / London
Client:
Levi Strauss & Co Europe
Title:
Levi's® Europe
Category:
Web Sites / E-Commerce
Annual ID:
08177N
Award:
2008 Interactive Merit Award
Agency:
Megalo(s) / Annecy le Vieux
Client:
Diesel Parfums
Title:
Fuel for Life
Category:
Web Sites / E-Commerce
Annual ID:
08178N
Award:
2008 Interactive Merit Award
Agency:
Wysiwyg Comunicacion Interactiva / Madrid
Client:
Diesel
Title:
Because We Care
Category:
Web Sites / E-Commerce
Annual ID:
08179N
Award:
2008 Interactive Merit Award
Agency:
AKQA / London
Client:
Smirnoff
Title:
Smirnoff.mobi
Category:
Mobile Advertising / Single
Annual ID:
08204N
Award:
2008 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Robert Bosch
Title:
Get it straight
Category:
Mobile Advertising / Single
Annual ID:
08205N
Award:
2008 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Harper Collins
Title:
3 Para
Category:
Mobile Advertising / Single
Annual ID:
08206N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy & Mather / Hong Kong
Client:
Motorola
Title:
Say Goodbye
Category:
Mobile Advertising / Single
Annual ID:
08207N
Award:
2008 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike AF1 Mobile
Category:
Mobile Advertising / Single
Annual ID:
08208N
Award:
2008 Interactive Merit Award
Agency:
Springer & Jacoby Werbeagentur GmbH / Hamburg
Client:
OLYMPUS EUROPA GmbH
Title:
Underwater Case PT-029
Category:
Mobile Advertising / Single
Annual ID:
08209N
Award:
2008 Interactive Merit Award
Agency:
Saatchi & Saatchi LA / Torrance
Client:
Toyota Motor Sales, USA, Inc.
Title:
Yaris XBox Live Arcade Game
Category:
Brand Gaming / Offline
Annual ID:
08196N
Award:
2008 Interactive Merit Award
Agency:
Agency Republic / London
Client:
BBC Radio One
Title:
Meet the DJs
Category:
Public Service/Cultural Institutions/Educational / Online Branded Content
Annual ID:
08277N
Award:
2008 Interactive Merit Award
Agency:
FabraQuinteiro Comunicaçoes Ltda / São Paulo
Client:
Istituto de Pesquisa Ecologica
Title:
Tree
Category:
Public Service/Cultural Institutions/Educational / Banners - Fixed Space
Annual ID:
08265N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracket-o-matic Banner
Category:
Banners - Dynamic / Single
Annual ID:
08106N
Award:
2008 Interactive Merit Award
Agency:
Elephant Seven / Hamburg
Client:
Chrysler Deutschland GmbH
Title:
Jeep® Grand Cherokee Bannercampaign "Percussion Drill"
Category:
Banners - Dynamic / Single
Annual ID:
08107N
Award:
2008 Interactive Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Beate Uhse TV
Title:
Beate Uhse parental controls for TV viewing
Category:
Banners - Dynamic / Single
Annual ID:
08108N
Award:
2008 Interactive Merit Award
Agency:
Nitro London/Mook / London
Client:
Nike
Title:
NikePlus: Virtual Run
Category:
Banners - Dynamic / Single
Annual ID:
08109N
Award:
2008 Interactive Merit Award
Agency:
Serviceplan Munich / Hamburg / Munich
Client:
Fromms MAPA GmbH
Title:
Dare to touch.
Category:
Banners - Dynamic / Single
Annual ID:
08110N
Award:
2008 Interactive Merit Award
Agency:
Wieden + Kennedy / London
Client:
Nike
Title:
Nike+ Addicts
Category:
Banners - Dynamic / Single
Annual ID:
08111N
Award:
2008 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen do Brasil
Title:
Truths about the Gol
Category:
Banners - Fixed Space / Campaign
Annual ID:
08103N
Award:
2008 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
COI - Department of Health
Title:
Send Off
Category:
Banners - Fixed Space / Campaign
Annual ID:
08104N
Award:
2008 Interactive Merit Award
Agency:
Wunderman Brazil / Sao Paulo
Client:
Land Rover
Title:
GO BEYOND
Category:
Banners - Fixed Space / Campaign
Annual ID:
08105N
Award:
2008 Interactive Merit Award
Agency:
Barkley / Kansas City
Client:
March of Dimes Foundation
Title:
WhatAreYouWondering.com
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08275N
Award:
2008 Interactive Merit Award
Agency:
CHI & Partners / London
Client:
Friends of the Earth
Title:
Friends of the Earth
Category:
Public Service/Cultural Institutions/Educational / Websites
Annual ID:
08276N
Award:
2008 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
LeBron: The Complete Story
Category:
Microsites / Corporate Image
Annual ID:
08116N
Award:
2008 Interactive Merit Award
Agency:
Clemenger BLUE BBDO / Melbourne
Client:
National Australia Bank
Title:
celebration dance
Category:
Microsites / Corporate Image
Annual ID:
08117N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Volkswagen
Title:
Compare-a-tron
Category:
Microsites / Corporate Image
Annual ID:
08118N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Burger King
Title:
Simpsonizeme.com
Category:
Microsites / Corporate Image
Annual ID:
08119N
Award:
2008 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Coconut Grove
Client:
Coke Zero
Title:
Bracketomatic.com
Category:
Microsites / Corporate Image
Annual ID:
08120N
Award:
2008 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
MORIMOTO Co.,Ltd.
Title:
Good is not enough.
Category:
Microsites / Corporate Image
Annual ID:
08121N
Award:
2008 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Think About It Teaser Site
Category:
Microsites / Corporate Image
Annual ID:
08122N
Award:
2008 Interactive Merit Award
Agency:
HAKUHODO Inc. / HAKUHODO i-studio Inc. / Minato-ku
Client:
Japan Post Holdings Co., Ltd.
Title:
Japan Post, Always With You
Category:
Microsites / Corporate Image
Annual ID:
08123N
Award:
2008 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Discovery Communications Inc.
Title:
Discovery Club 1080
Category:
Microsites / Corporate Image
Annual ID:
08124N
Award:
2008 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Artois - InBev UK
Title:
Le Passage
Category:
Microsites / Corporate Image
Annual ID:
08125N
Award:
2008 Interactive Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Stella Artois - InBev
Title:
La Bouteille
Category:
Microsites / Corporate Image
Annual ID:
08126N
Award:
2008 Interactive Merit Award
Agency:
MCCANN ERICKSON / MADRID
Client:
Coke
Title:
Coke Kissmas
Category:
Microsites / Corporate Image
Annual ID:
08127N
Award:
2008 Interactive Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Audi
Title:
Audi TT- Microsite
Category:
Microsites / Corporate Image
Annual ID:
08128N
Award:
2008 Interactive Merit Award
Agency:
OgilvyOne Worldwide Spain / Madrid
Client:
Yell Publicidad
Title:
Appear on the news
Category:
Microsites / Corporate Image
Annual ID:
08129N
Award:
2008 Interactive Merit Award
Agency:
The Martin Agency / Richmond
Client:
X Games
Title:
Summer X Games Microsite
Category:
Microsites / Corporate Image
Annual ID:
08130N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
START A CHAIN REACTION
Category:
Microsites / Corporate Image
Annual ID:
08131N
Award:
2008 Interactive Merit Award
Agency:
Tribal DDB Worldwide / New York
Client:
Philips
Title:
SEDUCTION BY LIGHT
Category:
Microsites / Corporate Image
Annual ID:
08132N
