The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Castrol
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Castrol BP Petco Category: Magazine / Full Page or Spread - Campaign
Still as good after 20 years. The German-Rail-Card.
Agency: Ogilvy Germany / Frankfurt
Client: German Rail (Deutsche Bahn) Category: Magazine / Full Page or Spread - Campaign
Campaign with a view
Agency: Ogilvy Germany / Frankfurt
Client: Schoeffel Outdoor Clothing Category: Magazine / Full Page or Spread - Campaign
Pictionary
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Southeast Asia Category: Magazine / Full Page or Spread - Campaign
Airplanes
Agency: Publicis Conseil / Paris
Client: STIHL Category: Magazine / Full Page or Spread - Campaign
Back Pages
Agency: TBWA\Media Arts Lab / Culver City
Client: Apple Category: Magazine / Full Page or Spread - Campaign
"Say What?!"
Agency: TBWASingapore / Singapore
Client: APA Publications GmbH & Co. Verlag KG Category: Magazine / Full Page or Spread - Campaign
BUILD IT
Agency: Young & Rubicam / Boulogne-Billancourt
Client: MECCANO Category: Magazine / Full Page or Spread - Campaign
Smart Little Bumper Stickers
Agency: BBDO / Toronto
Client: Smart Canada Category: Collateral / Promotional Items - Single or Campaign
9 Heroes
Agency: Beacon Communications / Tokyo
Client: Nike Japan Category: Collateral / Promotional Items - Single or Campaign
The Wine That Sold Beer
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: DB Breweries Category: Collateral / Promotional Items - Single or Campaign
Weed Weapon
Agency: Contagion / Auckland
Client: Kiwicare Category: Collateral / Promotional Items - Single or Campaign
Most functional business card ever
Agency: doug & serge / Toronto
Client: Schwimmer Pool Service Category: Collateral / Promotional Items - Single or Campaign
Free car with every dog.
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Collateral / Promotional Items - Single or Campaign
Change the World
Agency: Gyro / New York
Client: Forbes Category: Collateral / Promotional Items - Single or Campaign
Wheel of Fortune
Agency: JWT / Kuala Lumpur
Client: Ford Motor Company Category: Collateral / Promotional Items - Single or Campaign
Used Oil
Agency: JWT Brasil / São Paulo
Client: Raizen Category: Collateral / Promotional Items - Single or Campaign
Skyscrapers 2013
Agency: Leo Burnett / Duesseldorf
Client: Makita Power Tools Category: Collateral / Promotional Items - Single or Campaign
Helping London Look It's Best
Agency: Leo Burnett London / London
Client: P&G Category: Collateral / Promotional Items - Single or Campaign
Green Picks
Agency: LDC / São Paulo
Client: MTV Brasil Category: Collateral / Promotional Items - Single or Campaign
The Marttiini Fish-Mailing
Agency: serviceplan / Munich
Client: Marttiini Oy Category: Collateral / Promotional Items - Single or Campaign
Edward Pond's Creative Chef 2012
Agency: TAXI Canada / Toronto
Client: Edward Pond Category: Collateral / Promotional Items - Single or Campaign
Brilliant in any Language
Agency: JOY. / Redfern
Client: SBS Category: Collateral / Promotional Items - Single or Campaign
Edible Book
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Mapping the World in 12 Months
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
The Land Rover Escape Key
Agency: Y&R / Dubai
Client: Land Rover Category: Collateral / Promotional Items - Single or Campaign
Love Thyself - Kit
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
Summer Sale Excitement - Excitement Blonde
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Magazine / Full Page or Spread - Single
GE Works
Agency: Clemenger BBDO / Sydney
Client: GE Category: Magazine / Full Page or Spread - Single
Leaflet
Agency: DDB Tribal Group / Berlin
Client: Henkel Loctite Category: Magazine / Full Page or Spread - Single
Igniter Ad
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Magazine / Full Page or Spread - Single
Iceberg-China
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Egypt
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
Iceberg-Germany
Agency: Grey Group China / Beijing
Client: Tui Category: Magazine / Full Page or Spread - Single
BMW Rear View Camera Cover
Agency: Ireland/Davenport / Johannesburg
Client: BMW Category: Magazine / Full Page or Spread - Single
Amplifier
Agency: JWT Brasil / São Paulo
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
#COKEHANDS
Agency: Ogilvy & Mather / Shanghai
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
CokeSanta
Agency: Ogilvy & Mather
Client: The Coca-Cola Company Category: Magazine / Full Page or Spread - Single
Mouse and cheese
Agency: TBWA\España / Madrid
Client: Sony Computer Entertainment Category: Magazine / Full Page or Spread - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Magazine / Full Page or Spread - Single
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
The BlueMotion Label
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Newspaper / Small Space Print - Single
Battleship
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Mattel Category: Newspaper / Small Space Print - Single
Buffalo
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Small Space Print - Single
Lion
Agency: Y&R South Africa / Johannesburg
Client: Land Rover Category: Newspaper / Small Space Print - Single
Contradiction
Agency: Ogilvy & Mather / London
Client: Ford of Britain Category: Consumer Radio / Campaign