The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
FIRST TRACKS
Agency: Forsman & Bodenfors / Gothenburg
Client: Helly Hansen Category: Mobile Applications/Sites / Consumer Goods
Win the Hour
Agency: R/GA / New York
Client: Nike Category: Use of Technology / Product & Mobile Integration
Mailbooks For Good
Agency: BMF / Sydney
Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Documenting the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Documentaries / Television
The Will to Win
Agency: TBWA\Chiat\Day / Los Angeles
Client: Gatorade Category: Documentaries / Television
Liking Isn't Helping - Flood
Agency: Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil Category: User Generated Content / Short-Form
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Stamping down on poaching
Agency: guertlerbachmann / Hamburg
Client: Pro Wildlife e.V. Category: Public Service / Political - Print / Promotional Materials - Single or Campaign
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Really Friends ?
Agency: Publicis Conseil / Paris
Client: Nescafe Category: Online Films & Video / Long Form - Series/Episodes
Attention-Powered Car
Agency: Finch / Sydney + JWT / Sydney
Client: Royal Automobile Club of Western Australia Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
OMOTE 3D SHASHIN KAN
Agency: PARTY / Tokyo
Client: IJET Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
SolarAd Charger
Agency: FCB Brasil / Sao Paulo
Client: Nivea Category: Direct Marketing / Flat Mailing
Personal Extinction Prevention Book
Agency: Y&R / Dubai
Client: Land Rover Category: Direct Marketing / Flat Mailing
Light Poles Projectors
Agency: Dim&Canzian / Sao Paulo
Client: AES Eletropaulo Category: Intellectual Property & Products / Physical Product
Searching for hearts
Agency: Mayo DraftFCB / Lima
Client: Peruvian Cancer Foundation Category: Online / Short-Form
Chameleon Cabin
Agency: Happy F&B / Gothenburg
Client: Goteborgstryckeriet Category: Collateral Design / Promotional Items - Single or Series
Canadian CEO Olympic Invite
Agency: Leo Burnett / Toronto
Client: Bell Category: Collateral Design / Promotional Items - Single or Series
Mind and Movement
Agency: Magpie Studio / London
Client: Wayne McGregor & The Wellcome Trust Category: Public Service / Brand Identity - Campaign
The Beer Fridge
Agency: Rethink / Toronto
Client: Molson Canadian Category: Banners & Interactive Advertising / Other Interactive Media - Single
Moto X Interactive Print
Agency: Digitas / New York
Client: Motorola Category: Innovation in Print / Print
BATTLESHIP/AIRCRAFT/TANK
Agency: Creative Juice / Bangkok
Client: Siam Tamiya Category: Newspaper / Full Page or Spread - Campaign
A campaign in pieces
Agency: Ogilvy & Mather / Cape Town
Client: Volkswagen South Africa Category: Direct Marketing / Dimensional Mailing
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
A Loja Vazia
Agency: LDC / São Paulo
Client: Shopping VillaLobos Category: Experiential / Installations
Stylescape: Phillip Lim for Target
Agency: Mother / New York
Client: Target Category: Experiential / Events
NEWS BOTTLE!
Agency: DENTSU / Tokyo
Client: The Mainichi Newspapers Category: Package Design / Single or Series
Wee You-Things Blocks
Agency: Office / San Francisco
Client: Wee Society Category: Product Design / Single or Series
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Film / Branded Content
NFL Campaign: Unnecessary Freshness
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Campaign
Lip-Game
Agency: BBDO Proximity / Duesseldorf
Client: Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V. Category: Social Media / Best Use of A Social Network
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Social Media / Best Use of A Social Network
World's Most Valuable Check-In
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Best Use of A Social Network
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Public Service / Political - Print / Newspaper or Magazine - Campaign
Unique Breeds
Agency: GarnierBBDO / San Jose
Client: Territorio de Zaguates Category: Public Service Integrated Branding / Public Service Integrated Campaign
Bucharest not Budapest
Agency: Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client: Kandia Dulce Category: Digital Direct Marketing / Websites, Microsites & Banners
Unplug + Play
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: Websites / Cosmetics, Toiletries and Personal Care
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Websites / Travel, Entertainment & Leisure
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Enjoy Your Privacy
Agency: Leo Burnett / Chicago
Client: Norton by Symantec Category: Websites / Other Consumer Goods
Beck Reimagine David Bowie's "Sound and Vision"
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: Online Films & Video / Music Videos
The Impossible Family Portrait
Agency: Pereira & O'Dell / San Francisco
Client: Skype Category: Online / Long-Form
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Craft / Sound Design
Award:
2014 Interactive Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Helly Hansen
Title:
FIRST TRACKS
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
140439N
Award:
2014 Interactive Bronze Pencil
Agency:
R/GA / New York
Client:
Nike
Title:
Win the Hour
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141069N
Award:
2014 Design Bronze Pencil
Agency:
BMF / Sydney
Client:
The Footpath Library / Random House Australia
Title:
Mailbooks For Good
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140179D
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Memac Ogilvy Label / Tunis Mahrajene
Client:
C.S Hammam-Lif
Title:
Documenting the 12th Man
Category:
Documentaries / Television
Annual ID:
140822E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
Gatorade
Title:
The Will to Win
Category:
Documentaries / Television
Annual ID:
141164E
Award:
2014 Advertising Bronze Pencil
Agency:
Publicis / Singapore + Publicis Worldwide / Paris + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - Flood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141056A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
McCann-Erickson / New York
Client:
The AdCouncil
Title:
Greatest Action Movie Ever
Category:
User Generated Content / Short-Form
Annual ID:
140790E
Award:
2014 Advertising Bronze Pencil
Agency:
Havas Worldwide Australia / Sydney
Client:
Save Our Sons + Duchenne Foundation
Title:
The Most Powerful Arm Ever Invented
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140530A
Award:
2014 Advertising Bronze Pencil
Agency:
guertlerbachmann / Hamburg
Client:
Pro Wildlife e.V.
Title:
Stamping down on poaching
Category:
Public Service / Political - Print / Promotional Materials - Single or Campaign
Annual ID:
140505A
Award:
2014 Advertising Bronze Pencil
Agency:
mcgarrybowen / London
Client:
Honda
Title:
Honda Illusions
Category:
Cinema Advertising / Short Form - :90 and Under - Single
Annual ID:
140801A
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Network
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
140416A
Award:
2014 Interactive Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Nescafe
Title:
Really Friends ?
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
141045N
Award:
2014 Intellectual Property Bronze Pencil
Agency:
Finch / Sydney + JWT / Sydney
Client:
Royal Automobile Club of Western Australia
Title:
Attention-Powered Car
Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D
Annual ID:
140613P
Award:
2014 Intellectual Property Bronze Pencil
Agency:
PARTY / Tokyo
Client:
IJET
Title:
OMOTE 3D SHASHIN KAN
Category:
Intellectual Property & Products / Software, Services, Programs & Platforms
Annual ID:
141019P
Award:
2014 Interactive Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Use of Technology / Location-Based Services or Proximity Marketing
Annual ID:
140375N
Award:
2014 Advertising Bronze Pencil
Agency:
FCB Brasil / Sao Paulo
Client:
Nivea
Title:
SolarAd Charger
Category:
Direct Marketing / Flat Mailing
Annual ID:
140418A
Award:
2014 Advertising Bronze Pencil
Agency:
Y&R / Dubai
Client:
Land Rover
Title:
Personal Extinction Prevention Book
Category:
Direct Marketing / Flat Mailing
Annual ID:
141287A
Award:
2014 Intellectual Property Bronze Pencil
Agency:
Dim&Canzian / Sao Paulo
Client:
AES Eletropaulo
Title:
Light Poles Projectors
Category:
Intellectual Property & Products / Physical Product
Annual ID:
140353P
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
DDB / New York
Client:
NYC Ballet
Title:
New Beginnings
Category:
Online / Short-Form
Annual ID:
140275E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Mayo DraftFCB / Lima
Client:
Peruvian Cancer Foundation
Title:
Searching for hearts
Category:
Online / Short-Form
Annual ID:
140774E
Award:
2014 Design Bronze Pencil
Agency:
Happy F&B / Gothenburg
Client:
Goteborgstryckeriet
Title:
Chameleon Cabin
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140525D
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Bell
Title:
Canadian CEO Olympic Invite
Category:
Collateral Design / Promotional Items - Single or Series
Annual ID:
140724D
Award:
2014 Design Bronze Pencil
Agency:
Magpie Studio / London
Client:
Wayne McGregor & The Wellcome Trust
Title:
Mind and Movement
Category:
Public Service / Brand Identity - Campaign
Annual ID:
140767D
Award:
2014 Interactive Bronze Pencil
Agency:
Rethink / Toronto
Client:
Molson Canadian
Title:
The Beer Fridge
Category:
Banners & Interactive Advertising / Other Interactive Media - Single
Annual ID:
141086N
Award:
2014 Advertising Bronze Pencil
Agency:
Digitas / New York
Client:
Motorola
Title:
Moto X Interactive Print
Category:
Innovation in Print / Print
Annual ID:
140351A
Award:
2014 Advertising Bronze Pencil
Agency:
Creative Juice / Bangkok
Client:
Siam Tamiya
Title:
BATTLESHIP/AIRCRAFT/TANK
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140257A
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy & Mather / Cape Town
Client:
Volkswagen South Africa
Title:
A campaign in pieces
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140879A
Award:
2014 Advertising Bronze Pencil
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Blazed
Category:
Video Craft / Scriptwriting
Annual ID:
140219A
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
LDC / São Paulo
Client:
Shopping VillaLobos
Title:
A Loja Vazia
Category:
Experiential / Installations
Annual ID:
140747E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Droga5 / New York
Client:
New Museum
Title:
Recalling 1993
Category:
Experiential / Events
Annual ID:
140373E
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Mother / New York
Client:
Target
Title:
Stylescape: Phillip Lim for Target
Category:
Experiential / Events
Annual ID:
140833E
Award:
2014 Design Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
The Mainichi Newspapers
Title:
NEWS BOTTLE!
Category:
Package Design / Single or Series
Annual ID:
140331D
Award:
2014 Design Bronze Pencil
Agency:
Office / San Francisco
Client:
Wee Society
Title:
Wee You-Things Blocks
Category:
Product Design / Single or Series
Annual ID:
140875D
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Film / Branded Content
Annual ID:
140983E
Award:
2014 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
NFL Campaign: Unnecessary Freshness
Category:
Consumer Television / :20 and Under - Campaign
Annual ID:
141266A
Award:
2014 Interactive Bronze Pencil
Agency:
BBDO Proximity / Duesseldorf
Client:
Duesseldorfer Turn- und Sportverein Fortuna 1895 e. V.
Title:
Lip-Game
Category:
Social Media / Best Use of A Social Network
Annual ID:
140138N
Award:
2014 Interactive Bronze Pencil
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Social Media / Best Use of A Social Network
Annual ID:
140227N
Award:
2014 Interactive Bronze Pencil
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Check-In
Category:
Social Media / Best Use of A Social Network
Annual ID:
140487N
Award:
2014 Advertising Bronze Pencil
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Public Service / Political - Print / Newspaper or Magazine - Campaign
Annual ID:
140811A
Award:
2014 Advertising Bronze Pencil
Agency:
GarnierBBDO / San Jose
Client:
Territorio de Zaguates
Title:
Unique Breeds
Category:
Public Service Integrated Branding / Public Service Integrated Campaign
Annual ID:
140448A
Award:
2014 Advertising Bronze Pencil
Agency:
Bv McCann Erickson / Bucharest + MRM Worldwide / Bucharest
Client:
Kandia Dulce
Title:
Bucharest not Budapest
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
140195A
Award:
2014 Design Bronze Pencil
Agency:
Leo Burnett / Toronto
Client:
Leo Burnett, Toronto
Title:
Unplug + Play
Category:
Self-Promotion / Single or Series
Annual ID:
140726D
Award:
2014 Interactive Bronze Pencil
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
Websites / Cosmetics, Toiletries and Personal Care
Annual ID:
140496N
Award:
2014 Interactive Bronze Pencil
Agency:
Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Websites / Travel, Entertainment & Leisure
Annual ID:
140207N
Award:
2014 Advertising Bronze Pencil
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Unilever
Title:
Real Beauty Sketches
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
140931A
Award:
2014 Interactive Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
Norton by Symantec
Title:
Enjoy Your Privacy
Category:
Websites / Other Consumer Goods
Annual ID:
140645N
Award:
2014 Interactive Bronze Pencil
Agency:
Hudson Rouge / New York
Client:
The Lincoln Motor Company
Title:
Beck Reimagine David Bowie's "Sound and Vision"
Category:
Online Films & Video / Music Videos
Annual ID:
140557N
Award:
2014 Branded Entertainment Bronze Pencil
Agency:
Pereira & O'Dell / San Francisco
Client:
Skype
Title:
The Impossible Family Portrait
Category:
Online / Long-Form
Annual ID:
141026E
Award:
2014 Advertising Bronze Pencil
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Brazilian Association of Organ Transplantation
Title:
Bentley Burial
Category:
Public Service Experiential Advertising / Experiential
Annual ID:
140713A
Award:
2014 Interactive Bronze Pencil
Agency:
DENTSU / Tokyo
Client:
Honda
Title:
Sound of Honda / Ayrton Senna 1989
Category:
Craft / Sound Design
Annual ID:
140332N
