The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
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- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
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Award
Agency
Client
Title
Category
Annual ID
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Typography / Typeface Design
Think About the Brain
Agency: NORD ID/DDB / Stockholm + Bloom Type Foundry / Stockholm
Client: The Swedish Brain Foundation Category: Typography / Typeface Design
The Candual
Agency: TBWA\Switzerland AG / Zurich
Client: IKEA Switzerland Category: Brand Identity / Single Item
Immortal Membership
Agency: Broken Heart Love Affair / Toronto + Lifelong Crush / Toronto + Royal Ontario Museum / Toronto + Sparks Productions / Toronto
Client: Royal Ontario Museum Category: Brand Identity / Single Item
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Typography / Static
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Service Design / Customer Experience (CX)
A gift(donkey meat)from XiangYe
Agency: 33 and Branding / Beijing
Client: XiangYe Category: Brand Identity / System
China Climate Action Week
Agency: another design / Guangzhou
Client: WWF Beijing Office Category: Brand Identity / System
GDC Award 30 Years
Agency: LiaoDesign / ShenZhen
Client: GDC Award Category: Brand Identity / System
The New House of Communication
Agency: büro uebele visuelle kommunikation / Stuttgart + SERVICEPLAN GERMANY / Munich
Client: Serviceplan Group Category: Brand Identity / System
Quality through generations
Agency: ANTI / Hamar + Nesje / Molde
Client: Nesje Category: Brand Identity / System
NRK Visual identity
Agency: ANTI / Oslo + NRK (Norwegian Broadcasting Cooperation) / Oslo + Typotheque / The Hague
Client: NRK (Norwegian Broadcasting Cooperation) Category: Brand Identity / System
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / System
DYICTA Logo Design
Agency: FCB Africa / Cape Town + Digital Youth ICT Academy / Johannesburg
Client: Digital Youth ICT Academy Category: Brand Identity / System
Defy
Agency: DDB Canada
Client: Association of Registered Graphic Designers (RGD) Category: Brand Identity / System
Rock and Roll Hall of Fame
Agency: Base Design / New York
Client: Rock and Roll Hall of Fame Category: Brand Identity / System
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Brand Identity / System
THE YEAR OF THE ARMPIT
Agency: Leo Burnett / Madrid
Client: OLD SPICE Category: Craft / Illustration
Cup Noodles Infinite LOOP
Agency: Dentsu Creative Brasil / Sao Paulo + Fantástica Filmes / São Paulo
Client: Nissin / Cup Noodles Category: Craft / Illustration
Breakchains With Blockchain
Agency: Horizon FCB / Dubai + Film DNA / Cairo + The Youth / Curitiba + Vox Haus / Novo Hamburgo
Client: Children of Female Prisoners' Association Category: Craft / Illustration
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Craft / Illustration
Art on 158-Meter Ice
Agency: BLACKBOW / Beijing
Client: Olympic Winter Games Beijing 2022 Category: Out of Home / Brand Installations
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Out of Home / Brand Installations
Staraoke
Agency: Ogilvy Italy / Milan
Client: Prime Video Category: Out of Home / Brand Installations
Turnstile Turbines
Agency: Weber Shandwick / Paris + Mediabrand / Paris + McCann / Paris
Client: Iberdrola Category: Out of Home / Brand Installations
Crimea 5 am
Agency: ISD Group / Kyiv + Hashtag / Kyiv + Reiseplan / Kyiv
Client: Ukrainian Institute Category: Out of Home / Brand Installations
Christmas not war
Agency: ANGRY agency / Kyiv + Concrete by Kovalska / Kyiv + Dontstop PR agency / Kyiv + Forma Production agency / Kyiv
Client: Concrete by Kovalska Category: Out of Home / Brand Installations
The Billboard Is Yours to Take
Agency: FCB / New York + AB InBev / Budweiser + Grand Visual / London + Lord + Thomas / New York
Client: AB InBev / Budweiser Category: Out of Home / Brand Installations
Plastic Free Future Mart
Agency: Droga5 / New York + Enter + Pink Sparrow
Client: Molson Coors Category: Out of Home / Brand Installations
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Out of Home / Brand Installations
Grill Lines
Agency: Bartle Bogle Hegarty / London
Client: Burger King Category: Out of Home / Series
A British Original
Agency: Uncommon Creative Studio / London + MG OMD / London
Client: British Airways Category: Out of Home / Series
Lesso Lessons
Agency: Ogilvy Africa / Nairobi + Kenya Ministry of Health / Nairobi + Roto / Nairobi + Fluid Films / Nairobi
Client: Roto & Kenya Ministry of Health Category: Out of Home / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Out of Home / Series
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Out of Home / Series
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Craft / Art Direction
The Missing Chapter
Agency: Leo Burnett India / Mumbai + Procter & Gamble / Whisper / Mumbai + Offroad Films / Mumbai
Client: P&G Whisper Category: Craft / Art Direction
Sound Tour
Agency: Geometry Ogilvy Japan / Tokyo + Ogilvy South Africa / Johannesburg
Client: Spotify Japan Category: Craft / Art Direction
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Craft / Art Direction
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Craft / Art Direction
Catch of the Day 2050
Agency: Ogilvy / Amsterdam + Sea Shepherd / Amsterdam + Chuck Studio's / Amsterdam + Tebber Nekkal / Amsterdam
Client: Sea Shepherd Category: Craft / Art Direction
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
The Burn Book
Agency: Field Trip NYC, LLC / New York
Client: Field Trip Category: Craft / Art Direction
Chillboards
Agency: DDB / Chicago + adam&eveDDB / London + NORD DDB CPH / Copenhagen + Molson Coors / Chicago
Client: Coors Light Category: Craft / Art Direction