The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Classify Consent
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: Consent Labs Category: Popular Culture Impact
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Popular Culture Impact
DAVID New ID
Agency: DAVID / Madrid + Pickle Music / Madrid
Client: DAVID Category: Brand Identity / Logo
Chornobyl Vanishing Logo
Agency: Banda / Kyiv + Chornobyl Exclusion Zone / Kyiv + Other Land / Kyiv
Client: Chornobyl Exclusion Zone Category: Brand Identity / Logo
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Social Post / Single Platform Series
Influencers' Friends
Agency: DDB WORLDWIDE COLOMBIA SAS / Bogotá
Client: AbInBev Colombia - Poker Beer Category: Social Post / Single Platform Series
The Song Breaker Awards
Agency: Media.Monks / Los Angeles + Logitech / Los Angeles
Client: Logitech for Creators Category: Metaverse
The Art Of Trending
Agency: INGO / Hamburg + Ogilvy Germany
Client: WAI Woods Art Institute Category: Craft / Use of Technology
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Production Design
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Craft / Use of Technology
Missing Matoaka
Agency: BBDO Canada / Toronto + TA2 Sound + Music / Toronto
Client: Muskrat Magazine Category: Audio Craft / Sound
Outcare
Agency: Havas Health & You Brazil / São Paulo + CANJA Audio Culture / São Paulo + Merci Studios / São Paulo + Produtora Associados / São Paulo
Client: United Health Group Category: Products
Jab Jab
Agency: Grey Advertising Africa / Johannesburg
Client: Savanna Category: Craft / Writing - Single
See Equal #ShareTheLoad
Agency: BBDO India / Mumbai + Procter & Gamble / Mumbai
Client: P&G India / Ariel Category: Integrated Campaign
Clash from the Past
Agency: Wieden+Kennedy / Portland + Supercell / San Francisco + Spark & Riot / New York
Client: Supercell / Clash of Clans Category: Integrated Campaign
Tally My Post
Agency: Colenso BBDO / Auckland + IAG / Auckland + PHD Media / Auckland + Drum Agency / Auckland
Client: State Category: Innovation & Transformation / Innovation in Social Media
Follow Their Leader
Agency: NORD DDB / Copenhagen + NORD DDB / Stockholm
Client: Non-Violence Project Foundation Category: Innovation & Transformation / Innovation in Social Media
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Innovation & Transformation / Innovation in Print
Jersey Pay
Agency: VMLY&R Commerce Mexico / Mexico City
Client: AB InBev / Corona Category: Physical Products & Apparel
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Multi-Region or Market / Consumer / Brand
Furphy What the truck?!
Agency: Thinkerbell + Scoundrel + Lion / Furphy + UM Media / Sydney
Client: Lion, Furphy Category: Experiential & Installations / Experiential & Immersive
Unbreakable Courts
Agency: Africa / São Paulo + Ambev / São Paulo + SICARIOS / São Paulo
Client: Budweiser Category: Experiential & Installations / Experiential & Immersive
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD + Blacksmith / New York
Client: Apple Category: Direction / Single
Quest for Dyslexia
Agency: Cheil Hong Kong + Cheil PengTai Beijing
Client: Samsung Category: Gaming for Good
Urban Miners
Agency: NORD DDB / Oslo + NORD DDB / Stockholm
Client: Elkjøp Category: Gaming for Good
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Physical Product & Mobile Integration
Anne de Gaulle
Agency: Havas Paris / Puteaux + Fondation Anne de Gaulle / Paris
Client: Fondation Anne de Gaulle Category: Public Relations
Daniel's apartment
Agency: Sra. Rushmore S.A. / Madrid + ViiV Healthcare / Madrid + Primo Content / Madrid + Freelance For / Madrid
Client: ViiV Healthcare Category: Public Relations
Empty Plates
Agency: Saatchi & Saatchi MEA / Dubai + Prodigious Middle East / Dubai + Optix Middle East / Dubai + Vox Haus / Petrópolis
Client: UAE Government Media Office Category: Public Relations
Get F*cked by the Government
Agency: Mischief @ No Fixed Address / Brooklyn + Dame + Moxie Communications + I Can Make It Move
Client: Dame Category: Public Relations
Bride Armour
Agency: Ogilvy South Africa / Cape Town + AB InBev / Johannesburg + DARLING Films / Johannesburg
Client: Carling Black Label Category: Events / In-Person
Until Then
Agency: Revolver / Redfern + Bear Meets Eagle On Fire / Sydney + Insurance Australia Group / Sydney + Arc Edit / Sydney
Client: NRMA Insurance Category: Editing / Series
The Black Elevation Map
Agency: Performance Art / Toronto
Client: Black & Abroad Category: UX / UI / Interface Design
The Folded Newspaper
Agency: blanco / Tel Aviv
Client: LGBT Association Category: Newspaper / Single
The Self Censoring Ad
Agency: Åkestam Holst NoA / Stockholm + Bold Printing Stockholm / Stockholm
Client: Reporters Without Borders Sweden Category: Newspaper / Single
WikiTruth
Agency: Publicis Groupe Benelux / Amsterdam + Publicis Groupe Benelux / Brussels
Client: Ukrainian Witness Category: Online Community Platform / Use of Existing Platform
R Plates
Agency: TBWA\Sydney + Eleven / Sydney + FleishmanHillard / Sydney
Client: mycar Category: Integrated PR Campaign
Homeless in the Metaverse
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Entourage Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
walk, walk,
Agency: DENTSU INC. / Tokyo
Client: Dentsu Advertising Awards 75th Anniversary Category: Posters / Series
Middle Seat Lottery
Agency: Special / Sydney + Virgin Australia Group + PHD Media / Sydney + Enthral / Melbourne
Client: Virgin Australia Group Category: Traditional Media Relations
AirPods - Silhouettes x Harry Styles
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Moving Image / Single
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Hack Market
Agency: Marcel / Paris + ADF L’ATELIER / Paris + PRESS PLAY ON TAPE / Paris
Client: Back Market Category: Innovation & Transformation / Innovation in Public Relations