The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Deforested Field
Agency: Grey Brasil / Sao Paulo
Client: WWF Category: Public Service / Political - Video / Television - Single
Cinder
Agency: The Barbarian Group / New York
Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Box
Agency: Bot & Dolly / San Francisco
Client: Bot & Dolly Category: Broadcast and Moving Image / Short Films and Videos
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of A Social Network
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Writing - Single or Campaign
D Rose Jumpstore
Agency: TBWA / London
Client: Adidas Category: Experiential Advertising / Events and Competitions
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Gaming / Branded Content
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Consumer Campaign
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Integrated Branding / Consumer Campaign
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Innovation in Radio / Radio
Rescue Radio, The Rescue Continues
Agency: Memac Ogilvy / Dubai
Client: Sawa Mninjah Category: Innovation in Radio / Radio
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Non-Broadcast / Online
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Non-Broadcast / Online
Smarter Outdoor
Agency: Ogilvy / Paris
Client: IBM Category: Experiential Advertising / Installations
Smellcome To Manhood
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of Var. Length - Campaign
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Public Service Integrated Branding / Public Service Integrated Campaign
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Social Media / Branded Social Campaign
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Project Daniel: 3Dprinting prosthetic arms for children of war-torn Sudan
Agency: The Ebeling Group/ Not Impossible Labs / Venice
Client: Not Impossible Labs Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
Project English
Agency: Joe Public / Johannesburg
Client: One School at a Time Category: Radio / Public Service - Campaign
Kigo Kitchen Promotional Items
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Collateral Design / Promotional Items - Single or Series
A Guide to the Flora and Fauna of the World
Agency: H55 / Singapore
Client: Robert Zhao / Institute of Critical Zoologists Category: Collateral Design / Promotional Items - Single or Series
For the Love of Music
Agency: VML / Kansas City
Client: Nashville Convention and Visitors Corporation Category: Documentaries / Television
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Online / Short-Form
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online / Short-Form
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
Birdseye
Agency: Droga5 / New York
Client: De-De Category: Intellectual Property & Products / Digital Product
Superformula to fight cancer
Agency: JWT / Sao Paulo + VetorZero / Sao Paulo + Hungryman Projects / Sao Paulo
Client: A.C.Camargo Cancer Center Category: Intellectual Property & Products / Physical Product
Birdseye
Agency: De-De / New York
Client: De-De Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Mistakes
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Political - Video / Cinema
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Digital Direct Marketing / Social Media & Viral Marketing
4 Emotions' Eye
Agency: 601bisang / Seoul
Client: Gallery IANG Category: Collateral Design / Posters - Series
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Print Craft / Art Direction - Single or Campaign
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Print Craft / Art Direction - Single or Campaign
Nanking
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh
Client: Global Alliance Asia-Pacific Category: Print Craft / Art Direction - Single or Campaign
MOTHER BOOK
Agency: DENTSU / Nagoya
Client: KISHOKAI Medical Corporation Category: Craft / Printing and Paper Craft - Single or Series
KIKUCHI NARUYOSHI : JAZZ
Agency: Hakuhodo Inc. / Tokyo
Client: Bureau KIKUCHI Category: Craft / Printing and Paper Craft - Single or Series
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
Author Headphones
Agency: McCann Worldgroup India / Mumbai
Client: Penguin Group (India) Category: Newspaper / Full Page or Spread - Campaign