The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Packaging / Specialty
adidas Originals x ESPN Top Ten Hi 1979 Drop
Agency: Iris Worldwide / Atlanta + Autumn Line + Summer Winter + We Create Cool Things
Client: adidas Originals Category: Packaging / Specialty
The CO2 Inhaler
Agency: McCann Health / New York + McCann Health Brazil / Sao Paolo
Client: AstraZeneca Category: Packaging / Specialty
Tales of The Macallan
Agency: Potlatch / Barcelona
Client: The Macallan Category: Packaging / Specialty
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Packaging / Specialty
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Packaging / Specialty
The Uniform that never existed
Agency: TracyLocke Brasil / São Paulo
Client: Centauro Category: Packaging / Specialty
A Year Without Touch
Agency: Daughter Creative / Calgary + Six Degrees / Calgary + Meta Productions / Calgary
Client: Calgary Foundation Category: Promotional / Booklets & Brochures
Dollar Catalogue
Agency: Ogilvy Taiwan / Taipei
Client: IKEA Category: Promotional / Booklets & Brochures
FLIP TO SPACE
Agency: DENTSU INC. / Tokyo + Dentsu Creative X Inc. / Tokyo
Client: ALE Co., Ltd. Category: Promotional / Posters - Series
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Promotional / Posters - Series
BOURGIE HALL - 10th anniversary
Agency: Paprika / Montreal
Client: Bourgie Hall Category: Promotional / Posters - Series
National Magazine Awards Identity
Agency: Rethink + National Magazine Awards Foundation
Client: National Magazine Awards Foundation Category: Promotional / Posters - Series
Animal Handprints
Agency: Ruf Lanz / Zurich
Client: «Tier im Recht» (Rights for animals) Category: Promotional / Posters - Series
When art has to move.
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Posters - Series
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Data Visualization / Static or Dynamic
The Winds of Change
Agency: DENTSU INC. / Tokyo + ADBRAIN Inc. / Tokyo + P.I.C.S. Co., Ltd. / Tokyo + WOW inc. / Tokyo
Client: The Tokyo Organising Committee of the Olympic and Paralympic Games Category: Data Visualization / Static or Dynamic
SweetBlock
Agency: FCB Brasil / São Paulo + FCB/SIX / Toronto
Client: Abraji & Congresso em Foco Category: Data Visualization / Static or Dynamic
Kia Inspiring Billboards
Agency: INNOCEAN Worldwide Europe / Berlin + Kia Corporation / Seoul + Marshmallow Laser Feast / London
Client: Kia Corporation Category: Data Visualization / Static or Dynamic
Adidas - ZX Omni Magazine
Agency: adidas / herzo + Slate / New York + Johannes Leonardo / New York
Client: adidas Category: Editorial / Magazines & Newspapers
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Editorial / Magazines & Newspapers
Plantable News
Agency: Havas Middle East / Dubai
Client: The National Category: Editorial / Magazines & Newspapers
Bloom Season
Agency: Kin / New York + Mailchimp
Client: Mailchimp Category: Editorial / Digital Publications
Shopping - Shop Small Murals
Agency: BBH USA / New York + Google / Mountain View + STATE Design / New York + Essence / New York
Client: Google Category: Out of Home / Brand Installations
Signs From Beyond
Agency: Commonwealth//McCann / Mexico City
Client: General Motors / Chevrolet Category: Out of Home / Brand Installations
GINZA ECOLOGICAL MAP
Agency: SHISEIDO CREATIVE / Tokyo + HAKUTEN / Tokyo
Client: Shiseido Company, Limited Category: Out of Home / Brand Installations
The Bigger Crash
Agency: Jung von Matt AG / Hamburg + SquarePixel Limited / Rio de Janeiro + Stabbiolo Music / Sarteano
Client: Hyundai Global Category: Promotional / Print Advertisements
When art has to move
Agency: Ruf Lanz / Zurich
Client: Welti-Furrer Fine Art Transport Category: Promotional / Print Advertisements
Girl Scouts of America
Agency: COLLINS / New York
Client: Girl Scouts of America Category: Branding / Identity System
TOKYO 2020 Look of the Games
Agency: DENTSU INC. / Tokyo + 6kai / Tokyo + TAKI Corporation / Tokyo + Hiromura Design Office / Tokyo
Client: The Tokyo Organising committee of the Olympic and Paralympic Games Category: Branding / Identity System
Identity for Health Network of Norway
Agency: Scandinavian Design Group / Oslo
Client: Norsk helsenett (Health Network of Norway) Category: Branding / Identity System
Rio Carnaval - Indentity System
Agency: Tátil Design
Client: Rio Carnaval Category: Branding / Identity System
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Craft / Printing & Paper Craft
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Craft / Printing & Paper Craft
POSTER-POSTCARD-POST IT
Agency: Tencent In-House / Shenzhen
Client: Tencent Youth Science Festival Category: Craft / Printing & Paper Craft
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Moving Image / Single
Globes Apart
Agency: FCB / Toronto + Grayson Music Group / Toronto + Someplace Nice / Toronto + Stoopid Buddy Studios / Toronto
Client: Air Canada Category: Moving Image / Single
Netflix Sex Education Episode 7 animated title
Agency: Future Power Station / LONDON
Client: Netflix Category: Moving Image / Single
THE AXIS OF PEACE
Agency: HAKUTEN / Tokyo + Panoramatiks / Tokyo
Client: Yokosuka City Category: Spatial Design / Architecture
Gradient Vodka Soda
Agency: Trill / Calgary
Client: Gradient Beverages Corp. Category: Packaging / Mass-market
Hope Reef
Agency: AMV BBDO / London + Framestore / London + weareseventeen / London
Client: Mars Pet - Sheba Category: Typography / Typeface Design
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Promotional / Collateral Items
Clan Beat
Agency: Joe Public United / Johannesburg
Client: AB InBev / Castle Milk Stout Category: Promotional / Collateral Items
Colours Of Pride
Agency: Rethink + Fondation Émergence
Client: Fondation Émergence Category: Promotional / Collateral Items
Guess Which Book Is It?
Agency: The Nine Shanghai / Shanghai
Client: Yan Ji You Bookstore Category: Promotional / Collateral Items