The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: 180 / Amsterdam Client: Adidas International BV Category: Consumer Television / Consumer Television Over :30 Single
Agency: Abbott Mead Vickers.BBDO / London Client: Wrangler Category: Consumer Television / Consumer Television Over :30 Single
Agency: Bartle Bogle Hegarty / London Client: Audi/Rawdon Glover Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: BMP DDB / London Client: Volkswagen Group Category: Consumer Television / Consumer Television Over :30 Single
Agency: Fallon / Minneapolis Client: Electronic Data Systems Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / Sydney Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: Discover Card Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: SBC Communications, Pacific Bell Category: Consumer Television / Consumer Television Over :30 Single
Agency: HHCL & Partners / London Client: Britvic Soft Drinks-Tango Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Lintas / London Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Single
Agency: Mother Ltd. / London Client: Magic FM Category: Consumer Television / Consumer Television Over :30 Single
Agency: Prins/Speigel / Venice Client: Young & Co.'s Brewery Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Monster.com Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: Saatchi & Saatchi / London Client: Pets Pyjamas Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA/Chiat/Day / San Francisco Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden + Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Chicago Client: H & R Block Category: Consumer Television / Consumer Television Over :30 Single
Agency: Young & Rubicam / Buenos Aires Client: Pirelli/Institutional Category: Consumer Television / Consumer Television Over :30 Single
Agency: W/Brasil / São Paulo Client: Editora Globo Category: Consumer Television / Consumer Television Over :30 Single
Agency: ARNOLD Worldwide / Boston Client: Acushnet/FootJoy/Titleist/Pinacle/Cobra Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: ARNOLD Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Beast / Hong Kong Client: Glenpak Foods Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BPM DDB / London Client: Anheuser-Busch Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Clarity Coverdale Fury / Minneapolis Client: Belvedere Vodka Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Cliff Freeman and Partners / New York Client: Quixi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: Giro Sport Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Crispen Porter & Bogusky / Miami Client: GT Bicycles Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Euro Wnek Gosper / London Client: Peugeot UK Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon / Minneapolis Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Specialized Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Wall Street Journal Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grant Scott & Hurley / San Francisco Client: Bell Helmets Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Grey / Copenhagen Client: Bianco Shoes Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Kirshenbaum Bond & Partners / New York Client: FreeAgent.com Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Adidas Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Leagas Delaney / San Francisco Client: Salomon Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Lintas / London Client: Olympus Optical Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: The Martin Agency / Richmond Client: The Timberland Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mother Ltd. / London Client: Harvey Nichols Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Mullen / Wenham Client: Boeri Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Net#work BBDO / Benmore Client: Virgin Atlantic Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Hong Kong Client: Crown Motors-Lexus Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Saatchi & Saatchi / Madrid Client: Sony España, SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Salles D'Arcy Publicidade / São Paulo Client: Brazilian Post Service Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VITROROBERTSON / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2001 Advertising Merit Award

180 / Amsterdam

Adidas International BV

Consumer Television / Consumer Television Over :30 Single

010477A

2001 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

Wrangler

Consumer Television / Consumer Television Over :30 Single

010478A

2001 Advertising Merit Award

Bartle Bogle Hegarty / London

Audi/Rawdon Glover

Consumer Television / Consumer Television Over :30 Single

010479A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010481A

2001 Advertising Merit Award

BMP DDB / London

Volkswagen Group

Consumer Television / Consumer Television Over :30 Single

010482A

2001 Advertising Merit Award

Fallon / Minneapolis

Electronic Data Systems

Consumer Television / Consumer Television Over :30 Single

010483A

2001 Advertising Merit Award

Foote Cone & Belding / Sydney

Nike

Consumer Television / Consumer Television Over :30 Single

010484A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Discover Card

Consumer Television / Consumer Television Over :30 Single

010485A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

SBC Communications, Pacific Bell

Consumer Television / Consumer Television Over :30 Single

010486A

2001 Advertising Merit Award

HHCL & Partners / London

Britvic Soft Drinks-Tango

Consumer Television / Consumer Television Over :30 Single

010487A

2001 Advertising Merit Award

Lowe Lintas / London

Interbrew UK

Consumer Television / Consumer Television Over :30 Single

010488A

2001 Advertising Merit Award

Mother Ltd. / London

Magic FM

Consumer Television / Consumer Television Over :30 Single

010489A

2001 Advertising Merit Award

Prins/Speigel / Venice

Young & Co.'s Brewery

Consumer Television / Consumer Television Over :30 Single

010490A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Monster.com

Consumer Television / Consumer Television Over :30 Single

010491A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010492A

2001 Advertising Merit Award

Saatchi & Saatchi / London

Pets Pyjamas

Consumer Television / Consumer Television Over :30 Single

010493A

2001 Advertising Merit Award

TBWA/Chiat/Day / San Francisco

Levi Strauss

Consumer Television / Consumer Television Over :30 Single

010494A

2001 Advertising Merit Award

Wieden + Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

010495A

2001 Advertising Merit Award

Young & Rubicam / Chicago

H & R Block

Consumer Television / Consumer Television Over :30 Single

010496A

2001 Advertising Merit Award

Young & Rubicam / Buenos Aires

Pirelli/Institutional

Consumer Television / Consumer Television Over :30 Single

010497A

2001 Advertising Merit Award

W/Brasil / São Paulo

Editora Globo

Consumer Television / Consumer Television Over :30 Single

010613A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Acushnet/FootJoy/Titleist/Pinacle/Cobra

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010218A

2001 Advertising Merit Award

ARNOLD Worldwide / Boston

Volkswagen of America

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010219A

2001 Advertising Merit Award

Beast / Hong Kong

Glenpak Foods

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010220A

2001 Advertising Merit Award

BPM DDB / London

Anheuser-Busch

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010221A

2001 Advertising Merit Award

Clarity Coverdale Fury / Minneapolis

Belvedere Vodka

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010222A

2001 Advertising Merit Award

Cliff Freeman and Partners / New York

Quixi

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010223A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

Giro Sport Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010224A

2001 Advertising Merit Award

Crispen Porter & Bogusky / Miami

GT Bicycles

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010225A

2001 Advertising Merit Award

Euro Wnek Gosper / London

Peugeot UK

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010226A

2001 Advertising Merit Award

Fallon / Minneapolis

BMW

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010227A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010228A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010229A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Specialized

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010230A

2001 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Wall Street Journal

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010231A

2001 Advertising Merit Award

Grant Scott & Hurley / San Francisco

Bell Helmets

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010232A

2001 Advertising Merit Award

Grey / Copenhagen

Bianco Shoes

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010233A

2001 Advertising Merit Award

Kirshenbaum Bond & Partners / New York

FreeAgent.com

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010234A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010235A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Adidas

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010236A

2001 Advertising Merit Award

Leagas Delaney / San Francisco

Salomon

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010237A

2001 Advertising Merit Award

Lowe Lintas / London

Olympus Optical Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010238A

2001 Advertising Merit Award

The Martin Agency / Richmond

The Timberland Company

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010239A

2001 Advertising Merit Award

Mother Ltd. / London

Harvey Nichols

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010240A

2001 Advertising Merit Award

Mullen / Wenham

Boeri

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010241A

2001 Advertising Merit Award

Net#work BBDO / Benmore

Virgin Atlantic

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010242A

2001 Advertising Merit Award

Saatchi & Saatchi / Hong Kong

Crown Motors-Lexus

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010243A

2001 Advertising Merit Award

Saatchi & Saatchi / Madrid

Sony España, SA

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010244A

2001 Advertising Merit Award

Salles D'Arcy Publicidade / São Paulo

Brazilian Post Service

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010245A

2001 Advertising Merit Award

VITROROBERTSON / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

010246A

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