The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Baidu Kuaisou Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

Local Projects and Cooper Hewitt, Smithsonian Design Museum Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other

Get Back, Tohoku. Agency: Dentsu Inc. / Tokyo Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series

Flash Photo Posters Agency: Wunderman / London Client: Childhood Eye Cancer Trust Category: Other Digital Solutions

Between Two Ferns with Zach Galfianakis: President Barack Obama Agency: Funny Or Die / Los Angeles Client: Healthcare.gov Category: Online / Long Form

Tattoo Skin Cancer Check Agency: Ogilvy Brasil / Sao Paulo Client: Sol de Janeiro Category: Direct Marketing / Ambient Media

Poachers Agency: Leo Burnett / Sydney Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Interactive Advertising / Interactive Video

Nazis against Nazis – Germany's most involuntary charity walk Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations

The Berlin Wall of Sound Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics

Awkward Family Viewing Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes

Inglorious Fruits and Vegetables Agency: Marcel / Paris Client: Intermarché Category: Brand Transformation / Single

Imagination changes the world Agency: DENTSU INC. / Nagoya Client: SHACHIHATA Category: Package Design / Single or Series

Turning Packaging into Education Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon Client: Colgate-Palmolive Category: Package Design / Single or Series

Gymkhana Seven: Wild in the Streets Agency: LOGAN / Los Angeles, CA Client: Hoonigan Category: Craft / Editing

Fuck the Poor Agency: Publicis London / London Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit

Gisele Bündchen-Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners

ALLIANZ REAL LIFE Agency: Ogilvy / Paris Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners

HUMAN TRAFFIC SIGN Agency: Lowe China / Shanghai Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign

The Other Side Agency: Wieden+Kennedy / London Client: Honda Category: Broadcast & Film / Branded Film

LIGHT is TIME Agency: ADK / Japan Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces

HIBIKI GLASS Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces

Awkward Family Viewing - Faithful Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Video Craft / Scriptwriting

Gisele Bündchen- Will Beats Noise Agency: Droga5 / New York Client: Under Armour Category: Websites / Footwear, Clothing & Accessories

The Hair Fest Agency: Ogilvy & Mather / Mexico Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand

Alvio Agency: R/GA / New York + Qol Devices / New York Client: Qol Devices Category: User Experience Design - Mobile / Utility

Brady Bunch Agency: BBDO / New York Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single

Old Table Agency: dummy. / Venice + Translation / New York Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single

K9FM Agency: Colenso BBDO / Auckland Client: MARS Pedigree Category: Innovation in Radio / Single

Rising Voices Agency: Ogilvy & Mather Argentina / Buenos Aires Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single

The Rag Bag Agency: DDB Stockholm / Stockholm Client: Uniforms For The Dedicated Category: Intellectual Property & Products / Physical Product

Cleverbuoy Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth Client: Optus Category: Intellectual Property & Products / Physical Product

Awkward Family Viewing - Happily Married Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

Awkward Family Viewing - Unconditional Love Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

Awkward Family Viewing - Your Choice Agency: SS+K / New York Client: HBO Go Category: Online Films & Video / Short Form - Single

National September 11 Memorial & Museum Agency: Local Projects / New York + National September 11 Memorial & Museum / New York + Layman Design / New Yok + Thinc Design / New York Client: National September 11 Memorial & Museum Category: Interiors / Commercial / Private / Other

Enhance Your Lighting Agency: BBDO / New York Client: GE Category: Consumer Television / Over 60 Second - Single

Made in NY Agency: TBWA Chiat Day, Los Angeles / Los Angeles Client: Gatorade Category: Consumer Television / Over 60 Second - Single

#TBT TV Campaign Agency: BBDO / New York Client: Mars Chocolate North America/Twix Bites Category: Consumer Television / :20 & Under - Campaign

Visa Saree Agency: BBDO India / Mumbai Client: Visa India Category: Design for the Greater Good / For-Profit Initiated

TAMABI Agency: MR_DESIGN inc. / Tokyo + MR_DESIGN_NEW YORK / New York Client: Tama Art University Category: Design Craft / Typography - Single or Series

FRUITS Agency: McCann Worldgroup India / Mumbai Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign

100 Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Leica Gallery São Paulo Category: Broadcast & Moving Image / Short Films & Videos

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Annual ID

Award: 2015 Branded Entertainment Best of Show Pencil

Agency: Funny Or Die / Los Angeles

Client: Healthcare.gov

Title: Between Two Ferns with Zach Galfianakis: President Barack Obama

Category: Online / Long Form

Annual ID: 150434A

Award: 2015 Intellectual Property Best of Discipline Pencil

Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Client: Baidu Online Network Technology (Beijing) Co., Ltd.

Title: Baidu Kuaisou

Category: Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID: 150084A

Award: 2015 Social Media Best of Discipline Pencil

Agency: Droga5 / New York

Client: Under Armour

Title: Gisele Bündchen-Will Beats Noise

Category: Social Media / Best Integrated Campaign Led by Social

Annual ID: 150360A

Award: 2015 Radio Best of Discipline Pencil

Agency: Ogilvy & Mather Argentina / Buenos Aires

Client: Colegio Las Lomas Oral

Title: Rising Voices

Category: Innovation in Radio / Single

Annual ID: 150842A

Award: 2015 Responsive Environments Best of Discipline Pencil

Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Client: Cooper Hewitt, Smithsonian Design Museum

Title: Local Projects and Cooper Hewitt, Smithsonian Design Museum

Category: Interiors / Commercial / Private / Other

Annual ID: 150700A

Award: 2015 Design Best of Discipline Pencil

Agency: Dentsu Inc. / Tokyo

Client: EAST JAPAN RAILWAY COMPANY

Title: Get Back, Tohoku.

Category: Collateral Design / Posters - Series

Annual ID: 150309A

Award: 2015 Mobile Best of Discipline Pencil

Agency: Wunderman / London

Client: Childhood Eye Cancer Trust

Title: Flash Photo Posters

Category: Other Digital Solutions

Annual ID: 151214A

Award: 2015 Branded Entertainment Best of Discipline Pencil

Agency: Funny Or Die / Los Angeles

Client: Healthcare.gov

Title: Between Two Ferns with Zach Galfianakis: President Barack Obama

Category: Online / Long Form

Annual ID: 150434A

Award: 2015 Direct Best of Discipline Pencil

Award:
2015 Branded Entertainment Best of Show Pencil

Agency:
Funny Or Die / Los Angeles

Client:
Healthcare.gov

Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama

Category:
Online / Long Form

Annual ID:
150434A

Award:
2015 Intellectual Property Best of Discipline Pencil

Agency:
Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing

Client:
Baidu Online Network Technology (Beijing) Co., Ltd.

Title:
Baidu Kuaisou

Category:
Intellectual Property & Products / Experimental / Internal Projects / R&D

Annual ID:
150084A

Award:
2015 Social Media Best of Discipline Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen-Will Beats Noise

Category:
Social Media / Best Integrated Campaign Led by Social

Annual ID:
150360A

Award:
2015 Radio Best of Discipline Pencil

Agency:
Ogilvy & Mather Argentina / Buenos Aires

Client:
Colegio Las Lomas Oral

Title:
Rising Voices

Category:
Innovation in Radio / Single

Annual ID:
150842A

Award:
2015 Responsive Environments Best of Discipline Pencil

Agency:
Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York

Client:
Cooper Hewitt, Smithsonian Design Museum

Title:
Local Projects and Cooper Hewitt, Smithsonian Design Museum

Category:
Interiors / Commercial / Private / Other

Annual ID:
150700A

Award:
2015 Design Best of Discipline Pencil

Agency:
Dentsu Inc. / Tokyo

Client:
EAST JAPAN RAILWAY COMPANY

Title:
Get Back, Tohoku.

Category:
Collateral Design / Posters - Series

Annual ID:
150309A

Award:
2015 Mobile Best of Discipline Pencil

Agency:
Wunderman / London

Client:
Childhood Eye Cancer Trust

Title:
Flash Photo Posters

Category:
Other Digital Solutions

Annual ID:
151214A

Award:
2015 Branded Entertainment Best of Discipline Pencil

Agency:
Funny Or Die / Los Angeles

Client:
Healthcare.gov

Title:
Between Two Ferns with Zach Galfianakis: President Barack Obama

Category:
Online / Long Form

Annual ID:
150434A

Award:
2015 Direct Best of Discipline Pencil

Agency:
Ogilvy Brasil / Sao Paulo

Client:
Sol de Janeiro

Title:
Tattoo Skin Cancer Check

Category:
Direct Marketing / Ambient Media

Annual ID:
150884A

Award:
2015 Print & Outdoor Best of Discipline Pencil

Agency:
Leo Burnett / Sydney

Client:
WWF

Title:
Poachers

Category:
Public Service - Print / Newspaper or Magazine - Campaign

Annual ID:
150601A

Award:
2015 Interactive Best of Discipline Pencil

Agency:
Droga5 / New York

Client:
Under Armour

Title:
Gisele Bündchen- Will Beats Noise

Category:
Interactive Advertising / Interactive Video

Annual ID:
150359A

Award:
2015 Cross-Platform Best of Discipline Pencil

Agency:
GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg

Client:
ZDK Gesellschaft Demokratische Kultur GmbH

Title:
Nazis against Nazis – Germany's most involuntary charity walk

Category:
Public Service - Experiential / Events, Competitions & Installations

Annual ID:
150454A

Award:
2015 UX / UI Best of Discipline Pencil

Agency:
GREY Germany / Dusseldorf + GREY Berlin / Berlin

Client:
SoundCloud

Title:
The Berlin Wall of Sound

Category:
Data & Human Experience / Online Data Visualization & Infographics

Annual ID:
150469A

Award:
2015 Film Best of Discipline Pencil

Agency:
SS+K / New York