The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
JAPANESE PRINT QUALITY
Agency: village(R) / Tokyo
Client: TOPPAN PRINTING CO., LTD. Category: Collateral Design / Posters - Series
The Hobbit: The Battle of The Five Armies
Agency: North Kingdom / Stockholm
Client: Warner Bros. / Google Category: User Experience Design - Mobile / Interface Design Craft
Blowing in The Wind
Agency: Akestam Holst / Stockholm
Client: Apotek Hjartat Category: Innovation in Outdoor / Single
Rubbish Famzine. Till Death Do Us Part
Agency: Kinetic Singapore / Singapore
Client: HOLYCRAP.SG Category: Publication Design / Magazine Layout Design
Imagination changes the world
Agency: DENTSU INC. / Nagoya
Client: SHACHIHATA Category: Package Design / Single or Series
Turning Packaging into Education
Agency: Red Fuse Communications Hong Kong [Y&R] / Hong Kong + Young & Rubicam Malaysia / Kuala Lumpur + Young & Rubicam Myanmar / Yangon
Client: Colgate-Palmolive Category: Package Design / Single or Series
iwontletyoudown.com (OK Go)
Agency: Mori / Tokyo + Kaibutsu / Tokyo + Birdman / Tokyo + kirifuda / Tokyo
Client: OK Go + Honda Category: Websites / Travel, Entertainment & Leisure
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: User Experience Design - Mobile / User Experience
The Other Side
Agency: Wieden+Kennedy / London
Client: Honda Category: Websites / Automotive Products & Services
Eye Play the Piano
Agency: HAKUHODO KETTLE / Tokyo + AID-DCC Inc. / Tokyo + Invisible Designs Lab. / Fukuoka + TOKYO /TAIYOKIKAKU co.,ltg / Tokyo
Client: The University of Tsukuba's Special Needs Schools Category: Intellectual Property & Products / Software, Services, Programs & Platforms
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Integrated Digital & Physical Products
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
Bad Fit
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Outdoor / Billboards or Transit - Campaign
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: Gaming, Music & Mobile / Branded Gaming
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices Category: User Experience Design - Mobile / Utility
Fuck the Poor
Agency: Publicis London / London
Client: The Pilion Trust Category: Online Films & Video / Public Service / Non-Profit
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Outdoor / Outdoor - Campaign
Awkward Family Viewing - Happily Married
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
Awkward Family Viewing - Your Choice
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Single
100
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Cinema Advertising / Long Form - Over :90 - Single
Robot Campaign
Agency: MJZ / Los Angeles + Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :30 / :25 - Campaign
Cleverbuoy
Agency: M&C Saatchi / Sydney + Google / Sydney + Shark Mitigation Systems / Perth + UVS / Perth
Client: Optus Category: Use of Technology / Location-Based Services or Proximity Marketing
Make Every Yard Count
Agency: J. Walter Thompson India / Bangalore
Client: Nike India Category: Online Films & Video / User Generated Content
Shoe
Agency: adamandeveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Single
Blowing in The Wind
Agency: Akestam Holst / Stockholm + STOPP / Stockholm
Client: Apotek Hjartat Category: Experiences / Outdoor Spaces
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Experiences / Brand Installations