The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Branded Entertainment
- All
- Best of Show
- Brand-Side / In-House
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Gaming
- Green Pencil
- Health & Wellness
- Integrated
- Interactive & Mobile Craft
- Interactive, Online & Mobile
- IP & Products
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Pharma
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Category
-
Category
Select Category
- Select Category
- Audio
- Augmented, Virtual & Mixed Reality (AR, VR, MR)
- Best of Branded Entertainment
- Brand Partnerships
- Craft
- Experiential
- Full Length Video
- Games / Gaming
- Innovation & Transformation
- Long Form Video
- Mobile Apps
- Music Videos
- Short Form Video
- User-Generated Content
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
No Comply
Agency: Droga5 / New York + Facebook / Instagram + Reset Content / New York + Blacksmith / New York
Client: Facebook Category: Short Form Video / Single
The Unspoken Curriculum
Agency: Edelman / New York + Windy Films / Boston
Client: The Boris Lawrence Henson Foundation Category: Short Form Video / Single
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Short Form Video / Single
A Future Begins
Agency: Observatory / Los Angeles + Chipotle / Newport Beach + Nexus Studios / London + The Elements Music / Santa Monica/LA
Client: Chipotle Category: Short Form Video / Single
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Short Form Video / Single
Hollywood In Your Pocket
Agency: SMUGGLER + TBWA\Media Arts Lab / Los Angeles
Client: Apple Category: Short Form Video / Single
Love, Lawyers, and The Government
Agency: TBWA\Chiat\Day / New York + Cabin Editing Company + Company 3 + Furlined
Client: Family Category: Short Form Video / Single
Get Out And See The Worlds
Agency: Wieden+Kennedy / Portland + Meow Wolf / Santa FE + Biscuit Filmworks / Los Angeles
Client: Meow Wolf Category: Short Form Video / Single
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Lockdown
OREO x Pokémon
Agency: 360i / New York + OREO + Media.Monks
Client: OREO Category: Brand Partnerships
#TogetherAgainstCorona
Agency: antoni Holding GmbH / Berlin
Client: All #TogetherAgainstCorona Category: Brand Partnerships
Samsung Exposure on Hulu
Agency: BBH USA / Los Angeles + Samsung Electronics America / Plano + Hulu / Santa Monica + Westbrook Media / Calabasas
Client: Samsung Electronics Category: Brand Partnerships
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Brand Partnerships
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Brand Partnerships
BEETHOVEN X - THE AI PROJECT
Agency: DDB GROUP GMBH / Germany + Hastings Audio Network + Optix Post Production GMBH
Client: Telekom Deutschland GmbH Category: Audio
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Audio
Runtime
Agency: thjnk Zürich AG / Zürich + thjnk AG / Hamburg + Ateo GmbH / Zürich
Client: Ochsner Sport AG Category: Audio
Invaluable Food
Agency: Leo Burnett / Madrid
Client: Madrid Fusion Category: Experiential / In-Person Events
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty Category: Experiential / Brand Installations
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago
Client: The Chicago International Film Festival Category: Experiential / Brand Installations
SuperMarc
Agency: Jung von Matt AG / Hamburg + Zauberberg Productions GmbH / Berlin
Client: EDEKA Category: Music Videos
Craft, Camera, Action!
Agency: M&C Saatchi / Sydney + Song Zu / Sydney + Facebook / Sydney + Zebrar / Sydney
Client: BIG W Category: Craft / Use of Technology
Hens Behind the Lens
Agency: Preacher / Austin + Lightbox Productions, Inc.
Client: Vital Farms Category: Craft / Use of Technology
Oreo Stuf Scan
Agency: VMLY&R Commerce / New York
Client: Mondelez / Oreo Category: Craft / Use of Technology
Peter Schreyer's Roots and Wings
Agency: INNOCEAN Worldwide Europe / Berlin + Hyundai Motor Europe / Frankfurt am Main + Hyundai Motor Group / Seoul + Trigger Happy / Berlin
Client: Hyundai Motor Group Category: Craft / Art Direction
Get Smoooth Again
Agency: Nord DDB / Stockholm + Klarna / Stockholm + CAVIAR / London
Client: Klarna Category: Craft / Art Direction
The Taste of Reunion
Agency: Ogilvy Mexico / Ciudad de Mexico + Media.Monks / Mexico City
Client: AB INBEV Category: Craft / Art Direction
Protective Coloration Melted in Love
Agency: Puff / Shanghai
Client: Midea Category: Craft / Art Direction
Lost Roads
Agency: Commonwealth//McCann / Bogota
Client: General Motors / Chevrolet Category: Full Length Video / Single or Series / Episodic
The Beauty of Blackness
Agency: Digitas / New York + Sephora + Vox Creative / New York + Ventureland
Client: Sephora Category: Full Length Video / Single or Series / Episodic
The Tent Mender
Agency: Hand Made Productions + MadeCreativeGroup + P&G + The Story Lab
Client: P&G/Tide Category: Full Length Video / Single or Series / Episodic
Generation Rewear
Agency: Hungry Man / London + Havas / London
Client: Vanish Category: Full Length Video / Single or Series / Episodic
Coded: The Hidden Love of J.C. Leyendecker
Agency: Imagine Documentaries / Los Angeles + Delirio Films / Los Angeles + P&G Studios / Cincinnati + Tripod Media / Los Angeles
Client: P&G Category: Full Length Video / Single or Series / Episodic
INVISIBLES
Agency: Ogilvy / Paris + LUCIE CARE
Client: LUCIE CARE Category: Full Length Video / Single or Series / Episodic
GFNW Entertainment
Agency: SOUR Bangkok + FoolHouse Production / Bangkok + White Light Post Co., Ltd. / Bangkok + Jungka Bangkok
Client: Netflix + BRAVO! Studios + GMM Studios International Category: Full Length Video / Single or Series / Episodic
Misunderstandings of Miscarriage
Agency: This Film Studio @ M&C Saatchi / Sydney + M&C Saatchi / Sydney + This Film / Sydney + Neon Jane / Sydney
Client: Virtus Health Category: Full Length Video / Single or Series / Episodic
Generation Rewear
Agency: Havas / London + UNIT / London + The Editors / London + Hungry Man / London
Client: Reckitt / Vanish Category: Long Form Video / Series / Episodic
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Experiential / Virtual Events
The Pride Race
Agency: FRED & FARID / Paris + E-spot / Paris
Client: Urgence Homophobie Category: Experiential / Virtual Events
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Experiential / Virtual Events
P25 Music
Agency: MediaCom Creative Systems / New York + Media.Monks / New York + Partizan / New York + UMG FOR BRANDS / Santa Monica
Client: The Pokémon Company International Category: Experiential / Virtual Events
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Games / Gaming
The Ad Break Championship – GTI Hijack
Agency: DDB Group / Sydney + Volkswagen Group Australia / Sydney + PHD Media Australia / Sydney
Client: Volkswagen Group Australia Category: Games / Gaming
WebAR Pac-Man Box
Agency: GSD&M / Austin + Tool of North America / Santa Monica
Client: Pizza Hut Category: Games / Gaming