The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Fallon McElligott / Minneapolis Client: Dunwoody Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Fallon McElligott / Minneapolis Client: Miller Brewing Company/Miller Lite Category: Consumer Radio / Consumer Radio: Single
Agency: Leo Burnett / London Client: McDonald's Category: Consumer Radio / Consumer Radio: Single
Agency: Net#Work / Johannesburg Client: Seagram SA Category: Consumer Radio / Consumer Radio: Single
Agency: TBWA Hunt Lascaris / Johannesburg Client: Mobile Telephone Network Category: Consumer Radio / Consumer Radio: Single
Agency: Ross Roy Communications Client: Chrysler Corporation Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: CKS New York Client: Better Health Category: Banners / Banner - Link Only
Agency: DDB Needham, DGS Interactive Client: Web Street Securities Category: Banners / Banner - Link Only
Agency: Euro RSCG Partnership Client: Intel Category: Banners / Banner - Link Only
Agency: Frierson & Mee Client: iVillage Category: Banners / Banner - Link Only
Agency: Interactive8 Client: United Media Category: Banners / Banner - Link Only
Agency: Interactive8 Client: M&M/Mars Category: Banners / Banner - Link Only
Agency: Interweb* Client: Bell South Consumer ISDN Category: Banners / Banner - Link Only
Agency: Ketchum Interactive Client: Pacific Bell Category: Banners / Banner - Link Only
Agency: Martin Interactive Client: The Coca-Cola Company Category: Banners / Banner - Link Only
Agency: OgilvyOne Client: IBM Category: Banners / Banner - Link Only
Agency: Quantum Leap Client: US Robotics Category: Banners / Banner - Link Only
Agency: Rockpile Interactive Client: Computer Literacy Category: Banners / Banner - Link Only
Agency: Six Degrees Client: Six Degrees Category: Banners / Banner - Link Only
Agency: Strategic Interactive Group Client: LL Bean Category: Banners / Banner - Link Only
Agency: Team One Advertising Client: Lexus Category: Banners / Banner - Link Only
Agency: Think New Ideas Client: Logitech Category: Banners / Banner - Link Only
Agency: US Interactive Client: Comedy Central Category: Banners / Banner - Link Only
Agency: US Interactive Client: Red Rocket Category: Banners / Banner - Link Only
Agency: Wendt Advertising Client: Travel Montana Category: Banners / Banner - Link Only
Agency: Bozell Worldwide Client: Shop-Vac Category: Banners / Banner - Link Only
Agency: Euro RSCG Partnership Client: The Coca-Cola Company / South Pacific Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Lowe Interactive Client: Mercedes-Benz of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Revolv Client: BMW of North America Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Tumble Interactive Media Client: ABC Category: Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM
Agency: Pyro / Dallas Client: Dr. Martens Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Robson Brown / London Client: House of Hardy Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: ALMAP/DDBO / São Paulo Client: Apple Computer Brazil Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: Abbott Mead Vickers.BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Agency: ALMAP/DDBO / São Paulo Client: Volkswagen Brazil Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Scottish and Newcastle Importers Category: Outdoor / Outdoor: Single
Agency: Butler Shine & Stern / Sausalito Client: Scottish and Newcastle Importers Category: Outdoor / Outdoor: Single
Agency: Cliff Freeman & Partners / New York Client: Suaza Commemorativo Category: Outdoor / Outdoor: Single
Agency: Cossette Communications-Marketing / Toronto Client: Nike Canada Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Fluid Milk Processors Category: Outdoor / Outdoor: Single
Agency: Leagas Delaney / San Francisco Client: adidas America Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: Leo Burnett Company / Chicago Client: Callard & Bowser-Suchard/Altoids Category: Outdoor / Outdoor: Single
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Outdoor / Outdoor: Single

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Dunwoody

Consumer Radio / Consumer Radio: Single

98427R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98428R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98429R

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

Miller Brewing Company/Miller Lite

Consumer Radio / Consumer Radio: Single

98430R

1998 Advertising Merit Award

Leo Burnett / London

McDonald's

Consumer Radio / Consumer Radio: Single

98431R

1998 Advertising Merit Award

Net#Work / Johannesburg

Seagram SA

Consumer Radio / Consumer Radio: Single

98432R

1998 Advertising Merit Award

TBWA Hunt Lascaris / Johannesburg

Mobile Telephone Network

Consumer Radio / Consumer Radio: Single

98433R

1998 Interactive Merit Award

Ross Roy Communications

Chrysler Corporation

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98115N

1998 Interactive Merit Award

CKS New York

Better Health

Banners / Banner - Link Only

98040N

1998 Interactive Merit Award

DDB Needham, DGS Interactive

Web Street Securities

Banners / Banner - Link Only

98041N

1998 Interactive Merit Award

Euro RSCG Partnership

Intel

Banners / Banner - Link Only

98042N

1998 Interactive Merit Award

Frierson & Mee

iVillage

Banners / Banner - Link Only

98043N

1998 Interactive Merit Award

Interactive8

United Media

Banners / Banner - Link Only

98044N

1998 Interactive Merit Award

Interactive8

M&M/Mars

Banners / Banner - Link Only

98045N

1998 Interactive Merit Award

Interweb*

Bell South Consumer ISDN

Banners / Banner - Link Only

98046N

1998 Interactive Merit Award

Ketchum Interactive

Pacific Bell

Banners / Banner - Link Only

98047N

1998 Interactive Merit Award

Martin Interactive

The Coca-Cola Company

Banners / Banner - Link Only

98048N

1998 Interactive Merit Award

OgilvyOne

IBM

Banners / Banner - Link Only

98049N

1998 Interactive Merit Award

Quantum Leap

US Robotics

Banners / Banner - Link Only

98050N

1998 Interactive Merit Award

Rockpile Interactive

Computer Literacy

Banners / Banner - Link Only

98051N

1998 Interactive Merit Award

Six Degrees

Six Degrees

Banners / Banner - Link Only

98052N

1998 Interactive Merit Award

Strategic Interactive Group

LL Bean

Banners / Banner - Link Only

98053N

1998 Interactive Merit Award

Team One Advertising

Lexus

Banners / Banner - Link Only

98054N

1998 Interactive Merit Award

Think New Ideas

Logitech

Banners / Banner - Link Only

98055N

1998 Interactive Merit Award

US Interactive

Comedy Central

Banners / Banner - Link Only

98056N

1998 Interactive Merit Award

US Interactive

Red Rocket

Banners / Banner - Link Only

98057N

1998 Interactive Merit Award

Wendt Advertising

Travel Montana

Banners / Banner - Link Only

98058N

1998 Interactive Merit Award

Bozell Worldwide

Shop-Vac

Banners / Banner - Link Only

98059N

1998 Interactive Merit Award

Euro RSCG Partnership

The Coca-Cola Company / South Pacific

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98111N

1998 Interactive Merit Award

Lowe Interactive

Mercedes-Benz of North America

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98112N

1998 Interactive Merit Award

Revolv

BMW of North America

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98113N

1998 Interactive Merit Award

Tumble Interactive Media

ABC

Corporate Image - Business to Consumer / Corporate Image B2C - CD-ROM

98114N

1998 Advertising Merit Award

Pyro / Dallas

Dr. Martens

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98144A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98145A

1998 Advertising Merit Award

Robson Brown / London

House of Hardy

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98146A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Apple Computer Brazil

Consumer Magazine / Magazine B/W Full Page or Spread: Single

98147A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98233A

1998 Advertising Merit Award

Abbott Mead Vickers.BBDO / London

The Economist

Outdoor / Outdoor: Single

98234A

1998 Advertising Merit Award

ALMAP/DDBO / São Paulo

Volkswagen Brazil

Outdoor / Outdoor: Single

98235A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Scottish and Newcastle Importers

Outdoor / Outdoor: Single

98236A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Scottish and Newcastle Importers

Outdoor / Outdoor: Single

98237A

1998 Advertising Merit Award

Cliff Freeman & Partners / New York

Suaza Commemorativo

Outdoor / Outdoor: Single

98238A

1998 Advertising Merit Award

Cossette Communications-Marketing / Toronto

Nike Canada

Outdoor / Outdoor: Single

98239A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98240A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98241A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Fluid Milk Processors

Outdoor / Outdoor: Single

98242A

1998 Advertising Merit Award

Leagas Delaney / San Francisco

adidas America

Outdoor / Outdoor: Single

98243A

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98244A

1998 Advertising Merit Award

Leo Burnett Company / Chicago

Callard & Bowser-Suchard/Altoids

Outdoor / Outdoor: Single

98245A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Outdoor / Outdoor: Single

98246A

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