The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign
The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Shell
Agency: TBWA / Singapore
Client: Thule Asia Category: Newspaper / Newspaper 600 Lines or Less: Single
Kill Your Speed
Agency: Abbott Mead Vickers.BBDO / London
Client: DETR Category: Public Service/Political / Public Service/Political Radio: Single
Imagination/Whale
Agency: Dentsu / Tokyo
Client: Japan Ad Council Category: Public Service/Political / Public Service/Political Radio: Single
You Never Know
Agency: Ogilvy / London
Client: COI/Child Protection Category: Public Service/Political / Public Service/Political Radio: Single
Breast Exam
Agency: Contacto Marketing & Communications / Coral Gables
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Home
Agency: Fusebox / New York
Client: Sanctuary for Families Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Empty
Agency: D'Arcy Beijing / Beijing
Client: Red Cross Society of China / Beijing Blood Donation Centre Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Worm/Police/Speed Limit
Agency: Ogilvy & Mather / Kuala Lumpur
Client: Mattel Southeast Asia Category: Collateral Advertising / Collateral Posters: Campaign
Delicate/Exotic/Very Personal/Permanent/Waterproof
Agency: J. Walter Thompson / Barcelona
Client: Coty Astor S.A. Category: Collateral Advertising / Collateral Posters: Campaign
Lance Armstrong, Palm Trees, Sand, Skiers
Agency: Fallon / Minneapolis
Client: Sports Illustrated Category: Collateral Advertising / Collateral Posters: Campaign
Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign
Infect Truth
Agency: Arnold Worldwide & Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign
Designed for Movement
Agency: The Jupiter Drawing Room / Johannesburg
Client: Nike (SA) Category: Integrated Branding Campaign
Codernauts Lotus Phase
Agency: OgilvyInteractive worldwide / New York
Client: IBM Category: Integrated Branding Campaign
God
Agency: OgilvyInteractive Singapore / Singapore
Client: Love Singapore Group of Churches Category: Integrated Branding Campaign
C-Coupe Campaign
Agency: Critical Mass / Calgary
Client: Mercedes Benz USA Category: Integrated Branding Campaign
In remembrance of the NANJING Massacre
Agency: JST Design Consultants / Beijing
Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign
What's Your Anti-Drug?
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Office of National Drug Control Policy Category: Package Design / Product Packaging: Campaign
Be the One
Agency: Cramer-Krasselt / Milwaukee
Client: Milwaukee Urban League Category: Package Design / Product Packaging: Campaign
Ashtray
Agency: Dentsu Young & Rubicam / Singapore
Client: Singapore Cancer Society Category: Outdoor / Guerilla Advertising: Single
Not Playstation 2
Agency: Whybin Lawrence TBWA / Sydney
Client: Sony Computer Entertainment Category: Outdoor / Guerilla Advertising: Single
Penis
Agency: DDB NZ Limited / Auckland
Client: SKY Television Category: Outdoor / Guerilla Advertising: Single
Presto
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Pre World Cup
Agency: Wieden+Kennedy / Tokyo
Client: Nike Japan Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Serie
Agency: Agulla & Baccetti / Buenos Aires
Client: HSBC La Buenos Aires Insurance Category: Consumer Television / Consumer Television Over :30 Single
Odyssey
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Twist
Agency: Bartle Bogle Hegarty / London
Client: Levi Strauss Category: Consumer Television / Consumer Television Over :30 Single
Yawn
Agency: Agulla & Baccetti / Buenos Aires
Client: Telecom Category: Consumer Television / Consumer Television Over :30 Single
Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign
Blackmail, Nearly There, Treat
Agency: Lowe / London
Client: Interbrew UK Category: Consumer Television / Consumer Television Over :30 Campaign
Husband & Wife/Father & Son/Fellow Workers
Agency: Dentsu / Tokyo
Client: Otsuka Pharmaceutical Category: Consumer Television / Consumer Television Over :30 Campaign
Sun Educational Services Interactive Business Card
Agency: Leopard / Boulder
Client: Sun Educational Services Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Openhouse
Agency: POP / New York
Client: Lifetime Television Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Brands Error Page
Agency: OgilvyInteractive / Singapore
Client: Cerebos Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Vibatron
Agency: Young & Laramore / Indianapolis
Client: Monsoon Audio Systems Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Unavailable Perfume
Agency: Sagmeister / New York
Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Foschini Bags
Agency: Jupiter Drawing Room, The / Cape Town
Client: Foschini Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Artifacts
Agency: Reservoir / San Fransico
Client: Reservoir Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Tazo 3 Stack Tins
Agency: Sandstrom Design / Portland
Client: Tazo Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Clearly the Best Place - Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget
Folder
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Sixty Second Theater: Hannibal
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single
Mr. Camouflage Suit Maker
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Mr. Company Computer Guy
Agency: DDB / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Issue 1
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Issue 2
Agency: Ogilvy & Mather/Brand Integration Group / New York
Client: Ogilvy & Mather Category: Publication Design / Trade Magazine Full Issue
Award:
2002 Interactive Gold Pencil
Agency:
Fallon Minneapolis / Minneapolis
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Annual ID:
02040N
Award:
2002 Advertising Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A
Award:
2002 Advertising Silver Pencil
Agency:
TBWA / Singapore
Client:
Thule Asia
Title:
The Shell
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
02007A
Award:
2002 Advertising Gold Pencil
Agency:
Abbott Mead Vickers.BBDO / London
Client:
DETR
Title:
Kill Your Speed
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02054A
Award:
2002 Advertising Silver Pencil
Agency:
Dentsu / Tokyo
Client:
Japan Ad Council
Title:
Imagination/Whale
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02055A
Award:
2002 Advertising Bronze Pencil
Agency:
Ogilvy / London
Client:
COI/Child Protection
Title:
You Never Know
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
02056A
Award:
2002 Interactive Gold Pencil
Agency:
Contacto Marketing & Communications / Coral Gables
Client:
American Cancer Society
Title:
Breast Exam
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02063N
Award:
2002 Interactive Silver Pencil
Agency:
Fusebox / New York
Client:
Sanctuary for Families
Title:
Home
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02064N
Award:
2002 Interactive Silver Pencil
Agency:
D'Arcy Beijing / Beijing
Client:
Red Cross Society of China / Beijing Blood Donation Centre
Title:
Empty
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02065N
Award:
2002 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Kuala Lumpur
Client:
Mattel Southeast Asia
Title:
Worm/Police/Speed Limit
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02036A
Award:
2002 Advertising Silver Pencil
Agency:
J. Walter Thompson / Barcelona
Client:
Coty Astor S.A.
Title:
Delicate/Exotic/Very Personal/Permanent/Waterproof
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02037A
Award:
2002 Advertising Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
Sports Illustrated
Title:
Lance Armstrong, Palm Trees, Sand, Skiers
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
02038A
Award:
2002 Advertising Gold Pencil
Agency:
BBDO Portugal / Lisbon
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02057A
Award:
2002 Interactive Gold Pencil
Agency:
Arnold Worldwide & Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Infect Truth
Category:
Integrated Branding Campaign
Annual ID:
02041N
Award:
2002 Interactive Silver Pencil
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
Nike (SA)
Title:
Designed for Movement
Category:
Integrated Branding Campaign
Annual ID:
02042N
Award:
2002 Interactive Silver Pencil
Agency:
OgilvyInteractive worldwide / New York
Client:
IBM
Title:
Codernauts Lotus Phase
Category:
Integrated Branding Campaign
Annual ID:
02043N
Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Love Singapore Group of Churches
Title:
God
Category:
Integrated Branding Campaign
Annual ID:
02044N
Award:
2002 Interactive Bronze Pencil
Agency:
Critical Mass / Calgary
Client:
Mercedes Benz USA
Title:
C-Coupe Campaign
Category:
Integrated Branding Campaign
Annual ID:
02045N
Award:
2002 Design Gold Pencil
Agency:
JST Design Consultants / Beijing
Client:
Nanjing Massacre Memorial
Title:
In remembrance of the NANJING Massacre
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02014D
Award:
2002 Design Silver Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Office of National Drug Control Policy
Title:
What's Your Anti-Drug?
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02015D
Award:
2002 Design Bronze Pencil
Agency:
Cramer-Krasselt / Milwaukee
Client:
Milwaukee Urban League
Title:
Be the One
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02016D
Award:
2002 Advertising Silver Pencil
Agency:
Dentsu Young & Rubicam / Singapore
Client:
Singapore Cancer Society
Title:
Ashtray
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02020A
Award:
2002 Advertising Silver Pencil
Agency:
Whybin Lawrence TBWA / Sydney
Client:
Sony Computer Entertainment
Title:
Not Playstation 2
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02021A
Award:
2002 Advertising Bronze Pencil
Agency:
DDB NZ Limited / Auckland
Client:
SKY Television
Title:
Penis
Category:
Outdoor / Guerilla Advertising: Single
Annual ID:
02022A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Presto
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02097A
Award:
2002 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Tokyo
Client:
Nike Japan
Title:
Pre World Cup
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02098A
Award:
2002 Advertising Gold Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
HSBC La Buenos Aires Insurance
Title:
Serie
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02064A
Award:
2002 Advertising Gold Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Odyssey
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02065A
Award:
2002 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02066A
Award:
2002 Advertising Silver Pencil
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss
Title:
Twist
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02067A
Award:
2002 Advertising Bronze Pencil
Agency:
Agulla & Baccetti / Buenos Aires
Client:
Telecom
Title:
Yawn
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
02068A
Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02069A
Award:
2002 Advertising Silver Pencil
Agency:
Lowe / London
Client:
Interbrew UK
Title:
Blackmail, Nearly There, Treat
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02070A
Award:
2002 Advertising Bronze Pencil
Agency:
Dentsu / Tokyo
Client:
Otsuka Pharmaceutical
Title:
Husband & Wife/Father & Son/Fellow Workers
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02071A
Award:
2002 Interactive Bronze Pencil
Agency:
Leopard / Boulder
Client:
Sun Educational Services
Title:
Sun Educational Services Interactive Business Card
Category:
Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Annual ID:
02036N
Award:
2002 Interactive Silver Pencil
Agency:
POP / New York
Client:
Lifetime Television
Title:
Openhouse
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02028N
Award:
2002 Interactive Bronze Pencil
Agency:
OgilvyInteractive / Singapore
Client:
Cerebos
Title:
Brands Error Page
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02029N
Award:
2002 Interactive Bronze Pencil
Agency:
Young & Laramore / Indianapolis
Client:
Monsoon Audio Systems
Title:
Vibatron
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
02030N
Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02017D
Award:
2002 Design Silver Pencil
Agency:
Jupiter Drawing Room, The / Cape Town
Client:
Foschini
Title:
Foschini Bags
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02018D
Award:
2002 Design Silver Pencil
Agency:
Reservoir / San Fransico
Client:
Reservoir
Title:
Artifacts
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02019D
Award:
2002 Design Bronze Pencil
Agency:
Sandstrom Design / Portland
Client:
Tazo
Title:
Tazo 3 Stack Tins
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02020D
Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02088A
Award:
2002 Advertising Silver Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02089A
Award:
2002 Interactive Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW
Title:
Folder
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
02019N
Award:
2002 Advertising Gold Pencil
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02058A
Award:
2002 Advertising Silver Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Camouflage Suit Maker
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02059A
Award:
2002 Advertising Bronze Pencil
Agency:
DDB / Chicago
Client:
Anheuser-Busch
Title:
Mr. Company Computer Guy
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02060A
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 1
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02027D
Award:
2002 Design Bronze Pencil
Agency:
Ogilvy & Mather/Brand Integration Group / New York
Client:
Ogilvy & Mather
Title:
Issue 2
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
02028D
