The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID

The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign

The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single

Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Varying Lengths: Campaign


Clearly the Best Place - Fred Car
Agency: Cartoon Network Latin America / Atlanta
Client: Cartoon Network Latin America Category: Consumer Television / Consumer Television Under $50,000 Budget


School
Agency: Saatchi & Saatchi / London
Client: Toyota GB Category: Consumer Television / Consumer Television :30/:25 Single


Made You Look
Agency: Sagmeister / New York
Client: Booth Clibborn Category: Publication Design / Book Jacket Design


Sixty Second Theater: Hannibal, The Grinch, The Family Man
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Campaign


Domino
Agency: D'Arcy / Hong Kong
Client: Philips Lighting Category: International Foreign Language Commercial / Foreign Language Television


Allied Works Architecture website
Agency: Paris France, Inc. / Portland
Client: Allied Works Architecture Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


Queen, Churchill, Pope Mobile, Ostrich Egg
Agency: GSD&M / Austin
Client: Land Rover North America Category: Newspaper / Newspaper Over 600 Lines: Campaign


MID-TOKYO MAPS
Agency: Transform / IMG SRC, INC. / Tokyo
Client: Mori Building Co.,Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


Nike Freestyle
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites


The Hire: BMW Films Web Site
Agency: Fallon Minneapolis / Minneapolis
Client: BMW of North America Category: Integrated Branding Campaign


Infect Truth
Agency: Arnold Worldwide & Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign


Archipelago Pennies Poster Campaign
Agency: Duffy Design / Minneapolis
Client: Archipelago Category: Package Design / Commercial Product Packaging


Rainforest, Following Car, Battle
Agency: BMP DDB / London
Client: Guardian Film 4 Category: Consumer Television / Consumer Television :20 and Under: Campaign


The A Class. A Good Idea CD-Rom
Agency: SCHOLZ & VOLKMER / Wiesbaden
Client: Mercedes-Benz Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


Got used interactive cd
Agency: Archrival / Lincoln
Client: nebraska book company Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's


Coronation, Moonwalk, Boxing
Agency: Concept Farm, The / New York
Client: International Division of the History Channel Category: Consumer Television / Consumer Television :30/:25 Campaign


Tag, Tailgating, Shade Runner
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Campaign


The Hire - Powder Keg, Star, The Follow
Agency: Fallon / Minneapolis
Client: BMW North America Category: Exceptional Innovation in Marketing / Innovative Marketing: Single


HP Invent Banner Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners / Banner - Campaign


The Weight Check
Agency: Hakuhodo / Tokyo
Client: Coca-Cola Japan Category: Consumer Television / Consumer Television :20 and Under: Single


Unavailable Perfume
Agency: Sagmeister / New York
Client: Blue Q Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


Rome Street Football - SPQR
Agency: Wieden + Kennedy / Amsterdam
Client: Nike Italy Category: Direct Mail / Direct Mail: Single


thetruth.com
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites


Hearse Sponsorship
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail


RSVP All-in-One Stationery
Agency: King James RSVP / Cape Town
Client: King James RSVP Category: Brand and Corporate Identity / Corporate Identity


Cheryl & Me
Agency: Black Rocket / San Francisco
Client: Lucky Magazine Category: Non-Broadcast / Non-Broadcast: Cinema


Helder, Henrique, Teresa
Agency: BBDO Portugal / Lisbon
Client: Portuguese Road Safety Category: Public Service/Political / Public Service/Political Radio: Campaign


Collage
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Dots
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Single


Absolut LA
Agency: TBWA\Chiat\Day / New York
Client: Absolut Vodka Category: Outdoor / Outdoor: Single


Breast Exam
Agency: Contacto Marketing & Communications / Coral Gables
Client: American Cancer Society Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Tock Tick
Agency: Saatchi & Saatchi / Cape Town
Client: Procter & Gamble-Oil of Olay Category: Newspaper / Newspaper Over 600 Lines: Single


Maxygen 2000 Annual Report
Agency: Cahan & Associates / San Francisco
Client: Maxygen Category: Brand and Corporate Identity Design / Annual Report


In remembrance of the NANJING Massacre
Agency: JST Design Consultants / Beijing
Client: Nanjing Massacre Memorial Category: Package Design / Product Packaging: Campaign


HP Invent-Music Composer
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Banners / Banner - Single


vw.com/autoshow
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Promotional Advertising / Promotional Advertising - Web Sites


Christmas Wrapping Paper - Christmas Mailer
Agency: Mother / London
Client: Mother Category: Collateral Advertising / Collateral: Self-Promotion


Sixty Second Theater: Hannibal
Agency: Cliff Freeman and Partners / New York
Client: Hollywood Video Category: Consumer Radio / Consumer Radio: Single


Matchbook
Agency: BBDO / New York
Client: Guinness Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign


Folder
Agency: TBWA Hunt Lascaris / Johannesburg
Client: BMW Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising


Cecilia, Marco, Antoni
Agency: Saatchi & Saatchi / Hong Kong
Client: Campaign Brief Asia Category: Trade / Trade Color Full Page or Spread: Campaign


Bar
Agency: Saatchi & Saatchi / London
Client: Club 18-30 Category: Collateral Advertising / Collateral Posters: Single


Cigars/Announcements/Labor
Agency: Young & Rubicam / Chicago
Client: Misericordia Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


Identifying Courage
Agency: Slaughter Hanson / Birmingham
Client: Alabama Vets Category: Brand and Corporate Identity / Booklet/Brochure


White Book
Agency: Happy Forsman & Bodenfors / Göthenburg
Client: White Arkitekter Category: Brand and Corporate Identity / Booklet/Brochure


Infect Truth Campaign: Hearse Sponsorship/ Dog Walker/ Flavor Suggestions
Agency: Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail: Campaign


Award:
2002 Interactive Best of Show Pencil
Agency:
Fallon Minneapolis / Minneapolis
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Annual ID:
02040N

Award:
2002 Advertising Best of Show Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A

Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place Campaign - Secret Squirrel, Fred Car, Jane Jetson Microwave
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
02085A

Award:
2002 Advertising Gold Pencil
Agency:
Cartoon Network Latin America / Atlanta
Client:
Cartoon Network Latin America
Title:
Clearly the Best Place - Fred Car
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
02088A

Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Toyota GB
Title:
School
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
02072A

Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Booth Clibborn
Title:
Made You Look
Category:
Publication Design / Book Jacket Design
Annual ID:
02022D

Award:
2002 Advertising Gold Pencil
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal, The Grinch, The Family Man
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
02061A

Award:
2002 Advertising Gold Pencil
Agency:
D'Arcy / Hong Kong
Client:
Philips Lighting
Title:
Domino
Category:
International Foreign Language Commercial / Foreign Language Television
Annual ID:
02092A

Award:
2002 Interactive Gold Pencil
Agency:
Paris France, Inc. / Portland
Client:
Allied Works Architecture
Title:
Allied Works Architecture website
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
02031N

Award:
2002 Advertising Gold Pencil
Agency:
GSD&M / Austin
Client:
Land Rover North America
Title:
Queen, Churchill, Pope Mobile, Ostrich Egg
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
02004A

Award:
2002 Interactive Gold Pencil
Agency:
Transform / IMG SRC, INC. / Tokyo
Client:
Mori Building Co.,Ltd.
Title:
MID-TOKYO MAPS
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02020N

Award:
2002 Interactive Gold Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Nike Freestyle
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
02021N

Award:
2002 Interactive Gold Pencil
Agency:
Fallon Minneapolis / Minneapolis
Client:
BMW of North America
Title:
The Hire: BMW Films Web Site
Category:
Integrated Branding Campaign
Annual ID:
02040N

Award:
2002 Interactive Gold Pencil
Agency:
Arnold Worldwide & Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Infect Truth
Category:
Integrated Branding Campaign
Annual ID:
02041N

Award:
2002 Design Gold Pencil
Agency:
Duffy Design / Minneapolis
Client:
Archipelago
Title:
Archipelago Pennies Poster Campaign
Category:
Package Design / Commercial Product Packaging
Annual ID:
02011D

Award:
2002 Advertising Gold Pencil
Agency:
BMP DDB / London
Client:
Guardian Film 4
Title:
Rainforest, Following Car, Battle
Category:
Consumer Television / Consumer Television :20 and Under: Campaign
Annual ID:
02082A

Award:
2002 Interactive Gold Pencil
Agency:
SCHOLZ & VOLKMER / Wiesbaden
Client:
Mercedes-Benz
Title:
The A Class. A Good Idea CD-Rom
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02025N

Award:
2002 Interactive Gold Pencil
Agency:
Archrival / Lincoln
Client:
nebraska book company
Title:
Got used interactive cd
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Annual ID:
02026N

Award:
2002 Advertising Gold Pencil
Agency:
Concept Farm, The / New York
Client:
International Division of the History Channel
Title:
Coronation, Moonwalk, Boxing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
02075A

Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tag, Tailgating, Shade Runner
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
02069A

Award:
2002 Advertising Gold Pencil
Agency:
Fallon / Minneapolis
Client:
BMW North America
Title:
The Hire - Powder Keg, Star, The Follow
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
02096A

Award:
2002 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
HP Invent Banner Campaign
Category:
Banners / Banner - Campaign
Annual ID:
02006N

Award:
2002 Advertising Gold Pencil
Agency:
Hakuhodo / Tokyo
Client:
Coca-Cola Japan
Title:
The Weight Check
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
02079A

Award:
2002 Design Gold Pencil
Agency:
Sagmeister / New York
Client:
Blue Q
Title:
Unavailable Perfume
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
02017D

Award:
2002 Design Gold Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Nike Italy
Title:
Rome Street Football - SPQR
Category:
Direct Mail / Direct Mail: Single
Annual ID:
02029D

Award:
2002 Interactive Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
thetruth.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
02058N

Award:
2002 Advertising Gold Pencil
Agency:
Arnold Worldwide/Crispin Porter & Bogusky / Boston
Client:
American Legacy Foundation
Title:
Hearse Sponsorship
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
02049A

Award:
2002 Design Gold Pencil
Agency:
King James RSVP / Cape Town
Client:
King James RSVP
Title:
RSVP All-in-One Stationery
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
02008D

Award:
2002 Advertising Gold Pencil
Agency:
Black Rocket / San Francisco
Client:
Lucky Magazine
Title:
Cheryl & Me
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
02090A

Award:
2002 Advertising Gold Pencil
Agency:
BBDO Portugal / Lisbon
Client:
Portuguese Road Safety
Title:
Helder, Henrique, Teresa
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
02057A

Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Collage
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02009A

Award:
2002 Advertising Gold Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Dots
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Single
Annual ID:
02010A

Award:
2002 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / New York
Client:
Absolut Vodka
Title:
Absolut LA
Category:
Outdoor / Outdoor: Single
Annual ID:
02017A

Award:
2002 Interactive Gold Pencil
Agency:
Contacto Marketing & Communications / Coral Gables
Client:
American Cancer Society
Title:
Breast Exam
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
02063N

Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Cape Town
Client:
Procter & Gamble-Oil of Olay
Title:
Tock Tick
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
02001A

Award:
2002 Design Gold Pencil
Agency:
Cahan & Associates / San Francisco
Client:
Maxygen
Title:
Maxygen 2000 Annual Report
Category:
Brand and Corporate Identity Design / Annual Report
Annual ID:
02003D

Award:
2002 Design Gold Pencil
Agency:
JST Design Consultants / Beijing
Client:
Nanjing Massacre Memorial
Title:
In remembrance of the NANJING Massacre
Category:
Package Design / Product Packaging: Campaign
Annual ID:
02014D

Award:
2002 Interactive Gold Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
HP Invent-Music Composer
Category:
Banners / Banner - Single
Annual ID:
02001N

Award:
2002 Interactive Gold Pencil
Agency:
AgênciaClick / São Paulo
Client:
C&A
Title:
Reveal
Category:
Banners / Banner - Single
Annual ID:
02002N

Award:
2002 Interactive Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
Volkswagen of America
Title:
vw.com/autoshow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
02015N

Award:
2002 Advertising Gold Pencil
Agency:
Mother / London
Client:
Mother
Title:
Christmas Wrapping Paper - Christmas Mailer
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
02031A

Award:
2002 Advertising Gold Pencil
Agency:
Cliff Freeman and Partners / New York
Client:
Hollywood Video
Title:
Sixty Second Theater: Hannibal
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
02058A

Award:
2002 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
Guinness
Title:
Matchbook
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
02028A

Award:
2002 Interactive Gold Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
BMW
Title:
Folder
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
02019N

Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / Hong Kong
Client:
Campaign Brief Asia
Title:
Cecilia, Marco, Antoni
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
02025A

Award:
2002 Advertising Gold Pencil
Agency:
Saatchi & Saatchi / London
Client:
Club 18-30
Title:
Bar
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
02033A

Award:
2002 Advertising Gold Pencil
Agency:
Young & Rubicam / Chicago
Client:
Misericordia
Title:
Cigars/Announcements/Labor
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
02042A

Award:
2002 Design Gold Pencil
Agency:
Slaughter Hanson / Birmingham
Client:
Alabama Vets
Title:
Identifying Courage
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02004D

Award:
2002 Design Gold Pencil
Agency:
Happy Forsman & Bodenfors / Göthenburg
Client:
White Arkitekter
Title:
White Book
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
02005D
