The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Ingalls Advertising / Boston Client: Ingalls Advertising Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leo Burnett / Singapore Client: Leo Burnett Creative Workshop Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Leonard/Monahan / Providence Client: Leonard/Monahan Category: Collateral Advertising / Collateral: Self-Promotion
Agency: The Martin Agency / Richmond Client: The Martin Agency Category: Collateral Advertising / Collateral: Self-Promotion
Agency: M&C Saatchi / Hong Kong Client: M&C Saatchi Category: Collateral Advertising / Collateral: Self-Promotion
Agency: MTV Networks-Creative Services / New York Client: Comedy Central Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Pagano Schenck & Kay / Boston Client: Pagano Schenck & Kay Category: Collateral Advertising / Collateral: Self-Promotion
Agency: PARTNERS & Simons / Boston Client: PARTNERS & Simons Category: Collateral Advertising / Collateral: Self-Promotion
Agency: SicolaMartin / Austin Client: SicolaMartin Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Jerome Marucci Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Sledgehammer / Chicago Client: Michael Herlehy Category: Collateral Advertising / Collateral: Self-Promotion
Agency: TDA Advertising & Design / Longmont, CO Client: TDA Advertising & Design Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Wells Nobay McDowall / Victoria, Australia Client: Wells Nobay McDowall Category: Collateral Advertising / Collateral: Self-Promotion
Agency: Client: Alan P. Wolstencroft Category: Collateral Advertising / Collateral: Self-Promotion
Agency: @radical.media / New York Client: Independent Film Channel Category: Consumer Television / Consumer Television Over :30 Single
Agency: BBDO / New York Client: HBO Category: Consumer Television / Consumer Television Over :30 Single
Agency: Black Rocket / San Francisco Client: Eddie Bauer Category: Consumer Television / Consumer Television Over :30 Single
Agency: Cliff Freeman & Partners / New York Client: Cherry Coke Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foote Cone & Belding / San Francisco Client: Levi Strauss & Co./501 Jeans Category: Consumer Television / Consumer Television Over :30 Single
Agency: Foster Nunn Loveder / North Sydney Client: Sony Australia Category: Consumer Television / Consumer Television Over :30 Single
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: GM EV1/Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hal Riney & Partners / San Francisco Client: Saturn Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hill Holliday Connors Cosmopulos / Boston Client: John Hancock Financial Services Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Imperial Car Rental Category: Consumer Television / Consumer Television Over :30 Single
Agency: Hunt Lascaris TBWA / Johannesburg Client: Nando's Chickenland Category: Consumer Television / Consumer Television Over :30 Single
Agency: John Hancock Mutual Life Insurance Company / Boston Client: John Hancock Mutual Life Insurance Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Lowe Howard-Spink / London Client: Vauxhall Motor Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / London Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / London Client: Guinness Category: Consumer Television / Consumer Television Over :30 Single
Agency: Ogilvy & Mather / New York Client: Eastman Kodak Company Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Jack in the Box Category: Consumer Television / Consumer Television Over :30 Single
Agency: TBWA\Chiat\Day / Venice, CA Client: Nissan Motor Corporation Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: ESPN Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Agency: Wieden & Kennedy / Portland Client: Nike Australia Category: Consumer Television / Consumer Television Over :30 Single
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Cole & Weber / Seattle Client: Seattle International Film Festival Category: Public Service/Political / Public Service/Political Radio: Single
Agency: Turkel Schwartz & Partners / Coconut Grove, FL Client: Discovery Channel Latin America Category: Collateral Advertising / Collateral: Sales Kits
Agency: BBDO / Vancouver Client: Vancouver Sun/Vancouver Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Agency: Butler Lutos Sutton Wilkinson / London Client: Tusk Force Category: Public Service/Political / Public Service/Political Television: Single
Agency: Hill Holliday/Altschiller / New York Client: Family Violence Prevention Fund Category: Public Service/Political / Public Service/Political Television: Single
Agency: Houston Herstek Favat / Boston Client: Massachusetts Department of Public Health Category: Public Service/Political / Public Service/Political Television: Single
Agency: J. Walter Thompson / New York Client: Partnership for a Drug-Free America Category: Public Service/Political / Public Service/Political Television: Single
Agency: Price/McNabb / Charlotte, NC Client: U.S. Student Association Category: Public Service/Political / Public Service/Political Television: Single
Agency: Cliff Freeman & Partners / New York Client: Little Caesars Category: Consumer Radio / Consumer Radio: Campaign
Agency: Deutsch / New York Client: Buzz Magazine Category: Consumer Radio / Consumer Radio: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: California Milk Processor Advisory Board Category: Consumer Radio / Consumer Radio: Campaign

1997 Advertising Merit Award

Ingalls Advertising / Boston

Ingalls Advertising

Collateral Advertising / Collateral: Self-Promotion

97_0436A

1997 Advertising Merit Award

Leo Burnett / Singapore

Leo Burnett Creative Workshop

Collateral Advertising / Collateral: Self-Promotion

97_0437A

1997 Advertising Merit Award

Leonard/Monahan / Providence

Leonard/Monahan

Collateral Advertising / Collateral: Self-Promotion

97_0438A

1997 Advertising Merit Award

The Martin Agency / Richmond

The Martin Agency

Collateral Advertising / Collateral: Self-Promotion

97_0439A

1997 Advertising Merit Award

M&C Saatchi / Hong Kong

M&C Saatchi

Collateral Advertising / Collateral: Self-Promotion

97_0440A

1997 Advertising Merit Award

MTV Networks-Creative Services / New York

Comedy Central

Collateral Advertising / Collateral: Self-Promotion

97_0441A

1997 Advertising Merit Award

Pagano Schenck & Kay / Boston

Pagano Schenck & Kay

Collateral Advertising / Collateral: Self-Promotion

97_0442A

1997 Advertising Merit Award

PARTNERS & Simons / Boston

PARTNERS & Simons

Collateral Advertising / Collateral: Self-Promotion

97_0443A

1997 Advertising Merit Award

SicolaMartin / Austin

SicolaMartin

Collateral Advertising / Collateral: Self-Promotion

97_0444A

1997 Advertising Merit Award

Sledgehammer / Chicago

Jerome Marucci

Collateral Advertising / Collateral: Self-Promotion

97_0445A

1997 Advertising Merit Award

Sledgehammer / Chicago

Michael Herlehy

Collateral Advertising / Collateral: Self-Promotion

97_0446A

1997 Advertising Merit Award

TDA Advertising & Design / Longmont, CO

TDA Advertising & Design

Collateral Advertising / Collateral: Self-Promotion

97_0447A

1997 Advertising Merit Award

Wells Nobay McDowall / Victoria, Australia

Wells Nobay McDowall

Collateral Advertising / Collateral: Self-Promotion

97_0448A

1997 Advertising Merit Award

Alan P. Wolstencroft

Collateral Advertising / Collateral: Self-Promotion

97_0449A

1997 Advertising Merit Award

@radical.media / New York

Independent Film Channel

Consumer Television / Consumer Television Over :30 Single

97_0541T

1997 Advertising Merit Award

BBDO / New York

HBO

Consumer Television / Consumer Television Over :30 Single

97_0542T

1997 Advertising Merit Award

Black Rocket / San Francisco

Eddie Bauer

Consumer Television / Consumer Television Over :30 Single

97_0543T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Cherry Coke

Consumer Television / Consumer Television Over :30 Single

97_0544T

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Television / Consumer Television Over :30 Single

97_0545T

1997 Advertising Merit Award

Foote Cone & Belding / San Francisco

Levi Strauss & Co./501 Jeans

Consumer Television / Consumer Television Over :30 Single

97_0546T

1997 Advertising Merit Award

Foster Nunn Loveder / North Sydney

Sony Australia

Consumer Television / Consumer Television Over :30 Single

97_0547T

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Television / Consumer Television Over :30 Single

97_0548T

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

GM EV1/Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

97_0549T

1997 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn Corporation

Consumer Television / Consumer Television Over :30 Single

97_0550T

1997 Advertising Merit Award

Hill Holliday Connors Cosmopulos / Boston

John Hancock Financial Services

Consumer Television / Consumer Television Over :30 Single

97_0551T

1997 Advertising Merit Award

Hunt Lascaris TBWA / Johannesburg

Imperial Car Rental

Consumer Television / Consumer Television Over :30 Single

97_0552T

1997 Advertising Merit Award

Hunt Lascaris TBWA / Johannesburg

Nando's Chickenland

Consumer Television / Consumer Television Over :30 Single

97_0553T

1997 Advertising Merit Award

John Hancock Mutual Life Insurance Company / Boston

John Hancock Mutual Life Insurance Company

Consumer Television / Consumer Television Over :30 Single

97_0554T

1997 Advertising Merit Award

Lowe Howard-Spink / London

Vauxhall Motor Company

Consumer Television / Consumer Television Over :30 Single

97_0555T

1997 Advertising Merit Award

Ogilvy & Mather / London

Guinness

Consumer Television / Consumer Television Over :30 Single

97_0556T

1997 Advertising Merit Award

Ogilvy & Mather / London

Guinness

Consumer Television / Consumer Television Over :30 Single

97_0557T

1997 Advertising Merit Award

Ogilvy & Mather / New York

Eastman Kodak Company

Consumer Television / Consumer Television Over :30 Single

97_0558T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Jack in the Box

Consumer Television / Consumer Television Over :30 Single

97_0559T

1997 Advertising Merit Award

TBWA\Chiat\Day / Venice, CA

Nissan Motor Corporation

Consumer Television / Consumer Television Over :30 Single

97_0560T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

ESPN

Consumer Television / Consumer Television Over :30 Single

97_0561T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

97_0562T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Television / Consumer Television Over :30 Single

97_0563T

1997 Advertising Merit Award

Wieden & Kennedy / Portland

Nike Australia

Consumer Television / Consumer Television Over :30 Single

97_0564T

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Radio: Single

97_0520R

1997 Advertising Merit Award

Cole & Weber / Seattle

Seattle International Film Festival

Public Service/Political / Public Service/Political Radio: Single

97_0521R

1997 Advertising Merit Award

Turkel Schwartz & Partners / Coconut Grove, FL

Discovery Channel Latin America

Collateral Advertising / Collateral: Sales Kits

97_0394A

1997 Advertising Merit Award

BBDO / Vancouver

Vancouver Sun/Vancouver Film Festival

Public Service/Political / Public Service/Political Television: Single

97_0522T

1997 Advertising Merit Award

Butler Lutos Sutton Wilkinson / London

Tusk Force

Public Service/Political / Public Service/Political Television: Single

97_0523T

1997 Advertising Merit Award

Hill Holliday/Altschiller / New York

Family Violence Prevention Fund

Public Service/Political / Public Service/Political Television: Single

97_0524T

1997 Advertising Merit Award

Houston Herstek Favat / Boston

Massachusetts Department of Public Health

Public Service/Political / Public Service/Political Television: Single

97_0525T

1997 Advertising Merit Award

J. Walter Thompson / New York

Partnership for a Drug-Free America

Public Service/Political / Public Service/Political Television: Single

97_0526T

1997 Advertising Merit Award

Price/McNabb / Charlotte, NC

U.S. Student Association

Public Service/Political / Public Service/Political Television: Single

97_0527T

1997 Advertising Merit Award

Cliff Freeman & Partners / New York

Little Caesars

Consumer Radio / Consumer Radio: Campaign

97_0537R

1997 Advertising Merit Award

Deutsch / New York

Buzz Magazine

Consumer Radio / Consumer Radio: Campaign

97_0538R

1997 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

California Milk Processor Advisory Board

Consumer Radio / Consumer Radio: Campaign

97_0539R

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