The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Award:
1997 Advertising Merit Award
Agency:
@radical.media / New York
Client:
Independent Film Channel
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0541T
Award:
1997 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0542T
Award:
1997 Advertising Merit Award
Agency:
Black Rocket / San Francisco
Client:
Eddie Bauer
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0543T
Award:
1997 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Cherry Coke
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0544T
Award:
1997 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co./501 Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0545T
Award:
1997 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co./501 Jeans
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0546T
Award:
1997 Advertising Merit Award
Agency:
Foster Nunn Loveder / North Sydney
Client:
Sony Australia
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0547T
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
California Milk Processor Advisory Board
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0548T
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
GM EV1/Saturn Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0549T
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
Saturn Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0550T
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
John Hancock Financial Services
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0551T
Award:
1997 Advertising Merit Award
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Imperial Car Rental
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0552T
Award:
1997 Advertising Merit Award
Agency:
Hunt Lascaris TBWA / Johannesburg
Client:
Nando's Chickenland
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0553T
Award:
1997 Advertising Merit Award
Agency:
John Hancock Mutual Life Insurance Company / Boston
Client:
John Hancock Mutual Life Insurance Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0554T
Award:
1997 Advertising Merit Award
Agency:
Lowe Howard-Spink / London
Client:
Vauxhall Motor Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0555T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Guinness
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0556T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Guinness
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0557T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Eastman Kodak Company
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0558T
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Jack in the Box
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0559T
Award:
1997 Advertising Merit Award
Agency:
TBWA\Chiat\Day / Venice, CA
Client:
Nissan Motor Corporation
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0560T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0561T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0562T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0563T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
Nike Australia
Title:
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
97_0564T
Award:
1997 Advertising Merit Award
Agency:
BBDO / New York
Client:
M&M Mars/Snickers
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0608T
Award:
1997 Advertising Merit Award
Agency:
Cliff Freeman & Partners / New York
Client:
Little Caesars
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0609T
Award:
1997 Advertising Merit Award
Agency:
Grey Advertising / London
Client:
Remington
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0610T
Award:
1997 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0611T
Award:
1997 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Timex Canada
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0612T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0613T
Award:
1997 Advertising Merit Award
Agency:
Wieden & Kennedy / Portland
Client:
ESPN/National Hockey League
Title:
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
97_0614T
Award:
1997 Advertising Merit Award
Agency:
Ground Zero / Santa Monico
Client:
Atari
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0251A
Award:
1997 Advertising Merit Award
Agency:
Bartle Bogle Hegarty / London
Client:
Levi Strauss & Co. Europe
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0252A
Award:
1997 Advertising Merit Award
Agency:
Butler Shine & Stern / Sausalito
Client:
Working Assets Long Distance
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0253A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Johnson Worldwide
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0254A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Motorola
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0255A
Award:
1997 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Stren
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0256A
Award:
1997 Advertising Merit Award
Agency:
CORE / St. Louis
Client:
Winchester Ammunition
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0257A
Award:
1997 Advertising Merit Award
Agency:
DM9 Publicidade / São Paulo
Client:
Brazillian Post Office
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0258A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
Lee Apparel Company
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0259A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0260A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Minneapolis
Client:
TIME Magazine
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0261A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Berlin/New York
Client:
BMW Motorcycles
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0262A
Award:
1997 Advertising Merit Award
Agency:
Fallon McElligott / Berlin/New York
Client:
Nikon Sunglasses
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0263A
Award:
1997 Advertising Merit Award
Agency:
Foote Cone & Belding / San Francisco
Client:
Levi Strauss & Co./501 Jeans
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0264A
Award:
1997 Advertising Merit Award
Agency:
Goodby Silverstein & Partners / San Francisco
Client:
Umbro
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0265A
Award:
1997 Advertising Merit Award
Agency:
Hal Riney & Partners / San Francisco
Client:
GM EV1/Saturn Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0266A
Award:
1997 Advertising Merit Award
Agency:
Hill Holliday Connors Cosmopulos / Boston
Client:
Lotus Development Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0267A
Award:
1997 Advertising Merit Award
Agency:
Houston Herstek Favat / Boston
Client:
Converse-International
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0268A
Award:
1997 Advertising Merit Award
Agency:
JACKHAMMER/The Richards Group / Dallas
Client:
AM General Corporation
Title:
Category:
Consumer Magazine / Consumer Magazine Color Full Page or Spread: Campaign
Annual ID:
97_0269A
