The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Online Films & Video / Long Form - Single
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Craft / Printing and Paper Craft - Single
Little Marina
Agency: Mother / New York
Client: Target Category: Experiential Advertising / Installations
Windmade
Agency: Droga5 / New York
Client: Vestas Category: Innovation in Advertising / Single or Campaign
TRAM SIGHTSEEING
Agency: Forsman & Bodenfors / Gothenburg
Client: VÄSTTRAFIK Category: Mobile Applications/Sites / Services
Small Business Gets an Official Day
Agency: CP+B/Digitas / Boulder
Client: American Express Category: Brand Transformation / Single
Legend
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Leica Category: Collateral Design / P.O.P. and In-Store - Campaign
Wall of Fame
Agency: kempertrautmann gmbh / Hamburg
Client: edding International GmbH Category: Magazine / Full Page or Spread - Campaign
Five
Agency: JWT New York / New York
Client: Lifetime Category: Television / Specials or one-time screenings
Hot Wheels 30 minute TV Special - Fearless@The500
Agency: Mistress / Venice
Client: Mattel Inc. Category: Innovation in Branded Content
Anarchy:The Graphic Novel
Agency: Razorfish / New York
Client: Axe Category: Innovation in Branded Content
OFFF Festival Barcelona 2011
Agency: Savage / PostPanic / Prague 5
Client: OFFF Festival Category: Broadcast Design / Title Sequence - Television
MFCEO
Agency: 72andSunny / Los Angeles
Client: K-Swiss Category: Integrated Branding / Consumer Campaign
ROME - 3 Dreams of Black
Agency: Google Creative Lab / New York
Client: Google Category: Interactive Advertising / Other Interactive Media - Single
DESIGN NORI (SEAWEED)
Agency: I&S BBDO / Tokyo
Client: UMINO SEAWEED STORE Category: Industrial Design/Product Design / Single or Campaign
EBALL
Agency: BBDO Proximity Berlin / Duesseldorf
Client: Daimler AG Category: Innovation in Advertising / Single or Campaign
Pathological Liar
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
One Copy Song
Agency: R/GA / New York
Client: Adam Tensta Category: Branded Applications / Branded applications
THE BEAUTY OF A SECOND
Agency: Leo Burnett Italy / Milan
Client: MONTBLANC INTERNATIONAL GMBH Category: Best Brand Channel
Your Mom Hates Dead Space 2
Agency: Draftfcb San Francisco / San Francisco
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - Online
Vending Machine
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Eastbound and Down Radio Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Radio / Campaign
The absolute pitch
Agency: Ogilvy Germany / Frankfurt
Client: HMTM (Academy for Music, Theatre and Media Hannover) Category: Public Service / Radio - Single
Obstfiguren (fruit figures)
Agency: Scholz & Friends / Berlin
Client: Fresh N Friends Category: Package Design / Package Design - Campaign
Magic
Agency: Dentsu / Drill / PARTY / Tokyo
Client: Menicon Co.,Ltd. Category: Package Design / Package Design - Campaign
Drive the Dream
Agency: David&Goliath / El Segundo
Client: Kia Motors America Category: Consumer Television / Over 60 second - Single
The Solar Annual Report 2011
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Austria Solar - Verein zur Förderung der thermischen Solarenergie Category: Branding / Annual Report
LIVING MASTERPIECE
Agency: Abbott Mead Vickers BBDO / London
Client: GE Category: Sustainability in Design / Single or Campaign
Philips Obsessed with sound
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Sound Design
Chipotle's Back to the Start
Agency: Creative Artists Agency / Los Angeles
Client: Chipotle Category: Music
GIFT A LIFE
Agency: DDB Dubai / Dubai
Client: COMMITTEE OF ORGAN DONATION IN LEBANON Category: Corporate Identity / Individual Item
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Television / Reality/Unscripted Series
UNHATE
Agency: Fabrica, 72andSunny NL
Client: United Colors of Benetton Category: Public Service / Outdoor and Posters - Campaign
EfficientDynamics Sculpture
Agency: serviceplan / Munich
Client: BMW Group Category: Craft / Typography in Design - Single
Charmin
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Mano y Mano en el Bano
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Online Films & Video / Event or Live Webcast - Single
Touch the Rainbow
Agency: BBDO Toronto / Toronto
Client: Wrigley Canada Category: Online Films & Video / Short Form - Series/Episodes
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Outdoor Design / Billboards - Single
Celebrate the Era
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Pacific Standard Time Category: Online Films & Video / Long Form - Series/Episodes
The Beauty of a Second
Agency: Leo Burnett Milan / Milan
Client: Montblanc International GmbH Category: Craft / Typography
Lucid Dreams - Sephora Sensorium
Agency: The Department of the 4th Dimension / Los Angeles
Client: Sephora & Firmenich Category: Spatial Design / Indoor Spaces
The Ultra Asian
Agency: DENTSU INC. / Minato-ku
Client: Yoshida Hideo Memorial Foundation Category: Collateral Design / Posters - Campaign
Take This Lollipop
Agency: Tool / Santa Monica
Client: Little Monster Category: Interactive Advertising / Self-Promotion
Heaven and Hell
Agency: JWT Shanghai / Shanghai
Client: Samsonite Category: Collateral / Posters - Single
Award:
2012 Branded Entertainment Best of Show Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E
Award:
2012 Interactive Best of Show Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Online Films & Video / Long Form - Single
Annual ID:
12060N
Award:
2012 Interactive Best of Show Pencil
Agency:
DDB / Paris
Client:
Greenpeace
Title:
A new warrior
Category:
Websites / E-Commerce
Annual ID:
12010N
Award:
2012 Design Best of Show Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Craft / Printing and Paper Craft - Single
Annual ID:
12077D
Award:
2012 Advertising Best of Show Pencil
Agency:
Mother / New York
Client:
Target
Title:
Little Marina
Category:
Experiential Advertising / Installations
Annual ID:
12105G
Award:
2012 Advertising Green Pencil
Agency:
Droga5 / New York
Client:
Vestas
Title:
Windmade
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12527G
Award:
2012 Interactive Gold Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VÄSTTRAFIK
Title:
TRAM SIGHTSEEING
Category:
Mobile Applications/Sites / Services
Annual ID:
12027N
Award:
2012 Advertising Gold Pencil
Agency:
CP+B/Digitas / Boulder
Client:
American Express
Title:
Small Business Gets an Official Day
Category:
Brand Transformation / Single
Annual ID:
12115G
Award:
2012 Design Gold Pencil
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Leica
Title:
Legend
Category:
Collateral Design / P.O.P. and In-Store - Campaign
Annual ID:
12035D
Award:
2012 Advertising Gold Pencil
Agency:
kempertrautmann gmbh / Hamburg
Client:
edding International GmbH
Title:
Wall of Fame
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
12010A
Award:
2012 Branded Entertainment Gold Pencil
Agency:
JWT New York / New York
Client:
Lifetime
Title:
Five
Category:
Television / Specials or one-time screenings
Annual ID:
12008E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Mistress / Venice
Client:
Mattel Inc.
Title:
Hot Wheels 30 minute TV Special - Fearless@The500
Category:
Innovation in Branded Content
Annual ID:
12046E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Razorfish / New York
Client:
Axe
Title:
Anarchy:The Graphic Novel
Category:
Innovation in Branded Content
Annual ID:
12047E
Award:
2012 Design Gold Pencil
Agency:
Savage / PostPanic / Prague 5
Client:
OFFF Festival
Title:
OFFF Festival Barcelona 2011
Category:
Broadcast Design / Title Sequence - Television
Annual ID:
12063D
Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Integrated Branding / Consumer Campaign
Annual ID:
12108G
Award:
2012 Interactive Gold Pencil
Agency:
Google Creative Lab / New York
Client:
Google
Title:
ROME - 3 Dreams of Black
Category:
Interactive Advertising / Other Interactive Media - Single
Annual ID:
12039N
Award:
2012 Design Gold Pencil
Agency:
I&S BBDO / Tokyo
Client:
UMINO SEAWEED STORE
Title:
DESIGN NORI (SEAWEED)
Category:
Industrial Design/Product Design / Single or Campaign
Annual ID:
12023D
Award:
2012 Advertising Gold Pencil
Agency:
BBDO Proximity Berlin / Duesseldorf
Client:
Daimler AG
Title:
EBALL
Category:
Innovation in Advertising / Single or Campaign
Annual ID:
12099G
Award:
2012 Advertising Gold Pencil
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Pathological Liar
Category:
Consumer Television / 60 Second - Single
Annual ID:
12056T
Award:
2012 Branded Entertainment Gold Pencil
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Branded Applications / Branded applications
Annual ID:
12023E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Leo Burnett Italy / Milan
Client:
MONTBLANC INTERNATIONAL GMBH
Title:
THE BEAUTY OF A SECOND
Category:
Best Brand Channel
Annual ID:
12051E
Award:
2012 Interactive Gold Pencil
Agency:
Draftfcb San Francisco / San Francisco
Client:
Electronic Arts
Title:
Your Mom Hates Dead Space 2
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
12069N
Award:
2012 Advertising Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Vending Machine
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12060T
Award:
2012 Advertising Gold Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
Eastbound and Down Radio Campaign
Category:
Consumer Radio / Campaign
Annual ID:
12049R
Award:
2012 Advertising Gold Pencil
Agency:
Ogilvy Germany / Frankfurt
Client:
HMTM (Academy for Music, Theatre and Media Hannover)
Title:
The absolute pitch
Category:
Public Service / Radio - Single
Annual ID:
12052R
Award:
2012 Design Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Fresh N Friends
Title:
Obstfiguren (fruit figures)
Category:
Package Design / Package Design - Campaign
Annual ID:
12018D
Award:
2012 Design Gold Pencil
Agency:
Dentsu / Drill / PARTY / Tokyo
Client:
Menicon Co.,Ltd.
Title:
Magic
Category:
Package Design / Package Design - Campaign
Annual ID:
12021D
Award:
2012 Advertising Gold Pencil
Agency:
CP+B / Boulder
Client:
Burger King
Title:
Whopper Lust
Category:
Branded Content / Games
Annual ID:
12096T
Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Non-Broadcast / Online
Annual ID:
12086T
Award:
2012 Advertising Gold Pencil
Agency:
David&Goliath / El Segundo
Client:
Kia Motors America
Title:
Drive the Dream
Category:
Consumer Television / Over 60 second - Single
Annual ID:
12075T
Award:
2012 Design Gold Pencil
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Austria Solar - Verein zur Förderung der thermischen Solarenergie
Title:
The Solar Annual Report 2011
Category:
Branding / Annual Report
Annual ID:
12001D
Award:
2012 Design Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
GE
Title:
LIVING MASTERPIECE
Category:
Sustainability in Design / Single or Campaign
Annual ID:
12079D
Award:
2012 Interactive Gold Pencil
Agency:
Tribal DDB Amsterdam / Amstelveen
Client:
Philips
Title:
Philips Obsessed with sound
Category:
Craft / Sound Design
Annual ID:
12083N
Award:
2012 Branded Entertainment Gold Pencil
Agency:
Creative Artists Agency / Los Angeles
Client:
Chipotle
Title:
Chipotle's Back to the Start
Category:
Music
Annual ID:
12011E
Award:
2012 Branded Entertainment Gold Pencil
Agency:
R/GA / New York
Client:
Adam Tensta
Title:
One Copy Song
Category:
Music
Annual ID:
12037E
Award:
2012 Design Gold Pencil
Agency:
DDB Dubai / Dubai
Client:
COMMITTEE OF ORGAN DONATION IN LEBANON
Title:
GIFT A LIFE
Category:
Corporate Identity / Individual Item
Annual ID:
12015D
Award:
2012 Branded Entertainment Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Nissan
Title:
GT Academy
Category:
Television / Reality/Unscripted Series
Annual ID:
12004E
Award:
2012 Advertising Gold Pencil
Agency:
Fabrica, 72andSunny NL
Client:
United Colors of Benetton
Title:
UNHATE
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
12037A
Award:
2012 Design Gold Pencil
Agency:
serviceplan / Munich
Client:
BMW Group
Title:
EfficientDynamics Sculpture
Category:
Craft / Typography in Design - Single
Annual ID:
12073D
Award:
2012 Advertising Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Charmin
Category:
Consumer Television / :20 and Under - Single
Annual ID:
12067T
Award:
2012 Interactive Gold Pencil
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Mano y Mano en el Bano
Category:
Online Films & Video / Event or Live Webcast - Single
Annual ID:
12049N
Award:
2012 Advertising Gold Pencil
Agency:
72andSunny / Los Angeles
Client:
K-Swiss
Title:
MFCEO
Category:
Branded Content / Online
Annual ID:
12092T
Award:
2012 Interactive Gold Pencil
Agency:
BBDO Toronto / Toronto
Client:
Wrigley Canada
Title:
Touch the Rainbow
Category:
Online Films & Video / Short Form - Series/Episodes
Annual ID:
12057N
Award:
2012 Design Gold Pencil
Agency:
iris worldwide / New York
Client:
Saks Fifth Avenue
Title:
The Snowflake & The Bubble
Category:
Outdoor Design / Billboards - Single
Annual ID:
12048D
Award:
2012 Interactive Gold Pencil
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Pacific Standard Time
Title:
Celebrate the Era
Category:
Online Films & Video / Long Form - Series/Episodes
Annual ID:
12061N
Award:
2012 Interactive Gold Pencil
Agency:
Leo Burnett Milan / Milan
Client:
Montblanc International GmbH
Title:
The Beauty of a Second
Category:
Craft / Typography
Annual ID:
12076N
Award:
2012 Design Gold Pencil
Agency:
The Department of the 4th Dimension / Los Angeles
Client:
Sephora & Firmenich
Title:
Lucid Dreams - Sephora Sensorium
Category:
Spatial Design / Indoor Spaces
Annual ID:
12041D
Award:
2012 Design Gold Pencil
Agency:
DENTSU INC. / Minato-ku
Client:
Yoshida Hideo Memorial Foundation
Title:
The Ultra Asian
Category:
Collateral Design / Posters - Campaign
Annual ID:
12030D
Award:
2012 Interactive Gold Pencil
Agency:
Tool / Santa Monica
Client:
Little Monster
Title:
Take This Lollipop
Category:
Interactive Advertising / Self-Promotion
Annual ID:
12047N
Award:
2012 Advertising Gold Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Samsonite
Title:
Heaven and Hell
Category:
Collateral / Posters - Single
Annual ID:
12020A
