The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
100th Anniversary Logo
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Brand and Corporate Identity Design / Logo/Trademark
Run, Sausage, Run
Agency: AgênciaClick / São Paulo
Client: Sadia Sausages Category: Banners / Banner - Single
GE 90
Agency: Atmosphere BBDO / New York
Client: General Electric Category: Banners / Banner - Single
This Way
Agency: Brick On the Egg / Eton
Client: Mother City Tours Category: Banners / Banner - Single
Vodafone Expanding SMS Banner
Agency: Carat Interactive / San Francisco
Client: Vodafone Category: Banners / Banner - Single
drownproofing
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Tug of War
Agency: Dentsu / Tokyo
Client: Japan Advertising Council Category: Banners / Banner - Single
Happy Yoga Aspririn
Agency: Double You / Barcelona
Client: Happy Yoga Category: Banners / Banner - Single
XBOX Flashtrailer
Agency: Hedgeapple / London
Client: Microsoft XBOX Category: Banners / Banner - Single
Pop-Under Boxing
Agency: Jung von Matt / Hamburg
Client: Boxing Movement Sportstätte GmbH Category: Banners / Banner - Single
Yahoo Scratch
Agency: Martin Agency, The/ Martin Interactive / New York
Client: Saralee Corp./Hanes Tagless Tee Category: Banners / Banner - Single
Loading
Agency: OgilvyInteractive Singapore / Singapore
Client: Gaelic Inns Category: Banners / Banner - Single
Tiny Movies
Agency: Saatchi & Saatchi / Wellington
Client: Telecom NZ Category: Banners / Banner - Single
Who am I?
Agency: TBWA / Berlin
Client: Alzheimer Forschung e.V. Category: Banners / Banner - Single
Tuborg Pilsener The Beauty of Drinking
Agency: TBWA / Berlin
Client: Hannen Brauerei GmbH Category: Banners / Banner - Single
Citronica
Agency: TBWA\Chiat\Day\Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Freshness
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Sea Breeze
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Soul Mates
Agency: TBWA\Chiat\Day/Tequila / New York
Client: Absolut Category: Banners / Banner - Single
Bow & Arrow
Agency: Team One Advertising / El Segundo
Client: Lexus Category: Banners / Banner - Single
PlayStation's Xbox Ambush Banner
Agency: Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client: Sony Computer Entertainment Category: Banners / Banner - Single
Someone Will Find Them
Agency: A Good Cause / Toronto
Client: Canadian Landmine Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Sunshine: 60
Agency: Clarity Coverdale Fury / Minneapolis
Client: MAPPT Category: Public Service/Political / Public Service/Political Radio: Campaign
Tracer
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Baby Invasion
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Box of Poison
Agency: Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Campaign
Presidential Visit
Agency: Crispin Porter + Bogusky / Miami
Client: Florida Department of Health Category: Public Service/Political / Public Service/Political Radio: Campaign
Escalator
Agency: Palmer Jarvis DDB / Toronto
Client: Jeff Adams Step Up To Change Category: Public Service/Political / Public Service/Political Radio: Campaign
Speed of Fire
Agency: Saatchi & Saatchi / Auckland
Client: NZ Fire Service Category: Public Service/Political / Public Service/Political Radio: Campaign
Motorola v70 screensaver
Agency: Ogilvy Beijing / Beijing
Client: Motorola China Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
IBM Think-a-ma-jig
Agency: @radical.media / New York
Client: IBM Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Odyssey 5 Screensaver
Agency: Showtime Networks / New York
Client: Showtime Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Showtime Interactive 24/7
Agency: Showtime Networks / New York
Client: Showtime Networks Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
A Larger World Revealed
Agency: Blumedia / London
Client: Rawlinson & Hunter Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
INFORM Web Site
Agency: Bridgeline Software / New York
Client: Bank of New York Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
TalentSmart Web Site
Agency: Digitaria Interactive / San Diego
Client: TalentSmart, inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mahlum Architects Web Site
Agency: Hornall Anderson Design Works / Seattle
Client: Mahlum Architects Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
ITG.com
Agency: Martin|Williams / Minneapolis
Client: In the Groove Music Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Hi-Wire Web Site
Agency:
Client: Hi-Wire Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Two Popes Films Web Site
Agency:
Client: Two Popes Films Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Limited Brands Corporate Site
Agency: Ten/Resource / Columbus
Client: Limited Brands Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Mad Monkey web site
Agency: Tminus Zero / Columbia
Client: Mad Monkey L.L.C. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
First Data Corp. Web Site
Agency: VSA Partners / Chicago
Client: First Data Corporation Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Smile
Agency: Associates In Design / Singapore
Client: Asia Pacific Breweries Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
San Francisco
Agency: Butler, Shine & Stern/PeñaBrand / Sausalito
Client: J-Boogie Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Dough
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Metal
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Potato
Agency: FCB / Singapore
Client: KHL Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
My Life
Agency: FCB / Singapore
Client: Terminal One Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Vertical Marathon
Agency: Gosh Advertising / Singapore
Client: Swissotel The Stamford, Singapore Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Award:
2003 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Harley-Davidson
Title:
100th Anniversary Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
03099D
Award:
2003 Interactive Merit Award
Agency:
AgênciaClick / São Paulo
Client:
Sadia Sausages
Title:
Run, Sausage, Run
Category:
Banners / Banner - Single
Annual ID:
03066N
Award:
2003 Interactive Merit Award
Agency:
Atmosphere BBDO / New York
Client:
General Electric
Title:
GE 90
Category:
Banners / Banner - Single
Annual ID:
03067N
Award:
2003 Interactive Merit Award
Agency:
Brick On the Egg / Eton
Client:
Mother City Tours
Title:
This Way
Category:
Banners / Banner - Single
Annual ID:
03068N
Award:
2003 Interactive Merit Award
Agency:
Carat Interactive / San Francisco
Client:
Vodafone
Title:
Vodafone Expanding SMS Banner
Category:
Banners / Banner - Single
Annual ID:
03069N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
drownproofing
Category:
Banners / Banner - Single
Annual ID:
03070N
Award:
2003 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Advertising Council
Title:
Tug of War
Category:
Banners / Banner - Single
Annual ID:
03071N
Award:
2003 Interactive Merit Award
Agency:
Double You / Barcelona
Client:
Happy Yoga
Title:
Happy Yoga Aspririn
Category:
Banners / Banner - Single
Annual ID:
03072N
Award:
2003 Interactive Merit Award
Agency:
Hedgeapple / London
Client:
Microsoft XBOX
Title:
XBOX Flashtrailer
Category:
Banners / Banner - Single
Annual ID:
03073N
Award:
2003 Interactive Merit Award
Agency:
Jung von Matt / Hamburg
Client:
Boxing Movement Sportstätte GmbH
Title:
Pop-Under Boxing
Category:
Banners / Banner - Single
Annual ID:
03074N
Award:
2003 Interactive Merit Award
Agency:
Martin Agency, The/ Martin Interactive / New York
Client:
Saralee Corp./Hanes Tagless Tee
Title:
Yahoo Scratch
Category:
Banners / Banner - Single
Annual ID:
03075N
Award:
2003 Interactive Merit Award
Agency:
OgilvyInteractive Singapore / Singapore
Client:
Gaelic Inns
Title:
Loading
Category:
Banners / Banner - Single
Annual ID:
03076N
Award:
2003 Interactive Merit Award
Agency:
Saatchi & Saatchi / Wellington
Client:
Telecom NZ
Title:
Tiny Movies
Category:
Banners / Banner - Single
Annual ID:
03077N
Award:
2003 Interactive Merit Award
Agency:
TBWA / Berlin
Client:
Alzheimer Forschung e.V.
Title:
Who am I?
Category:
Banners / Banner - Single
Annual ID:
03078N
Award:
2003 Interactive Merit Award
Agency:
TBWA / Berlin
Client:
Hannen Brauerei GmbH
Title:
Tuborg Pilsener The Beauty of Drinking
Category:
Banners / Banner - Single
Annual ID:
03079N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day\Tequila / New York
Client:
Absolut
Title:
Citronica
Category:
Banners / Banner - Single
Annual ID:
03080N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Freshness
Category:
Banners / Banner - Single
Annual ID:
03081N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Sea Breeze
Category:
Banners / Banner - Single
Annual ID:
03082N
Award:
2003 Interactive Merit Award
Agency:
TBWA\Chiat\Day/Tequila / New York
Client:
Absolut
Title:
Soul Mates
Category:
Banners / Banner - Single
Annual ID:
03083N
Award:
2003 Interactive Merit Award
Agency:
Team One Advertising / El Segundo
Client:
Lexus
Title:
Bow & Arrow
Category:
Banners / Banner - Single
Annual ID:
03084N
Award:
2003 Interactive Merit Award
Agency:
Whybin Lawrence TBWA and Tequila/Sydney / Sydney
Client:
Sony Computer Entertainment
Title:
PlayStation's Xbox Ambush Banner
Category:
Banners / Banner - Single
Annual ID:
03085N
Award:
2003 Advertising Merit Award
Agency:
A Good Cause / Toronto
Client:
Canadian Landmine Foundation
Title:
Someone Will Find Them
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03375A
Award:
2003 Advertising Merit Award
Agency:
Clarity Coverdale Fury / Minneapolis
Client:
MAPPT
Title:
Sunshine: 60
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03376A
Award:
2003 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Tracer
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03377A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Baby Invasion
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03378A
Award:
2003 Advertising Merit Award
Agency:
Arnold Worldwide and Crispin Porter Bogusky / Boston and Miami
Client:
American Legacy Foundation
Title:
Box of Poison
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03379A
Award:
2003 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Florida Department of Health
Title:
Presidential Visit
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03380A
Award:
2003 Advertising Merit Award
Agency:
Palmer Jarvis DDB / Toronto
Client:
Jeff Adams Step Up To Change
Title:
Escalator
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03381A
Award:
2003 Advertising Merit Award
Agency:
Saatchi & Saatchi / Auckland
Client:
NZ Fire Service
Title:
Speed of Fire
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
03382A
Award:
2003 Interactive Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Motorola China
Title:
Motorola v70 screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03178N
Award:
2003 Interactive Merit Award
Agency:
@radical.media / New York
Client:
IBM
Title:
IBM Think-a-ma-jig
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03179N
Award:
2003 Interactive Merit Award
Agency:
Showtime Networks / New York
Client:
Showtime Networks
Title:
Odyssey 5 Screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03180N
Award:
2003 Interactive Merit Award
Agency:
Showtime Networks / New York
Client:
Showtime Networks
Title:
Showtime Interactive 24/7
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
03181N
Award:
2003 Interactive Merit Award
Agency:
Blumedia / London
Client:
Rawlinson & Hunter
Title:
A Larger World Revealed
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03182N
Award:
2003 Interactive Merit Award
Agency:
Bridgeline Software / New York
Client:
Bank of New York
Title:
INFORM Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03183N
Award:
2003 Interactive Merit Award
Agency:
Digitaria Interactive / San Diego
Client:
TalentSmart, inc.
Title:
TalentSmart Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03184N
Award:
2003 Interactive Merit Award
Agency:
Hornall Anderson Design Works / Seattle
Client:
Mahlum Architects
Title:
Mahlum Architects Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03185N
Award:
2003 Interactive Merit Award
Agency:
Martin|Williams / Minneapolis
Client:
In the Groove Music
Title:
ITG.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03186N
Award:
2003 Interactive Merit Award
Agency:
Client:
Hi-Wire
Title:
Hi-Wire Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03187N
Award:
2003 Interactive Merit Award
Agency:
Client:
Two Popes Films
Title:
Two Popes Films Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03188N
Award:
2003 Interactive Merit Award
Agency:
Ten/Resource / Columbus
Client:
Limited Brands
Title:
Limited Brands Corporate Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03189N
Award:
2003 Interactive Merit Award
Agency:
Tminus Zero / Columbia
Client:
Mad Monkey L.L.C.
Title:
Mad Monkey web site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03190N
Award:
2003 Interactive Merit Award
Agency:
VSA Partners / Chicago
Client:
First Data Corporation
Title:
First Data Corp. Web Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
03191N
Award:
2003 Design Merit Award
Agency:
Associates In Design / Singapore
Client:
Asia Pacific Breweries
Title:
Smile
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03113D
Award:
2003 Design Merit Award
Agency:
Butler, Shine & Stern/PeñaBrand / Sausalito
Client:
J-Boogie
Title:
San Francisco
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03114D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Dough
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03115D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Metal
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03116D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
KHL Marketing
Title:
Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03117D
Award:
2003 Design Merit Award
Agency:
FCB / Singapore
Client:
Terminal One
Title:
My Life
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03118D
Award:
2003 Design Merit Award
Agency:
Gosh Advertising / Singapore
Client:
Swissotel The Stamford, Singapore
Title:
Vertical Marathon
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
03119D
