The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Sistine Chapel, Louvre, Ireland Agency: Arnold Worldwide / Boston Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Shape, $109.09, Drive Thru, Kung Pao Chicken Agency: Arnold Worldwide / Boston Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Standing, Hugging, Lying Agency: Bartle Bogle Hegarty Asia Pacific / Singapore Client: Levi Strauss Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bocas Lunch, Kuna Indians, Hut & Dock Agency: BBDO / Atlanta Client: Panama Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Shoes, The Hair, The Wire, .The Spaghetti Agency: BDDP et Fils / Boulogne Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Petits Pois, Cob, Muffin Agency: BMP DDB / London Client: Lurpak Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breathing is Automatic, .Lewis & Clark, The Road is Eternal Agency: Carmichael Lynch / Minneapolis Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Christ, Motorcycle, Paytoll Agency: CraveroLanis Euro RSCG / Buenos Aires Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chest, Chair, Lamp Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Starburst, Balloon, Button Agency: David and Goliath / Los Angeles Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Toothbrush, Dirty Water, Toilet, Toothpaste Agency: DDB / Sydney Client: Wrigleys Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fury, Awe, Loyalty Agency: Fallon / New York Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
1, 2, 3 Agency: Heye & Partner / Munich Client: ELLE Verlag Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart Agency: Jung von Matt / Hamburg Client: BMW AG/MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Micky, Luisa, Edna, Ulrich Agency: Leagas Delaney / Hamburg Client: Gruner + Jahr AG & Co./stern Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Explore, Blossom, Normal, Okay with That Agency: Leo Burnett / Chicago Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Birds, Flowers, Stars Agency: McKinney & Silver / Raleigh Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Badass, Need, Rugby, Mirror, Asteroid Agency: Modernista! / Boston Client: Hummer H2 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chairlift, Polemarks, Gates Agency: nail / Providence Client: Atomic Ski USA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby, Old Lady, Boy Agency: NEOGAMA/BBH / São Paulo Client: Mitsubishi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Poop, Mt. Baker, Bald Eagle Agency: Nerve / Portland Client: Leave No Trace Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Horserider, Golfer, Lesbian Agency: Ogilvy & Mather / Frankfurt Client: American Express Germany Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lightswitch, Shower, Stove Agency: Ogilvy & Mather / New York Client: IBM Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Footpath, Harbour, Office Agency: Ogilvy & Mather / Singapore Client: Spade Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Streamlight, Streamlight, Streamlight Agency: Saatchi & Saatchi / Bangkok Client: Indosport Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Orange Juice, Water, Champagne Agency: Springer & Jacoby / Hamburg Client: Dirk Rossmann GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Part 1, Part 2, Part 3 Agency: Springer & Jacoby / Hamburg Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Coming Soon, Future Home, Pine Ridge Mall Agency: Stone Ward / Little Rock Client: Arkansas Nature Conservancy Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dancers,Weekends/Weekdays, Follow, Gum Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Central Park Loop, Honolulu, Gasparilla Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
On Hold Messaging Agency: BusinessVoice / Toledo Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event Agency: Crispin Porter + Bogusky / Miami Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track Agency: Jupiter Drawing Room (South Africa), The / Johannesburg Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time Agency: Nerve / Portland Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine Agency: Saatchi & Saatchi / London Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo Agency: SCI FI Channel / New York Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this... Agency: Young & Rubicam / Chicago Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Create Your World Agency: Mattlin Mandell / New York Client: Mattlin Mandell Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Reindeers Agency: OgilvyInteractive Singapore / Singapore Client: Ogilvy & Mather Category: Self-Promotion / Self-Promotion - Other Digital Advertising
Mad Monkey Self-Promo Agency: Mad Monkey / Columbia Client: Mad Monkey Category: Self-Promotion / Self-Promotion - Other Digital Advertising
When Kids Attack Agency: Lowe / London Client: Nestlé UK Category: Consumer Television / Consumer Television :30/:25 Single
Hurry Agency: BMP DDB / London Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Office Agency: Clemmow Hornby Inge / London Client: Typhoo Category: Consumer Television / Consumer Television :30/:25 Single
Hail Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Wind Agency: Cliff Freeman & Partners / New York Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Single
Kitchen Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Living Room Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
This is America Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark/Dinner's Ready Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single
Birthmark Agency: DDB / Chicago Client: Anheuser-Busch Category: Consumer Television / Consumer Television :30/:25 Single

2003 Advertising Merit Award

Arnold Worldwide / Boston

Royal Caribbean

Sistine Chapel, Louvre, Ireland

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03199A

2003 Advertising Merit Award

Arnold Worldwide / Boston

Volkswagen of America

Shape, $109.09, Drive Thru, Kung Pao Chicken

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03200A

2003 Advertising Merit Award

Bartle Bogle Hegarty Asia Pacific / Singapore

Levi Strauss Asia Pacific

Standing, Hugging, Lying

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03201A

2003 Advertising Merit Award

BBDO / Atlanta

Panama Tourism

Bocas Lunch, Kuna Indians, Hut & Dock

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03202A

2003 Advertising Merit Award

BDDP et Fils / Boulogne

BMW

The Shoes, The Hair, The Wire, .The Spaghetti

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03203A

2003 Advertising Merit Award

BMP DDB / London

Lurpak

Petits Pois, Cob, Muffin

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03204A

2003 Advertising Merit Award

Carmichael Lynch / Minneapolis

Harley-Davidson

Breathing is Automatic, .Lewis & Clark, The Road is Eternal

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03205A

2003 Advertising Merit Award

CraveroLanis Euro RSCG / Buenos Aires

Peugeot

Christ, Motorcycle, Paytoll

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03206A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Chest, Chair, Lamp

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03207A

2003 Advertising Merit Award

David and Goliath / Los Angeles

Kia Motors America

Starburst, Balloon, Button

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03208A

2003 Advertising Merit Award

DDB / Sydney

Wrigleys

Toothbrush, Dirty Water, Toilet, Toothpaste

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03209A

2003 Advertising Merit Award

Fallon / New York

Sports Illustrated

Fury, Awe, Loyalty

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03210A

2003 Advertising Merit Award

Heye & Partner / Munich

ELLE Verlag

1, 2, 3

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03212A

2003 Advertising Merit Award

Jung von Matt / Hamburg

BMW AG/MINI

Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03213A

2003 Advertising Merit Award

Leagas Delaney / Hamburg

Gruner + Jahr AG & Co./stern

Micky, Luisa, Edna, Ulrich

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03214A

2003 Advertising Merit Award

Leo Burnett / Chicago

Kraft-Altoids Sours

Explore, Blossom, Normal, Okay with That

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03215A

2003 Advertising Merit Award

McKinney & Silver / Raleigh

Audi of America

Birds, Flowers, Stars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03216A

2003 Advertising Merit Award

Modernista! / Boston

Hummer H2

Badass, Need, Rugby, Mirror, Asteroid

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03217A

2003 Advertising Merit Award

nail / Providence

Atomic Ski USA

Chairlift, Polemarks, Gates

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03218A

2003 Advertising Merit Award

NEOGAMA/BBH / São Paulo

Mitsubishi

Baby, Old Lady, Boy

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03219A

2003 Advertising Merit Award

Nerve / Portland

Leave No Trace

Dog Poop, Mt. Baker, Bald Eagle

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03220A

2003 Advertising Merit Award

Ogilvy & Mather / Frankfurt

American Express Germany

Horserider, Golfer, Lesbian

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03221A

2003 Advertising Merit Award

Ogilvy & Mather / New York

IBM

Lightswitch, Shower, Stove

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03222A

2003 Advertising Merit Award

Ogilvy & Mather / Singapore

Spade Magazine

Footpath, Harbour, Office

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03223A

2003 Advertising Merit Award

Saatchi & Saatchi / Bangkok

Indosport

Streamlight, Streamlight, Streamlight

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03224A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

Dirk Rossmann GmbH

Orange Juice, Water, Champagne

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03225A

2003 Advertising Merit Award

Springer & Jacoby / Hamburg

Mercedes-Benz

Part 1, Part 2, Part 3

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03226A

2003 Advertising Merit Award

Stone Ward / Little Rock

Arkansas Nature Conservancy

Coming Soon, Future Home, Pine Ridge Mall

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03227A

2003 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Dancers,Weekends/Weekdays, Follow, Gum

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03228A

2003 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Central Park Loop, Honolulu, Gasparilla

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

03229A

2003 Advertising Merit Award

BusinessVoice / Toledo

Toledo Towing

On Hold Messaging

Exceptional Innovation in Marketing / Innovative Marketing: Single

03009G

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Fine Living

Island Event

Exceptional Innovation in Marketing / Innovative Marketing: Single

03010G

2003 Advertising Merit Award

Jupiter Drawing Room (South Africa), The / Johannesburg

Nike

Track

Exceptional Innovation in Marketing / Innovative Marketing: Single

03011G

2003 Advertising Merit Award

Nerve / Portland

Thomason Autogroup

Greatest Auto Dealer Commercial of All Time

Exceptional Innovation in Marketing / Innovative Marketing: Single

03012G

2003 Advertising Merit Award

Saatchi & Saatchi / London

St Mungo's

Vending Machine

Exceptional Innovation in Marketing / Innovative Marketing: Single

03013G

2003 Advertising Merit Award

SCI FI Channel / New York

SCI FI Channel

Taken UFO Photo

Exceptional Innovation in Marketing / Innovative Marketing: Single

03014G

2003 Advertising Merit Award

Young & Rubicam / Chicago

NASCAR

If you can read this...

Exceptional Innovation in Marketing / Innovative Marketing: Single

03015G

2003 Interactive Merit Award

Mattlin Mandell / New York

Mattlin Mandell

Create Your World

Self-Promotion / Self-Promotion - Other Digital Advertising

03233N

2003 Interactive Merit Award

OgilvyInteractive Singapore / Singapore

Ogilvy & Mather

Reindeers

Self-Promotion / Self-Promotion - Other Digital Advertising

03234N

2003 Interactive Merit Award

Mad Monkey / Columbia

Mad Monkey

Mad Monkey Self-Promo

Self-Promotion / Self-Promotion - Other Digital Advertising

03235N

2003 Advertising Merit Award

Lowe / London

Nestlé UK

When Kids Attack

Consumer Television / Consumer Television :30/:25 Single

03097A

2003 Advertising Merit Award

BMP DDB / London

Volkswagen

Hurry

Consumer Television / Consumer Television :30/:25 Single

03407A

2003 Advertising Merit Award

Clemmow Hornby Inge / London

Typhoo

Office

Consumer Television / Consumer Television :30/:25 Single

03408A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Hail

Consumer Television / Consumer Television :30/:25 Single

03409A

2003 Advertising Merit Award

Cliff Freeman & Partners / New York

Fox Sports Net

Wind

Consumer Television / Consumer Television :30/:25 Single

03410A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Kitchen

Consumer Television / Consumer Television :30/:25 Single

03411A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Living Room

Consumer Television / Consumer Television :30/:25 Single

03412A

2003 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

This is America

Consumer Television / Consumer Television :30/:25 Single

03413A

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Birthmark/Dinner's Ready

Consumer Television / Consumer Television :30/:25 Single

03414A

2003 Advertising Merit Award

DDB / Chicago

Anheuser-Busch

Birthmark

Consumer Television / Consumer Television :30/:25 Single

03415A

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