The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Yule Log Screensaver Download
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Hoops
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Sixty Magazine
Agency: Arnika / Richmond
Client: VCU Adcenter Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
mouths
Agency: grupo zapping / Madrid
Client: bits sin fronteras Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
H?kan Ludwigson
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Receipt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Look here! Look here!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Neckar Brand Manual
Agency: Jung von Matt AG / Stuttgart
Client: The Neckar Valley Green Space Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Face of a Nation
Agency: Orange Juice Design / Durban
Client: Constitutional Court of South Africa Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Brochure
Agency: Saatchi & Saatchi / Cape Town
Client: Wolanani AIDS Initiative Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Skateboarding campaign
Agency: Abbott Mead Vickers BBDO / London
Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Personality
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Control the ball
Agency: BBDO Argentina / Vicente L?pez
Client: Nike Argentina SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Outs
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hidden C
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jump C
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Motoing Course
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Covers
Agency: Crispin Porter + Bogusky / Miami
Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bar Route, Tension, Seat
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fingerprints
Agency: DDB Brasil / São Paulo
Client: Philips Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
LE BARRAN
Agency:
Client: LE BARRAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin
Client: Mitsubishi Motors Deutschland GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Natural-sound-campaign"
Agency: Scholz & Friends / Berlin
Client: Yamaha Elektronik Europa GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Whip, Slap, Wax
Agency: FCB Johannesburg / Johannesburg
Client: Sonovision Recording Studios Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sand
Agency: Giovanni, FCB / São Paulo
Client: Fenda Seguros Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Predators
Agency: Jung von Matt AG / Berlin
Client: Junge Karriere Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Guitar
Agency: Leo Burnett Company / Chicago
Client: Cort Guitar Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dream World
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Amusement Creation Co.,Ltd. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Russian Erotica
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Believe Campaign
Agency: Scholz & Friends / Hamburg
Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS
Agency: TBWAG1CHAMPS ELYSEES / PARIS
Client: NISSAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Apparel
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Without Sports
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hunter-Snake-Tornado
Agency: Y&R Chicago / Chicago
Client: Travel Channel Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Blue Q Air Fresheners
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Blue Q Gum Packages
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Hope Super Lights
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Japan Tobacco Inc. Category: Package Design / Product Packaging: Campaign
Invent your Scent
Agency: DEW GIBBONS / LONDON
Client: The Body Shop Category: Package Design / Product Packaging: Campaign
Dinosaur, Flower, Snowman
Agency: Downtown Partners / Toronto
Client: Pepsi QTG - Life Cereal Category: Package Design / Product Packaging: Campaign
PACKAGING
Agency: graham clifford design / New York
Client: TEANY BEVERAGE Category: Package Design / Product Packaging: Campaign
Flavoured table salt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hanson & M?hring Category: Package Design / Product Packaging: Campaign
Diaper
Agency: BBDO Guerrero Ortega / Makati City
Client: 4As of the Philippines Category: Direct Mail / Direct Mail: Single
D&AD Annual Invite
Agency: CAMPBELL DOYLE DYE LTD / London
Client: CDD Category: Direct Mail / Direct Mail: Single
Blackmail
Agency: Colenso BBDO / Auckland
Client: HQ Imaging Category: Direct Mail / Direct Mail: Single
Water Glass Orchestra Set
Agency: Colenso BBDO / Auckland
Client: Liquid Sound Studios Category: Direct Mail / Direct Mail: Single
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Agency: Scholz & Friends / Berlin
Client: Frankfurter Allgemeine Zeitung GmbH Category: Direct Mail / Direct Mail: Single
Duffy & Partners 2005 Holiday Wine Bottle
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Direct Mail / Direct Mail: Single
Award:
2005 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Yule Log Screensaver Download
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05171N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Hoops
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05172N
Award:
2005 Design Merit Award
Agency:
Arnika / Richmond
Client:
VCU Adcenter
Title:
Sixty Magazine
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05190D
Award:
2005 Design Merit Award
Agency:
grupo zapping / Madrid
Client:
bits sin fronteras
Title:
mouths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05191D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
H?kan Ludwigson
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05192D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Receipt
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05193D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Look here! Look here!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05194D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
The Neckar Valley Green Space Foundation
Title:
The Neckar Brand Manual
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05195D
Award:
2005 Design Merit Award
Agency:
Orange Juice Design / Durban
Client:
Constitutional Court of South Africa
Title:
The Face of a Nation
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05196D
Award:
2005 Design Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Wolanani AIDS Initiative
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05197D
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Snickers
Title:
Skateboarding campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05138A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05139A
Award:
2005 Advertising Merit Award
Agency:
BBDO Argentina / Vicente L?pez
Client:
Nike Argentina SA
Title:
Control the ball
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05140A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Cut Outs
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05142A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Hidden C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05143A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Jump C
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05144A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Motoing Course
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05145A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Molson
Title:
Covers
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05146A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Bar Route, Tension, Seat
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05147A
Award:
2005 Advertising Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Philips
Title:
Fingerprints
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05148A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05149A
Award:
2005 Advertising Merit Award
Agency:
Client:
LE BARRAN
Title:
LE BARRAN
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05150A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05151A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Yamaha Elektronik Europa GmbH
Title:
"The Natural-sound-campaign"
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05152A
Award:
2005 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Sonovision Recording Studios
Title:
Whip, Slap, Wax
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05154A
Award:
2005 Advertising Merit Award
Agency:
Giovanni, FCB / São Paulo
Client:
Fenda Seguros
Title:
Sand
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05155A
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Junge Karriere
Title:
Predators
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05157A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Cort Guitar
Title:
Guitar
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05158A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Amusement Creation Co.,Ltd.
Title:
Dream World
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05159A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Russian Erotica
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05160A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Polaroid
Title:
Believe Campaign
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05161A
Award:
2005 Advertising Merit Award
Agency:
TBWAG1CHAMPS ELYSEES / PARIS
Client:
NISSAN
Title:
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05162A
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Apparel
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05163A
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN
Title:
Without Sports
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05164A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05165A
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Travel Channel
Title:
Hunter-Snake-Tornado
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05166A
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Air Fresheners
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05090D
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Gum Packages
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05091D
Award:
2005 Design Merit Award
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Japan Tobacco Inc.
Title:
Hope Super Lights
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05092D
Award:
2005 Design Merit Award
Agency:
DEW GIBBONS / LONDON
Client:
The Body Shop
Title:
Invent your Scent
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05093D
Award:
2005 Design Merit Award
Agency:
Downtown Partners / Toronto
Client:
Pepsi QTG - Life Cereal
Title:
Dinosaur, Flower, Snowman
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05094D
Award:
2005 Design Merit Award
Agency:
graham clifford design / New York
Client:
TEANY BEVERAGE
Title:
PACKAGING
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05095D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hanson & M?hring
Title:
Flavoured table salt
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05096D
Award:
2005 Design Merit Award
Agency:
Walt Disney Studios / Burbank
Client:
Buena Vista Pictures Marketing
Title:
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05111N
Award:
2005 Design Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
4As of the Philippines
Title:
Diaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05150D
Award:
2005 Design Merit Award
Agency:
CAMPBELL DOYLE DYE LTD / London
Client:
CDD
Title:
D&AD Annual Invite
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05151D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
HQ Imaging
Title:
Blackmail
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05152D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Liquid Sound Studios
Title:
Water Glass Orchestra Set
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05153D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Frankfurter Allgemeine Zeitung GmbH
Title:
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05154D
Award:
2005 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners 2005 Holiday Wine Bottle
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05155D
