The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Mobile Applications/Sites / Augmented Reality
Life Preserver / Dunk Slam / Post-Its
Agency: DDB Canada / Vancouver / Vancouver
Client: Sport BC Category: Public Service / Television - Campaign
Drive Alive
Agency: MetropolitanRepublic / Johanneesburg
Client: Drive Alive Category: Public Service / Television - Campaign
Domestic Violence
Agency: Ogilvy & Mather / Mumbai
Client: Breakthrough Trust Category: Public Service / Television - Campaign
The truth
Agency: Serviceplan / Munich
Client: International Society for Human Rights Category: Public Service / Television - Campaign
Youth Reckless Driving
Agency: Young & Rubicam New York / New York
Client: Ad Council Category: Public Service / Television - Campaign
Baby Strollers
Agency: BBDO / New York
Client: Autism Speaks Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Bye Forever
Agency: ERIC CAI DESIGN CO. / Beijing
Client: WWF CHINA Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
1968 Exhibit Sponsor Package
Agency: Little & Company / Minneapolis
Client: Minnesota Historical Society Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
St-Germain 50ml Display
Agency: Sandstrom Partners / Portland
Client: Cooper Spirits International Category: Industrial Design / Single
Travel Planner "Interactive Outdoor Poster"
Agency: Forsman & Bodenfors / Gothenburg
Client: Västtrafik Category: Mobile Applications/Sites / Corporate Website
Bike Lock
Agency: BBDO Canada / Toronto
Client: smart Canada Category: Experiential Advertising / Single
DIRTY WATER for $1
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Experiential Advertising / Single
Drop The Bomb
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Fosters: Carlton Draught Category: Experiential Advertising / Single
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Experiential Advertising / Single
The Wall Project
Agency: DDB West / San Francisco
Client: The Wende Museum and Archive of the Cold War Category: Experiential Advertising / Single
The World's Biggest Signpost
Agency: Farfar / Stockholm
Client: Nokia Category: Experiential Advertising / Single
Facebook Showroom
Agency: Forsman & Bodenfors / Gothenburg
Client: IKEA Category: Experiential Advertising / Single
White Gold's Battle for Milkquarious
Agency: Goodby, Silverstein and Partners / San Francisco
Client: California Milk Processor Board Category: Experiential Advertising / Single
Summit on the Summit
Agency: Goodby, Silverstein and Partners / San Francisco
Client: Hewlett Packard Category: Experiential Advertising / Single
Last Call
Agency: Jung von Matt AG / Hamburg
Client: NBC Universal/13TH STREET Category: Experiential Advertising / Single
Flyvertising - the world´s first fly banner.
Agency: Jung von Matt AG / Stuttgart
Client: Eichborn Category: Experiential Advertising / Single
The My First Book Project
Agency: JWT Cape Town / Cape Town
Client: Global Literacy Project Incorporated Category: Experiential Advertising / Single
HEINEKEN AUDITORIUM
Agency: JWT Italia / Milano
Client: Heineken Italia Category: Experiential Advertising / Single
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
House of Cards - Glastonbury
Agency: Leo Burnett / London
Client: Shelter Category: Experiential Advertising / Single
Monuments
Agency: Leo Burnett / Millers Point
Client: WWF/Earth Hour Category: Experiential Advertising / Single
The Great Christmas Paper Swindle
Agency: Lowe Sydney / Sydney
Client: Football Federation Australia Category: Experiential Advertising / Single
Fire Scooter
Agency: McCann Worldgroup India / Mumbai
Client: Republic of Chicken Category: Experiential Advertising / Single
Real Good Experiment
Agency: mono / minneapolis
Client: Blu Dot Category: Experiential Advertising / Single
ProContra
Agency: Serviceplan / München
Client: LeadAcademy e.V. Category: Experiential Advertising / Single
Doppelherz Calming Tablets
Agency: Scholz & Friends / Hamburg
Client: Queisser Pharma GmbH & Co. KG Category: Consumer Radio / Campaign
Sponsor Me Spring Radio
Agency: TBWA\Vancouver / Vancouver
Client: Okanagan Spring Brewery Category: Consumer Radio / Campaign
Move When You Need To
Agency: Three Drunk Monkeys / Sydney
Client: Unwired Category: Consumer Radio / Campaign
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Agency: GREY Group G2 Tokyo / Tokyo
Client: DIESEL JAPAN Co.,Ltd. Category: Outdoor Design / Single
Straws
Agency: McCann Erickson / New York City
Client: Purity Organics Category: Outdoor Design / Single
The Trillion Dollar Billboard
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Outdoor Design / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Outdoor Design / Single
Lupin Steal Japan Project
Agency: 777interactive / Tokyo
Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10272A
Award:
2010 Interactive Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Mobile Applications/Sites / Augmented Reality
Annual ID:
10166N
Award:
2010 Advertising Merit Award
Agency:
DDB Canada / Vancouver / Vancouver
Client:
Sport BC
Title:
Life Preserver / Dunk Slam / Post-Its
Category:
Public Service / Television - Campaign
Annual ID:
10331T
Award:
2010 Advertising Merit Award
Agency:
MetropolitanRepublic / Johanneesburg
Client:
Drive Alive
Title:
Drive Alive
Category:
Public Service / Television - Campaign
Annual ID:
10332T
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Breakthrough Trust
Title:
Domestic Violence
Category:
Public Service / Television - Campaign
Annual ID:
10333T
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / Munich
Client:
International Society for Human Rights
Title:
The truth
Category:
Public Service / Television - Campaign
Annual ID:
10334T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam New York / New York
Client:
Ad Council
Title:
Youth Reckless Driving
Category:
Public Service / Television - Campaign
Annual ID:
10335T
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Autism Speaks
Title:
Baby Strollers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10256D
Award:
2010 Design Merit Award
Agency:
ERIC CAI DESIGN CO. / Beijing
Client:
WWF CHINA
Title:
Bye Forever
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10257D
Award:
2010 Design Merit Award
Agency:
Little & Company / Minneapolis
Client:
Minnesota Historical Society
Title:
1968 Exhibit Sponsor Package
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10258D
Award:
2010 Design Merit Award
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10259D
Award:
2010 Design Merit Award
Agency:
DRAFT / Tokyo
Client:
D-BROS
Title:
KUDAMEMO
Category:
Industrial Design / Single
Annual ID:
10263D
Award:
2010 Design Merit Award
Agency:
ginghami co., ltd. / tokyo
Client:
gung
Title:
kaoiro
Category:
Industrial Design / Single
Annual ID:
10264D
Award:
2010 Design Merit Award
Agency:
Sandstrom Partners / Portland
Client:
Cooper Spirits International
Title:
St-Germain 50ml Display
Category:
Industrial Design / Single
Annual ID:
10265D
Award:
2010 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Västtrafik
Title:
Travel Planner "Interactive Outdoor Poster"
Category:
Mobile Applications/Sites / Corporate Website
Annual ID:
10172N
Award:
2010 Advertising Merit Award
Agency:
BBDO Canada / Toronto
Client:
smart Canada
Title:
Bike Lock
Category:
Experiential Advertising / Single
Annual ID:
10473G
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
DIRTY WATER for $1
Category:
Experiential Advertising / Single
Annual ID:
10474G
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Fosters: Carlton Draught
Title:
Drop The Bomb
Category:
Experiential Advertising / Single
Annual ID:
10475G
Award:
2010 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Experiential Advertising / Single
Annual ID:
10476G
Award:
2010 Advertising Merit Award
Agency:
DDB West / San Francisco
Client:
The Wende Museum and Archive of the Cold War
Title:
The Wall Project
Category:
Experiential Advertising / Single
Annual ID:
10477G
Award:
2010 Advertising Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia
Title:
The World's Biggest Signpost
Category:
Experiential Advertising / Single
Annual ID:
10478G
Award:
2010 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
IKEA
Title:
Facebook Showroom
Category:
Experiential Advertising / Single
Annual ID:
10479G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
California Milk Processor Board
Title:
White Gold's Battle for Milkquarious
Category:
Experiential Advertising / Single
Annual ID:
10480G
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein and Partners / San Francisco
Client:
Hewlett Packard
Title:
Summit on the Summit
Category:
Experiential Advertising / Single
Annual ID:
10481G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
NBC Universal/13TH STREET
Title:
Last Call
Category:
Experiential Advertising / Single
Annual ID:
10482G
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Eichborn
Title:
Flyvertising - the world´s first fly banner.
Category:
Experiential Advertising / Single
Annual ID:
10483G
Award:
2010 Advertising Merit Award
Agency:
JWT Cape Town / Cape Town
Client:
Global Literacy Project Incorporated
Title:
The My First Book Project
Category:
Experiential Advertising / Single
Annual ID:
10484G
Award:
2010 Advertising Merit Award
Agency:
JWT Italia / Milano
Client:
Heineken Italia
Title:
HEINEKEN AUDITORIUM
Category:
Experiential Advertising / Single
Annual ID:
10485G
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Nestle
Title:
Snow Stamp
Category:
Experiential Advertising / Single
Annual ID:
10486G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Experiential Advertising / Single
Annual ID:
10487G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Glastonbury
Category:
Experiential Advertising / Single
Annual ID:
10488G
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
WWF/Earth Hour
Title:
Monuments
Category:
Experiential Advertising / Single
Annual ID:
10489G
Award:
2010 Advertising Merit Award
Agency:
Lowe Sydney / Sydney
Client:
Football Federation Australia
Title:
The Great Christmas Paper Swindle
Category:
Experiential Advertising / Single
Annual ID:
10490G
Award:
2010 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
Republic of Chicken
Title:
Fire Scooter
Category:
Experiential Advertising / Single
Annual ID:
10491G
Award:
2010 Advertising Merit Award
Agency:
mono / minneapolis
Client:
Blu Dot
Title:
Real Good Experiment
Category:
Experiential Advertising / Single
Annual ID:
10492G
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
LeadAcademy e.V.
Title:
ProContra
Category:
Experiential Advertising / Single
Annual ID:
10493G
Award:
2010 Advertising Merit Award
Agency:
Grupo Gallegos / Long Beach
Client:
Comcast
Title:
Subtitles
Category:
Consumer Radio / Campaign
Annual ID:
10352R
Award:
2010 Advertising Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Queisser Pharma GmbH & Co. KG
Title:
Doppelherz Calming Tablets
Category:
Consumer Radio / Campaign
Annual ID:
10353R
Award:
2010 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Okanagan Spring Brewery
Title:
Sponsor Me Spring Radio
Category:
Consumer Radio / Campaign
Annual ID:
10354R
Award:
2010 Advertising Merit Award
Agency:
Three Drunk Monkeys / Sydney
Client:
Unwired
Title:
Move When You Need To
Category:
Consumer Radio / Campaign
Annual ID:
10355R
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Health Club Poster
Category:
Outdoor Design / Single
Annual ID:
10186D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
The Economist
Title:
Mechanical Bulls
Category:
Outdoor Design / Single
Annual ID:
10187D
Award:
2010 Design Merit Award
Agency:
GREY Group G2 Tokyo / Tokyo
Client:
DIESEL JAPAN Co.,Ltd.
Title:
"ROCKIN' DOTS" TRANSIT AD at SHIBUYA STATION
Category:
Outdoor Design / Single
Annual ID:
10188D
Award:
2010 Design Merit Award
Agency:
McCann Erickson / New York City
Client:
Purity Organics
Title:
Straws
Category:
Outdoor Design / Single
Annual ID:
10189D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Billboard
Category:
Outdoor Design / Single
Annual ID:
10190D
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Auto Trader
Title:
Live Classifieds
Category:
Outdoor Design / Single
Annual ID:
10191D
Award:
2010 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Lupin Steal Japan Project
Title:
Lupin Steal Japan Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10278N
Award:
2010 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Public Polo
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10279N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike: Show Your Five
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10280N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NikeTrue City
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10281N
