The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Giving is Glorious
Agency: Mother Advertising Ltd / London
Client: Mother Category: Collateral / Self-promotion (Agencies or individuals )
It's Your Call
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Heaven Radio
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Public Service / Radio - Single
Crappy Music
Agency: Leo Burnett Iberia / Madrid
Client: WWF Category: Public Service / Radio - Single
At the same time
Agency: Serviceplan / München
Client: Unicef Germany Category: Public Service / Radio - Single
Baby
Agency: Y&R Peru / lima
Client: League Against Cancer Category: Public Service / Radio - Single
ELLE-The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Unscripted series
Copa Coca Cola Football Stars
Agency: whatwewant Branded Entertainment / Johannesburg
Client: whatwewant Branded Entertainment Category: Television / Unscripted series
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Tokyo Marathon Swimming in the sea
Agency: Dentsu / Tokyo
Client: Japan Swimming Federation Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Monster campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Agency: good design company / Tokyo
Client: kurkku Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Elanders on Very Important Matters
Agency: Happy F&B / Gothenburg
Client: Elanders printing house Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Making History
Agency: Jung von Matt AG / Hamburg
Client: LEGO Germany Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
See the Music
Agency: Jung von Matt AG / Hamburg
Client: Philharmonic Orchestra of Hamburg Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Scary Posters
Agency: MEMAC Ogilvy Dubai / Dubai
Client: Jam Jar Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Blume
Agency: Nippon Design Center, Inc. / Tokyo
Client: Blume Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Military
Agency: Ogilvy & Mather Singapore / Singapore
Client: Glaxosmithkline Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Kitchen Art Series
Agency: Ogilvy & Mather Singapore / Singapore
Client: Bulthaup Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Bubbles
Agency: Ogilvy & Mather, New Delhi / Gurgaon
Client: GlaxoSmithKline India Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
colors of India
Agency: Taproot India / mumbai
Client: Transasia Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
The Fridge Corporate Campaign
Agency: TBWA\RAAD / Dubai
Client: The Fridge Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
The Beards
Agency: Young & Rubicam New York / New York
Client: South Central Alaskan Beard Club Category: Collateral Design / Posters, P.O.P and In-Store - Campaign
Billy-Goat
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Magazine / Full Page or Spread - Single
Lapkin
Agency: Arnold Worldwide / Boston
Client: McDonald's Category: Magazine / Full Page or Spread - Single
King Arthur
Agency: DDB / milano
Client: Volkswagen Original Spare Parts Category: Magazine / Full Page or Spread - Single
CITY/ COUNTRY
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
BEACH/ SNOW
Agency: DDB Brasil / Sao Paulo
Client: Terra Category: Magazine / Full Page or Spread - Single
Wi Fries
Agency: DDB Sydney Pty Limited / ULTIMO
Client: McDonald's Category: Magazine / Full Page or Spread - Single
Cont'd onto Kindle
Agency: Doner / Southfield
Client: Amazon Kindle Category: Magazine / Full Page or Spread - Single
Grandma
Agency: Energy BBDO / Chicago
Client: Canadian Club Category: Magazine / Full Page or Spread - Single
Evolution
Agency: Goodby, Silverstein & Partners / san francisco
Client: NBA Category: Magazine / Full Page or Spread - Single
Bush
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Mortgage Deed
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Stock Certificate
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Magazine / Full Page or Spread - Single
Last Last Minute Travel
Agency: Jung von Matt, Stockholm / Stockholm
Client: TICKET - (Travel Agency) Category: Magazine / Full Page or Spread - Single
Yes / No
Agency: JWT London / London
Client: Kimberly-Clark Category: Magazine / Full Page or Spread - Single
Skin / Meat
Agency: JWT Mexico / Mexico City
Client: Kimberly Clark Category: Magazine / Full Page or Spread - Single
Hopscotch
Agency: LKM / charlotte
Client: North Carolina Tourism Category: Magazine / Full Page or Spread - Single
Shorter Commercial Hannibal
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Shorter Commercial Padrino
Agency: LOWE PORTA / Santiago
Client: Tvn Category: Magazine / Full Page or Spread - Single
Newspapers
Agency: Marcel Paris / paris
Client: Lancia Delta Category: Magazine / Full Page or Spread - Single
Hugs,
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Whale Cow
Agency: Ogilvy & Mather Singapore / Singapore
Client: Unilever Singapore Category: Magazine / Full Page or Spread - Single
Award:
2010 Advertising Merit Award
Agency:
Mother Advertising Ltd / London
Client:
Mother
Title:
Giving is Glorious
Category:
Collateral / Self-promotion (Agencies or individuals )
Annual ID:
10272A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
EPA
Title:
Champagne Glass
Category:
Public Service / Radio - Single
Annual ID:
10312R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
It's Your Call
Category:
Public Service / Radio - Single
Annual ID:
10313R
Award:
2010 Advertising Merit Award
Agency:
Clemenger BBDO / Wellington
Client:
New Zealand Transport Agency
Title:
Heaven Radio
Category:
Public Service / Radio - Single
Annual ID:
10314R
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Iberia / Madrid
Client:
WWF
Title:
Crappy Music
Category:
Public Service / Radio - Single
Annual ID:
10315R
Award:
2010 Advertising Merit Award
Agency:
Serviceplan / München
Client:
Unicef Germany
Title:
At the same time
Category:
Public Service / Radio - Single
Annual ID:
10316R
Award:
2010 Advertising Merit Award
Agency:
Y&R Peru / lima
Client:
League Against Cancer
Title:
Baby
Category:
Public Service / Radio - Single
Annual ID:
10317R
Award:
2010 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
ELLE-The City
Category:
Television / Unscripted series
Annual ID:
10005E
Award:
2010 Branded Entertainment Merit Award
Agency:
whatwewant Branded Entertainment / Johannesburg
Client:
whatwewant Branded Entertainment
Title:
Copa Coca Cola Football Stars
Category:
Television / Unscripted series
Annual ID:
10006E
Award:
2010 Design Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10144D
Award:
2010 Design Merit Award
Agency:
BBDO / New York
Client:
Chrysler/Smart Car
Title:
Smart Car Poster Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10145D
Award:
2010 Design Merit Award
Agency:
David&Goliath / El Segundo
Client:
MGM Mirage/MCC Group
Title:
Dragon Noodle
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10146D
Award:
2010 Design Merit Award
Agency:
Dentsu / Tokyo
Client:
Japan Swimming Federation
Title:
Tokyo Marathon Swimming in the sea
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10147D
Award:
2010 Design Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Nissin / Cup Noodles
Title:
Monster campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10148D
Award:
2010 Design Merit Award
Agency:
good design company / Tokyo
Client:
kurkku
Title:
PRE ORGANIC COTTON THE DAY T-SHIRTS POSTER
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10149D
Award:
2010 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Elanders printing house
Title:
Elanders on Very Important Matters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10150D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
LEGO Germany
Title:
Making History
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10151D
Award:
2010 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Philharmonic Orchestra of Hamburg
Title:
See the Music
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10152D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Live Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10153D
Award:
2010 Design Merit Award
Agency:
MEMAC Ogilvy Dubai / Dubai
Client:
Jam Jar
Title:
Scary Posters
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10154D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Blume
Title:
Blume
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10155D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs, Whale Cow, Purple Caterpillar, Freaky Recipes
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10156D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Glaxosmithkline
Title:
Military
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10157D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Bulthaup
Title:
Kitchen Art Series
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10158D
Award:
2010 Design Merit Award
Agency:
Ogilvy & Mather, New Delhi / Gurgaon
Client:
GlaxoSmithKline India
Title:
Bubbles
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10159D
Award:
2010 Design Merit Award
Agency:
Taproot India / mumbai
Client:
Transasia
Title:
colors of India
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10160D
Award:
2010 Design Merit Award
Agency:
TBWA\RAAD / Dubai
Client:
The Fridge
Title:
The Fridge Corporate Campaign
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10161D
Award:
2010 Design Merit Award
Agency:
Young & Rubicam New York / New York
Client:
South Central Alaskan Beard Club
Title:
The Beards
Category:
Collateral Design / Posters, P.O.P and In-Store - Campaign
Annual ID:
10162D
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Man
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10120A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Volkswagen
Title:
Billy-Goat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10121A
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
McDonald's
Title:
Lapkin
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10122A
Award:
2010 Advertising Merit Award
Agency:
DDB / milano
Client:
Volkswagen Original Spare Parts
Title:
King Arthur
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10123A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
CITY/ COUNTRY
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10124A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
Terra
Title:
BEACH/ SNOW
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10125A
Award:
2010 Advertising Merit Award
Agency:
DDB Sydney Pty Limited / ULTIMO
Client:
McDonald's
Title:
Wi Fries
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10126A
Award:
2010 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Amazon Kindle
Title:
Cont'd onto Kindle
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10127A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Canadian Club
Title:
Grandma
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10128A
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / san francisco
Client:
NBA
Title:
Evolution
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10129A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Bush
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10130A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Mortgage Deed
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10131A
Award:
2010 Advertising Merit Award
Agency:
GREY GROUP CHINA / Beijing
Client:
Blue Ocean Paper Recycling Technology Co., Ltd.
Title:
Stock Certificate
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10132A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt, Stockholm / Stockholm
Client:
TICKET - (Travel Agency)
Title:
Last Last Minute Travel
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10133A
Award:
2010 Advertising Merit Award
Agency:
JWT London / London
Client:
Kimberly-Clark
Title:
Yes / No
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10134A
Award:
2010 Advertising Merit Award
Agency:
JWT Mexico / Mexico City
Client:
Kimberly Clark
Title:
Skin / Meat
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10135A
Award:
2010 Advertising Merit Award
Agency:
LKM / charlotte
Client:
North Carolina Tourism
Title:
Hopscotch
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10136A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Hannibal
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10137A
Award:
2010 Advertising Merit Award
Agency:
LOWE PORTA / Santiago
Client:
Tvn
Title:
Shorter Commercial Padrino
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10138A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
Lancia Delta
Title:
Newspapers
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10139A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Hugs,
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10140A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
Unilever Singapore
Title:
Whale Cow
Category:
Magazine / Full Page or Spread - Single
Annual ID:
10141A
