The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Agency: Lowe & Partners/SMS / New York, San Francisco Client: Sun Microsystems Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: New Media Labs Client: Hot Jobs Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Think New Ideas Client: Oracle Category: Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising
Agency: Ross Roy Communications Client: Chrysler Corporation Category: Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Butler Shine & Stern / Sausalito Client: Specialized Bicycles Category: Collateral Advertising / Collateral: Posters
Agency: Cramer-Krasselt / Chicago Client: XXX Condoms Category: Collateral Advertising / Collateral: Posters
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Richard McCoy Category: Collateral Advertising / Collateral: Posters
Agency: Ogilvy & Mather Canada / Toronto Client: Jaguar Canada Category: Collateral Advertising / Collateral: Posters
Agency: Saatchi & Saatchi / Singapore Client: Burger King Category: Collateral Advertising / Collateral: Posters
Agency: TBWA Chiat/Day / Venice Client: Apple Computer Category: Collateral Advertising / Collateral: Posters
Agency: BBDO South / Atlanta Client: American Cancer Society Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Lawler Ballard Van Durand / Birmingham Client: Delta Blues Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Loeffler Ketchum Mountjoy / Charlotte Client: Outward Bound Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: John F. Kennedy Library Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: The Martin Agency / Richmond Client: The Negro Leagues Baseball Museum Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Pagano Schenck & Kay / Boston Client: Friends of Animals Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: Saatchi & Saatchi / London Client: Department of Health/COI Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: SCPF / Barcelona Client: Doctors Without Borders Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Agency: 2-Lane Media Client: Transamerica Asset Management Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Black Bean Studios Client: Sitara Networks Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Bowne Internet Solutions Client: Roney & Co. Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Campbell Mithun Esty Client: Andersen Windows Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: DigitalFacades Corporation Client: BAX Global Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Euro RSCG DSW Partners Client: Iomega Corporation Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Martin Interactive Client: The Coca-Cola Company Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Martin Interactive Client: Remy Martin Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: OgilvyOne Client: IBM Category: Corporate Image - Business to Business / Corporate Image B2B - Web Site
Agency: Ground Zero / Santa Monica Client: ESPNEWS Category: Consumer Television / Consumer Television :20 and Under: Campaign
Agency: Wieden & Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Butler Shine & Stern / Sausalito Client: Ritchey Design Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: RG Wiesmeier / Munich Client: Strellson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: BDDP.GGT / London Client: Waterstone's Booksellers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Fallon McElligott / Minneapolis Client: TIME Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Goodby Silverstein & Partners / San Francisco Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Hal Riney & Partners / San Francisco Client: Saturn Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe Howard-Spink / London Client: Smirnoff Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: Lowe & Partners/SMS / New York Client: Sony Electronics Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: TBWA Hunt Lascaris / Capetown Client: Levi Strauss & Co. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Odyssey Golf Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Agency: VitroRobertson / San Diego Client: Taylor Guitars Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

1998 Interactive Merit Award

Lowe & Partners/SMS / New York, San Francisco

Sun Microsystems

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98128N

1998 Interactive Merit Award

New Media Labs

Hot Jobs

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98129N

1998 Interactive Merit Award

Think New Ideas

Oracle

Corporate Image - Business to Business / Corporate Image B2B - Other Digital Advertising

98130N

1998 Interactive Merit Award

Ross Roy Communications

Chrysler Corporation

Corporate Image - Business to Consumer / Corporate Image B2C - Other Digital Advertising

98115N

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98378A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98379A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Specialized Bicycles

Collateral Advertising / Collateral: Posters

98380A

1998 Advertising Merit Award

Cramer-Krasselt / Chicago

XXX Condoms

Collateral Advertising / Collateral: Posters

98381A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Richard McCoy

Collateral Advertising / Collateral: Posters

98382A

1998 Advertising Merit Award

Ogilvy & Mather Canada / Toronto

Jaguar Canada

Collateral Advertising / Collateral: Posters

98383A

1998 Advertising Merit Award

Saatchi & Saatchi / Singapore

Burger King

Collateral Advertising / Collateral: Posters

98384A

1998 Advertising Merit Award

TBWA Chiat/Day / Venice

Apple Computer

Collateral Advertising / Collateral: Posters

98385A

1998 Advertising Merit Award

BBDO South / Atlanta

American Cancer Society

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98386A

1998 Advertising Merit Award

Lawler Ballard Van Durand / Birmingham

Delta Blues Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98387A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98388A

1998 Advertising Merit Award

Loeffler Ketchum Mountjoy / Charlotte

Outward Bound

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98389A

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98390A

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98391A

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98392A

1998 Advertising Merit Award

The Martin Agency / Richmond

John F. Kennedy Library Foundation

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98393A

1998 Advertising Merit Award

The Martin Agency / Richmond

The Negro Leagues Baseball Museum

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98394A

1998 Advertising Merit Award

Pagano Schenck & Kay / Boston

Friends of Animals

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98395A

1998 Advertising Merit Award

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98396A

1998 Advertising Merit Award

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98397A

1998 Advertising Merit Award

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98398A

1998 Advertising Merit Award

Saatchi & Saatchi / London

Department of Health/COI

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98399A

1998 Advertising Merit Award

SCPF / Barcelona

Doctors Without Borders

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

98400A

1998 Interactive Merit Award

2-Lane Media

Transamerica Asset Management

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98116N

1998 Interactive Merit Award

Black Bean Studios

Sitara Networks

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98117N

1998 Interactive Merit Award

Bowne Internet Solutions

Roney & Co.

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98118N

1998 Interactive Merit Award

Campbell Mithun Esty

Andersen Windows

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98119N

1998 Interactive Merit Award

DigitalFacades Corporation

BAX Global

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98120N

1998 Interactive Merit Award

Euro RSCG DSW Partners

Iomega Corporation

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98121N

1998 Interactive Merit Award

Martin Interactive

The Coca-Cola Company

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98122N

1998 Interactive Merit Award

Martin Interactive

Remy Martin

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98123N

1998 Interactive Merit Award

OgilvyOne

IBM

Corporate Image - Business to Business / Corporate Image B2B - Web Site

98124N

1998 Advertising Merit Award

Ground Zero / Santa Monica

ESPNEWS

Consumer Television / Consumer Television :20 and Under: Campaign

98504T

1998 Advertising Merit Award

Wieden & Kennedy / Portland

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98204A

1998 Advertising Merit Award

Butler Shine & Stern / Sausalito

Ritchey Design

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98205A

1998 Advertising Merit Award

RG Wiesmeier / Munich

Strellson

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98206A

1998 Advertising Merit Award

BDDP.GGT / London

Waterstone's Booksellers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98207A

1998 Advertising Merit Award

Fallon McElligott / Minneapolis

TIME Magazine

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98208A

1998 Advertising Merit Award

Goodby Silverstein & Partners / San Francisco

Nike

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98209A

1998 Advertising Merit Award

Hal Riney & Partners / San Francisco

Saturn

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98210A

1998 Advertising Merit Award

Lowe Howard-Spink / London

Smirnoff

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98211A

1998 Advertising Merit Award

Lowe & Partners/SMS / New York

Sony Electronics

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98212A

1998 Advertising Merit Award

TBWA Hunt Lascaris / Capetown

Levi Strauss & Co.

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98213A

1998 Advertising Merit Award

VitroRobertson / San Diego

Odyssey Golf

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98214A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98215A

1998 Advertising Merit Award

VitroRobertson / San Diego

Taylor Guitars

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

98216A

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