The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Yule Log Screensaver Download
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Hoops
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Waterboy
Agency: BETC Euro RSCG / Paris
Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen
Agency: Fallon New York / New York
Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief
Agency: Goodby, Silverstein & Partners / San Francisco
Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box
Agency: J. Walter Thompson Argentina / Buenos Aires
Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings
Agency: Publicis NY / New York
Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Mouse
Agency: BatesAsia/Shanghai / Shanghai
Client: China Forbidden Drunk-Driving Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Stop
Agency: J. Walter Thompson / São Paulo
Client: Alcoholics Anonymous Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Old Lady
Agency: OgilvyInteractive / São Paulo
Client: Parkinson Brazilian Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save Lives Game
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Legendary Pirates
Agency: Second Story Interactive Studios / Portland
Client: Pirate Soul Museum Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
365&36.5 communications
Agency: 601Bisang / Seoul
Client: 601Bisang Category: Collateral Design / Self-Promotion - Single Only
Bransch No. 3
Agency: Bransch Inc. / New York
Client: Bransch Inc. Category: Collateral Design / Self-Promotion - Single Only
Napoleon Dynamite Holiday Card
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Collateral Design / Self-Promotion - Single Only
Upside Down
Agency: CAMPBELL DOYLE DYE LTD / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
"The Natural-sound-campaign"
Agency: Scholz & Friends / Berlin
Client: Yamaha Elektronik Europa GmbH Category: Outdoor / Outdoor: Campaign
"Blue Eyes/Car Wash/Hitch Hiker"
Agency: Lowe & Partners / Selangor
Client: Landrover Owners Club Category: Outdoor / Outdoor: Campaign
Thank You Letters
Agency: Tractenberg Advertising / New York
Client: Gotham Comedy Club Category: Outdoor / Outdoor: Campaign
Cans
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian
Agency: DDB London / London
Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town"
Agency: GREY COPENHAGEN / Copenhagen K
Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon
Agency: Lowe Bull / Bryanston
Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets
Agency: TBWA Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs
Agency: TBWAHuntLascaris / Sandton
Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Live at the Apartheid Museum
Agency: TBWAGavinReddy / Johannesburg
Client: Apartheid Museum Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Shiner Outdoor
Agency: McGarrah/Jessee / Austin
Client: Spoetzl Brewery Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Stop child trafficking Camp.
Agency: Scholz & Friends / Hamburg
Client: Against Abuse Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Colour Chemistry
Agency: Agency.com / London
Client: Dulux Category: Beyond the Banner / Beyond the Banner - Campaign
Pocket Books
Agency: DDB Brasil / São Paulo
Client: Telefonica / Speedy (Internet Connection) Category: Beyond the Banner / Beyond the Banner - Campaign
Que quieres conseguir (Polo Match)
Agency: zentropy / Madrid
Client: Volkswagen Spain Category: Beyond the Banner / Beyond the Banner - Campaign
ABSOLUT Raspberri
Agency: TEQUILA / New York
Client: Absolut Vodka Category: Banners / Banner - Campaign