The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Yule Log Screensaver Download
Agency: Bartle Bogle Hegarty / New York
Client: Unilever Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Hoops
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Waterboy
Agency: BETC Euro RSCG / Paris
Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen
Agency: Fallon New York / New York
Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief
Agency: Goodby, Silverstein & Partners / San Francisco
Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box
Agency: J. Walter Thompson Argentina / Buenos Aires
Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings
Agency: Publicis NY / New York
Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Mouse
Agency: BatesAsia/Shanghai / Shanghai
Client: China Forbidden Drunk-Driving Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Stop
Agency: J. Walter Thompson / São Paulo
Client: Alcoholics Anonymous Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Old Lady
Agency: OgilvyInteractive / São Paulo
Client: Parkinson Brazilian Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save Lives Game
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Legendary Pirates
Agency: Second Story Interactive Studios / Portland
Client: Pirate Soul Museum Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
365&36.5 communications
Agency: 601Bisang / Seoul
Client: 601Bisang Category: Collateral Design / Self-Promotion - Single Only
Bransch No. 3
Agency: Bransch Inc. / New York
Client: Bransch Inc. Category: Collateral Design / Self-Promotion - Single Only
Napoleon Dynamite Holiday Card
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Collateral Design / Self-Promotion - Single Only
Upside Down
Agency: CAMPBELL DOYLE DYE LTD / London
Client: Merrydown Category: Outdoor / Outdoor: Campaign
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Outdoor / Outdoor: Campaign
"The Natural-sound-campaign"
Agency: Scholz & Friends / Berlin
Client: Yamaha Elektronik Europa GmbH Category: Outdoor / Outdoor: Campaign
"Blue Eyes/Car Wash/Hitch Hiker"
Agency: Lowe & Partners / Selangor
Client: Landrover Owners Club Category: Outdoor / Outdoor: Campaign
Thank You Letters
Agency: Tractenberg Advertising / New York
Client: Gotham Comedy Club Category: Outdoor / Outdoor: Campaign
Cans
Agency: Abbott Mead Vickers BBDO / London
Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian
Agency: DDB London / London
Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards"
Agency: Foote Cone & Belding Singapore / Singapore
Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town"
Agency: GREY COPENHAGEN / Copenhagen K
Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon
Agency: Lowe Bull / Bryanston
Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets
Agency: TBWA Singapore / Singapore
Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs
Agency: TBWAHuntLascaris / Sandton
Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Live at the Apartheid Museum
Agency: TBWAGavinReddy / Johannesburg
Client: Apartheid Museum Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Shiner Outdoor
Agency: McGarrah/Jessee / Austin
Client: Spoetzl Brewery Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Stop child trafficking Camp.
Agency: Scholz & Friends / Hamburg
Client: Against Abuse Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Colour Chemistry
Agency: Agency.com / London
Client: Dulux Category: Beyond the Banner / Beyond the Banner - Campaign
Pocket Books
Agency: DDB Brasil / São Paulo
Client: Telefonica / Speedy (Internet Connection) Category: Beyond the Banner / Beyond the Banner - Campaign
Que quieres conseguir (Polo Match)
Agency: zentropy / Madrid
Client: Volkswagen Spain Category: Beyond the Banner / Beyond the Banner - Campaign
ABSOLUT Raspberri
Agency: TEQUILA / New York
Client: Absolut Vodka Category: Banners / Banner - Campaign
Award:
2005 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever
Title:
Yule Log Screensaver Download
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05171N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Hoops
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05172N
Award:
2005 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
Evian
Title:
Waterboy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05045T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
North American Coffee Partnership
Title:
Glen
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05046T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Snowflakes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05047T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
eBay
Title:
Belief
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05048T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Picture Book
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05049T
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson Argentina / Buenos Aires
Client:
Aerolineas Argentinas
Title:
Little box
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05050T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Bat Mitzvah
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05052T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Thanksgiving
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05053T
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
TimeWarner/TBS
Title:
Wings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05054T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
adidas
Title:
Plastic Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05055T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Athletes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05056T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Golfers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05057T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Magnet
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05058T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tennis Instructor
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05060T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05116T
Award:
2005 Interactive Merit Award
Agency:
BatesAsia/Shanghai / Shanghai
Client:
China Forbidden Drunk-Driving Association
Title:
Mouse
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05243N
Award:
2005 Interactive Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Alcoholics Anonymous
Title:
Stop
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05244N
Award:
2005 Interactive Merit Award
Agency:
OgilvyInteractive / São Paulo
Client:
Parkinson Brazilian Association
Title:
Old Lady
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05245N
Award:
2005 Interactive Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save Lives Game
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05246N
Award:
2005 Interactive Merit Award
Agency:
Second Story Interactive Studios / Portland
Client:
Pirate Soul Museum
Title:
Legendary Pirates
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05247N
Award:
2005 Design Merit Award
Agency:
601Bisang / Seoul
Client:
601Bisang
Title:
365&36.5 communications
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05128D
Award:
2005 Design Merit Award
Agency:
Bransch Inc. / New York
Client:
Bransch Inc.
Title:
Bransch No. 3
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05129D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Napoleon Dynamite Holiday Card
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05130D
Award:
2005 Advertising Merit Award
Agency:
CAMPBELL DOYLE DYE LTD / London
Client:
Merrydown
Title:
Upside Down
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05192A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05193A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Yamaha Elektronik Europa GmbH
Title:
"The Natural-sound-campaign"
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05194A
Award:
2005 Advertising Merit Award
Agency:
Lowe & Partners / Selangor
Client:
Landrover Owners Club
Title:
"Blue Eyes/Car Wash/Hitch Hiker"
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05195A
Award:
2005 Advertising Merit Award
Agency:
Tractenberg Advertising / New York
Client:
Gotham Comedy Club
Title:
Thank You Letters
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05197A
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Guinness
Title:
Cans
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05066A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05067A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05068A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
The Guardian
Title:
The Guardian
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05069A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Samsung
Title:
Samsung TV "Sword, Haunted House, Cards"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05070A
Award:
2005 Advertising Merit Award
Agency:
GREY COPENHAGEN / Copenhagen K
Client:
Metro
Title:
"Rush through town"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05071A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Black Jack"/"Tommy"/"Sugar"
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05072A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Pentel
Title:
Kennedy, Pyramids, Roswell & Moon
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05073A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05074A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
Sphere
Title:
As real as it gets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05075A
Award:
2005 Advertising Merit Award
Agency:
TBWAHuntLascaris / Sandton
Client:
Masterfoods/Pedigree
Title:
Sad Dogs
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05076A
Award:
2005 Advertising Merit Award
Agency:
Y&R Buenos Aires / Capital Federal
Client:
Visa Argetntina
Title:
Instruction Manual
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05077A
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
Apartheid Museum
Title:
Live at the Apartheid Museum
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05137D
Award:
2005 Design Merit Award
Agency:
McGarrah/Jessee / Austin
Client:
Spoetzl Brewery
Title:
Shiner Outdoor
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05138D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Hamburg
Client:
Against Abuse
Title:
Stop child trafficking Camp.
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05140D
Award:
2005 Interactive Merit Award
Agency:
Agency.com / London
Client:
Dulux
Title:
Colour Chemistry
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05109N
Award:
2005 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Telefonica / Speedy (Internet Connection)
Title:
Pocket Books
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05110N
Award:
2005 Interactive Merit Award
Agency:
Walt Disney Studios / Burbank
Client:
Walt Disney Studios
Title:
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05111N
Award:
2005 Interactive Merit Award
Agency:
zentropy / Madrid
Client:
Volkswagen Spain
Title:
Que quieres conseguir (Polo Match)
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05112N
Award:
2005 Interactive Merit Award
Agency:
TEQUILA / New York
Client:
Absolut Vodka
Title:
ABSOLUT Raspberri
Category:
Banners / Banner - Campaign
Annual ID:
05078N
