The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
You Are Here
Agency: AlmapBBDO / São Paulo
Client: Cia das Letras Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Smart Car Poster Campaign
Agency: BBDO / New York
Client: Chrysler/Smart Car Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Dragon Noodle
Agency: David&Goliath / El Segundo
Client: MGM Mirage/MCC Group Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Monsters campaign
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Nissin / Cup Noodles Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Reincarnation
Agency: GREY GROUP CHINA / Beijing
Client: Blue Ocean Paper Recycling Technology Co., Ltd. Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Feel More
Agency: Grey Kuala Lumpur / Kuala Lumpur
Client: Procter & Gamble Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Pose
Agency: Leo Burnett / Hong Kong
Client: Planet Yoga Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Beat Gasoline
Agency: McKinney / durham
Client: Nike Corporate Responsibility Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Hard Rock "Memorabilia" Campaign
Agency: Ogilvy Malaysia / Kuala Lumpur
Client: Palmco Hotels Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Winter Collection
Agency: RKCR/Y&R / London
Client: Shock and Soul Category: Collateral / Posters, P.O.P. and In-Store - Campaign
The Trillion Dollar Poster Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Splatter
Agency: Y&R Dubai / DUBAI
Client: Land Rover Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Onions/Cigarettes/Fish
Agency: Y&R South Africa / Wendywood
Client: Ecomist Air Sanitizers Category: Collateral / Posters, P.O.P. and In-Store - Campaign
Resotweetion
Agency: AKQA / San Francisco
Client: AKQA Category: Interactive Advertising / Self-Promotion - Single
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Model Plus Magazine Category: Direct Mail / Campaign
Our Ride
Agency: Ace Saatchi & Saatchi / Makati City
Client: Primer Group of Companies Category: Small Space Print / Campaign
Being Young
Agency: Ogilvy & Mather / Mumbai
Client: Hindustan Unilever Limited / Pond's Age Miracle Category: Small Space Print / Campaign
Cowboy
Agency: Leo Burnett / Toronto
Client: Procter and Gamble Category: Small Space Print / Single
Darkness
Agency: MacLaren McCann / Toronto
Client: MasterCard Canada Category: Small Space Print / Single
Maze
Agency: Publicis Communications Pvt. Ltd. / Mumbai
Client: Croft Pens Category: Small Space Print / Single
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Innovation in Advertising / Single
Anti car
Agency: Acne Advertising / Stockholm
Client: Flygbussarna Airport Coaches Category: Innovation in Advertising / Single
Care Tag for our Planet
Agency: BBDO West San Francisco / san francisco
Client: Goodwill Category: Innovation in Advertising / Single
Red Cross Store
Agency: Leo Burnett Iberia / Madrid
Client: Red Cross Category: Innovation in Advertising / Single
Tide: Stainbroidery
Agency: Leo Burnett India / Mumbai
Client: Procter & Gamble: Tide Category: Innovation in Advertising / Single
Dance
Agency: Saatchi & Saatchi / London
Client: T-Mobile Category: Innovation in Advertising / Single
Live Classifieds
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Auto Trader Category: Innovation in Advertising / Single
Georgia Max Coffee / Toilet
Agency: TUGBOAT / Tokyo
Client: Coca-Cola (Japan) Company, Limited Category: Innovation in Advertising / Single
Sleepless at Playground
Agency: Akestam Holst / Stockholm
Client: Playground Outdoor Equipment Stores Category: Interactive Advertising / Augmented Reality
Fate's in your hands
Agency: Bartle Bogle Hegarty China / Shanghai
Client: WWF China Category: Interactive Advertising / Augmented Reality
West Bank
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / Under $80K Budget - Single
Inheritance
Agency: Leo Burnett Argentina / Buenos Aires
Client: Car One Category: Consumer Television / Under $80K Budget - Single
Tuck In
Agency: Mullen / Wenham
Client: Boston Bruins Category: Consumer Television / Under $80K Budget - Single
No escape - Gas Station
Agency: Serviceplan / München
Client: Sanyo Video Vertrieb AG Category: Consumer Television / Under $80K Budget - Single
Nike True City
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Social Networks/ Community
Red Flag
Agency: Ogilvy Shanghai / Shanghai
Client: The North Face Category: Mobile Applications/Sites / Social Networks/ Community
"I've Seen Enough"
Agency: Tool of North America / Santa Monica
Client: Cold War Kids Category: Online Films And Video / Video Remixes/Mashups - Single
Library Trucks Campaign
Agency: Barkley / Kansas City
Client: Johnson County Library Category: Public Service / Outdoor and Posters - Campaign
Speedometer Sign
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Campaign
Hands
Agency: Hill Holliday / Boston
Client: Boys and Girls Club Category: Public Service / Outdoor and Posters - Campaign
House of Cards - Live Posters
Agency: Leo Burnett / London
Client: Shelter Category: Public Service / Outdoor and Posters - Campaign
More is Less
Agency: Lew´Lara\TBWA / São Paulo
Client: Akatu Institute for Conscious Consumption Category: Public Service / Outdoor and Posters - Campaign
ORGANS
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
INVASION
Agency: Neogama BBH / São Paulo
Client: ADESF Category: Public Service / Outdoor and Posters - Campaign
A Bottle of Hope
Agency: Ogilvy New York / New York
Client: Coca-Cola/Hopenhagen Category: Public Service / Outdoor and Posters - Campaign
Wrong News
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte (IGFM) Category: Public Service / Outdoor and Posters - Campaign