The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
COPYWRITER’S EYE
Agency: DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client: COPYWRITERS CLUB NAGOYA Category: Publication Design / Book Cover Design
Plenty More
Agency: Here Design / London
Client: Ebury Press Category: Publication Design / Book Cover Design
Pack Attack
Agency: adamandeveDDB / London
Client: Mars Category: Magazine / Full Page or Spread - Campaign
Netflix Blockbusters
Agency: DDB Canada / Vancouver
Client: Netflix Category: Magazine / Full Page or Spread - Campaign
Little Masters
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Magazine / Full Page or Spread - Campaign
Not Riding a Motorcycle is Dangerous
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Magazine / Full Page or Spread - Campaign
Park Assist
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Magazine / Full Page or Spread - Campaign
Coordinates
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Magazine / Full Page or Spread - Campaign
Low Budget
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Lemonade Films Category: Magazine / Full Page or Spread - Campaign
Clingy Animals
Agency: LOWE, Thailand / Bangkok
Client: Unilever Category: Magazine / Full Page or Spread - Campaign
Stamps
Agency: Y&R / Dubai + Y&R Group Switzerland / Zurich City
Client: Audi Switzerland Category: Magazine / Full Page or Spread - Campaign
STAGES
Agency: Y&R Beijing / Beijing
Client: Penguin China-Ladybird Category: Magazine / Full Page or Spread - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Magazine / Full Page or Spread - Campaign
Harley Second World War
Agency: Young&Rubicam Prague / Prague 5, 15000
Client: PHD Bikes a.s./ Harley Davidson Category: Magazine / Full Page or Spread - Campaign
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Direct Marketing / Ambient Media
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Direct Marketing / Ambient Media
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Direct Marketing / Ambient Media
The Non-Violence Bus
Agency: McCann Mexico City / Mexico, D.F.
Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media
Vroom Ring Boom
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Claro Category: Direct Marketing / Ambient Media
RAFA NADAL'S SEAT
Agency: OgilvyOne Madrid / Madrid
Client: IBERIA Category: Direct Marketing / Ambient Media
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Direct Marketing / Ambient Media
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Direct Marketing / Ambient Media
The Transportable Banner
Agency: BBDO Belgium / Brussels
Client: Mercedes Benz Category: Digital Direct Marketing / Websites, Microsites & Banners
World Under Water
Agency: BBDO Proximity Singapore / Singapore
Client: CarbonStory LLP Category: Digital Direct Marketing / Websites, Microsites & Banners
Being the bear
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Digital Direct Marketing / Websites, Microsites & Banners
My Home is an Oven
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: BGH Category: Digital Direct Marketing / Websites, Microsites & Banners
SouthernComfort.com
Agency: Wieden+Kennedy New York / new york
Client: Southern Comfort Category: Digital Direct Marketing / Websites, Microsites & Banners
Watch_Dogs Live
Agency: Publicis Canada / Montreal
Client: Ubisoft Category: Mobile Applications / Media, Entertainment & Leisure
Winston Fletcher
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize Category: Trade / Full Page or Spread - Campaign
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Digital Direct Marketing / Mobile
Hellmann's WhatsCook
Agency: CUBOCC / São Paulo
Client: Unilever - Hellmann's Category: Digital Direct Marketing / Mobile
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Digital Direct Marketing / Mobile
#MealForAMeal
Agency: Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client: Virgin Mobile Australia Category: Digital Direct Marketing / Mobile
Catch-A-Plane
Agency: Leo Burnett Moscow / Moscow
Client: S7 Airlines Category: Digital Direct Marketing / Mobile
Altitude Drop
Agency: MING Utility and Entertainment Group / New York
Client: Swedish Match Category: Digital Direct Marketing / Mobile
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Digital Direct Marketing / Mobile
Pepper
Agency: SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client: SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics Category: Intellectual Property & Products / Integrated Digital & Physical Products
PROTECTION AD
Agency: FCB BRASIL / Sao Paulo
Client: NIVEA Category: Mobile Applications / Consumer Goods
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / For-Profit Initiated
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Design for the Greater Good / For-Profit Initiated
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Design for the Greater Good / For-Profit Initiated
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / The Rocks
Client: OPSM Category: Design for the Greater Good / For-Profit Initiated
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Consumer Television / 60 Second - Single
The Process
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Award:
2015 Design Merit Award
Agency:
DENTSU MEITETSU COMMUNICATIONS INC. / Nagoya
Client:
COPYWRITERS CLUB NAGOYA
Title:
COPYWRITER’S EYE
Category:
Publication Design / Book Cover Design
Annual ID:
150333A
Award:
2015 Design Merit Award
Agency:
Here Design / London
Client:
Ebury Press
Title:
Plenty More
Category:
Publication Design / Book Cover Design
Annual ID:
150522A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
Mars
Title:
Pack Attack
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150029A
Award:
2015 Print & Outdoor Merit Award
Agency:
Alma / Miami
Client:
Clorox
Title:
Species
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150049A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Netflix Blockbusters
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150262A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Little Masters
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150440A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Not Riding a Motorcycle is Dangerous
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150625A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Park Assist
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150660A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150661A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Lemonade Films
Title:
Low Budget
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150666A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE, Thailand / Bangkok
Client:
Unilever
Title:
Clingy Animals
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
150712A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R / Dubai + Y&R Group Switzerland / Zurich City
Client:
Audi Switzerland
Title:
Stamps
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151222A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Beijing / Beijing
Client:
Penguin China-Ladybird
Title:
STAGES
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151226A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151233A
Award:
2015 Print & Outdoor Merit Award
Agency:
Young&Rubicam Prague / Prague 5, 15000
Client:
PHD Bikes a.s./ Harley Davidson
Title:
Harley Second World War
Category:
Magazine / Full Page or Spread - Campaign
Annual ID:
151244A
Award:
2015 Direct Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Annual ID:
150112A
Award:
2015 Direct Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Direct Marketing / Ambient Media
Annual ID:
150167A
Award:
2015 Direct Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Direct Marketing / Ambient Media
Annual ID:
150257A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Direct Marketing / Ambient Media
Annual ID:
150644A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Direct Marketing / Ambient Media
Annual ID:
150681A
Award:
2015 Direct Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Direct Marketing / Ambient Media
Annual ID:
150730A
Award:
2015 Direct Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Annual ID:
150739A
Award:
2015 Direct Merit Award
Agency:
McCann Mexico City / Mexico, D.F.
Client:
The Non-Violence Project Mexico
Title:
The Non-Violence Bus
Category:
Direct Marketing / Ambient Media
Annual ID:
150759A
Award:
2015 Direct Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Claro
Title:
Vroom Ring Boom
Category:
Direct Marketing / Ambient Media
Annual ID:
150849A
Award:
2015 Direct Merit Award
Agency:
OgilvyOne Madrid / Madrid
Client:
IBERIA
Title:
RAFA NADAL'S SEAT
Category:
Direct Marketing / Ambient Media
Annual ID:
150916A
Award:
2015 Direct Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Direct Marketing / Ambient Media
Annual ID:
151118A
Award:
2015 Direct Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Direct Marketing / Ambient Media
Annual ID:
151174A
Award:
2015 Direct Merit Award
Agency:
BBDO Belgium / Brussels
Client:
Mercedes Benz
Title:
The Transportable Banner
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150105A
Award:
2015 Direct Merit Award
Agency:
BBDO Proximity Singapore / Singapore
Client:
CarbonStory LLP
Title:
World Under Water
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150174A
Award:
2015 Direct Merit Award
Agency:
BETC / Paris + BETC Digital / Paris
Client:
CANAL+
Title:
Being the bear
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150200A
Award:
2015 Direct Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
BGH
Title:
My Home is an Oven
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
150302A
Award:
2015 Direct Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Southern Comfort
Title:
SouthernComfort.com
Category:
Digital Direct Marketing / Websites, Microsites & Banners
Annual ID:
151206A
Award:
2015 Mobile Merit Award
Agency:
Publicis Canada / Montreal
Client:
Ubisoft
Title:
Watch_Dogs Live
Category:
Mobile Applications / Media, Entertainment & Leisure
Annual ID:
150932A
Award:
2015 Print & Outdoor Merit Award
Agency:
DLKW LOWE / London
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher
Category:
Trade / Full Page or Spread - Campaign
Annual ID:
150351A
Award:
2015 Direct Merit Award
Agency:
Cheil Worldwide / Seoul
Client:
Samsung Electronics
Title:
Look At Me
Category:
Digital Direct Marketing / Mobile
Annual ID:
150221A
Award:
2015 Direct Merit Award
Agency:
CUBOCC / São Paulo
Client:
Unilever - Hellmann's
Title:
Hellmann's WhatsCook
Category:
Digital Direct Marketing / Mobile
Annual ID:
150255A
Award:
2015 Direct Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Digital Direct Marketing / Mobile
Annual ID:
150321A
Award:
2015 Direct Merit Award
Agency:
Havas Worldwide Australia / Sydney + One Green Bean / Sydney
Client:
Virgin Mobile Australia
Title:
#MealForAMeal
Category:
Digital Direct Marketing / Mobile
Annual ID:
150506A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Moscow / Moscow
Client:
S7 Airlines
Title:
Catch-A-Plane
Category:
Digital Direct Marketing / Mobile
Annual ID:
150650A
Award:
2015 Direct Merit Award
Agency:
MING Utility and Entertainment Group / New York
Client:
Swedish Match
Title:
Altitude Drop
Category:
Digital Direct Marketing / Mobile
Annual ID:
150784A
Award:
2015 Direct Merit Award
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
OPSM
Title:
Penny The Pirate
Category:
Digital Direct Marketing / Mobile
Annual ID:
151016A
Award:
2015 Intellectual Property Merit Award
Agency:
SoftBank Mobile Corp. / Tokyo + SoftBank Robotics Corp. / Tokyo + Aldebaran Robotics / France + DENTSU INC. / Tokyo
Client:
SoftBank Mobile Corp.+SoftBank Robotics Corp.+Aldebaran Robotics
Title:
Pepper
Category:
Intellectual Property & Products / Integrated Digital & Physical Products
Annual ID:
150331A
Award:
2015 Mobile Merit Award
Agency:
FCB BRASIL / Sao Paulo
Client:
NIVEA
Title:
PROTECTION AD
Category:
Mobile Applications / Consumer Goods
Annual ID:
150417A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150297A
Award:
2015 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150651A
Award:
2015 Design Merit Award
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150817A
Award:
2015 Design Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150988A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Sydney / The Rocks
Client:
OPSM
Title:
Penny The Pirate
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
151021A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Consumer Television / 60 Second - Single
Annual ID:
150098A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
The Process
Category:
Consumer Television / 60 Second - Single
Annual ID:
150147A
