The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Stop the Hunger
Agency: Impact BBDO / Dubai
Client: Mars Category: Online Advertising / Interactive Video


Shakin' Shakin'
Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client: KFC Category: Online Advertising / Interactive Video


Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Websites


Pharrell Williams Personal Website
Agency: FiveHundred / New York + i am OTHER / New York
Client: i am OTHER Category: Websites


Weber Genesis II
Agency: Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global
Client: Weber Category: Websites


A Kauri Cries
Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client: Auckland City Council Category: Craft / Music / Sound


Orgasm Sound Library
Agency: Proximity / Madrid
Client: BIJOUX INDISCRETS Category: Craft / Music / Sound


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Dynamic Data Visualization


Predictive World
Agency: SID LEE / Paris
Client: UBISOFT Category: Craft / Dynamic Data Visualization


Nike Unlimited Stadium
Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client: Nike Category: Innovation in Interactive / Ambient / Immersive


Watch Dogs 2
Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive


Singtel Data ExStream
Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client: Singtel Category: Innovation in Interactive / Ambient / Immersive


Roam Delivery
Agency: Ogilvy PR / London + OgilvyOne / London
Client: Volvo Cars Category: Innovation in Interactive / Ambient / Immersive


INTELLIGENT PARKING CHAIR
Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive


McTrax
Agency: TBWA\NEBOKO / Amsterdam
Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive


Expedia Dream Adventures
Agency: 180LA / Santa Monica
Client: Expedia Category: Ambient / Immersive / Digital Installations


Tailor Made Store
Agency: BWM Dentsu / Melbourne
Client: Chadstone Category: Ambient / Immersive / Digital Installations


Meet Graham
Agency: Clemenger BBDO / Melbourne
Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Digital Installations


AMATEUR REPLAY
Agency: Ogilvy & Mather / Singapore
Client: ALLIANZ Category: Ambient / Immersive / Digital Installations


The Scania Clock
Agency: TBWA / Stockholm + B-Reel / Stockholm
Client: Scania Category: Ambient / Immersive / Digital Installations


The Soundlounge Poster
Agency: BBDO GmbH / Duesseldorf
Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion


The Future of Hate: Stop HB757
Agency: DigitasLBi / Atlanta
Client: Lost-n-Found Youth Category: Self-Promotion


Change Please
Agency: FCB Inferno / London
Client: Change Please and the Big Issue Category: Self-Promotion


The Great Trump Escape
Agency: Round & Round / Stockholm
Client: Round & Round Category: Self-Promotion


Endless Possibilities
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Craft / Visual Effects / Animation


MUSEUM IN THE CLOUD
Agency: ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client: All Nippon Airways Category: Craft / Visual Effects / Animation


The Field Trip to Mars
Agency: McCann / New York + Framestore / New York
Client: Lockheed Martin Category: Craft / Visual Effects / Animation


Discover the Magic of Craft
Agency: Scholz & Friends / Berlin + Salon Alpin / Vienna
Client: Montblanc Category: Craft / Visual Effects / Animation


Making of Björk Digital
Agency: DENTSU INC. / Tokyo
Client: One Little Indian Records Category: Ambient / Immersive / Virtual Reality (VR)


LET US BULLY YOU - IN VIRTUAL REALITY
Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client: UR (The Swedish Educational Broadcast Company) Category: Ambient / Immersive / Virtual Reality (VR)


NIKEiD VR Studio
Agency: R/GA / Buenos Aires
Client: Nike Category: Ambient / Immersive / Virtual Reality (VR)


Amnesty Unblocker
Agency: Colenso BBDO / Auckland
Client: Amnesty International Category: Online Advertising / Banners


SONGS OF VIOLENCE
Agency: FCB BRASIL / São Paulo
Client: ESTADAO DIGITAL Category: Online Advertising / Banners


Passport Challenge
Agency: Mother / London + MediaMonks / Amsterdam
Client: Ikea Category: Online Advertising / Banners


Periscope Parking Drama
Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne
Client: Renault Category: Online Advertising / Banners


24 Hours of Le Forza
Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client: Audi of America Category: Gaming


Klarafy
Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client: Klara Category: Websites / Utility


Unsafety Check
Agency: J. Walter Thompson / New York
Client: Black Lives Matter Category: Websites / Utility


Award:
2017 Interactive Merit Award
Agency:
Impact BBDO / Dubai
Client:
Mars
Title:
Stop the Hunger
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17054M

Award:
2017 Interactive Merit Award
Agency:
Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa
Client:
KFC
Title:
Shakin' Shakin'
Category:
Online Advertising / Interactive Video
Annual ID:
OS_IN17055M

Award:
2017 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Websites
Annual ID:
OS_IN17036M

Award:
2017 Interactive Merit Award
Agency:
FiveHundred / New York + i am OTHER / New York
Client:
i am OTHER
Title:
Pharrell Williams Personal Website
Category:
Websites
Annual ID:
OS_IN17037M

Award:
2017 Interactive Merit Award
Agency:
FRED & FARID / Shanghai
Client:
Diesel
Title:
The Responsible lookbook
Category:
Websites
Annual ID:
OS_IN17038M

Award:
2017 Interactive Merit Award
Agency:
Hello Monday / New York
Client:
Residente
Title:
Residente
Category:
Websites
Annual ID:
OS_IN17039M

Award:
2017 Interactive Merit Award
Agency:
Leo Burnett / Chicago
Client:
Donate Life America
Title:
Your Name Saves
Category:
Websites
Annual ID:
OS_IN17040M

Award:
2017 Interactive Merit Award
Agency:
No Fixed Address / Toronto
Client:
Boom 97.3
Title:
Mixtape Of You
Category:
Websites
Annual ID:
OS_IN17041M

Award:
2017 Interactive Merit Award
Agency:
Preacher / Austin + Wild / Vienna
Client:
Squarespace
Title:
Playing Lynch
Category:
Websites
Annual ID:
OS_IN17042M

Award:
2017 Interactive Merit Award
Agency:
SID LEE / Paris
Client:
UBISOFT
Title:
Predictive World
Category:
Websites
Annual ID:
OS_IN17043M

Award:
2017 Interactive Merit Award
Agency:
Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global
Client:
Weber
Title:
Weber Genesis II
Category:
Websites
Annual ID:
OS_IN17044M

Award:
2017 Interactive Merit Award
Agency:
Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland
Client:
Auckland City Council
Title:
A Kauri Cries
Category:
Craft / Music / Sound
Annual ID:
OS_IN17076M

Award:
2017 Interactive Merit Award
Agency:
Proximity / Madrid
Client:
BIJOUX INDISCRETS
Title:
Orgasm Sound Library
Category:
Craft / Music / Sound
Annual ID:
OS_IN17077M

Award:
2017 Interactive Merit Award
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17078M

Award:
2017 Interactive Merit Award
Agency:
SID LEE / Paris
Client:
UBISOFT
Title:
Predictive World
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS_IN17079M

Award:
2017 Interactive Merit Award
Agency:
BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore
Client:
Nike
Title:
Nike Unlimited Stadium
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17084M

Award:
2017 Interactive Merit Award
Agency:
Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal
Client:
Ubisoft Canada
Title:
Watch Dogs 2
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17085M

Award:
2017 Interactive Merit Award
Agency:
Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore
Client:
Singtel
Title:
Singtel Data ExStream
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17086M

Award:
2017 Interactive Merit Award
Agency:
Ogilvy PR / London + OgilvyOne / London
Client:
Volvo Cars
Title:
Roam Delivery
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17087M

Award:
2017 Interactive Merit Award
Agency:
TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO
Client:
NISSAN MOTOR CO.,LTD.
Title:
INTELLIGENT PARKING CHAIR
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17088M

Award:
2017 Interactive Merit Award
Agency:
TBWA\NEBOKO / Amsterdam
Client:
McDonald's
Title:
McTrax
Category:
Innovation in Interactive / Ambient / Immersive
Annual ID:
OS_IN17089M

Award:
2017 Interactive Merit Award
Agency:
180LA / Santa Monica
Client:
Expedia
Title:
Expedia Dream Adventures
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17059M

Award:
2017 Interactive Merit Award
Agency:
BWM Dentsu / Melbourne
Client:
Chadstone
Title:
Tailor Made Store
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17060M

Award:
2017 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Transport Accident Commission (Victoria)
Title:
Meet Graham
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17061M

Award:
2017 Interactive Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ALLIANZ
Title:
AMATEUR REPLAY
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17062M

Award:
2017 Interactive Merit Award
Agency:
TBWA / Stockholm + B-Reel / Stockholm
Client:
Scania
Title:
The Scania Clock
Category:
Ambient / Immersive / Digital Installations
Annual ID:
OS_IN17063M

Award:
2017 Interactive Merit Award
Agency:
BBDO GmbH / Duesseldorf
Client:
CraftWork - a brand of ad agencyservices GmbH
Title:
The Soundlounge Poster
Category:
Self-Promotion
Annual ID:
OS_IN17066M

Award:
2017 Interactive Merit Award
Agency:
DigitasLBi / Atlanta
Client:
Lost-n-Found Youth
Title:
The Future of Hate: Stop HB757
Category:
Self-Promotion
Annual ID:
OS_IN17067M

Award:
2017 Interactive Merit Award
Agency:
FCB Inferno / London
Client:
Change Please and the Big Issue
Title:
Change Please
Category:
Self-Promotion
Annual ID:
OS_IN17068M

Award:
2017 Interactive Merit Award
Agency:
Resn / Wellington
Client:
Resn
Title:
Resn
Category:
Self-Promotion
Annual ID:
OS_IN17069M

Award:
2017 Interactive Merit Award
Agency:
Round & Round / Stockholm
Client:
Round & Round
Title:
The Great Trump Escape
Category:
Self-Promotion
Annual ID:
OS_IN17070M

Award:
2017 Interactive Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Endless Possibilities
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17071M

Award:
2017 Interactive Merit Award
Agency:
ENJIN Inc. / Tokyo + BIRDMAN Inc. / Tokyo + kirameki Inc. / Tokyo + All Nippon Airways / Tokyo
Client:
All Nippon Airways
Title:
MUSEUM IN THE CLOUD
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17072M

Award:
2017 Interactive Merit Award
Agency:
McCann / New York + Framestore / New York
Client:
Lockheed Martin
Title:
The Field Trip to Mars
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17073M

Award:
2017 Interactive Merit Award
Agency:
R/GA / Sydney
Client:
Google
Title:
Through the Dark
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17074M

Award:
2017 Interactive Merit Award
Agency:
Scholz & Friends / Berlin + Salon Alpin / Vienna
Client:
Montblanc
Title:
Discover the Magic of Craft
Category:
Craft / Visual Effects / Animation
Annual ID:
OS_IN17075M

Award:
2017 Interactive Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
One Little Indian Records
Title:
Making of Björk Digital
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17056M

Award:
2017 Interactive Merit Award
Agency:
McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm
Client:
UR (The Swedish Educational Broadcast Company)
Title:
LET US BULLY YOU - IN VIRTUAL REALITY
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17057M

Award:
2017 Interactive Merit Award
Agency:
R/GA / Buenos Aires
Client:
Nike
Title:
NIKEiD VR Studio
Category:
Ambient / Immersive / Virtual Reality (VR)
Annual ID:
OS_IN17058M

Award:
2017 Interactive Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Amnesty International
Title:
Amnesty Unblocker
Category:
Online Advertising / Banners
Annual ID:
OS_IN17050M

Award:
2017 Interactive Merit Award
Agency:
FCB BRASIL / São Paulo
Client:
ESTADAO DIGITAL
Title:
SONGS OF VIOLENCE
Category:
Online Advertising / Banners
Annual ID:
OS_IN17051M

Award:
2017 Interactive Merit Award
Agency:
Mother / London + MediaMonks / Amsterdam
Client:
Ikea
Title:
Passport Challenge
Category:
Online Advertising / Banners
Annual ID:
OS_IN17052M

Award:
2017 Interactive Merit Award
Agency:
Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne
Client:
Renault
Title:
Periscope Parking Drama
Category:
Online Advertising / Banners
Annual ID:
OS_IN17053M

Award:
2017 Interactive Merit Award
Agency:
Garbergs / Stockholm
Client:
Stockholm Pride
Title:
Los Santos Pride
Category:
Gaming
Annual ID:
OS_IN17064M

Award:
2017 Interactive Merit Award
Agency:
MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco
Client:
Audi of America
Title:
24 Hours of Le Forza
Category:
Gaming
Annual ID:
OS_IN17065M

Award:
2017 Interactive Merit Award
Agency:
FamousGrey / Groot-Bijgaarden + Klara / Brussel
Client:
Klara
Title:
Klarafy
Category:
Websites / Utility
Annual ID:
OS_IN17045M

Award:
2017 Interactive Merit Award
Agency:
J. Walter Thompson / New York
Client:
Black Lives Matter
Title:
Unsafety Check
Category:
Websites / Utility
Annual ID:
OS_IN17046M

Award:
2017 Interactive Merit Award
Agency:
Sid Lee / Toronto
Client:
Netflix
Title:
Netflix Netflip
Category:
Websites / Utility
Annual ID:
OS_IN17047M

Award:
2017 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
Webby Awards
Title:
Typevoice
Category:
Websites / Utility
Annual ID:
OS_IN17048M
