The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Stop the Hunger Agency: Impact BBDO / Dubai Client: Mars Category: Online Advertising / Interactive Video
Shakin' Shakin' Agency: Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa Client: KFC Category: Online Advertising / Interactive Video
Making of Björk Digital Agency: DENTSU INC. / Tokyo Client: One Little Indian Records Category: Ambient / Immersive / Virtual Reality (VR)
LET US BULLY YOU - IN VIRTUAL REALITY Agency: McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm Client: UR (The Swedish Educational Broadcast Company) Category: Ambient / Immersive / Virtual Reality (VR)
NIKEiD VR Studio Agency: R/GA / Buenos Aires Client: Nike Category: Ambient / Immersive / Virtual Reality (VR)
Amnesty Unblocker Agency: Colenso BBDO / Auckland Client: Amnesty International Category: Online Advertising / Banners
SONGS OF VIOLENCE Agency: FCB BRASIL / São Paulo Client: ESTADAO DIGITAL Category: Online Advertising / Banners
Passport Challenge Agency: Mother / London + MediaMonks / Amsterdam Client: Ikea Category: Online Advertising / Banners
Periscope Parking Drama Agency: Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne Client: Renault Category: Online Advertising / Banners
#TwitterHaloWars Agency: 215 McCann / San Francisco + Twitter / San Francisco Client: Microsoft Xbox Category: Innovation in Interactive / Gaming
Adaptoys Agency: 360i / New York + Axios NYC / New York Client: Christopher & Dana Reeve Foundation Category: Innovation in Interactive / Gaming
2K Boost Agency: CP+B / Los Angeles Client: NBA2K Category: Innovation in Interactive / Gaming
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Innovation in Interactive / Gaming
Expedia Dream Adventures Agency: 180LA / Santa Monica Client: Expedia Category: Ambient / Immersive / Digital Installations
Tailor Made Store Agency: BWM Dentsu / Melbourne Client: Chadstone Category: Ambient / Immersive / Digital Installations
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Ambient / Immersive / Digital Installations
AMATEUR REPLAY Agency: Ogilvy & Mather / Singapore Client: ALLIANZ Category: Ambient / Immersive / Digital Installations
The Scania Clock Agency: TBWA / Stockholm + B-Reel / Stockholm Client: Scania Category: Ambient / Immersive / Digital Installations
Los Santos Pride Agency: Garbergs / Stockholm Client: Stockholm Pride Category: Gaming
24 Hours of Le Forza Agency: MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco Client: Audi of America Category: Gaming
The Field Trip to Mars Agency: McCann / New York + Framestore / New York Client: Lockheed Martin Category: Craft / Dynamic Data Visualization
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Craft / Dynamic Data Visualization
A Kauri Cries Agency: Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland Client: Auckland City Council Category: Craft / Music / Sound
Orgasm Sound Library Agency: Proximity / Madrid Client: BIJOUX INDISCRETS Category: Craft / Music / Sound
Venmo Micro Hack Agency: Deutsch / New York Client: WATERisLIFE Category: Innovation in Interactive / Online
Game Changer Agency: Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco Client: Under Armour Category: Innovation in Interactive / Online
Virtual Art Sessions Agency: Google Data Arts Team / San Francisco Client: Google Data Arts Team Category: Innovation in Interactive / Online
Land Lines Agency: Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg Client: Google Data Arts Team Category: Innovation in Interactive / Online
Meet Graham Agency: Clemenger BBDO / Melbourne Client: Transport Accident Commission (Victoria) Category: Websites
Pharrell Williams Personal Website Agency: FiveHundred / New York + i am OTHER / New York Client: i am OTHER Category: Websites
The Responsible lookbook Agency: FRED & FARID / Shanghai Client: Diesel Category: Websites
Residente Agency: Hello Monday / New York Client: Residente Category: Websites
Your Name Saves Agency: Leo Burnett / Chicago Client: Donate Life America Category: Websites
Mixtape Of You Agency: No Fixed Address / Toronto Client: Boom 97.3 Category: Websites
Playing Lynch Agency: Preacher / Austin + Wild / Vienna Client: Squarespace Category: Websites
Predictive World Agency: SID LEE / Paris Client: UBISOFT Category: Websites
Weber Genesis II Agency: Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global Client: Weber Category: Websites
Nike Unlimited Stadium Agency: BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore Client: Nike Category: Innovation in Interactive / Ambient / Immersive
Watch Dogs 2 Agency: Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal Client: Ubisoft Canada Category: Innovation in Interactive / Ambient / Immersive
Singtel Data ExStream Agency: Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore Client: Singtel Category: Innovation in Interactive / Ambient / Immersive
Roam Delivery Agency: Ogilvy PR / London + OgilvyOne / London Client: Volvo Cars Category: Innovation in Interactive / Ambient / Immersive
INTELLIGENT PARKING CHAIR Agency: TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO Client: NISSAN MOTOR CO.,LTD. Category: Innovation in Interactive / Ambient / Immersive
McTrax Agency: TBWA\NEBOKO / Amsterdam Client: McDonald's Category: Innovation in Interactive / Ambient / Immersive
The Soundlounge Poster Agency: BBDO GmbH / Duesseldorf Client: CraftWork - a brand of ad agencyservices GmbH Category: Self-Promotion
The Future of Hate: Stop HB757 Agency: DigitasLBi / Atlanta Client: Lost-n-Found Youth Category: Self-Promotion
Change Please Agency: FCB Inferno / London Client: Change Please and the Big Issue Category: Self-Promotion
Resn Agency: Resn / Wellington Client: Resn Category: Self-Promotion
The Great Trump Escape Agency: Round & Round / Stockholm Client: Round & Round Category: Self-Promotion
Klarafy Agency: FamousGrey / Groot-Bijgaarden + Klara / Brussel Client: Klara Category: Websites / Utility
Unsafety Check Agency: J. Walter Thompson / New York Client: Black Lives Matter Category: Websites / Utility

2017 Interactive Merit Award

Impact BBDO / Dubai

Mars

Stop the Hunger

Online Advertising / Interactive Video

OS_IN17054M

2017 Interactive Merit Award

Ogilvy & Mather / Johannesburg + Gloo@Ogilvy / South Africa

KFC

Shakin' Shakin'

Online Advertising / Interactive Video

OS_IN17055M

2017 Interactive Merit Award

DENTSU INC. / Tokyo

One Little Indian Records

Making of Björk Digital

Ambient / Immersive / Virtual Reality (VR)

OS_IN17056M

2017 Interactive Merit Award

McCANN / Stockholm + Colony / Stockholm + Giants & Toys / Stockholm + MediaMonks / Stockholm

UR (The Swedish Educational Broadcast Company)

LET US BULLY YOU - IN VIRTUAL REALITY

Ambient / Immersive / Virtual Reality (VR)

OS_IN17057M

2017 Interactive Merit Award

R/GA / Buenos Aires

Nike

NIKEiD VR Studio

Ambient / Immersive / Virtual Reality (VR)

OS_IN17058M

2017 Interactive Merit Award

Colenso BBDO / Auckland

Amnesty International

Amnesty Unblocker

Online Advertising / Banners

OS_IN17050M

2017 Interactive Merit Award

FCB BRASIL / São Paulo

ESTADAO DIGITAL

SONGS OF VIOLENCE

Online Advertising / Banners

OS_IN17051M

2017 Interactive Merit Award

Mother / London + MediaMonks / Amsterdam

Ikea

Passport Challenge

Online Advertising / Banners

OS_IN17052M

2017 Interactive Merit Award

Publicis Pixelpark / Hamburg/Cologne + Sternenberg Films / Cologne

Renault

Periscope Parking Drama

Online Advertising / Banners

OS_IN17053M

2017 Interactive Merit Award

215 McCann / San Francisco + Twitter / San Francisco

Microsoft Xbox

#TwitterHaloWars

Innovation in Interactive / Gaming

OS_IN17090M

2017 Interactive Merit Award

360i / New York + Axios NYC / New York

Christopher & Dana Reeve Foundation

Adaptoys

Innovation in Interactive / Gaming

OS_IN17091M

2017 Interactive Merit Award

CP+B / Los Angeles

NBA2K

2K Boost

Innovation in Interactive / Gaming

OS_IN17092M

2017 Interactive Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Innovation in Interactive / Gaming

OS_IN17093M

2017 Interactive Merit Award

180LA / Santa Monica

Expedia

Expedia Dream Adventures

Ambient / Immersive / Digital Installations

OS_IN17059M

2017 Interactive Merit Award

BWM Dentsu / Melbourne

Chadstone

Tailor Made Store

Ambient / Immersive / Digital Installations

OS_IN17060M

2017 Interactive Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Ambient / Immersive / Digital Installations

OS_IN17061M

2017 Interactive Merit Award

Ogilvy & Mather / Singapore

ALLIANZ

AMATEUR REPLAY

Ambient / Immersive / Digital Installations

OS_IN17062M

2017 Interactive Merit Award

TBWA / Stockholm + B-Reel / Stockholm

Scania

The Scania Clock

Ambient / Immersive / Digital Installations

OS_IN17063M

2017 Interactive Merit Award

Garbergs / Stockholm

Stockholm Pride

Los Santos Pride

Gaming

OS_IN17064M

2017 Interactive Merit Award

MUH-TAY-ZIK | HOF-FER / San Francisco + Tencue / Berkeley + Showdown / San Francisco

Audi of America

24 Hours of Le Forza

Gaming

OS_IN17065M

2017 Interactive Merit Award

McCann / New York + Framestore / New York

Lockheed Martin

The Field Trip to Mars

Craft / Dynamic Data Visualization

OS_IN17078M

2017 Interactive Merit Award

SID LEE / Paris

UBISOFT

Predictive World

Craft / Dynamic Data Visualization

OS_IN17079M

2017 Interactive Merit Award

Ogilvy & Mather New Zealand / Auckland + Thick as Thieves / Auckland + Liquid Studios / Auckland

Auckland City Council

A Kauri Cries

Craft / Music / Sound

OS_IN17076M

2017 Interactive Merit Award

Proximity / Madrid

BIJOUX INDISCRETS

Orgasm Sound Library

Craft / Music / Sound

OS_IN17077M

2017 Interactive Merit Award

Deutsch / New York

WATERisLIFE

Venmo Micro Hack

Innovation in Interactive / Online

OS_IN17080M

2017 Interactive Merit Award

Droga5 / New York + Under Armour / Baltimore + Optimum Sports / New York + NBA 2K / San Francisco

Under Armour

Game Changer

Innovation in Interactive / Online

OS_IN17081M

2017 Interactive Merit Award

Google Data Arts Team / San Francisco

Google Data Arts Team

Virtual Art Sessions

Innovation in Interactive / Online

OS_IN17082M

2017 Interactive Merit Award

Google Data Arts Team / San Francisco + YesYesNo / New York + Ubilabs / Hamburg

Google Data Arts Team

Land Lines

Innovation in Interactive / Online

OS_IN17083M

2017 Interactive Merit Award

Clemenger BBDO / Melbourne

Transport Accident Commission (Victoria)

Meet Graham

Websites

OS_IN17036M

2017 Interactive Merit Award

FiveHundred / New York + i am OTHER / New York

i am OTHER

Pharrell Williams Personal Website

Websites

OS_IN17037M

2017 Interactive Merit Award

FRED & FARID / Shanghai

Diesel

The Responsible lookbook

Websites

OS_IN17038M

2017 Interactive Merit Award

Hello Monday / New York

Residente

Residente

Websites

OS_IN17039M

2017 Interactive Merit Award

Leo Burnett / Chicago

Donate Life America

Your Name Saves

Websites

OS_IN17040M

2017 Interactive Merit Award

No Fixed Address / Toronto

Boom 97.3

Mixtape Of You

Websites

OS_IN17041M

2017 Interactive Merit Award

Preacher / Austin + Wild / Vienna

Squarespace

Playing Lynch

Websites

OS_IN17042M

2017 Interactive Merit Award

SID LEE / Paris

UBISOFT

Predictive World

Websites

OS_IN17043M

2017 Interactive Merit Award

Uncle Grey / Denmark + MediaMonks / Amsterdam + Weber / Global

Weber

Weber Genesis II

Websites

OS_IN17044M

2017 Interactive Merit Award

BBH / Singapore + Party / NY + Birdman / Tokyo + Jack Morton / Singapore

Nike

Nike Unlimited Stadium

Innovation in Interactive / Ambient / Immersive

OS_IN17084M

2017 Interactive Merit Award

Bleublancrouge / Montreal + Qu4treCentQu4tre / Montreal + North Strategic / Montreal + 1one production / Montreal

Ubisoft Canada

Watch Dogs 2

Innovation in Interactive / Ambient / Immersive

OS_IN17085M

2017 Interactive Merit Award

Ogilvy & Mather / Singapore + The Prosecution Film Company / Singapore

Singtel

Singtel Data ExStream

Innovation in Interactive / Ambient / Immersive

OS_IN17086M

2017 Interactive Merit Award

Ogilvy PR / London + OgilvyOne / London

Volvo Cars

Roam Delivery

Innovation in Interactive / Ambient / Immersive

OS_IN17087M

2017 Interactive Merit Award

TBWA\HAKUHODO Inc. / TOKYO + TYO Inc. / TOKYO + BIRDMAN Inc. / TOKYO

NISSAN MOTOR CO.,LTD.

INTELLIGENT PARKING CHAIR

Innovation in Interactive / Ambient / Immersive

OS_IN17088M

2017 Interactive Merit Award

TBWA\NEBOKO / Amsterdam

McDonald's

McTrax

Innovation in Interactive / Ambient / Immersive

OS_IN17089M

2017 Interactive Merit Award

BBDO GmbH / Duesseldorf

CraftWork - a brand of ad agencyservices GmbH

The Soundlounge Poster

Self-Promotion

OS_IN17066M

2017 Interactive Merit Award

DigitasLBi / Atlanta

Lost-n-Found Youth

The Future of Hate: Stop HB757

Self-Promotion

OS_IN17067M

2017 Interactive Merit Award

FCB Inferno / London

Change Please and the Big Issue

Change Please

Self-Promotion

OS_IN17068M

2017 Interactive Merit Award

Resn / Wellington

Resn

Resn

Self-Promotion

OS_IN17069M

2017 Interactive Merit Award

Round & Round / Stockholm

Round & Round

The Great Trump Escape

Self-Promotion

OS_IN17070M

2017 Interactive Merit Award

FamousGrey / Groot-Bijgaarden + Klara / Brussel

Klara

Klarafy

Websites / Utility

OS_IN17045M

2017 Interactive Merit Award

J. Walter Thompson / New York

Black Lives Matter

Unsafety Check

Websites / Utility

OS_IN17046M

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