The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
On Hold Messaging
Agency: BusinessVoice / Toledo
Client: Toledo Towing Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Island Event
Agency: Crispin Porter + Bogusky / Miami
Client: Fine Living Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Track
Agency: Jupiter Drawing Room (South Africa), The / Johannesburg
Client: Nike Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Greatest Auto Dealer Commercial of All Time
Agency: Nerve / Portland
Client: Thomason Autogroup Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Taken UFO Photo
Agency: SCI FI Channel / New York
Client: SCI FI Channel Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
If you can read this...
Agency: Young & Rubicam / Chicago
Client: NASCAR Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Sistine Chapel, Louvre, Ireland
Agency: Arnold Worldwide / Boston
Client: Royal Caribbean Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Shape, $109.09, Drive Thru, Kung Pao Chicken
Agency: Arnold Worldwide / Boston
Client: Volkswagen of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Standing, Hugging, Lying
Agency: Bartle Bogle Hegarty Asia Pacific / Singapore
Client: Levi Strauss Asia Pacific Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bocas Lunch, Kuna Indians, Hut & Dock
Agency: BBDO / Atlanta
Client: Panama Tourism Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The Shoes, The Hair, The Wire, .The Spaghetti
Agency: BDDP et Fils / Boulogne
Client: BMW Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Petits Pois, Cob, Muffin
Agency: BMP DDB / London
Client: Lurpak Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Breathing is Automatic, .Lewis & Clark, The Road is Eternal
Agency: Carmichael Lynch / Minneapolis
Client: Harley-Davidson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Christ, Motorcycle, Paytoll
Agency: CraveroLanis Euro RSCG / Buenos Aires
Client: Peugeot Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chest, Chair, Lamp
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Starburst, Balloon, Button
Agency: David and Goliath / Los Angeles
Client: Kia Motors America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Toothbrush, Dirty Water, Toilet, Toothpaste
Agency: DDB / Sydney
Client: Wrigleys Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fury, Awe, Loyalty
Agency: Fallon / New York
Client: Sports Illustrated Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
1, 2, 3
Agency: Heye & Partner / Munich
Client: ELLE Verlag Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Interior, Voodoo Sign, Missed Calls, Intensification, Flight Chart
Agency: Jung von Matt / Hamburg
Client: BMW AG/MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Micky, Luisa, Edna, Ulrich
Agency: Leagas Delaney / Hamburg
Client: Gruner + Jahr AG & Co./stern Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Explore, Blossom, Normal, Okay with That
Agency: Leo Burnett / Chicago
Client: Kraft-Altoids Sours Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Birds, Flowers, Stars
Agency: McKinney & Silver / Raleigh
Client: Audi of America Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Badass, Need, Rugby, Mirror, Asteroid
Agency: Modernista! / Boston
Client: Hummer H2 Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Chairlift, Polemarks, Gates
Agency: nail / Providence
Client: Atomic Ski USA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby, Old Lady, Boy
Agency: NEOGAMA/BBH / São Paulo
Client: Mitsubishi Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dog Poop, Mt. Baker, Bald Eagle
Agency: Nerve / Portland
Client: Leave No Trace Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Horserider, Golfer, Lesbian
Agency: Ogilvy & Mather / Frankfurt
Client: American Express Germany Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Lightswitch, Shower, Stove
Agency: Ogilvy & Mather / New York
Client: IBM Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Footpath, Harbour, Office
Agency: Ogilvy & Mather / Singapore
Client: Spade Magazine Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Streamlight, Streamlight, Streamlight
Agency: Saatchi & Saatchi / Bangkok
Client: Indosport Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Orange Juice, Water, Champagne
Agency: Springer & Jacoby / Hamburg
Client: Dirk Rossmann GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Part 1, Part 2, Part 3
Agency: Springer & Jacoby / Hamburg
Client: Mercedes-Benz Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Coming Soon, Future Home, Pine Ridge Mall
Agency: Stone Ward / Little Rock
Client: Arkansas Nature Conservancy Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dancers,Weekends/Weekdays, Follow, Gum
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Central Park Loop, Honolulu, Gasparilla
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
PSD Demo CD
Agency: Leopard / Boulder
Client: IBM - Printing Systems Category: Corporate Image-Business to Business / Corporate Image B2B - CD-ROMs
Michael Johnson, Giles Revell, Sarah Fanelli, Gary Baseman, Clayton Brothers
Agency: Campbell Doyle Dye / London
Client: Merrydown Category: Direct Mail / Direct Mail: Campaign
Ottoman, Readerman, Camera
Agency: Mad Dogs and Englishmen / San Francisco
Client: Maximum PC Category: Direct Mail / Direct Mail: Campaign
Chauffeur
Agency: Net#work BBDO / Johannesburg
Client: Virgin Atlantic Category: Outdoor / Guerilla Advertising: Single
Door Lock Promotion
Agency: Ogilvy & Mather / Frankfurt
Client: Ford Germany Category: Outdoor / Guerilla Advertising: Single
Incubator
Agency: Saatchi & Saatchi / Auckland
Client: South Auckland Health Foundation Category: Outdoor / Guerilla Advertising: Single
Vending Machine
Agency: Saatchi & Saatchi / London
Client: St Mungo's Category: Outdoor / Guerilla Advertising: Single
Golf Ball
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Gary Player Country Club Category: Outdoor / Guerilla Advertising: Single
It's Me
Agency: Maclaren McCann / Toronto
Client: Rogers AT&T Wireless Category: Consumer Television / Consumer Television Under $50,000 Budget
Passat W8
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
Radio VW
Agency: Arnold Worldwide / Boston
Client: Volkswagen Category: Promotional Advertising / Promotional Advertising - Web Sites
COLT Majime Lab
Agency: Dentsu / Tokyo
Client: Mitsubishi Motors Corporation. Category: Promotional Advertising / Promotional Advertising - Web Sites
Dr-inkbeer.com
Agency: Euro RSCG / Singapore
Client: Dr. Inkbeer Category: Promotional Advertising / Promotional Advertising - Web Sites