The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Gardening Tips/Housekeeping Tips/Decorating Tips
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Consumer Radio / Campaign
Audi RS 4 Navigation Campaign
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: Audi AG Category: Consumer Radio / Campaign
RingTones
Agency: Leo Burnett / São Paulo
Client: Brasil Telecom Category: Consumer Radio / Campaign
Videocon TV
Agency: Ogilvy & Mather / Mumbai
Client: Videocon Industries Ltd. Category: Consumer Radio / Campaign
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Speed Reading
Agency: Batey Singapore / Singapore
Client: Read Better Faster Category: Consumer Newspaper / Full Page or Spread - Campaign
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong
Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
The joy of writing
Agency: Jung von Matt AG / Berlin
Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Speech Bubbles
Agency: JWT San Juan / San Juan
Client: Johnson & Johnson / Listerine Pocket Paks Category: Consumer Newspaper / Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Forget About Work
Agency: Naga DDB Malaysia / Petaling Jaya
Client: PST Travel Services Category: Consumer Newspaper / Full Page or Spread - Campaign
The Chronological Series
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software Category: Consumer Newspaper / Full Page or Spread - Campaign
adidas Olympic Launch
Agency: TBWA\China / Shanghai
Client: adidas Category: Consumer Newspaper / Full Page or Spread - Campaign
Real News
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail & Guardian Category: Consumer Newspaper / Full Page or Spread - Campaign
Entrance Banners
Agency: Artplan / Rio de Janeiro
Client: Banco do Brasil Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Audi Moment
Agency: Venables Bell and Partners / San Francisco
Client: Audi of America Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Cuttin Up
Agency: BBDO Atlanta / Atlanta
Client: Alliance Theatre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
BBC Newspaper Boxes
Agency: BBDO / New York
Client: BBC World Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Titanic Ambient
Agency: Carmichael Lynch / Minneapolis
Client: Denver Museum Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Omaka
Agency: Clemenger BBDO / Wellington
Client: Omaka Aviation Heritage Centre Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
The Breakup
Agency: DDB / Auckland
Client: SKY Television Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Bologna on Wheels
Agency: DDB Berlin GmbH / Berlin
Client: Volkswagen AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Color Tokyo!
Agency: HAKUHODO + HAKUHODO Kettle / Tokyo
Client: SONY MARKETING JAPAN Inc. Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Stride Photo Booth
Agency: JWT / New York
Client: Cadbury Adams / Stride Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Fresh Salads
Agency: Leo Burnett / Chicago
Client: McDonald's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Xbox: Halo 3 - Jake Courage Cinema Project
Agency: McCann Erickson / London
Client: Xbox Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
XBOX JFK Terminal
Agency: McCann Worldgroup SF & T.A.G. / San Francisco
Client: Microsoft XBOX Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Subaru Transporter
Agency: Miles Calcraft Briginshaw Duffy / London
Client: Subaru Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Discovery Channel - London Ink
Agency: Mother / London
Client: Discovery Channel Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Swimming Pool
Agency: Ogilvy & Mather / Mumbai
Client: HSBC Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Gridlock
Agency: Ogilvy & Mather (HK) Pte Ltd / Hong Kong
Client: DHL Express (HK) Ltd Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
WWF Paper Dispenser
Agency: Saatchi & Saatchi CPH / Copenhagen K
Client: World Wildlife Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
MINI NIGHT PROJECTIONS
Agency: TAXI 2 / Toronto
Client: MINI Canada Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
In an ABSOLUT World - Week
Agency: TBWA\ Germany / Berlin
Client: MAXXIUM Germany - ABSOLUT VODKA Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Warehouses
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Nissan Interstar Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
Washroom
Agency: TBWA\Tequila Singapore / Singapore
Client: SPE-Networks Asia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
THE TV AD THAT PHONED YOU
Agency: Y&R Auckland / Auckland
Client: NZ RED CROSS Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Single
US Integrated Campaign
Agency: BBDO / New York
Client: Havaianas Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Hammer & Coop
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Mercedes-Benz G-Class "Terrains"
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Good Business Guide
Agency: JWT / London
Client: MTV Foundation Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Ripped Reality Standee
Agency: Publicis Malaysia / Petaling Jaya
Client: Hewlett-Packard Malaysia Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Schweppes Short Film Festival
Agency: Publicis Mojo / Auckland
Client: Schweppes Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Speight's Great Beer Delivery
Agency: Publicis Mojo / Auckland
Client: Speight's Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
Sugar Free Ants Campaign
Agency: rediffusion dy & r / bangalore
Client: Zydus Cadila Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign
The Wrong Working Environment
Agency: Scholz & Friends / Berlin
Client: jobsintown.de GmbH Category: Innovation in Advertising & Marketing / Innovative Use of Advertising - Campaign