The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Newspaper / Full Page or Spread - Campaign
Speed Reading
Agency: Batey Singapore / Singapore
Client: Read Better Faster Category: Consumer Newspaper / Full Page or Spread - Campaign
Painting by numbers
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Deutschland GmbH & Co. KG Category: Consumer Newspaper / Full Page or Spread - Campaign
Fearless
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor Plan Campaign
Agency: Grey Hong Kong / Hong Kong
Client: Sara Lee Hong Kong Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
The joy of writing
Agency: Jung von Matt AG / Berlin
Client: BIC Deutschland GmbH & Co. OHG Category: Consumer Newspaper / Full Page or Spread - Campaign
Speech Bubbles
Agency: JWT San Juan / San Juan
Client: Johnson & Johnson / Listerine Pocket Paks Category: Consumer Newspaper / Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Newspaper / Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Floor plans
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: IKEA Deutschland GmbH Category: Consumer Newspaper / Full Page or Spread - Campaign
Forget About Work
Agency: Naga DDB Malaysia / Petaling Jaya
Client: PST Travel Services Category: Consumer Newspaper / Full Page or Spread - Campaign
The Chronological Series
Agency: Saatchi & Saatchi New York / New York
Client: Smith Micro Software Category: Consumer Newspaper / Full Page or Spread - Campaign
adidas Olympic Launch
Agency: TBWA\China / Shanghai
Client: adidas Category: Consumer Newspaper / Full Page or Spread - Campaign
Real News
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Mail & Guardian Category: Consumer Newspaper / Full Page or Spread - Campaign
Coke & Faithless
Agency: argonauten G2 GmbH / Berlin
Client: The Coca-Cola Company Category: Music / Integration of a brand in a music environment
Fashion, Music, Vidal Sassoon
Agency: beacon communications k.k. / Tokyo
Client: P&G Japan Category: Music / Integration of a brand in a music environment
Big Mac Chant
Agency: OMD / New York
Client: McDonald's Category: Music / Integration of a brand in a music environment
Gardening Tips/Housekeeping Tips/Decorating Tips
Agency: DDB Canada, Toronto / Toronto
Client: Philips Canada Category: Consumer Radio / Campaign
Audi RS 4 Navigation Campaign
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: Audi AG Category: Consumer Radio / Campaign
RingTones
Agency: Leo Burnett / São Paulo
Client: Brasil Telecom Category: Consumer Radio / Campaign
Videocon TV
Agency: Ogilvy & Mather / Mumbai
Client: Videocon Industries Ltd. Category: Consumer Radio / Campaign
Havaianas
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Broadcast Design / Campaign
mtvU Woodies
Agency: MTV Networks / New York
Client: MTV On Air Design Category: Broadcast Design / Campaign
DI10 Ideas
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Broadcast Design / Campaign
RE APPRAISAL CAMPAIGN 2
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
RE APPRAISAL CAMPAIGN 1
Agency: Abbott Mead Vickers BBDO / London
Client: THE ECONOMIST Category: Consumer Magazine / Color: Full Page or Spread - Campaign
With Gollog it gets there earlier
Agency: AlmapBBDO / São Paulo
Client: Gol Linhas Aéreas Category: Consumer Magazine / Color: Full Page or Spread - Campaign
VW Campaign
Agency: BatesAsia Shanghai / Shanghai
Client: Simon Tan Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Certificates - Rehab
Agency: CHI & Partners / London
Client: Tango Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Smart Fortwo Eco
Agency: CONTRAPUNTO / Madrid
Client: Daimlerchrysler Mercedes-Benz Smart Fortwo Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Unimed Campaign
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Unimed Category: Consumer Magazine / Color: Full Page or Spread - Campaign
FACTS STRANGER THAN FICTION
Agency: FoxP2 / Cape Town
Client: NATIONAL GEOGRAPHIC KIDS MAGAZINE Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Only at the movies
Agency: Jung von Matt AG / Hamburg
Client: CinemaxX AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Mercedes-Benz SLR "From Hell to Heaven"
Agency: Jung von Matt AG / Hamburg
Client: Daimler AG Category: Consumer Magazine / Color: Full Page or Spread - Campaign
We take it serious
Agency: kempertrautmann gmbh / Hamburg
Client: Comedy Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Outlines
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Inlingua Language School Category: Consumer Magazine / Color: Full Page or Spread - Campaign
40th Anniversary
Agency: la comunidad / Miami Beach
Client: Publirevistas / Rolling Stone Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Artois
Agency: LOWE / London
Client: InBev Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Inside out
Agency: Lowe Limited Bangkok / Bangkok
Client: Ogawa electric Co., Ltd. Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Amp Ad Campaign
Agency: McGarrah/Jessee / Austin
Client: Spoetzl Brewery Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Winston Rods
Agency: Mullen / Wenham
Client: Winston Rods Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Ridiculously Thick Yogurt
Agency: Ogilvy & Mather / New York
Client: Fage Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Repeats
Agency: Ogilvy Johannesburg / Johannesburg
Client: DStv Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Swanndri
Agency: Publicis Mojo / Auckland
Client: Swanndri Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Business Food
Agency: Scholz & Friends Hamburg GmbH / Hamburg
Client: Nykke & Kokki GmbH Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Suggested Retail
Agency: tda advertising & design / Boulder
Client: Titus Bicycles Category: Consumer Magazine / Color: Full Page or Spread - Campaign
The Unofficial Drink of the World
Agency: The Red Brick Road / London
Client: Heineken Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Just a T-Shirt
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Magazine / Color: Full Page or Spread - Campaign
Charlie
Agency: Leo Burnett India / Mumbai
Client: Luxor Writing Instruments Pvt Ltd Category: Collateral / Posters - Single