The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
VB Regulars
Agency: Droga5 Australia / East Sydney
Client: Fosters Category: Consumer Television / Commercials of var. length - Campaign
Chocolate Research Facility - Autumn/Winter 09
Agency: Asylum Creative Pte Ltd / Singapore
Client: Chocolate Research Facility Category: Package Design / Single
Rattenkiller
Agency: Haase & Knels + Schweers / Bremen
Client: Ahlers Getränke GmbH Category: Package Design / Single
Wine Box & Labels
Agency: Jung von Matt/Donau Werbeagentur GmbH / Wien
Client: Gut Oggau Category: Package Design / Single
Chocolate Glue
Agency: Kolle Rebbe / Hamburg
Client: The Deli Garage Category: Package Design / Single
House of Cards - Pack of Cards
Agency: Leo Burnett / London
Client: Shelter Category: Package Design / Single
BLOCK TYPEFACE
Agency: Nippon Design Center, Inc. / Tokyo
Client: Takeo Company Limited Category: Package Design / Single
Rellana "Woolly Heads"
Agency: Ogilvy Frankfurt / Frankfurt
Client: Friedrich-Wilhelm & Karin Reller Category: Package Design / Single
Dr. Moeller’s Quince Brandy
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Schnapsbrennerei Dr. Thorsten Möller Category: Package Design / Single
Lupin Steal Japan Project
Agency: 777interactive / Tokyo
Client: Lupin Steal Japan Project Category: Integrated Branding / Integrated Branding Campaign - 360
Public Polo
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Integrated Branding / Integrated Branding Campaign - 360
Nike: Show Your Five
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
NikeTrue City
Agency: AKQA / London
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
HBO Imagine Integrated Campaign
Agency: BBDO / New York
Client: HBO Category: Integrated Branding / Integrated Branding Campaign - 360
Tomorrow can be different
Agency: Clemenger BBDO Sydney / Sydney
Client: St Vincent de Paul Category: Integrated Branding / Integrated Branding Campaign - 360
Buell Blast
Agency: Crispin Porter + Bogusky / Boulder
Client: Buell Category: Integrated Branding / Integrated Branding Campaign - 360
Recruitment 2009
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Team Challenge
Agency: DDB Stockholm / Stockholm
Client: Swedish Armed Forces Category: Integrated Branding / Integrated Branding Campaign - 360
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Sweden Category: Integrated Branding / Integrated Branding Campaign - 360
4320
Agency: Droga5 Australia / East Sydney
Client: V Australia Category: Integrated Branding / Integrated Branding Campaign - 360
Weather girl
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Skol Category: Integrated Branding / Integrated Branding Campaign - 360
Alice: Follow the White Rabbit
Agency: FALLON / MINNEAPOLIS
Client: Syfy Channel Category: Integrated Branding / Integrated Branding Campaign - 360
NOW Integrated Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Integrated Branding / Integrated Branding Campaign - 360
Asylum 626 Integrated Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Doritos Category: Integrated Branding / Integrated Branding Campaign - 360
Summit on the Summit Integrated Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Integrated Branding / Integrated Branding Campaign - 360
YouTube Symphony Orchestra
Agency: Google Creative Lab / New York
Client: Google Category: Integrated Branding / Integrated Branding Campaign - 360
The Gold Button
Agency: Ogilvy&Mather Advertising, Shanghai / Shanghai
Client: Lee Category: Integrated Branding / Integrated Branding Campaign - 360
Whopper Face
Agency: Ogilvy Brasil / Sao Paulo
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign - 360
UNIQLO CALENDAR
Agency: Projector inc. / Tokyo
Client: FAST RETAILING CO., LTD. Category: Integrated Branding / Integrated Branding Campaign - 360
Everybody Knows Somebody Who Loves A Honda
Agency: Rubin Postaer & Associates / Santa Monica
Client: Honda Motor Company Category: Integrated Branding / Integrated Branding Campaign - 360
Little Guys On The Big Game
Agency: Saatchi & Saatchi NY / New York
Client: Miller Brewing Company/Miller High Life Category: Integrated Branding / Integrated Branding Campaign - 360
Recode Decode
Agency: Saint @ RKCR Y&R / Woodford Green
Client: The Victoria and Albert Museum Category: Integrated Branding / Integrated Branding Campaign - 360
Sugar Streak
Agency: TAXI Canada / Toronto
Client: Koodo Mobile Category: Integrated Branding / Integrated Branding Campaign - 360
370z Take the wheel
Agency: WHYBIN\TBWA\TEQUILA / pyrmont
Client: Nissan Australia Category: Integrated Branding / Integrated Branding Campaign - 360
The Leroy Smith Campaign
Agency: Wieden+Kennedy, New York / New York
Client: Jordan Brand Category: Integrated Branding / Integrated Branding Campaign - 360
Dante's Inferno
Agency: Wieden+Kennedy / Portland
Client: Electronic Arts Category: Integrated Branding / Integrated Branding Campaign - 360
Frenzied Waters
Agency: Campfire / New York
Client: Discovery Channel Category: Interactive Advertising / Other Interactive Media - Campaign
How Sweet The Sound
Agency: @radical.media / New York
Client: Verizon Category: Television / Specials or one-time screening
Cranberry Christmas
Agency: Arnold Worldwide / Boston
Client: Ocean Spray Category: Television / Specials or one-time screening
The Killers 'Goodnight, travel well'
Agency: Colman Rasic Carrasco / East Sydney
Client: MTV EXIT FOUNDATION/UNICEF Category: Television / Specials or one-time screening
ELLE-The City
Agency: Creative Artists Agency / Los Angeles
Client: ELLE Category: Television / Unscripted series
Copa Coca Cola Football Stars
Agency: whatwewant Branded Entertainment / Johannesburg
Client: whatwewant Branded Entertainment Category: Television / Unscripted series
Nike Football + 'Master Control'
Agency: AKQA / London
Client: Nike Category: Mobile Applications/Sites / Consumer Goods
Drinkspiration by ABSOLUT
Agency: Great Works / Stockholm
Client: ABSOLUT VODKA Category: Mobile Applications/Sites / Consumer Goods
Sit or Squat
Agency: Publicis / New York
Client: P&G Charmin Category: Mobile Applications/Sites / Consumer Goods
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Direct Mail / Campaign
Model Plus Postcard
Agency: Eric Chan Design Co. Ltd. / Hong Kong
Client: Model Plus Magazine Category: Direct Mail / Campaign
GOOGLE WORLD
Agency: Abbott Mead Vickers BBDO / London
Client: GUINNESS Category: Websites & Microsites / Branded Games
T-Racer
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Websites & Microsites / Branded Games
Award:
2010 Advertising Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
Fosters
Title:
VB Regulars
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
10416T
Award:
2010 Design Merit Award
Agency:
Asylum Creative Pte Ltd / Singapore
Client:
Chocolate Research Facility
Title:
Chocolate Research Facility - Autumn/Winter 09
Category:
Package Design / Single
Annual ID:
10104D
Award:
2010 Design Merit Award
Agency:
Haase & Knels + Schweers / Bremen
Client:
Ahlers Getränke GmbH
Title:
Rattenkiller
Category:
Package Design / Single
Annual ID:
10105D
Award:
2010 Design Merit Award
Agency:
Jung von Matt/Donau Werbeagentur GmbH / Wien
Client:
Gut Oggau
Title:
Wine Box & Labels
Category:
Package Design / Single
Annual ID:
10106D
Award:
2010 Design Merit Award
Agency:
Kolle Rebbe / Hamburg
Client:
The Deli Garage
Title:
Chocolate Glue
Category:
Package Design / Single
Annual ID:
10107D
Award:
2010 Design Merit Award
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards - Pack of Cards
Category:
Package Design / Single
Annual ID:
10108D
Award:
2010 Design Merit Award
Agency:
Nippon Design Center, Inc. / Tokyo
Client:
Takeo Company Limited
Title:
BLOCK TYPEFACE
Category:
Package Design / Single
Annual ID:
10109D
Award:
2010 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Friedrich-Wilhelm & Karin Reller
Title:
Rellana "Woolly Heads"
Category:
Package Design / Single
Annual ID:
10110D
Award:
2010 Design Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Schnapsbrennerei Dr. Thorsten Möller
Title:
Dr. Moeller’s Quince Brandy
Category:
Package Design / Single
Annual ID:
10111D
Award:
2010 Design Merit Award
Agency:
Voice / Adelaide
Client:
Rio Coffee
Title:
64
Category:
Package Design / Single
Annual ID:
10112D
Award:
2010 Interactive Merit Award
Agency:
777interactive / Tokyo
Client:
Lupin Steal Japan Project
Title:
Lupin Steal Japan Project
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10278N
Award:
2010 Interactive Merit Award
Agency:
ACHTUNG! / amsterdam
Client:
Volkswagen
Title:
Public Polo
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10279N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike: Show Your Five
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10280N
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
NikeTrue City
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10281N
Award:
2010 Interactive Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
HBO Imagine Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10282N
Award:
2010 Interactive Merit Award
Agency:
Clemenger BBDO Sydney / Sydney
Client:
St Vincent de Paul
Title:
Tomorrow can be different
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10283N
Award:
2010 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Buell
Title:
Buell Blast
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10284N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
Recruitment 2009
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10285N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Swedish Armed Forces
Title:
The Team Challenge
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10286N
Award:
2010 Interactive Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen Sweden
Title:
The Fun Theory
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10287N
Award:
2010 Interactive Merit Award
Agency:
Droga5 Australia / East Sydney
Client:
V Australia
Title:
4320
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10288N
Award:
2010 Interactive Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Skol
Title:
Weather girl
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10289N
Award:
2010 Interactive Merit Award
Agency:
FALLON / MINNEAPOLIS
Client:
Syfy Channel
Title:
Alice: Follow the White Rabbit
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10290N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
NOW Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10291N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito-Lay Doritos
Title:
Asylum 626 Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10292N
Award:
2010 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10293N
Award:
2010 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google
Title:
YouTube Symphony Orchestra
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10294N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy&Mather Advertising, Shanghai / Shanghai
Client:
Lee
Title:
The Gold Button
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10295N
Award:
2010 Interactive Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Burger King
Title:
Whopper Face
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10296N
Award:
2010 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
FAST RETAILING CO., LTD.
Title:
UNIQLO CALENDAR
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10297N
Award:
2010 Interactive Merit Award
Agency:
Rubin Postaer & Associates / Santa Monica
Client:
Honda Motor Company
Title:
Everybody Knows Somebody Who Loves A Honda
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10298N
Award:
2010 Interactive Merit Award
Agency:
Saatchi & Saatchi NY / New York
Client:
Miller Brewing Company/Miller High Life
Title:
Little Guys On The Big Game
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10299N
Award:
2010 Interactive Merit Award
Agency:
Saint @ RKCR Y&R / Woodford Green
Client:
The Victoria and Albert Museum
Title:
Recode Decode
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10300N
Award:
2010 Interactive Merit Award
Agency:
TAXI Canada / Toronto
Client:
Koodo Mobile
Title:
Sugar Streak
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10301N
Award:
2010 Interactive Merit Award
Agency:
WHYBIN\TBWA\TEQUILA / pyrmont
Client:
Nissan Australia
Title:
370z Take the wheel
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10302N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy, New York / New York
Client:
Jordan Brand
Title:
The Leroy Smith Campaign
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10303N
Award:
2010 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Electronic Arts
Title:
Dante's Inferno
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10304N
Award:
2010 Interactive Merit Award
Agency:
Campfire / New York
Client:
Discovery Channel
Title:
Frenzied Waters
Category:
Interactive Advertising / Other Interactive Media - Campaign
Annual ID:
10228N
Award:
2010 Branded Entertainment Merit Award
Agency:
@radical.media / New York
Client:
Verizon
Title:
How Sweet The Sound
Category:
Television / Specials or one-time screening
Annual ID:
10010E
Award:
2010 Branded Entertainment Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Ocean Spray
Title:
Cranberry Christmas
Category:
Television / Specials or one-time screening
Annual ID:
10011E
Award:
2010 Branded Entertainment Merit Award
Agency:
Colman Rasic Carrasco / East Sydney
Client:
MTV EXIT FOUNDATION/UNICEF
Title:
The Killers 'Goodnight, travel well'
Category:
Television / Specials or one-time screening
Annual ID:
10012E
Award:
2010 Branded Entertainment Merit Award
Agency:
Creative Artists Agency / Los Angeles
Client:
ELLE
Title:
ELLE-The City
Category:
Television / Unscripted series
Annual ID:
10005E
Award:
2010 Branded Entertainment Merit Award
Agency:
whatwewant Branded Entertainment / Johannesburg
Client:
whatwewant Branded Entertainment
Title:
Copa Coca Cola Football Stars
Category:
Television / Unscripted series
Annual ID:
10006E
Award:
2010 Interactive Merit Award
Agency:
AKQA / London
Client:
Nike
Title:
Nike Football + 'Master Control'
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10169N
Award:
2010 Interactive Merit Award
Agency:
Great Works / Stockholm
Client:
ABSOLUT VODKA
Title:
Drinkspiration by ABSOLUT
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10170N
Award:
2010 Interactive Merit Award
Agency:
Publicis / New York
Client:
P&G Charmin
Title:
Sit or Squat
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
10171N
Award:
2010 Design Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Direct Mail / Campaign
Annual ID:
10049D
Award:
2010 Design Merit Award
Agency:
Eric Chan Design Co. Ltd. / Hong Kong
Client:
Model Plus Magazine
Title:
Model Plus Postcard
Category:
Direct Mail / Campaign
Annual ID:
10220D
Award:
2010 Interactive Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
GUINNESS
Title:
GOOGLE WORLD
Category:
Websites & Microsites / Branded Games
Annual ID:
10091N
Award:
2010 Interactive Merit Award
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
T-Racer
Category:
Websites & Microsites / Branded Games
Annual ID:
10092N
