The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Jasmine
Agency: Ace Saatchi & Saatchi / Manila
Client: TV5 Category: Broadcast & Film / Branded Television
Back in the Game
Agency: TBWA\Toronto / Toronto
Client: Nissan Canada Inc Category: Broadcast & Film / Branded Television
Clash of Clans - Revenge
Agency: Barton F. Graf LLC / New York, NY
Client: Supercell Category: Consumer Television / 60 Second - Single
The Process
Agency: BBDO / New York
Client: Foot Locker Category: Consumer Television / 60 Second - Single
Soulmates
Agency: BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Peace
Agency: BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client: Unilever / Axe Category: Consumer Television / 60 Second - Single
Hotel
Agency: BBH / New York
Client: Unilever/Axe Category: Consumer Television / 60 Second - Single
The big leap
Agency: BETC / Paris
Client: Lacoste Category: Consumer Television / 60 Second - Single
Airport
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Pep Talk
Agency: DDB Canada / Vancouver
Client: Netflix Category: Consumer Television / 60 Second - Single
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Consumer Television / 60 Second - Single
Icons
Agency: Grey London / London + Academy / London
Client: News UK Category: Consumer Television / 60 Second - Single
Two for one tickets - Too Depressing
Agency: Leo Burnett Dubai / Dubai
Client: du Category: Consumer Television / 60 Second - Single
Wallsie Street
Agency: Saatchi & Saatchi / London
Client: Kerry Foods Category: Consumer Television / 60 Second - Single
50
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Gatorade Category: Consumer Television / 60 Second - Single
Cook's Range
Agency: Wieden+Kennedy / London
Client: Lurpak Category: Consumer Television / 60 Second - Single
Tough Love
Agency: Wieden+Kennedy / Portland
Client: Procter & Gamble Category: Consumer Television / 60 Second - Single
If You're Happy...
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers Category: Consumer Television / 60 Second - Single
My Butt
Agency: Wieden+Kennedy / Portland
Client: Weight Watchers Category: Consumer Television / 60 Second - Single
RE2PECT
Agency: Wieden+Kennedy New York / new york
Client: Jordan Brand Category: Consumer Television / 60 Second - Single
A Spacecraft for All
Agency: Google Creative Lab / New York
Client: Google Creative Lab Category: Interactive Craft / Animation / Motion Graphics
Absolut #Nextframe
Agency: Sid Lee / Amsterdam
Client: The Absolut Company Category: Interactive Craft / Animation / Motion Graphics
The redesign of latimes.com
Agency: Code and Theory / New York
Client: Los Angeles Times Category: User Experience Design - Web / User Experience
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC Category: User Experience Design - Web / User Experience
The DNA Project
Agency: Hello Monday / Aarhus C
Client: j.viewz Category: User Experience Design - Web / User Experience
Design By What Matters
Agency: The Martin Agency / Richmond
Client: Benjamin Moore Category: User Experience Design - Web / User Experience
The dancing Traffic Light
Agency: BBDO Group Germany GmbH / Berlin
Client: Daimler AG, smart/MM Category: Direct Marketing / Ambient Media
Not A Bug Splat
Agency: BBDO Pakistan / Lahore
Client: Reprieve/Foundation for Fundamental Rights Category: Direct Marketing / Ambient Media
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Direct Marketing / Ambient Media
Kings and Queens of the Court
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Direct Marketing / Ambient Media
The Street Store
Agency: M&C Saatchi Abel / Cape Town
Client: The Haven Night Shelter on Napier Category: Direct Marketing / Ambient Media
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Direct Marketing / Ambient Media
The Non-Violence Bus
Agency: McCann Mexico City / Mexico, D.F.
Client: The Non-Violence Project Mexico Category: Direct Marketing / Ambient Media
Vroom Ring Boom
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Claro Category: Direct Marketing / Ambient Media
RAFA NADAL'S SEAT
Agency: OgilvyOne Madrid / Madrid
Client: IBERIA Category: Direct Marketing / Ambient Media
Pay Per Laugh
Agency: The Cyranos//McCann / Barcelona
Client: Teatreneu Category: Direct Marketing / Ambient Media
ANZ GAYTMs
Agency: Whybin\\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Direct Marketing / Ambient Media
The Rag Bag
Agency: DDB Stockholm / Stockholm
Client: Uniforms For The Dedicated Category: Design for the Greater Good / For-Profit Initiated
The Worlds First Mosquito Repellent Newspaper
Agency: Leo Burnett Solutions Inc / Colombo
Client: Ceylon Newspapers (Pvt) Ltd Category: Design for the Greater Good / For-Profit Initiated
Dons Voice
Agency: Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client: Not Impossible Labs Category: Design for the Greater Good / For-Profit Initiated
Google Made with Code
Agency: Red & Co. / Portland
Client: Google Category: Design for the Greater Good / For-Profit Initiated
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / The Rocks
Client: OPSM Category: Design for the Greater Good / For-Profit Initiated
Jiu Jitsu
Agency: Havas Worldwide NY / New York
Client: Dos Equis Category: Radio / Consumer - Single
Draw and Tell - Lone Ranger
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: La Jugueteria Category: Radio / Consumer - Single
The Universal Typeface
Agency: DDB Group GmbH / Düsseldorf
Client: BIC Category: Other Digital Solutions
FUTURE TICKET
Agency: DENTSU INC. / Tokyo
Client: JAPAN SPORT COUNCIL Category: Other Digital Solutions
Award:
2015 Branded Entertainment Merit Award
Agency:
Ace Saatchi & Saatchi / Manila
Client:
TV5
Title:
Jasmine
Category:
Broadcast & Film / Branded Television
Annual ID:
150019A
Award:
2015 Branded Entertainment Merit Award
Agency:
TBWA\Toronto / Toronto
Client:
Nissan Canada Inc
Title:
Back in the Game
Category:
Broadcast & Film / Branded Television
Annual ID:
151092A
Award:
2015 Film Merit Award
Agency:
Barton F. Graf LLC / New York, NY
Client:
Supercell
Title:
Clash of Clans - Revenge
Category:
Consumer Television / 60 Second - Single
Annual ID:
150098A
Award:
2015 Film Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
The Process
Category:
Consumer Television / 60 Second - Single
Annual ID:
150147A
Award:
2015 Film Merit Award
Agency:
BBH / London + Biscuit Filmworks / London + Electric Theatre Collective / London + Final Cut / London
Client:
Unilever / Axe
Title:
Soulmates
Category:
Consumer Television / 60 Second - Single
Annual ID:
150180A
Award:
2015 Film Merit Award
Agency:
BBH / London + MJZ / London + The Mill / London + String and Tins / London
Client:
Unilever / Axe
Title:
Peace
Category:
Consumer Television / 60 Second - Single
Annual ID:
150181A
Award:
2015 Film Merit Award
Agency:
BBH / New York
Client:
Unilever/Axe
Title:
Hotel
Category:
Consumer Television / 60 Second - Single
Annual ID:
150188A
Award:
2015 Film Merit Award
Agency:
BETC / Paris
Client:
Lacoste
Title:
The big leap
Category:
Consumer Television / 60 Second - Single
Annual ID:
150197A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Airport
Category:
Consumer Television / 60 Second - Single
Annual ID:
150261A
Award:
2015 Film Merit Award
Agency:
DDB Canada / Vancouver
Client:
Netflix
Title:
Pep Talk
Category:
Consumer Television / 60 Second - Single
Annual ID:
150263A
Award:
2015 Film Merit Award
Agency:
Droga5 / New York
Client:
Under Armour
Title:
Gisele Bündchen- Will Beats Noise
Category:
Consumer Television / 60 Second - Single
Annual ID:
150384A
Award:
2015 Film Merit Award
Agency:
Grey London / London + Academy / London
Client:
News UK
Title:
Icons
Category:
Consumer Television / 60 Second - Single
Annual ID:
150473A
Award:
2015 Film Merit Award
Agency:
Leo Burnett Dubai / Dubai
Client:
du
Title:
Two for one tickets - Too Depressing
Category:
Consumer Television / 60 Second - Single
Annual ID:
150632A
Award:
2015 Film Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Kerry Foods
Title:
Wallsie Street
Category:
Consumer Television / 60 Second - Single
Annual ID:
151008A
Award:
2015 Film Merit Award
Agency:
TBWA Chiat Day, Los Angeles / Los Angeles
Client:
Gatorade
Title:
50
Category:
Consumer Television / 60 Second - Single
Annual ID:
151074A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / London
Client:
Lurpak
Title:
Cook's Range
Category:
Consumer Television / 60 Second - Single
Annual ID:
151182A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Procter & Gamble
Title:
Tough Love
Category:
Consumer Television / 60 Second - Single
Annual ID:
151197A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Weight Watchers
Title:
If You're Happy...
Category:
Consumer Television / 60 Second - Single
Annual ID:
151198A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Weight Watchers
Title:
My Butt
Category:
Consumer Television / 60 Second - Single
Annual ID:
151199A
Award:
2015 Film Merit Award
Agency:
Wieden+Kennedy New York / new york
Client:
Jordan Brand
Title:
RE2PECT
Category:
Consumer Television / 60 Second - Single
Annual ID:
151202A
Award:
2015 Interactive Merit Award
Agency:
Google Creative Lab / New York
Client:
Google Creative Lab
Title:
A Spacecraft for All
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
150464A
Award:
2015 Interactive Merit Award
Agency:
Sid Lee / Amsterdam
Client:
The Absolut Company
Title:
Absolut #Nextframe
Category:
Interactive Craft / Animation / Motion Graphics
Annual ID:
151039A
Award:
2015 UX / UI Merit Award
Agency:
Code and Theory / New York
Client:
Los Angeles Times
Title:
The redesign of latimes.com
Category:
User Experience Design - Web / User Experience
Annual ID:
150233A
Award:
2015 UX / UI Merit Award
Agency:
DDB Group GmbH / Düsseldorf
Client:
BIC
Title:
The Universal Typeface
Category:
User Experience Design - Web / User Experience
Annual ID:
150272A
Award:
2015 UX / UI Merit Award
Agency:
Hello Monday / Aarhus C
Client:
j.viewz
Title:
The DNA Project
Category:
User Experience Design - Web / User Experience
Annual ID:
150518A
Award:
2015 UX / UI Merit Award
Agency:
The Martin Agency / Richmond
Client:
Benjamin Moore
Title:
Design By What Matters
Category:
User Experience Design - Web / User Experience
Annual ID:
151133A
Award:
2015 Direct Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
Daimler AG, smart/MM
Title:
The dancing Traffic Light
Category:
Direct Marketing / Ambient Media
Annual ID:
150112A
Award:
2015 Direct Merit Award
Agency:
BBDO Pakistan / Lahore
Client:
Reprieve/Foundation for Fundamental Rights
Title:
Not A Bug Splat
Category:
Direct Marketing / Ambient Media
Annual ID:
150167A
Award:
2015 Direct Merit Award
Agency:
DAVID / Miami
Client:
Burger King
Title:
Proud Whopper
Category:
Direct Marketing / Ambient Media
Annual ID:
150257A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Direct Marketing / Ambient Media
Annual ID:
150644A
Award:
2015 Direct Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Kings and Queens of the Court
Category:
Direct Marketing / Ambient Media
Annual ID:
150681A
Award:
2015 Direct Merit Award
Agency:
M&C Saatchi Abel / Cape Town
Client:
The Haven Night Shelter on Napier
Title:
The Street Store
Category:
Direct Marketing / Ambient Media
Annual ID:
150730A
Award:
2015 Direct Merit Award
Agency:
Marcel / Paris
Client:
Intermarché
Title:
Inglorious Fruits and Vegetables
Category:
Direct Marketing / Ambient Media
Annual ID:
150739A
Award:
2015 Direct Merit Award
Agency:
McCann Mexico City / Mexico, D.F.
Client:
The Non-Violence Project Mexico
Title:
The Non-Violence Bus
Category:
Direct Marketing / Ambient Media
Annual ID:
150759A
Award:
2015 Direct Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
Claro
Title:
Vroom Ring Boom
Category:
Direct Marketing / Ambient Media
Annual ID:
150849A
Award:
2015 Direct Merit Award
Agency:
OgilvyOne Madrid / Madrid
Client:
IBERIA
Title:
RAFA NADAL'S SEAT
Category:
Direct Marketing / Ambient Media
Annual ID:
150916A
Award:
2015 Direct Merit Award
Agency:
The Cyranos//McCann / Barcelona
Client:
Teatreneu
Title:
Pay Per Laugh
Category:
Direct Marketing / Ambient Media
Annual ID:
151118A
Award:
2015 Direct Merit Award
Agency:
Whybin\\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Direct Marketing / Ambient Media
Annual ID:
151174A
Award:
2015 Design Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Uniforms For The Dedicated
Title:
The Rag Bag
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150297A
Award:
2015 Design Merit Award
Agency:
Leo Burnett Solutions Inc / Colombo
Client:
Ceylon Newspapers (Pvt) Ltd
Title:
The Worlds First Mosquito Repellent Newspaper
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150651A
Award:
2015 Design Merit Award
Agency:
Not Impossible Labs / Venice Beach + The Ebeling Group / Venice Beach
Client:
Not Impossible Labs
Title:
Dons Voice
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150817A
Award:
2015 Design Merit Award
Agency:
Red & Co. / Portland
Client:
Google
Title:
Google Made with Code
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
150988A
Award:
2015 Design Merit Award
Agency:
Saatchi & Saatchi Sydney / The Rocks
Client:
OPSM
Title:
Penny The Pirate
Category:
Design for the Greater Good / For-Profit Initiated
Annual ID:
151021A
Award:
2015 Radio Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
Bikers
Category:
Radio / Consumer - Single
Annual ID:
150509A
Award:
2015 Radio Merit Award
Agency:
Havas Worldwide NY / New York
Client:
Dos Equis
Title:
Jiu Jitsu
Category:
Radio / Consumer - Single
Annual ID:
150510A
Award:
2015 Radio Merit Award
Agency:
lg2 / Quebec
Client:
Construction Dinamo
Title:
Verifies
Category:
Radio / Consumer - Single
Annual ID:
150695A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Beach
Category:
Radio / Consumer - Single
Annual ID:
150833A
Award:
2015 Radio Merit Award
Agency:
Ogilvy & Mather Guatemala / Guatemala
Client:
La Jugueteria
Title:
Draw and Tell - Lone Ranger
Category:
Radio / Consumer - Single
Annual ID:
150850A
Award:
2015 Mobile Merit Award
Agency:
DDB Group GmbH / Düsseldorf
Client:
BIC
Title:
The Universal Typeface
Category:
Other Digital Solutions
Annual ID:
150271A
Award:
2015 Mobile Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
JAPAN SPORT COUNCIL
Title:
FUTURE TICKET
Category:
Other Digital Solutions
Annual ID:
150322A
