The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Quilmes coincidencies world cup
Agency: draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client: Quilmes Category: Video Content / Series
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta Category: Video Content / Series
Make the Next Empire
Agency: Squarespace + ManvsMachine
Client: Squarespace Category: Video Content / Series
PopCorners Breaking Into Something Good
Agency: D3 + Interrogate + The Den Editorial + Frito-Lay
Client: Frito-Lay / PopCorners Category: Video Content / Series
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Low Budget
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Low Budget
Don't Have To Live Like This
Agency: Quality Meats / Chicago + Work Editorial / LA + BMP Film Co. / Chicago + Golden LA
Client: March Fourth Category: Low Budget
Unforgettable Moments
Agency: The Leith Agency / Edinburgh
Client: Head For Change Category: Creative Use of Data
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Creative Use of Data
Wrapped Design
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Data Visualization / Static or Dynamic
The Living Portrait of NYC
Agency: Ogilvy / New York + RadicalMedia / New York
Client: Citizens Bank Category: Data Visualization / Static or Dynamic
NRA Children's Museum
Agency: Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client: Change the Ref Category: Data Visualization / Static or Dynamic
Through My Eyes
Agency: FCB New Zealand / Auckland
Client: Waka Kotahi Category: Television & VOD / 31-60 Seconds - Single
EyeMoney
Agency: Leo Burnett / Paris + Prodigious / Saint-Denis
Client: Solidarité Femmes Category: Television & VOD / 31-60 Seconds - Single
Multigran
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Television & VOD / 31-60 Seconds - Single
Leaving Speech Done Proper
Agency: Lucky Generals / London + Hungry Man Productions / London
Client: Taylors of Harrogate - Yorkshire Tea Category: Television & VOD / 31-60 Seconds - Single
Grandma
Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client: Loto (French national lottery) Category: Television & VOD / 31-60 Seconds - Single
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Television & VOD / 31-60 Seconds - Single
Hands-free
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Television & VOD / 31-60 Seconds - Single
Fatherhood
Agency: Translation / Brooklyn + Beats by Dre / Culver City
Client: Beats by Dre Category: Television & VOD / 31-60 Seconds - Single
Own What's Yours
Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Client: ZenBusiness Category: Television & VOD / 31-60 Seconds - Single
Taboo Talk
Agency: Ogilvy Canada + Shift Post / New York + OPC / Toronto
Client: TD Bank Category: Television & VOD / 31-60 Seconds - Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Television & VOD / 31-60 Seconds - Single
Rock Star
Agency: Ogilvy / LA + O Positive + Elements Music + MackCut
Client: Workday Category: Television & VOD / 31-60 Seconds - Single
Impossible Is Nothing
Agency: Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
Client: Adidas Category: Television & VOD / 31-60 Seconds - Single
Wrong Ride
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Single
Reverse Auction
Agency: CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client: Samsung Category: Digital & Online / Ecommerce
Chewpons
Agency: Leo Burnett Canada / Toronto
Client: Smucker Foods of Canada Corp. Category: Digital & Online / Ecommerce
Staybl
Agency: Havas Germany + Havas New York
Client: Deutsche Parkinson Vereinigung e.V. (German Parkinson Association) Category: Online & Mobile
Gun Survivor Reviews
Agency: Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client: Guns Down America Category: Online & Mobile
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Print
Pets of War
Agency: Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client: Four Paws Category: Print
Unwanted Followers Film Festival
Agency: No Fixed Address / Toronto + Fort York + School Editing + Street Attack
Client: Canadian Centre for Child Protection Category: Craft / Dynamic Data Visualization
Story Portrait
Agency: Droga5 / New York + The New York Times + division7
Client: The New York Times Category: Craft / Dynamic Data Visualization
Kami
Agency: Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore
Client: Down Syndrome International Category: Digital & Online
Dyslexic Thinking
Agency: FCB Inferno / London
Client: Virgin Group / Made By Dyslexia Category: Digital & Online
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Digital & Online
Truly Destroyed
Agency: Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client: Salvation Army ReShare Category: Digital & Online
Oppression Offset
Agency: Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm
Client: Civil Rights Defenders Category: Digital & Online
Spellbound
Agency: Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client: Visit Sweden Category: Digital & Online
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo Category: Digital & Online
THE UNDENIABLE STREET VIEW
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS Category: Digital & Online
OutHorse Your Email
Agency: SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client: Business Iceland Category: Digital & Online
Tough Turban: B2B Packaging
Agency: Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client: Pfaff Harley-Davidson Category: Design / Packaging
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games Category: Gaming for Good
Award:
2023 Brand-Side / In-House Merit Award
Agency:
draftLine BUE / Buenos Aires + AB InBev + ARGENTINACINE
Client:
Quilmes
Title:
Quilmes coincidencies world cup
Category:
Video Content / Series
Annual ID:
OS23_BS025M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client:
Meta
Title:
Invisible Businesses
Category:
Video Content / Series
Annual ID:
OS23_BS026M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
Squarespace + ManvsMachine
Client:
Squarespace
Title:
Make the Next Empire
Category:
Video Content / Series
Annual ID:
OS23_BS027M
Award:
2023 Brand-Side / In-House Merit Award
Agency:
D3 + Interrogate + The Den Editorial + Frito-Lay
Client:
Frito-Lay / PopCorners
Title:
PopCorners Breaking Into Something Good
Category:
Video Content / Series
Annual ID:
OS23_BS028M
Award:
2023 Film & Video Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Low Budget
Annual ID:
OS23_FI122M
Award:
2023 Film & Video Merit Award
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Low Budget
Annual ID:
OS23_FI123M
Award:
2023 Film & Video Merit Award
Agency:
Quality Meats / Chicago + Work Editorial / LA + BMP Film Co. / Chicago + Golden LA
Client:
March Fourth
Title:
Don't Have To Live Like This
Category:
Low Budget
Annual ID:
OS23_FI124M
Award:
2023 Health & Wellness Merit Award
Agency:
The Leith Agency / Edinburgh
Client:
Head For Change
Title:
Unforgettable Moments
Category:
Creative Use of Data
Annual ID:
OS23_HW044M
Award:
2023 Health & Wellness Merit Award
Agency:
180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client:
Cox Communications
Title:
Project Convey
Category:
Creative Use of Data
Annual ID:
OS23_HW045M
Award:
2023 Design Merit Award
Agency:
Spotify In-House / New York
Client:
Spotify In-House
Title:
Wrapped Design
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE126M
Award:
2023 Design Merit Award
Agency:
Ogilvy / New York + RadicalMedia / New York
Client:
Citizens Bank
Title:
The Living Portrait of NYC
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE127M
Award:
2023 Design Merit Award
Agency:
Ogilvy / Chicago + Change the Ref + NO6 + Hungry Man
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS23_DE128M
Award:
2023 Film & Video Merit Award
Agency:
FCB New Zealand / Auckland
Client:
Waka Kotahi
Title:
Through My Eyes
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI050M
Award:
2023 Film & Video Merit Award
Agency:
Leo Burnett / Paris + Prodigious / Saint-Denis
Client:
Solidarité Femmes
Title:
EyeMoney
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI051M
Award:
2023 Film & Video Merit Award
Agency:
Grey / London + Kellogg’s
Client:
Pringles/Kellogg's
Title:
Multigran
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI052M
Award:
2023 Film & Video Merit Award
Agency:
Lucky Generals / London + Hungry Man Productions / London
Client:
Taylors of Harrogate - Yorkshire Tea
Title:
Leaving Speech Done Proper
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI053M
Award:
2023 Film & Video Merit Award
Agency:
BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client:
Loto (French national lottery)
Title:
Grandma
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI054M
Award:
2023 Film & Video Merit Award
Agency:
neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client:
what3words
Title:
Neighbours
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI055M
Award:
2023 Film & Video Merit Award
Agency:
Goodby Silverstein & Partners
Client:
Cheetos
Title:
Hands-free
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI056M
Award:
2023 Film & Video Merit Award
Agency:
Translation / Brooklyn + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
Fatherhood
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI057M
Award:
2023 Film & Video Merit Award
Agency:
Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Client:
ZenBusiness
Title:
Own What's Yours
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI058M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Canada + Shift Post / New York + OPC / Toronto
Client:
TD Bank
Title:
Taboo Talk
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI059M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Call Me, With Timothée Chalamet
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI060M
Award:
2023 Film & Video Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client:
Apple
Title:
Share the Joy
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI061M
Award:
2023 Film & Video Merit Award
Agency:
the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client:
Netflix and General Motors
Title:
EVs on Screen
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI062M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy / LA + O Positive + Elements Music + MackCut
Client:
Workday
Title:
Rock Star
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI063M
Award:
2023 Film & Video Merit Award
Agency:
Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
Client:
Adidas
Title:
Impossible Is Nothing
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI064M
Award:
2023 Film & Video Merit Award
Agency:
Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client:
TVNZ
Title:
Wrong Ride
Category:
Television & VOD / 31-60 Seconds - Single
Annual ID:
OS23_FI065M
Award:
2023 Direct Marketing Merit Award
Agency:
CHEP Network / Sydney + Gravity Media + Sonar Music / Sydney + Samsung Australia / Sydney
Client:
Samsung
Title:
Reverse Auction
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM080M
Award:
2023 Direct Marketing Merit Award
Agency:
Leo Burnett Canada / Toronto
Client:
Smucker Foods of Canada Corp.
Title:
Chewpons
Category:
Digital & Online / Ecommerce
Annual ID:
OS23_DM081M
Award:
2023 Health & Wellness Merit Award
Agency:
Havas Germany + Havas New York
Client:
Deutsche Parkinson Vereinigung e.V. (German Parkinson Association)
Title:
Staybl
Category:
Online & Mobile
Annual ID:
OS23_HW068M
Award:
2023 Health & Wellness Merit Award
Agency:
Energy BBDO / Chicago + Guns Down America / Youngstown + CANJA Audio Culture / Curitiba
Client:
Guns Down America
Title:
Gun Survivor Reviews
Category:
Online & Mobile
Annual ID:
OS23_HW069M
Award:
2023 Health & Wellness Merit Award
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Print
Annual ID:
OS23_HW072M
Award:
2023 Health & Wellness Merit Award
Agency:
Grey / New York
Client:
Clio Health
Title:
The Anatomy of Great Creative
Category:
Print
Annual ID:
OS23_HW073M
Award:
2023 Health & Wellness Merit Award
Agency:
Ogilvy Health NA / New York + Illusion CGI Studio / Bangkok
Client:
Four Paws
Title:
Pets of War
Category:
Print
Annual ID:
OS23_HW074M
Award:
2023 Experiential & Immersive Merit Award
Agency:
No Fixed Address / Toronto + Fort York + School Editing + Street Attack
Client:
Canadian Centre for Child Protection
Title:
Unwanted Followers Film Festival
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS23_EX088M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Droga5 / New York + The New York Times + division7
Client:
The New York Times
Title:
Story Portrait
Category:
Craft / Dynamic Data Visualization
Annual ID:
OS23_EX089M
Award:
2023 Public Relations Merit Award
Agency:
Forsman & Bodenfors / Singapore + The Diigitals / Dorset + Fuse / Singapore + Harpi Sim / Singapore
Client:
Down Syndrome International
Title:
Kami
Category:
Digital & Online
Annual ID:
OS23_PR036M
Award:
2023 Public Relations Merit Award
Agency:
FCB Inferno / London
Client:
Virgin Group / Made By Dyslexia
Title:
Dyslexic Thinking
Category:
Digital & Online
Annual ID:
OS23_PR037M
Award:
2023 Public Relations Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Digital & Online
Annual ID:
OS23_PR038M
Award:
2023 Public Relations Merit Award
Agency:
Cloudfactory / Amsterdam + Dutch Salvation Army ReShare / Deventer
Client:
Salvation Army ReShare
Title:
Truly Destroyed
Category:
Digital & Online
Annual ID:
OS23_PR039M
Award:
2023 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Civil Rights Defenders / Stockholm
Client:
Civil Rights Defenders
Title:
Oppression Offset
Category:
Digital & Online
Annual ID:
OS23_PR040M
Award:
2023 Public Relations Merit Award
Agency:
Prime Weber Shandwick / Stockholm + Visit Sweden / Stockholm
Client:
Visit Sweden
Title:
Spellbound
Category:
Digital & Online
Annual ID:
OS23_PR041M
Award:
2023 Public Relations Merit Award
Agency:
BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Digital & Online
Annual ID:
OS23_PR042M
Award:
2023 Public Relations Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
UNITED24 / Nova Ukraine / Voices of Children / BOCTOK SOS
Title:
THE UNDENIABLE STREET VIEW
Category:
Digital & Online
Annual ID:
OS23_PR043M
Award:
2023 Public Relations Merit Award
Agency:
SS+K / New York + Peel / Reykjavik + M&C Saatchi TALK / London + Republik / Reykjavik
Client:
Business Iceland
Title:
OutHorse Your Email
Category:
Digital & Online
Annual ID:
OS23_PR044M
Award:
2023 Health & Wellness Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
Seki Milk
Title:
Milk Manga
Category:
Design / Packaging
Annual ID:
OS23_HW048M
Award:
2023 Health & Wellness Merit Award
Agency:
Zulu Alpha Kilo + Pfaff Harley-Davidson + Sparks Innovation
Client:
Pfaff Harley-Davidson
Title:
Tough Turban: B2B Packaging
Category:
Design / Packaging
Annual ID:
OS23_HW049M
Award:
2023 Gaming Merit Award
Agency:
BETC / Paris + Women in Games / Paris
Client:
Women in Games
Title:
Gender Swap
Category:
Gaming for Good
Annual ID:
OS23_GA023M
Award:
2023 Gaming Merit Award
Agency:
Havas Play / Puteaux + La SPA / Paris
Client:
La SPA
Title:
Adopt a Mod
Category:
Gaming for Good
Annual ID:
OS23_GA024M
