The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
[Life Subtitled]
Agency: Ogilvy / Chicago + Sarofsky / Chicago
Client: Chicago International Film Festival Category: Craft / Writing
Wednesday hates marketing
Agency: Netflix / Los Angeles + Trailer Park / Los Angeles + Art Machine / Los Angeles + Hustle / Los Angeles
Client: Netflix Category: Craft / Writing
Gout Revisited
Agency: Area 23, an IPG Health Company / New York + Horizon Therapeutics / Chicago + NORTE / São Paulo + CANJA Audio Culture / São Francisco
Client: Horizon Therapeutics Category: Integrated Campaign
The Unwearable Collection
Agency: Area 23, an IPG Health Company / New York + Boehringer Ingelheim / Ridgefield + Dalmatian Cow / Los Angeles + Ritmika Audio Arts / São Paulo
Client: Boehringer Ingelheim Category: Integrated Campaign
Paintings of Hope
Agency: VMLY&R HEALTH / Madrid + Gilead Sciences / Madrid
Client: Gilead Sciences Category: Craft / Use of Technology
The Outside In Experiment
Agency: Area 23, an IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Horizon Therapeutics / Deerfield
Client: Horizon Therapeutics Category: Craft / Use of Technology
The Call of Adventure
Agency: Publicis Middle East / Dubai
Client: Jeep Category: Craft / Art Direction
Buy My Cancer
Agency: Ogilvy Poland / Warsaw
Client: Alivia Cancer Foundation Category: Craft / Use of Technology
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Craft / Use of Technology
Project Convey
Agency: 180LA / Los Angeles + Cox Communications / Atlanta + Sanctuary / New York + Unit9 / London
Client: Cox Communications Category: Craft / Use of Technology
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Broadcast / Series
Lyme Bomb Detector
Agency: Eversana Intouch / New York + VideoCubo.TV / São Paulo
Client: Global Lyme Alliance Category: Innovation & Transformation / Innovation in Pharma
Endless Frictions
Agency: FCBCure, an IPG Health Company / Parsippany + Gelmi Estúdio de Arte / São José dos Campos
Client: Extremity Preservation, Inc. Category: Print
(Un)Geddes
Agency: CHEP Network / Sydney + Blonde Co + Karicare
Client: Karicare Category: Influencer Marketing / Single Channel
Dramatic Transformation
Agency: Golin / London
Client: ASICS Category: Influencer Marketing / Single Channel
Review Hacking
Agency: DDB / Paris + Skoda / Roissy en France
Client: Skoda Category: Influencer Marketing / Single Channel
The Diapér
Agency: Mother / Los Angeles + Goop / Los Angeles
Client: Baby2Baby Category: Influencer Marketing / Single Channel
Stump Cam
Agency: Ogilvy Gurgaon / India
Client: Coca-Cola India Pvt. Ltd. Category: Short Form Video / Series / Episodic
Airtel 175 Replayed
Agency: Leo Burnett India / Mumbai + Airtel / New Delhi + Prodigious / Mumbai
Client: Airtel Category: Storytelling
The Mindsets Paper
Agency: FCB / Toronto
Client: Canadian Down Syndrome Society Category: Storytelling
Wrapped On Platform Experience
Agency: Spotify In-House / New York
Client: Spotify In-House Category: Storytelling
Apologize the Rainbow
Agency: DDB / Chicago + DDB / New York + Mars / Chicago + Picrow / Los Angeles
Client: Skittles Category: Storytelling
Through My Eyes
Agency: FCB New Zealand / Auckland
Client: Waka Kotahi Category: Television & VOD / 31-60 Seconds - Single
EyeMoney
Agency: Leo Burnett / Paris + Prodigious / Saint-Denis
Client: Solidarité Femmes Category: Television & VOD / 31-60 Seconds - Single
Multigran
Agency: Grey / London + Kellogg’s
Client: Pringles/Kellogg's Category: Television & VOD / 31-60 Seconds - Single
Leaving Speech Done Proper
Agency: Lucky Generals / London + Hungry Man Productions / London
Client: Taylors of Harrogate - Yorkshire Tea Category: Television & VOD / 31-60 Seconds - Single
Grandma
Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client: Loto (French national lottery) Category: Television & VOD / 31-60 Seconds - Single
Neighbours
Agency: neverland / London + Smuggler / London + The Quarry / London + ETC / London
Client: what3words Category: Television & VOD / 31-60 Seconds - Single
Hands-free
Agency: Goodby Silverstein & Partners
Client: Cheetos Category: Television & VOD / 31-60 Seconds - Single
Fatherhood
Agency: Translation / Brooklyn + Beats by Dre / Culver City
Client: Beats by Dre Category: Television & VOD / 31-60 Seconds - Single
Own What's Yours
Agency: Joan Creative / New York + PRETTYBIRD / Los Angeles + 24/7 / Lisbon + Cabin Editorial / Los Angeles
Client: ZenBusiness Category: Television & VOD / 31-60 Seconds - Single
Taboo Talk
Agency: Ogilvy Canada + Shift Post / New York + OPC / Toronto
Client: TD Bank Category: Television & VOD / 31-60 Seconds - Single
Call Me, With Timothée Chalamet
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
Share the Joy
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + OMD
Client: Apple Category: Television & VOD / 31-60 Seconds - Single
EVs on Screen
Agency: the community / New York + General Motors / New York & Detroit + Netflix Marketing Partnerships / Los Angeles
Client: Netflix and General Motors Category: Television & VOD / 31-60 Seconds - Single
Rock Star
Agency: Ogilvy / LA + O Positive + Elements Music + MackCut
Client: Workday Category: Television & VOD / 31-60 Seconds - Single
Impossible Is Nothing
Agency: Opinionated / Portland + Arts Academy / Portland + Company 3 / New York + PRETTYBIRD / Los Angeles
Client: Adidas Category: Television & VOD / 31-60 Seconds - Single
Wrong Ride
Agency: Dentsu Creative ANZ + TVNZ Marketing / Auckland + Dentsu Media / Auckland + Sweetshop / Auckland
Client: TVNZ Category: Television & VOD / 31-60 Seconds - Single
The Eyeballs Heist
Agency: Wunderman Thompson Thailand / Bangkok + Wavemaker Thailand / Bangkok + Verve / Bangkok
Client: Netflix TH Category: Brand Installations
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Brand Installations
Lu from Magalu
Agency: Ogilvy Brasil / São Paulo + Magalu Content Studio Team / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Brand-Side / External Agency Collaboration
Invisible Businesses
Agency: Meta / New York City + Africa / São Paulo + Now We Collide / Sydney + Analog Folk / London
Client: Meta Category: Brand-Side / External Agency Collaboration
Duo Invades Roblox
Agency: Duolingo / Pittsburgh + Media.Monks / New York
Client: Duolingo Category: Brand-Side / External Agency Collaboration